DeepRoot

Name

DeepRoot

Legal name

DeepRoot Green Infrastructure

Website

https://deeproot.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Urban Green Infrastructure Products

NAICS

Landscape Architectural Services (541320)

SIC

Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Green Stormwater Infrastructure (GI/LID) (Bioretention, Permeable Pavements, Green Roofs) (EUANAEAE)

akta.pro secondary industries

Stormwater & Drainage Infrastructure Construction (Sewer, Detention, Outfalls) (IMAFAGAF), Landscape Installation (Plants, Sod & Soil) (HSAIABAB)

Keywords

• Urban green infrastructure
• Soil stormwater management
• Tree root protection
• Suspended pavement systems
• Urban tree care products

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: DeepRoot generates revenue through the sale of proprietary green infrastructure products including Silva Cell systems, Marino Cell systems, and various barrier products (Tree Root Barriers, Invasive Species Barriers, Moisture Barriers, Utility Protection Barriers). Sales are project-based with quote-driven pricing based on quantity, size requirements, and project specifications.
2. Technical Services: The company provides technical services including plan reviews, installation training, site visits during installation, custom shop drawings, and project-specific technical support. These services are bundled with product purchases but may include additional charges for complex custom layouts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

DeepRoot designs, manufactures, and distributes engineered green infrastructure products that support healthy urban trees and manage stormwater beneath paved surfaces. The portfolio includes the Silva Cell modular suspended pavement system, Marino Cell shallow stormwater storage modules, a family of root barriers (tree root, invasive species, moisture, and utility protection barriers), and the Arbortie tree-staking product, sold to municipalities, landscape architects, developers, and contractors.

Product overview

DeepRoot is a green infrastructure company offering a portfolio of urban forestry and stormwater management products. The core product lines include Silva Cell (a modular suspended pavement system for tree growth and stormwater management), Marino Cell (a shallow stormwater storage solution for space-constrained urban environments), and a comprehensive line of Barriers (Tree Root Barriers, Invasive Species Barriers, Moisture Barriers, and Utility Protection Barriers) for protecting both above and below-ground infrastructure. The products are complemented by accessories like Arbortie tree staking material. All products are manufactured from recycled materials and supported by technical services including design assistance, installation training, and engineering support.

Differentiator

Problem solved

Functional benefit

Brands

• Silva Cell: Modular suspended pavement system using soil volumes to support large tree growth and provide on-site stormwater management through absorption, evapotranspiration, and interception.
• Marino Cell
• DeepRoot Barriers

Products and services

• Silva Cell

Quantifiable outcome

• Marino Cell reduces bioretention footprints by an average of 30% (with 12" Marino Cell installation) without sacrificing any stormwater management capacity
• +5 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Jim UrbancoreStrategic or Co-development PartnerJim Urban, FASLA, is a long-standing partner whose passion for city tree health helped spark the creation of Silva Cell. His collaboration with DeepRoot dates back years and contributed to the foundational development of the product.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• StormTrap: StormTrap manufactures modular concrete stormwater detention and infiltration systems for municipal and commercial sites. Comparable as an incumbent in the same LID/stormwater storage category where DeepRoot positions Marino Cell, but focused on traditional concrete vault retention rather than tree-supporting cells.
• Advanced Drainage Systems (ADS): ADS is a publicly traded leader in water management solutions, including stormwater collection, detention, and corrugated HDPE pipe used in green infrastructure projects. Comparable as a major incumbent in the broader stormwater and subsurface drainage categories where DeepRoot's Marino Cell also competes.
• Contech Engineered Solutions: Contech is a large, diversified civil infrastructure manufacturer that produces stormwater management products (e.g., stormwater chambers, detention systems) alongside bridges, erosion control, and pipe. Overlaps DeepRoot on the stormwater/LID side of the portfolio, though DeepRoot's tree-soil-cell specialization gives the latter a niche lead.
• Oldcastle Infrastructure (CRH): Oldcastle Infrastructure is a nationwide manufacturer of stormwater, drainage, and earth-retention products (e.g., ADS-style chambers, catch basins, precast structures). Sells into the same municipal and contractor buyers as DeepRoot but offers a broader civil-infrastructure portfolio rather than a tree-focused product.
• Wavin: Wavin is a global provider of water management, stormwater, and climate adaptation solutions, including infiltration and attenuation systems used in LID projects. Comparable as a broader water/stormwater incumbent with overlapping municipal buyer relationships across Europe where DeepRoot also operates via its London office.
• ACO Systems: ACO is a global manufacturer of drainage, stormwater management, and surface water treatment systems serving civil and landscape construction. Overlaps with DeepRoot on the stormwater-management side of urban infrastructure projects, particularly in Europe where both companies compete for specifier relationships.

Direct peers

• GreenBlue Urban: GreenBlue Urban manufactures RootSpace and ArborSystem suspended pavement/tree cell systems used for urban tree growth and stormwater management, directly competing with DeepRoot's Silva Cell across UK, European, and increasingly North American markets. Same product category, same specifier buyer (landscape architects), and overlapping project types.
• Treebox: Treebox designs and supplies tree pit and soil cell systems for urban tree planting, including modular suspended pavement solutions. Direct UK/European peer competing against DeepRoot's Silva Cell and Marino Cell in dense urban streetscape applications.
• Citygreen: Citygreen's Stratavault system is a modular suspended pavement/structural soil cell system for urban tree planting and stormwater management, functionally equivalent to Silva Cell. Targets the same landscape architect and civil engineer specifier base, with strong presence in Australia/APAC and growing North American reach.

Emerging players

• NDS Inc. NDS manufactures stormwater management, drainage, and landscape solutions including catch basins, channel drains, and retention/detention products sold through distribution. Comparable in the broader landscape/stormwater drainage category but with shallower overlap to DeepRoot's tree-cell/structural soil specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/RethinkTrees
• Facebookfacebook.com/deeprootgreeninfrastructure

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeepRoot