Auto Claims Assist
Auto Claims Assist is a UK accident management firm that handles end-to-end non-fault road traffic claims — roadside recovery, like-for-like replacement vehicles, BSI Kitemark accredited repairs, write-off negotiation, and personal injury referrals — recovering all costs from the at-fault driver's insurer for individual drivers at no charge.
- Company typePrivate
- Founded2009
- HeadquartersWalkden, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Auto Claims Assist does
Auto Claims Assist is a UK-based private accident management firm founded in 2009 by Chris Brennan and headquartered in Worsley, Manchester. The company serves individual drivers who have been involved in non-fault road traffic accidents and provides a start-to-finish claims management service that bundles roadside recovery, like-for-like replacement vehicle provision (credit hire), vehicle repairs, write-off negotiation, and referral to specialist personal injury solicitors. The customer base is a long-tail of consumer claimants rather than enterprise clients; revenue is recovered directly from the at-fault driver's insurer under UK credit-hire and GTA frameworks, meaning there is no cost to the end customer. The firm operates within a regulated perimeter: FCA authorisation (Firm Reference Number 830899) for personal injury referral activity, membership of The Credit Hire Organisation (CHO) — on whose Supervisory Board Managing Director Ian Budsworth sits — adherence to the General Terms of Agreement (GTA), and a national BSI Kitemark Accredited Repair Network using manufacturer-approved parts with a lifetime repair guarantee.
The service architecture is operationally intensive rather than technology-centric: a small UK-based team (11-50 employees), led operationally by Operations Manager David Reid and content-led by Tyler Lally and Lukas Stabulionis, coordinates a national network of accredited repairers and a panel of personal injury solicitors. The product set consists of seven integrated offerings — non-fault accident claims management, 24/7 accident roadside recovery, like-for-like replacement vehicle, BSI Kitemark accredited accident repairs, write-off settlements, personal injury claims referral, and credit hire. There is no proprietary software platform disclosed; the intellectual property is procedural, relational (CHO/GTA/insurer relationships, repair network, solicitor panel), and reputational (Trustpilot Excellent rating, 36,000+ successful cases since 2009, multiple industry awards).
The go-to-market motion is direct-to-consumer, with phone-led intake (0330 128 1407, 8am-8pm), a website callback feature, and an SEO-driven advice centre covering accident-type scenarios (motorway, car park, rear-end, reversing, side-impact). Acquisition is supported by online reputation management on Trustpilot and Google Reviews and by content marketing rather than paid performance channels at scale. The unit economics flow from credit-hire daily rates, repair margin, and personal injury referral economics, all billed back to the third-party insurer.
Auto Claims Assist firmographics
Firmographics- Name
- Auto Claims Assist
- Legal name
- Auto Claims Assist Ltd
- Website
- https://autoclaimsassist.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Auto Claims Assist is a UK accident management firm that handles end-to-end non-fault road traffic claims — roadside recovery, like-for-like replacement vehicles, BSI Kitemark accredited repairs, write-off negotiation, and personal injury referrals — recovering all costs from the at-fault driver's insurer for individual drivers at no charge.
- Ownership category
- akta.pro rank
Auto Claims Assist industry classification
Industry- Product category
- Accident Management Services
- NAICS
- Motor Vehicle Towing (48841), Automotive Body, Paint, Interior, and Glass Repair (81112)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Hired & Non-Owned Auto (FSAJABAE)
- akta.pro secondary industry
- Mobile Auto Repair & Roadside Assistance (TLAKAAAL)
Keywords
Where Auto Claims Assist is headquartered
LocationHeadquarters
- HQ city
- Walkden
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Auto Claims Assist business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Claims Management Services Recovery: The company recovers all costs directly from the at-fault driver's insurance company. This includes vehicle recovery, replacement vehicle, accredited repairs, and personal injury claims handling. There is no cost to the customer as all services are billed to the third-party insurer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free service for non-fault accident victims |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Auto Claims Assist product offering
Product offeringCore offering
Auto Claims Assist provides start-to-finish accident management services for UK drivers involved in non-fault road traffic accidents. Its offering combines claims management, 24/7 roadside recovery, like-for-like replacement vehicle hire, BSI Kitemark accredited vehicle repairs, write-off settlement negotiation, and personal injury claims referral. All services are provided at no cost to the customer because costs are recovered from the at-fault driver's insurance company.
Product overview
Auto Claims Assist is an award-winning accident management company that provides a unified, start-to-finish non-fault accident claims management service. The core offering combines Non-Fault Accident Claims Management, 24/7 Vehicle Recovery, Like-for-Like Replacement Vehicle provision, BSI Kitemark Accredited Vehicle Accident Repairs, Write-Off Settlements (Total Loss), Personal Injury Claims referral, and Credit Hire services. These integrated services are designed to handle every aspect of a non-fault accident claim—from roadside recovery and vehicle replacement through repairs and final settlement—ensuring no cost to the customer as all expenses are recovered from the at-fault driver's insurer. The company operates under FCA authorization (Firm Reference Number 830899) for personal injury solicitor referrals, with services delivered by a UK-based team of over 15 years of expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Non-Fault Accident Claims Management Service A start-to-finish accident management service that manages every detail of a non-fault claim on behalf of the driver, from initial contact through to claim conclusion, at no cost to the customer. Targeted at UK drivers involved in non-fault road traffic accidents.
- 24/7 Vehicle Accident Roadside Recovery Specialist accident recovery and scene management at the roadside, available 24/7 to recover the driver and vehicle immediately after an accident. Targeted at non-fault drivers requiring immediate post-accident assistance anywhere in the UK.
- Like-for-Like Replacement Vehicle Provides a replacement vehicle comparable to the customer's own vehicle by size and specification for the full duration that their car is off the road being repaired or until a settlement is received. Targeted at non-fault drivers needing continued mobility during repairs or write-off settlement.
- BSI Kitemark Accredited Vehicle Accident Repairs Quality vehicle repairs using a national BSI Kitemark accredited repair network with manufacturer-approved parts and paints, including a lifetime guarantee on repairs for as long as the customer owns the vehicle. Targeted at non-fault drivers needing accredited post-accident vehicle repairs.
- Write-Off Settlements (Total Loss) Fights to secure a fair payout for the customer's vehicle if it is written off, using independent engineers to provide fair market valuations. Targeted at non-fault drivers whose vehicles have been declared a total loss after an accident.
- Personal Injury Claims Referral
Quantifiable outcome
- 36,000+ successful cases handled
- +3 more outcomes
Companies that use Auto Claims Assist
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Auto Claims Assist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Auto Claims Assist partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- The Credit Hire Organisation (CHO)coreAuto Claims Assist is a member of The Credit Hire Organisation, contributing to governance, best practice, and strategic discussion aimed at strengthening standards across the sector. Ian Budsworth sits on the CHO Supervisory Board. CHO membership signifies dedication to best practice and industry excellence.
- General Terms of Agreement (GTA)coreThe company operates in full compliance with the General Terms of Agreement (GTA), ensuring a pre-agreed process that minimises disputes and helps customers get back on the road sooner.
- BSI Kitemark Accredited Repair NetworkcoreNational network of BSI Kitemark accredited repair centres using manufacturer-approved parts and paints. Provides lifetime guarantee on repairs for as long as the customer owns the vehicle.
- Motor Insurers' Bureau (MIB)minorFor accidents involving uninsured drivers, claims are handled through the Motor Insurers' Bureau (MIB), a not-for-profit organisation funded by insurance premiums to handle claims where the at-fault driver is uninsured or untraced.
- Panel of Specialist Injury SolicitorscoreAuto Claims Assist refers customers with personal injury claims to their panel of specialist injury solicitors who help claim the compensation deserved. This FCA-regulated activity is limited to referral of clients to personal injury solicitors.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Auto Claims Assist competitors and assessment
Company assessmentDirect peers
- Auxillis: One of the largest UK credit hire and accident management firms (rebranded from Helphire), providing like-for-like replacement vehicles, repair management and recovery to non-fault drivers on a cost-recovered basis - directly comparable to Auto Claims Assist's core offering.
- FMG Support: UK accident management specialist (formerly Fleet Management Group) handling non-fault claims, vehicle recovery, replacement vehicles and repairs for both consumer and fleet customers - directly comparable service model to Auto Claims Assist.
- Coplus: UK accident management and motor claims company offering credit hire replacement vehicles, repair management and recovery services to non-fault drivers - comparable in scale, proposition and customer segment to Auto Claims Assist.
- Ontime Group: UK provider of accident management, credit hire replacement vehicles and claims handling for non-fault motorists, with a similar integrated 'start-to-finish' proposition and direct-to-consumer acquisition model.
- Accident Exchange: UK credit hire and accident management firm providing like-for-like replacement vehicles, repairs and recovery services to non-fault drivers, operating on the same cost-recovery-from-at-fault-insurer economics as Auto Claims Assist.
Broad incumbents
- Direct Line Group: Major UK personal lines insurer that handles motor claims (including non-fault) internally and through approved repairers; overlaps with ACA's end-customers but is also a potential counterparty/payer for credit hire recoveries.
- Ageas UK: Large UK motor insurer with internal claims handling and a network of approved repairers; representative of the insurer-owned or insurer-aligned accident management models that compete with independent operators like Auto Claims Assist.
Regional players
- AutoGlass (Belron): UK vehicle glass repair and replacement specialist that operates in an adjacent niche of the post-accident repair value chain; relevant comparator for the repair-network and insurance-recovery aspects of ACA's proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Auto Claims Assist social profiles
Digital presenceAuto Claims Assist compliance and trust
Trust signalCompliance4 records
Auto Claims Assist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto Claims Assist leadership team
Management profileNumber of profiles
Profiles5 records
Auto Claims Assist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto Claims Assist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto Claims Assist
What does Auto Claims Assist do?
Auto Claims Assist provides start-to-finish accident management services for UK drivers involved in non-fault road traffic accidents. Its offering combines claims management, 24/7 roadside recovery, like-for-like replacement vehicle hire, BSI Kitemark accredited vehicle repairs, write-off settlement negotiation, and personal injury claims referral. All services are provided at no cost to the customer because costs are recovered from the at-fault driver's insurance company.
Is Auto Claims Assist a public or private company?
Auto Claims Assist is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Auto Claims Assist founded?
Auto Claims Assist was founded in 2009. It employs 11 to 50 people.
Where is Auto Claims Assist based?
Auto Claims Assist is headquartered in Walkden, United Kingdom, in the Europe region.
How does Auto Claims Assist make money?
One revenue line is on record: claims Management Services Recovery.
Who are Auto Claims Assist's main competitors?
Direct peers on record are Auxillis, FMG Support, Coplus, Ontime Group and Accident Exchange. Broad incumbents are Direct Line Group and Ageas UK. AutoGlass (Belron) is listed as a regional player.
Does Auto Claims Assist have an API?
No public API is recorded for Auto Claims Assist.
What industry is Auto Claims Assist in?
Auto Claims Assist's product category is Accident Management Services. Its primary akta.pro industry code is FSAJABAE, Hired & Non-Owned Auto, with a secondary code of TLAKAAAL, Mobile Auto Repair & Roadside Assistance. Its NAICS code is 48841 and its SIC code is 7500.