Auto Claims Assist

What Auto Claims Assist does

Auto Claims Assist is a UK-based private accident management firm founded in 2009 by Chris Brennan and headquartered in Worsley, Manchester. The company serves individual drivers who have been involved in non-fault road traffic accidents and provides a start-to-finish claims management service that bundles roadside recovery, like-for-like replacement vehicle provision (credit hire), vehicle repairs, write-off negotiation, and referral to specialist personal injury solicitors. The customer base is a long-tail of consumer claimants rather than enterprise clients; revenue is recovered directly from the at-fault driver's insurer under UK credit-hire and GTA frameworks, meaning there is no cost to the end customer. The firm operates within a regulated perimeter: FCA authorisation (Firm Reference Number 830899) for personal injury referral activity, membership of The Credit Hire Organisation (CHO) — on whose Supervisory Board Managing Director Ian Budsworth sits — adherence to the General Terms of Agreement (GTA), and a national BSI Kitemark Accredited Repair Network using manufacturer-approved parts with a lifetime repair guarantee.

The service architecture is operationally intensive rather than technology-centric: a small UK-based team (11-50 employees), led operationally by Operations Manager David Reid and content-led by Tyler Lally and Lukas Stabulionis, coordinates a national network of accredited repairers and a panel of personal injury solicitors. The product set consists of seven integrated offerings — non-fault accident claims management, 24/7 accident roadside recovery, like-for-like replacement vehicle, BSI Kitemark accredited accident repairs, write-off settlements, personal injury claims referral, and credit hire. There is no proprietary software platform disclosed; the intellectual property is procedural, relational (CHO/GTA/insurer relationships, repair network, solicitor panel), and reputational (Trustpilot Excellent rating, 36,000+ successful cases since 2009, multiple industry awards).

The go-to-market motion is direct-to-consumer, with phone-led intake (0330 128 1407, 8am-8pm), a website callback feature, and an SEO-driven advice centre covering accident-type scenarios (motorway, car park, rear-end, reversing, side-impact). Acquisition is supported by online reputation management on Trustpilot and Google Reviews and by content marketing rather than paid performance channels at scale. The unit economics flow from credit-hire daily rates, repair margin, and personal injury referral economics, all billed back to the third-party insurer.

Name

Auto Claims Assist

Legal name

Auto Claims Assist Ltd

Website

https://autoclaimsassist.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Auto Claims Assist is a UK accident management firm that handles end-to-end non-fault road traffic claims — roadside recovery, like-for-like replacement vehicles, BSI Kitemark accredited repairs, write-off negotiation, and personal injury referrals — recovering all costs from the at-fault driver's insurer for individual drivers at no charge.

Ownership category

akta.pro rank

Product category

Accident Management Services

NAICS

Motor Vehicle Towing (48841), Automotive Body, Paint, Interior, and Glass Repair (81112)

SIC

Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Hired & Non-Owned Auto (FSAJABAE)

akta.pro secondary industry

Mobile Auto Repair & Roadside Assistance (TLAKAAAL)

Keywords

• Accident management services
• Non-fault claims handling
• Credit hire services
• Vehicle replacement hire
• Personal injury referral

Headquarters

HQ city

Walkden

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Claims Management Services Recovery: The company recovers all costs directly from the at-fault driver's insurance company. This includes vehicle recovery, replacement vehicle, accredited repairs, and personal injury claims handling. There is no cost to the customer as all services are billed to the third-party insurer.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Auto Claims Assist provides start-to-finish accident management services for UK drivers involved in non-fault road traffic accidents. Its offering combines claims management, 24/7 roadside recovery, like-for-like replacement vehicle hire, BSI Kitemark accredited vehicle repairs, write-off settlement negotiation, and personal injury claims referral. All services are provided at no cost to the customer because costs are recovered from the at-fault driver's insurance company.

Product overview

Auto Claims Assist is an award-winning accident management company that provides a unified, start-to-finish non-fault accident claims management service. The core offering combines Non-Fault Accident Claims Management, 24/7 Vehicle Recovery, Like-for-Like Replacement Vehicle provision, BSI Kitemark Accredited Vehicle Accident Repairs, Write-Off Settlements (Total Loss), Personal Injury Claims referral, and Credit Hire services. These integrated services are designed to handle every aspect of a non-fault accident claim—from roadside recovery and vehicle replacement through repairs and final settlement—ensuring no cost to the customer as all expenses are recovered from the at-fault driver's insurer. The company operates under FCA authorization (Firm Reference Number 830899) for personal injury solicitor referrals, with services delivered by a UK-based team of over 15 years of expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Non-Fault Accident Claims Management Service A start-to-finish accident management service that manages every detail of a non-fault claim on behalf of the driver, from initial contact through to claim conclusion, at no cost to the customer. Targeted at UK drivers involved in non-fault road traffic accidents.
• 24/7 Vehicle Accident Roadside Recovery Specialist accident recovery and scene management at the roadside, available 24/7 to recover the driver and vehicle immediately after an accident. Targeted at non-fault drivers requiring immediate post-accident assistance anywhere in the UK.
• Like-for-Like Replacement Vehicle Provides a replacement vehicle comparable to the customer's own vehicle by size and specification for the full duration that their car is off the road being repaired or until a settlement is received. Targeted at non-fault drivers needing continued mobility during repairs or write-off settlement.
• BSI Kitemark Accredited Vehicle Accident Repairs Quality vehicle repairs using a national BSI Kitemark accredited repair network with manufacturer-approved parts and paints, including a lifetime guarantee on repairs for as long as the customer owns the vehicle. Targeted at non-fault drivers needing accredited post-accident vehicle repairs.
• Write-Off Settlements (Total Loss) Fights to secure a fair payout for the customer's vehicle if it is written off, using independent engineers to provide fair market valuations. Targeted at non-fault drivers whose vehicles have been declared a total loss after an accident.
• Personal Injury Claims Referral

Quantifiable outcome

• 36,000+ successful cases handled
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The Credit Hire Organisation (CHO)coreStrategic or Co-development PartnerAuto Claims Assist is a member of The Credit Hire Organisation, contributing to governance, best practice, and strategic discussion aimed at strengthening standards across the sector. Ian Budsworth sits on the CHO Supervisory Board. CHO membership signifies dedication to best practice and industry excellence.
• General Terms of Agreement (GTA)coreStrategic or Co-development PartnerThe company operates in full compliance with the General Terms of Agreement (GTA), ensuring a pre-agreed process that minimises disputes and helps customers get back on the road sooner.
• BSI Kitemark Accredited Repair NetworkcoreTechnology or IntegrationNational network of BSI Kitemark accredited repair centres using manufacturer-approved parts and paints. Provides lifetime guarantee on repairs for as long as the customer owns the vehicle.
• Motor Insurers' Bureau (MIB)minorStrategic or Co-development PartnerFor accidents involving uninsured drivers, claims are handled through the Motor Insurers' Bureau (MIB), a not-for-profit organisation funded by insurance premiums to handle claims where the at-fault driver is uninsured or untraced.
• Panel of Specialist Injury SolicitorscoreImplementation/ SI/ Consulting PartnerAuto Claims Assist refers customers with personal injury claims to their panel of specialist injury solicitors who help claim the compensation deserved. This FCA-regulated activity is limited to referral of clients to personal injury solicitors.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Auxillis: One of the largest UK credit hire and accident management firms (rebranded from Helphire), providing like-for-like replacement vehicles, repair management and recovery to non-fault drivers on a cost-recovered basis - directly comparable to Auto Claims Assist's core offering.
• FMG Support: UK accident management specialist (formerly Fleet Management Group) handling non-fault claims, vehicle recovery, replacement vehicles and repairs for both consumer and fleet customers - directly comparable service model to Auto Claims Assist.
• Coplus: UK accident management and motor claims company offering credit hire replacement vehicles, repair management and recovery services to non-fault drivers - comparable in scale, proposition and customer segment to Auto Claims Assist.
• Ontime Group: UK provider of accident management, credit hire replacement vehicles and claims handling for non-fault motorists, with a similar integrated 'start-to-finish' proposition and direct-to-consumer acquisition model.
• Accident Exchange: UK credit hire and accident management firm providing like-for-like replacement vehicles, repairs and recovery services to non-fault drivers, operating on the same cost-recovery-from-at-fault-insurer economics as Auto Claims Assist.

Broad incumbents

• Direct Line Group: Major UK personal lines insurer that handles motor claims (including non-fault) internally and through approved repairers; overlaps with ACA's end-customers but is also a potential counterparty/payer for credit hire recoveries.
• Ageas UK: Large UK motor insurer with internal claims handling and a network of approved repairers; representative of the insurer-owned or insurer-aligned accident management models that compete with independent operators like Auto Claims Assist.

Regional players

• AutoGlass (Belron): UK vehicle glass repair and replacement specialist that operates in an adjacent niche of the post-accident repair value chain; relevant comparator for the repair-network and insurance-recovery aspects of ACA's proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/auto-claims-assist
• Xx.com/autoclaims_uk
• Facebookfacebook.com/autoclaimsassistuk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Claims Assist