GreenBlue Urban
GreenBlue Urban Ltd is a UK-headquartered B2B supplier of modular urban green and blue infrastructure products — notably the ArborSystem tree-pit platform and SuDS stormwater systems — sold via project specification to engineers, contractors, developers, and architects across the UK, USA, Canada, and Spain.
- Company typePrivate
- Founded1992
- HeadquartersBodiam, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What GreenBlue Urban does
GreenBlue Urban Ltd is a privately-held UK limited company headquartered in Bodiam, East Sussex, that designs, manufactures, and supplies modular urban green and blue infrastructure products. Its core offering is the ArborSystem — an integrated tree-pit platform providing structural support, uncompacted soil volume, irrigation, aeration, root management, and underground guying — and a parallel stormwater management (SuDS) range including SuDSPod, ArborFlow, StormForm, ArborCell, and the HydroPlanter/HydroPlanter Flex raingarden family. The portfolio is rounded out by street furniture (benches, bollards, litter bins), the Verdecade climbing-plant support system, ReLuminate urban lighting, and the ArborCharge air-quality planter.
The company operates on a B2B, sales-led, project-specified go-to-market model, selling primarily to civil engineers, contractors, developers, architects, and landscape architects who embed GreenBlue products into building and infrastructure specifications via NBS, BIM objects, CAD drawings, datasheets, and CPD-accredited seminars. Geographic reach is delivered through dedicated websites and operations in the UK (headquarters), USA, Canada, and Spain, with the UK office serving Great Britain and Europe.
Revenue is generated principally through hardware sales of proprietary tree-planting and SuDS components, complemented by street furniture and adjacent urban hardware; pricing is project-quoted rather than publicly listed. The company is ISO 14001 certified and runs co-funded R&D programmes (Cool Towns, ArborAdvance, IOT and Testing) to underpin product development. There is no disclosed external investment, no parent company, and no public market listing.
GreenBlue Urban firmographics
Firmographics- Name
- GreenBlue Urban
- Legal name
- GreenBlue Urban Ltd
- Website
- https://greenblue.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GreenBlue Urban Ltd is a UK-headquartered B2B supplier of modular urban green and blue infrastructure products — notably the ArborSystem tree-pit platform and SuDS stormwater systems — sold via project specification to engineers, contractors, developers, and architects across the UK, USA, Canada, and Spain.
- Ownership category
- akta.pro rank
GreenBlue Urban industry classification
Industry- Product category
- Urban Green Infrastructure Products
- NAICS
- Landscaping Services (561730)
- SIC
- Water, Sewer, Pipeline, Comm & Power Line Construction (1623)
- akta.pro primary industry
- Urban & Community Reforestation / Street Tree Planting (AFAMACAL)
- akta.pro secondary industry
- Landscape Installation (Plants, Sod & Soil) (HSAIABAB)
Keywords
Where GreenBlue Urban is headquartered
LocationHeadquarters
- HQ city
- Bodiam
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
GreenBlue Urban business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Green Infrastructure Products: Sale of proprietary tree planting systems (ArborSystem, soil cells, irrigation), sustainable drainage products (SuDS), street furniture, and related green infrastructure solutions to construction and landscaping professionals
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
GreenBlue Urban product offering
Product offeringCore offering
GreenBlue Urban designs, manufactures, and supplies integrated green and blue infrastructure products for urban environments, anchored by the ArborSystem tree planting platform (soil cells, irrigation, aeration, root management, and underground guying) and a sustainable drainage (SuDS) product family (SuDSPod, ArborFlow, StormForm, ArborCell, HydroPlanter). The company also supplies street furniture, Verdecade climbing plant support, ReLuminate street lighting, and ArborCharge air quality systems, supported by CAD drawings, BIM objects, NBS products, and CPD seminars for construction and design professionals.
Product overview
GreenBlue Urban provides a comprehensive suite of green infrastructure solutions organized into two main categories: Green (tree planting and urban forestry) and Blue (stormwater management). The ArborSystem is the flagship product line, offering modular soil cells, irrigation, aeration, root management, and support systems that enable trees to thrive in urban environments. For stormwater management, the company offers the SuDSPod, ArborFlow, StormForm, and ArborCell product lines, along with HydroPlanter and HydroPlanter Flex raingarden systems. Additional offerings include street furniture, green wall support systems (Verdecade), lighting (ReLuminate), and air quality solutions (ArborCharge). The product portfolio is complemented by digital tools including the ArborSystem Configurator and HydroPlanter Flex Sizing Calculator, supporting specifiers in design and planning.
Differentiator
Problem solved
Functional benefit
Brands
- ArborSystem: Comprehensive tree planting and urban tree support system including soil cells, irrigation, aeration, root management, and tree grilles/guards for establishing trees in urban environments
- ArborFlow
- SuDSPod
- StormForm
- ArborCell
- HydroPlanter
- HydroPlanter Flex
- RootSpace
- ArborCharge
- ReLuminate
Companies that use GreenBlue Urban
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles2 records
GreenBlue Urban technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
GreenBlue Urban partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
GreenBlue Urban competitors and assessment
Company assessmentBroad incumbents
- Rain Bird: Rain Bird is a broad incumbent in irrigation and water management for landscape and agricultural applications. While not a direct competitor in tree planting systems, they compete for the irrigation and water management portion of urban greening project specifications.
- Wavin: Wavin is a broad incumbent in water management and urban infrastructure, encompassing drainage, stormwater, and now tree planting systems through Treebox. They compete with GreenBlue Urban on the broader project specification for urban water and greening infrastructure.
- NDS (NDS Drainage Solutions): NDS is a broad incumbent in residential and commercial drainage and stormwater management. They do not specialize in tree-based SuDS solutions but compete for the stormwater management portion of the same civil engineering project budgets.
- ACO Drain: ACO Drain is a broader incumbent in surface water management and drainage systems, with product lines that overlap GreenBlue Urban's stormwater solutions. While not specializing in tree-based green infrastructure, ACO competes for the same civil engineering specification budget on urban drainage projects.
- ACO Technologies: ACO Technologies and its parent ACO Group offer a wide range of drainage, stormwater management, and surface water solutions. While broader in scope than GreenBlue Urban, they compete on the drainage specification element of urban greening projects.
Others
- GreenBlue (US Green Building Council): GreenBlue (formerly the USGBC-affiliated entity) focuses on sustainable building and product certification/transparency. While not a direct competitor, they intersect with GreenBlue Urban's sustainability-focused value proposition and access to specification channels for green infrastructure products.
Direct peers
- Hydro International: Hydro International is a direct competitor in sustainable drainage (SuDS) and stormwater management solutions, with significant overlap with GreenBlue Urban's SuDSPod, ArborFlow, and StormForm product lines. Both serve civil engineers and developers on stormwater compliance projects.
- Citygreen: Citygreen provides structural soil cells and tree planting systems for urban environments, with direct product overlap to GreenBlue Urban's ArborSystem. They compete for similar commercial and municipal tree planting specifications in the urban greening market.
- DeepRoot Green Infrastructure: Direct competitor in urban tree root management and soil cell systems for tree planting under pavements. DeepRoot's Silva Cells and related products directly overlap with GreenBlue Urban's ArborSystem and RootSpace offerings, serving the same civil engineer and specifier customer base.
- Treebox (Wavin): Treebox is a direct competitor in structural soil and tree pit systems for urban tree planting, now part of Wavin. The product overlap with GreenBlue Urban's ArborSystem is high, both targeting civil engineers and contractors on similar urban greening specifications.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GreenBlue Urban social profiles
Digital presenceGreenBlue Urban compliance and trust
Trust signalCompliance1 record
GreenBlue Urban financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreenBlue Urban leadership team
Management profileNumber of profiles
GreenBlue Urban funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreenBlue Urban M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreenBlue Urban
What does GreenBlue Urban do?
GreenBlue Urban designs, manufactures, and supplies integrated green and blue infrastructure products for urban environments, anchored by the ArborSystem tree planting platform (soil cells, irrigation, aeration, root management, and underground guying) and a sustainable drainage (SuDS) product family (SuDSPod, ArborFlow, StormForm, ArborCell, HydroPlanter). The company also supplies street furniture, Verdecade climbing plant support, ReLuminate street lighting, and ArborCharge air quality systems, supported by CAD drawings, BIM objects, NBS products, and CPD seminars for construction and design professionals.
Is GreenBlue Urban a public or private company?
GreenBlue Urban is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GreenBlue Urban founded?
GreenBlue Urban was founded in 1992. It employs 51 to 100 people.
Where is GreenBlue Urban based?
GreenBlue Urban is headquartered in Bodiam, United Kingdom, in the Europe region.
How does GreenBlue Urban make money?
One revenue line is on record: green Infrastructure Products.
Who are GreenBlue Urban's main competitors?
Broad incumbents on record are Rain Bird, Wavin, NDS (NDS Drainage Solutions), ACO Drain and ACO Technologies. GreenBlue (US Green Building Council) is listed as an others. Direct peers are Hydro International, Citygreen, DeepRoot Green Infrastructure and Treebox (Wavin).
Does GreenBlue Urban have an API?
No public API is recorded for GreenBlue Urban.
What industry is GreenBlue Urban in?
GreenBlue Urban's product category is Urban Green Infrastructure Products. Its primary akta.pro industry code is AFAMACAL, Urban & Community Reforestation / Street Tree Planting, with a secondary code of HSAIABAB, Landscape Installation (Plants, Sod & Soil). Its NAICS code is 561730 and its SIC code is 1623.