Up' Magazine

What Up' Magazine does

UP' Magazine is an online-only French journalism publication founded in 2011 by Fabienne Marion and structured as a non-profit Association Loi 1901. The publication operates exclusively on the internet via up-magazine.info, distributing editorial content across topics including environment, climate, biodiversity, health, food safety, digital technology, artificial intelligence, geopolitics, economy, and culture. Its core product is a digital editorial platform with a library of more than 10,000 articles reaching approximately one million readers monthly, with the "Arts & Cultures" and "Livres" sections reserved for paying subscribers.

The publication's business model is entirely subscription-based, deliberately structured to avoid dependence on media, industrial, or financial backers. Three subscription tiers are offered: weekly at €5, monthly at €12, and annually at €120 (the best-selling tier, equivalent to roughly €1.90 per week with two months free). A free registration allows readers to access three articles and receive newsletters, functioning as a freemium funnel. UP' Magazine is registered with the French press authority CPAPP and the data protection authority CNIL, and holds registered trademarks for UP MAGAZINE, UP NEWS, and UP SPIRIT. Leadership consists of founder and Editor-in-Chief Fabienne Marion, with Gérard Ayache serving as Publication Director.

In 2019, UP' Magazine entered a formal partnership with Covering Climate Now, a global collaboration of more than 400 selected media outlets focused on climate journalism, extending the publication's reach to over two billion readers. The publication has no external institutional investors, no parent company, no disclosed funding rounds, and no subsidiaries, operating as a 1-10 person team under a non-profit governance model with a 14-year continuous publication history.

Name

Up' Magazine

Legal name

UP MAGAZINE Association Loi 1901

Website

https://up-magazine.info

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

UP' Magazine is a French online-only journalism publication founded in 2011, covering environment, climate, health, technology, and society. It operates as a non-profit Association Loi 1901, funded entirely by individual reader subscriptions across weekly, monthly, and annual tiers.

Ownership category

akta.pro rank

Product category

Digital Journalism and Online Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)

akta.pro secondary industries

Science, Technology & Gaming Magazines (MPAJAEAL), Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• Online journalism
• Digital magazine
• Environmental reporting
• Subscription publishing
• Climate journalism

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Subscription Revenue: UP' Magazine generates revenue primarily through reader subscriptions. The magazine is financed entirely by its subscribers, providing editorial independence from media, industrial, and financial dependencies. Three subscription tiers are offered: monthly (€12), annual (€120 with 2 months free), and weekly (€5 with no commitment). Free registration allows reading three articles to discover the publication.

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

UP' Magazine is an online-only journalism publication that sells subscription access to its editorial content covering environment, climate, biodiversity, food safety, health, technology, AI, geopolitics, economy, and culture. The magazine operates exclusively on the internet with no print edition, offering a freemium registration tier (three free articles) and three paid recurring subscription tiers. Content is funded entirely by reader subscriptions, enabling editorial independence from media, industrial, and financial interests.

Product overview

UP' Magazine is an online journalism publication distributed exclusively on the Internet, founded in 2011 by Fabienne Marion. The magazine operates as an Association Loi 1901, independent from media, industrial, and financial dependencies, funded solely by reader subscriptions. Its editorial content covers topics including environment, climate change, food safety, health, technology, AI, biodiversity, geopolitics, economy, and culture. The publication offers three subscription tiers: a monthly plan at €12/month, an annual plan at €120/year (with 2 months free), and a weekly plan at €5/week. Free registration provides access to three articles. The magazine has a portfolio of over 10,000 articles and reaches approximately one million readers monthly.

Differentiator

Problem solved

Functional benefit

Brands

• UP NEWS: Trademarked brand name for UP' Magazine
• UP SPIRIT

Products and services

• UP' Magazine (online publication) An online-only French investigative journalism publication offering subscription access to editorial content on environment, climate, biodiversity, food safety, health, technology, AI, geopolitics, economy, and culture. Targeted at informed individual readers seeking independent, verified analysis free from media, industrial, and financial dependencies; funded entirely by reader subscriptions with three paid tiers plus a free registration tier limiting access to three articles.
• UP' Magazine Subscription Access Recurring subscription tiers that grant unlimited access to UP' Magazine's editorial content, available in monthly (€12), annual (€120 with 2 months free, the most popular tier), and weekly (€5, no commitment) billing cadences. Available to individual readers who register and select a paid tier.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Covering Climate NowcoreStrategic or Co-development Partner · 1 January 2019UP' Magazine has formed a formal partnership with Covering Climate Now, a global collaboration of 400+ media outlets selected to strengthen journalistic coverage of climate issues. Through this alliance, over 2 billion readers can access enhanced climate journalism. UP' Magazine has made a formal commitment to grant climate change, species extinction, pollution, food quality, and ecological transition the urgent attention these challenges demand.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mediapart: French independent online-only news publication funded almost entirely by reader subscriptions. Highly comparable business model, reader-funded independence, and digital-first delivery make Mediapart the closest direct peer.
• Reporterre: French independent online magazine specializing in environmental and ecological journalism. Operates on a similar reader-supported model with a thematic focus closely aligned to UP' Magazine's climate/planet coverage.
• Novethic: French media outlet focused on sustainable finance, ESG, and ecological transition. Similar digital-only delivery, expert-led analysis, and overlap in audience of sustainability-aware professionals and informed citizens.
• Usbek & Rica: French magazine exploring the future of society, technology, and the economy. Comparable editorial positioning around weak signals, prospective themes, and independent analysis for an informed general audience.
• Alternatives Économiques: French independent magazine covering economic and societal issues. Shares UP' Magazine's reader-funded independence model and editorial focus on context-rich analysis for engaged citizens.
• The Conversation France: French edition of a non-profit online publication featuring academic and expert-authored analysis. Comparable model of independent, ad-light journalism funded by institutional support and targeting informed readers.
• Numerama: French online media outlet covering digital, technology, and science topics. Comparable digital-first delivery, free-with-registration access model, and thematic overlap with UP' Magazine's AI and science sections.
• Courrier International: French weekly magazine translating and curating international journalism. Shares a similar digital subscription model and a focus on context-rich, analytical content for engaged readers.

Broad incumbents

• Le Monde: Major French general-interest newspaper with a strong digital subscription business. Competes for the same audience of informed French readers but offers broader coverage; serves as a benchmark for digital subscription success in France.

Emerging players

• Positivr: French online media focused on positive and solutions-oriented environmental journalism. Smaller scale than UP' but with thematic and audience overlap in climate/environmental reporting for a general audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/upmagazine_info
• Facebookfacebook.com/UPMagazineFR
• LinkedInlinkedin.com/shareArticle

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Up' Magazine