Footbalance

Name

Footbalance

Legal name

Footbalance System Oy

Website

https://footbalance.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

FootBalance is a Finnish-founded health-tech company that produces 100% customized insoles using its patented MyFootBalance® 3D foot scanning technology, serving athletes, individuals with foot conditions, retail partners (Intersport, Road Runner Sports), professional sports teams, and workplace wellness customers across Europe and North America.

Ownership category

akta.pro rank

Product category

Custom Orthotic Insoles

NAICS

Footwear Manufacturing (3162)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI)

akta.pro secondary industries

Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments) (CRADAMAL), Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK)

Keywords

• Custom orthotic insoles
• 3D foot scanning
• Medical compression socks
• Foot health technology
• Performance insoles

Headquarters

HQ city

Vantaa

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Custom Insoles (100% Custom): Premium custom insoles that require 3D foot scanning at retail partner locations or the company's own scanning service. Products are moulded to the unique contours of feet in under 3 minutes. Available in Sport (Impact, Balance, Balance Narrow, Control), Outdoor (Hossa, Nuuksio, Pallas), and Leather (Active Profile, Dynamic Profile, Active Comfort, Dynamic Comfort, Peek A Boo) categories.
2. QuickFit Pre-Moulded Insoles: Ready-to-wear insoles sold off-the-shelf or online that can be heat-moulded at home for a personalized custom fit. Available in Balance Narrow, Control, Casual, and Saana variants. Lower price point entry product for customers who do not want to visit a scanning location.
3. Technical Socks and Compression Products: OS1st branded technical socks and compression wear products sold through FootBalance's e-commerce and retail partners. Includes FS4 Plantar Fasciitis socks, WP4 Wellness socks, TA4 Thin Air, AC4 Active Comfort, BR4 Bunion Relief, KS7 Knee Sleeves, CS6 Calf Sleeves, AF7 Ankle Bracing, FS6/FS6+ Foot Sleeves, and other compression products.
4. MyFootBalance® Technology Licensing: The company licenses its MyFootBalance® 3D scanning technology and service model to retail partners. Partners receive the scanning hardware, software, and training, integrating the service into their fitting process. This creates recurring B2B revenue through technology/service agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

FootBalance designs, manufactures, and distributes custom and pre-moulded foot orthotics enabled by its patented MyFootBalance® 3D foot scanning and biomechanical analysis service. The company sells 100% custom insoles (Sport, Outdoor, Leather), QuickFit heat-mouldable insoles, and a complementary range of OS1st-branded technical compression socks and medical-grade sleeves and braces. It also licenses its 3D scanning technology and service model to retail partners worldwide.

Product overview

FootBalance is a Nordic health-tech company offering a comprehensive foot health ecosystem centered on 3D foot scanning technology and custom orthotics. The product portfolio consists of: (1) MyFootBalance 3D foot scanning service - the core technology platform that captures foot measurements and provides biomechanical analysis; (2) 100% Custom Insoles - including Sport insoles (Impact, Balance, Control), Outdoor insoles (Hossa, Nuuksio, Pallas), and Leather insoles (Fancy and Formal lines) - all requiring 3D scanning for personalization; (3) QuickFit Pre-Moulded Insoles - heat-mouldable at home insoles (Balance Narrow, Control, Casual, Saana) for off-the-shelf purchase; (4) Technical Socks (OS1st brand) - including Wellness, Plantar Fasciitis, Thin Air, Bunion Relief, and Active Comfort lines with medical-grade compression; (5) Compression Products (OS1st brand) - knee, calf, ankle, foot, elbow, arm, and quad sleeves using Compression Zone Technology. The MyFootBalance scanner drives sales of custom products while QuickFit provides an accessible entry point without scanning. OS1st technical socks and compression products complement the insole offerings for complete foot and lower-body health.

Differentiator

Problem solved

Functional benefit

Brands

• MyFootBalance: Patented 3D foot scanning technology service that provides biomechanical analysis and personalized product recommendations for retail partners and consumers.
• OS1st
• QuickFit

Products and services

• MyFootBalance® 3D Foot Scanning Service Patented 3D foot scanning technology combining multi-angle scanning with biomechanical analysis through treadmill walking to provide detailed foot measurements, balance and pressure-point mapping, and personalized product recommendations. Offered to consumers at retail partner stores and licensed to B2B partners as part of an integrated scanning-and-fitting service.
• 100% Custom Sport Insoles (Impact, Balance, Control) Custom-moulded sport insoles requiring a MyFootBalance® 3D foot scan and produced in under three minutes. Includes Impact for high-impact court sports with extra shock absorption, Balance as an all-around runner's insole with energy-returning cushioning, and Control for tight-fitting footwear such as cleats, cycling shoes, ski boots, and skates.
• 100% Custom Outdoor Insoles (Hossa, Nuuksio, Pallas) Custom-moulded outdoor insoles tailored from a MyFootBalance® 3D foot scan for trekking, hiking, walking, and ski boots. Hossa offers maximum cushioning with breathable recycled polyamide and bamboo viscose; Nuuksio uses FSC-certified natural cork with minimal EVA for low-volume shoes; Pallas uses soft polyester with 50% recycled fibres for warmth and insulation.
• 100% Custom Leather Insoles (Active Profile, Dynamic Profile, Active Comfort, Dynamic Comfort, Peek A Boo) Custom-moulded genuine leather insoles designed from a MyFootBalance® 3D scan for casual and formal footwear. Includes narrow-width women's light cushioning (Active Profile), standard-width men's light cushioning (Dynamic Profile), women's medium cushioning (Active Comfort), men's medium cushioning (Dynamic Comfort), and a 3/4-length extra-narrow option (Peek A Boo) for open-toe sandals.
• QuickFit Pre-Moulded Insoles (Balance Narrow, Control, Casual, Saana) Ready-to-wear, heat-mouldable insoles sold off-the-shelf or online that can be customized at home without a 3D scan. Includes Balance Narrow for sport activities and everyday footwear, Control for tight-fitting sports shoes and skates, Casual for snug street footwear, and Saana for insulated outdoor and ski boot use.
• OS1st Technical Socks Medical-grade compression technical socks covering wellness (WP4), plantar fasciitis relief (FS4, FS4+), thin-air performance cooling (TA4), bunion relief (BR4), and active comfort running (AC4). Sold individually and through retail partners to complement FootBalance custom insoles for full lower-leg care.
• OS1st Compression Sleeves and Braces Medical-grade compression and bracing products using OS1st's Compression Zone Technology for injury prevention, rehabilitation, and circulation support. Coverage includes knees, calves, ankles, feet, quads, elbows, arms, and bunions.
• MyFootBalance® Technology Licensing for Retail Partners B2B licensing of the MyFootBalance® 3D scanning platform to retail partners (e.g., Intersport, Road Runner Sports), including scanning hardware, software, training, and commercial support. Partners integrate the scanning service into their fitting process and benefit from a guaranteed 75% conversion rate on scanned customers.

Quantifiable outcome

• 21% increase in conversion rate for retail partners using MyFootBalance®
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Road Runner SportscoreChannel Partner/ Reseller/ DistributorRoad Runner Sports, a specialty fitness shoe retailer headquartered in San Diego, launched FootBalance's 3D foot scanner called Fit Finder as part of its upgraded in-store fitting experience called Perfect Fit Zone. The scanner captures six foot measurements including size, length, width, arch height, instep, and heel width, along with balance and pressure point mapping. Road Runner Sports operates more than 40 retail stores across 12 U.S. states.
• Intersport FinlandcoreChannel Partner/ Reseller/ DistributorIntersport Finland is a Run Specialty Leader and key retail partner for FootBalance. The MyFootBalance® 3D foot scanning service has elevated customer experience and given sales staff additional support and confidence. Using the service to scan, measure and analyse feet then recommend products has increased basket size significantly with more cross-selling opportunities.
• HJK Women's First TeamflagshipStrategic or Co-development PartnerFootBalance collaborates with HJK women's first team (the powerhouse of Finnish football) to promote the overall wellbeing of its players. With FootBalance's foot scanning technology, players gain valuable information about foot health and have custom insoles molded for training shoes. The collaboration aims to keep players' feet injury-free and raise awareness about injuries affecting women (ACL tears are 3-6 times more common in women).
• Margaret Dabbs® LondoncoreStrategic or Co-development PartnerFootBalance collaborates with Margaret Dabbs® London, the leading British Beauty Brand, for foot health products and services.
• Metropolia University of Applied SciencesminorStrategic or Co-development PartnerFootBalance continues its partnership with Metropolia, the largest University of Applied Sciences in Finland, for student wellness and research collaboration.
• National Olympic Training Center UrheaflagshipStrategic or Co-development PartnerFootBalance is a partner of National Olympic Training Center Urhea. MyFootBalance® 3D foot scanning and FootBalance custom insoles are an integral part of Urhea's operations and training for elite athletes. Optimizing performance and preventing injuries are crucial for Olympic athletes.
• Plandent OyminorChannel Partner/ Reseller/ DistributorPlandent Oy introduced FootBalance custom insoles into their workwear as part of employee wellness initiatives. The case study shows how custom insoles enhanced staff wellbeing and overall productivity for workers who spend long hours on their feet.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Superfeet: Superfeet is the leading premium custom-shaped insole brand in North America, sold through specialty running and outdoor retailers — overlapping directly with FootBalance's custom insole category, retail partner model, and athlete-focused positioning.
• Aetrex: Aetrex is a comfort/orthopedic footwear and orthotics brand that has deployed its own 3D foot scanning technology (Albert) in retail — directly comparable to FootBalance's MyFootBalance® scanning-and-orthotics approach and retail partner model.
• Currex: Currex makes dynamic insoles (runPRO, bikePRO, golfPRO) with 3D foot scanning for sport-specific customization — directly comparable to FootBalance's sport-segment custom insoles (Impact, Balance, Control) in target customer and product approach.
• Powerstep: Powerstep manufactures prefabricated and custom orthotic insoles for sports, work, and medical use — competing in the same orthopedic/comfort insole category as FootBalance, with similar pharmacy and specialty retail distribution.
• Protalus: Protalus sells alignment-focused insoles with a patent-protected posting system for overpronation and supination correction — directly comparable to FootBalance's biomechanically-analyzed custom insoles for athletes and foot-pain sufferers.
• SOLE (Custom Footbeds): SOLE produces heat-mouldable and custom orthotic footbeds sold through specialty outdoor and ski retailers — directly comparable to FootBalance's QuickFit heat-mouldable insoles and outdoor custom insole collection (Hossa, Nuuksio, Pallas).

Broad incumbents

• Dr. Scholl's (Bayer): Dr. Scholl's, owned by Bayer, is the dominant mass-market OTC foot care and insole brand in North America — overlapping with FootBalance's OTC consumer category (QuickFit, OS1st) but at lower price points and broader retail distribution.
• Birkenstock: Birkenstock's signature contoured cork footbed is built on the same anatomical/orthopedic premise as FootBalance custom insoles — both sell the idea that foot shape defines comfort, though Birkenstock embeds the footbed in footwear rather than removable insoles.
• Sof Sole (Implus): Sof Sole, owned by Implus, distributes a wide portfolio of OTC insoles, athletic socks, and foot care products through sporting goods and mass retail — broadly overlapping with FootBalance's QuickFit, technical sock, and retail partner distribution model.

Emerging players

• VKTRY Gear: VKTRY Gear makes carbon-fiber performance insoles marketed to elite and competitive athletes — comparable in target customer (sports performance/foot health) to FootBalance's Impact and Balance sport custom insoles, but at a different price/technology tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/footbalance
• Facebookfacebook.com/Footbalance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Footbalance