DeepRoot
- Company typePrivate
- Founded1982
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
DeepRoot firmographics
Firmographics- Name
- DeepRoot
- Legal name
- DeepRoot Green Infrastructure
- Website
- https://deeproot.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
DeepRoot industry classification
Industry- Product category
- Urban Green Infrastructure Products
- NAICS
- Landscape Architectural Services (541320)
- SIC
- Water, Sewer, Pipeline, Comm & Power Line Construction (1623)
- akta.pro primary industry
- Green Stormwater Infrastructure (GI/LID) (Bioretention, Permeable Pavements, Green Roofs) (EUANAEAE)
- akta.pro secondary industries
- Stormwater & Drainage Infrastructure Construction (Sewer, Detention, Outfalls) (IMAFAGAF), Landscape Installation (Plants, Sod & Soil) (HSAIABAB)
Keywords
Where DeepRoot is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
DeepRoot business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales: DeepRoot generates revenue through the sale of proprietary green infrastructure products including Silva Cell systems, Marino Cell systems, and various barrier products (Tree Root Barriers, Invasive Species Barriers, Moisture Barriers, Utility Protection Barriers). Sales are project-based with quote-driven pricing based on quantity, size requirements, and project specifications.
- Technical Services: The company provides technical services including plan reviews, installation training, site visits during installation, custom shop drawings, and project-specific technical support. These services are bundled with product purchases but may include additional charges for complex custom layouts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Silva Cell 1X - Basic configuration for shallow soil volume needs |
| Unit Pricing | Pay-as-you-go | Silva Cell 2X - Mid-range configuration with doubled soil volume |
| Unit Pricing | Pay-as-you-go | Silva Cell 3X - Maximum configuration for deep soil volume applications |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
DeepRoot product offering
Product offeringCore offering
DeepRoot designs, manufactures, and distributes engineered green infrastructure products that support healthy urban trees and manage stormwater beneath paved surfaces. The portfolio includes the Silva Cell modular suspended pavement system, Marino Cell shallow stormwater storage modules, a family of root barriers (tree root, invasive species, moisture, and utility protection barriers), and the Arbortie tree-staking product, sold to municipalities, landscape architects, developers, and contractors.
Product overview
DeepRoot is a green infrastructure company offering a portfolio of urban forestry and stormwater management products. The core product lines include Silva Cell (a modular suspended pavement system for tree growth and stormwater management), Marino Cell (a shallow stormwater storage solution for space-constrained urban environments), and a comprehensive line of Barriers (Tree Root Barriers, Invasive Species Barriers, Moisture Barriers, and Utility Protection Barriers) for protecting both above and below-ground infrastructure. The products are complemented by accessories like Arbortie tree staking material. All products are manufactured from recycled materials and supported by technical services including design assistance, installation training, and engineering support.
Differentiator
Problem solved
Functional benefit
Brands
- Silva Cell: Modular suspended pavement system using soil volumes to support large tree growth and provide on-site stormwater management through absorption, evapotranspiration, and interception.
- Marino Cell
- DeepRoot Barriers
Products and services
- Silva Cell
Quantifiable outcome
- Marino Cell reduces bioretention footprints by an average of 30% (with 12" Marino Cell installation) without sacrificing any stormwater management capacity
- +5 more outcomes
Companies that use DeepRoot
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles2 records
DeepRoot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
DeepRoot partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Jim UrbancoreJim Urban, FASLA, is a long-standing partner whose passion for city tree health helped spark the creation of Silva Cell. His collaboration with DeepRoot dates back years and contributed to the foundational development of the product.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
DeepRoot competitors and assessment
Company assessmentBroad incumbents
- StormTrap: StormTrap manufactures modular concrete stormwater detention and infiltration systems for municipal and commercial sites. Comparable as an incumbent in the same LID/stormwater storage category where DeepRoot positions Marino Cell, but focused on traditional concrete vault retention rather than tree-supporting cells.
- Advanced Drainage Systems (ADS): ADS is a publicly traded leader in water management solutions, including stormwater collection, detention, and corrugated HDPE pipe used in green infrastructure projects. Comparable as a major incumbent in the broader stormwater and subsurface drainage categories where DeepRoot's Marino Cell also competes.
- Contech Engineered Solutions: Contech is a large, diversified civil infrastructure manufacturer that produces stormwater management products (e.g., stormwater chambers, detention systems) alongside bridges, erosion control, and pipe. Overlaps DeepRoot on the stormwater/LID side of the portfolio, though DeepRoot's tree-soil-cell specialization gives the latter a niche lead.
- Oldcastle Infrastructure (CRH): Oldcastle Infrastructure is a nationwide manufacturer of stormwater, drainage, and earth-retention products (e.g., ADS-style chambers, catch basins, precast structures). Sells into the same municipal and contractor buyers as DeepRoot but offers a broader civil-infrastructure portfolio rather than a tree-focused product.
- Wavin: Wavin is a global provider of water management, stormwater, and climate adaptation solutions, including infiltration and attenuation systems used in LID projects. Comparable as a broader water/stormwater incumbent with overlapping municipal buyer relationships across Europe where DeepRoot also operates via its London office.
- ACO Systems: ACO is a global manufacturer of drainage, stormwater management, and surface water treatment systems serving civil and landscape construction. Overlaps with DeepRoot on the stormwater-management side of urban infrastructure projects, particularly in Europe where both companies compete for specifier relationships.
Direct peers
- GreenBlue Urban: GreenBlue Urban manufactures RootSpace and ArborSystem suspended pavement/tree cell systems used for urban tree growth and stormwater management, directly competing with DeepRoot's Silva Cell across UK, European, and increasingly North American markets. Same product category, same specifier buyer (landscape architects), and overlapping project types.
- Treebox: Treebox designs and supplies tree pit and soil cell systems for urban tree planting, including modular suspended pavement solutions. Direct UK/European peer competing against DeepRoot's Silva Cell and Marino Cell in dense urban streetscape applications.
- Citygreen: Citygreen's Stratavault system is a modular suspended pavement/structural soil cell system for urban tree planting and stormwater management, functionally equivalent to Silva Cell. Targets the same landscape architect and civil engineer specifier base, with strong presence in Australia/APAC and growing North American reach.
Emerging players
- NDS Inc. NDS manufactures stormwater management, drainage, and landscape solutions including catch basins, channel drains, and retention/detention products sold through distribution. Comparable in the broader landscape/stormwater drainage category but with shallower overlap to DeepRoot's tree-cell/structural soil specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
DeepRoot social profiles
Digital presenceDeepRoot financial estimates
Financial estimateRevenue estimate
Valuation estimate
DeepRoot leadership team
Management profileNumber of profiles
Profiles3 records
DeepRoot subsidiaries and ownership
Company hierarchySubsidiaries1 record
DeepRoot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DeepRoot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DeepRoot
What does DeepRoot do?
DeepRoot designs, manufactures, and distributes engineered green infrastructure products that support healthy urban trees and manage stormwater beneath paved surfaces. The portfolio includes the Silva Cell modular suspended pavement system, Marino Cell shallow stormwater storage modules, a family of root barriers (tree root, invasive species, moisture, and utility protection barriers), and the Arbortie tree-staking product, sold to municipalities, landscape architects, developers, and contractors.
Is DeepRoot a public or private company?
DeepRoot is a private company. It is classified as family owned and is currently operating.
When was DeepRoot founded?
DeepRoot was founded in 1982. It employs 11 to 50 people.
Where is DeepRoot based?
DeepRoot is headquartered in San Francisco, United States, in the North America region.
How does DeepRoot make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are technical Services.
Who are DeepRoot's main competitors?
Broad incumbents on record are StormTrap, Advanced Drainage Systems (ADS), Contech Engineered Solutions, Oldcastle Infrastructure (CRH), Wavin and ACO Systems. Direct peers are GreenBlue Urban, Treebox and Citygreen. NDS Inc. is listed as an emerging player.
Does DeepRoot have an API?
No public API is recorded for DeepRoot.
What industry is DeepRoot in?
DeepRoot's product category is Urban Green Infrastructure Products. Its primary akta.pro industry code is EUANAEAE, Green Stormwater Infrastructure (GI/LID) (Bioretention, Permeable Pavements, Green Roofs), with a secondary code of IMAFAGAF, Stormwater & Drainage Infrastructure Construction (Sewer, Detention, Outfalls). Its NAICS code is 541320 and its SIC code is 1623.