What POSITIVR does

POSITIVR is a French online media platform publishing positive, solution-oriented news and editorial content across categories including Initiative, Cause, Inspiration, Pratique (Practical), Shopping, and Insolite. Founded in March 2014 by Harold Paris and published by TRIBELEADR SAS, the platform operates within the HORYZON media group alongside other niche lifestyle brands. POSITIVR serves a French-speaking audience seeking constructive journalism on ecological transition, social causes, health, and sustainable lifestyles, and operates specialized sub-brands VégéGood (vegetarian and plant-based food content) and The Goodonomist (corporate social responsibility / RSE journalism), plus the Pourquoi c'est COOL podcast.

The platform is built on a WordPress-based content management system for editorial publishing, with no proprietary technology stack disclosed and no API or SDK surface. Content is distributed across the positivr.fr website, daily email newsletter (POSITIV'Letter), social channels (Facebook, Instagram, LinkedIn, Pinterest, Twitter/X, YouTube), and third-party podcast platforms. The platform holds CPPAP recognition as a qualified online press service under article 39bisA of the French General Tax Code, conferring official press status.

POSITIVR generates revenue primarily through a freemium subscription model: free access supported by advertising, alongside a paid premium subscription offering ad-free access to all content and exclusive subscriber-only articles. Additional brand partnership revenue is indicated by founding partnerships with L214, Land & Monkeys, myfood (VégéGood), and Eachone and Quertix (The Goodonomist). The platform also monetizes through an advertiser media kit (kit média). Operational leadership consists of Eric Aderdor as Director of Publication and Axel Leclercq as Editor-in-Chief, with a headcount of 1-10 employees and operations limited to France.

Name

POSITIVR

Legal name

TRIBELEADR

Website

https://positivr.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

POSITIVR is a French online media platform publishing positive, solution-oriented news on ecology, social causes, and sustainable lifestyles, serving French-speaking readers via a freemium subscription model with sub-brands VégéGood and The Goodonomist.

Ownership category

akta.pro rank

Product category

Online News Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Web Search Portals and All Other Information Services (51929)

akta.pro primary industry

Content Aggregation, Curation & RSS Platforms (BPAMAJAI)

akta.pro secondary industry

Content Curation & Bookmarking/Read-Later Platforms (MPACAKAH)

Keywords

• Online news media
• Positive journalism
• Digital publishing
• Sustainable lifestyle content
• Editorial newsletter

Headquarters

HQ city

Olivet

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Revenue: POSITIVR generates revenue through a subscription model offering ad-free access to all content, providing an enhanced reading experience without advertisements. Subscribers gain unlimited access to all articles and dossiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

POSITIVR is a French-language online media platform that publishes daily editorial articles, dossiers, and a podcast covering positive initiatives, ecological and social causes, innovations, practical sustainable-living tips, and lifestyle inspiration. The platform monetizes through display advertising on a free tier and a paid subscription offering unlimited ad-free access to all content, dossiers, and subscriber-only articles. Specialized sub-brands VégéGood and The Goodonomist extend coverage into vegetarian/plant-based content and corporate social responsibility (RSE) respectively.

Product overview

POSITIVR is a French online media platform operating as a unified news and content publishing site with three specialized sub-brands. The core platform provides general positive news coverage across categories including Initiative, Cause, Inspiration, Pratique (Practical), Shopping, and Insolite. VégéGood focuses specifically on plant-based eating and food sustainability, while The Goodonomist covers corporate social responsibility topics. The platform also produces a podcast called 'Pourquoi c'est COOL'. Revenue is generated through a subscription model offering ad-free premium content access.

Differentiator

Problem solved

Functional benefit

Brands

• VégéGood: A themed vertical dedicated to vegetarian and plant-based food content, covering recipes, nutrition tips, and sustainable eating.
• The Goodonomist

Products and services

• POSITIVR (main online media platform) French-language online media platform that publishes daily editorial articles, dossiers, a newsletter, and a podcast covering positive initiatives, ecological and social causes, innovations, practical sustainable-living tips, and lifestyle inspiration. Available free with advertising, with a paid monthly subscription offering unlimited ad-free access to all content, dossiers, and subscriber-only articles.
• VégéGood Specialized editorial vertical of POSITIVR focused on vegetarian and plant-based food content, covering recipes, tips for using produce, and sustainable eating guidance for French-speaking readers interested in plant-based lifestyles.
• The Goodonomist Specialized editorial vertical of POSITIVR dedicated to corporate social responsibility (RSE), highlighting sustainable business practices, responsible company initiatives, and sustainable economics for readers interested in CSR topics.
• Pourquoi c'est COOL (Podcast) Audio podcast series produced by POSITIVR exploring positive initiatives and inspiring stories, distributed through podcast platforms for French-speaking audiences.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and major.

• EachoneminorGTM or Marketing PartnerFounding partner supporting The Goodonomist, the RSE/corporate responsibility section of POSITIVR. Eachone is a partner in the specialized vertical focused on corporate social responsibility content.
• QuertixminorGTM or Marketing PartnerFounding partner supporting The Goodonomist vertical. Quertix contributes to enabling the corporate responsibility content section.
• L214minorGTM or Marketing PartnerFounding partner for VégéGood, the vegetarian/vegan section of POSITIVR. L214 is an animal rights association.
• Land & MonkeysminorGTM or Marketing PartnerFounding partner for VégéGood section. Contributes to enabling the plant-based/vegetarian content vertical.
• myfoodminorGTM or Marketing PartnerPartner for VégéGood section. Supports the vegetarian/vegan content vertical.
• HORYZON (Parent Group)majorOthersPOSITIVR is part of the HORYZON media group, which includes other sites such as Men Life, Auto Moto, Autonews, Onze Mondial, Foot National, Quinze Mondial, KOOT Mag, Daily Sports, LifeXplorer, Les Experts Conso, and Utilavie.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Welcome to the Jungle: Larger French digital media/content platform operating in the lifestyle/work/positive-impact space with a subscription-led B2B/B2C model — comparable in target audience (engaged French readers) and subscription-driven GTM, though serving a much broader content portfolio.

Direct peers

• Brut. Major French social-native video media company producing short-form positive and societal content, with a comparable multi-channel social distribution strategy and French-language audience.
• Slate.fr: French online-only general-interest magazine, with a freemium model and broad editorial verticals — comparable to POSITIVR in being a digital-only French publication with subscription monetization and cross-channel distribution.
• Konbini: French digital-native media outlet with a positive, lifestyle and pop-culture editorial angle, distributed across web, social and video — directly comparable to POSITIVR in format, target demographic, and digital-first GTM.
• Novethic: French media platform covering sustainable development, ESG, and responsible investment, closely overlapping with POSITIVR's The Goodonomist vertical in both audience (French sustainability-curious readers) and B2B content/marketing proposition.
• Numerama: French digital media focused on technology, science and societal issues with a positive/constructive editorial tone, sharing POSITIVR's digital-only format, ad + subscription model, and multi-channel distribution.
• Usbek & Rica: French magazine exploring the future through a positive/constructive lens, with a similar audience to POSITIVR (engaged French-speaking readers interested in societal transition) and an overlapping freemium + paid subscription model.

Regional players

• Positive News: UK-based independent media outlet dedicated to constructive/positive journalism, with a subscription model — directly analogous to POSITIVR in editorial positioning and business model, but serving a different geography and language market.

Emerging players

• Good Good Good: US-based independent positive news and impact media platform with newsletter-led growth and a similar editorial positioning to POSITIVR, though at a different stage of scale and in a different language market.
• Café Babel: European online magazine covering society, culture and civic topics with a positive/constructive lens, with thematic overlap to POSITIVR though a different geographic footprint and editorial model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thepositivr
• YouTubeyoutube.com/user/thepositivr
• Facebookfacebook.com/positivr.fr
• LinkedInlinkedin.com/company/positivr-in
• Instagraminstagram.com/positivr
• Pinterestpinterest.fr/positivr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POSITIVR