Konditorei Bäckerei Miedl

What Konditorei Bäckerei Miedl does

Konditorei Bäckerei Miedl is a privately held, fifth-generation family bakery and confectionery headquartered in Bad Endorf, Bavaria, operating 20 owned specialty retail stores (Fachgeschäfte) across the Chiemgau region in towns including Bad Endorf, Rosenheim, Prien am Chiemsee, Traunstein, Kolbermoor, Wasserburg, Brannenburg, Halfing, Rott am Inn, Schloßberg and Kragling. The company was founded in 1909 by master baker Jakob Scharf and is currently led by managing directors Manfred and Angelika Miedl, with their sons Maximilian and Michael Miedl preparing to join as the fifth generation. Its product portfolio spans handcrafted breads, rolls and pretzels (Semmeln & Brezn), sweet pastries and braided loaves (Gebäck & Zöpfe), daily-fresh cakes and tortes, made-to-order celebration tortes (Wunschtorten), and a packaged Brotchips snack line sold via its own e-commerce shop.

Production is centralized at a modern Bad Endorf Handwerkerpark bakery that was opened in 2001, with deliveries routed to all 20 retail locations. The company's underlying craft platform is built around a 'Slow Baking' process with 24-48 hour dough resting and rising times (versus roughly one hour in industrial production), a natural sourdough (Natursauerteig), wood-fired oven baking for the signature Holzofenbrot, and a defined regional ingredient supply chain anchored by named Bavarian partners including Angermühle (flour), Berchtesgadener Land (dairy) and Biohof Hirzinger (eggs). No industrial premixes or artificial additives are used, and the products carry claims of significantly reduced allergens and FODMAPs relative to industrial equivalents. The Holzofenbrot line was awarded the Bavarian Staatsehrenpreis for the baker's trade in 2015.

Miedl operates a direct-to-consumer retail model through its owned Fachgeschäfte plus a national e-commerce channel for Brotchips, supported by a customer loyalty and gift card program (Miedl-Karte on the Bonvito platform), custom torte ordering by quote, guided bakery and learning-path tours at the Bad Endorf headquarters, and a seasonal presence at the Rosenheim Christkindlmarkt. Revenue is generated through in-store and online retail sales, custom cake commissions, tour fees and prepaid card float economics; pricing is not publicly disclosed. The company markets via its own website, Facebook and Instagram channels, and runs an active apprenticeship pipeline for Bäcker, Konditor and Bäckereifachverkäufer roles with documented 2026 and 2027 intake cohorts.

Name

Konditorei Bäckerei Miedl

Legal name

Konditorei Bäckerei Miedl GmbH

Website

https://miedl.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

1–10 employees

Short description

Konditorei Bäckerei Miedl is a privately held, fifth-generation family bakery headquartered in Bad Endorf, Bavaria, operating 20 owned specialty retail stores across the Chiemgau region. It produces handcrafted artisan breads, pretzels, pastries, cakes, custom celebration tortes and a Brotchips snack line using slow-fermentation and wood-fired techniques with regional Bavarian ingredients.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050)

akta.pro primary industry

Artisanal & Craft Bakeries (CRAHAGAA)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)

Keywords

• Artisan bakery products
• Wood-fired bread
• Traditional confectionery
• Custom celebration cakes
• Regional Bavarian baking

Headquarters

HQ city

Bad Endorf

HQ country

Germany

HQ region

Europe

Offices20 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Retail Store Sales (20 Locations): Primary revenue stream from direct in-store sales across 20 Fachgeschäfte in the Chiemgau region. Product categories include bread (Brote), pastries and pretzels (Semmeln & Brezn), pastries and braided items (Gebäck & Zöpfe), cakes and tortes (Kuchen & Torten), and custom celebration tortes (Wunschtorten). Also includes seasonal Christkindlmarkt (Christmas market) sales.
2. E-commerce - Miedl Brotchips Online Shop: Online shop (miedl-shop.de) for the Miedl Brotchips product line - a low-calorie, high-fiber crispy snack made from their signature bread. Health-positioned as a guilt-free snacking alternative.
3. Custom Torte Orders (Wunschtorten): Made-to-order celebration and custom tortes (birthday, wedding, baptism, confirmation, etc.) ordered directly at retail locations or by phone. Prices quoted on request per the source. Specialty high-margin product category.
4. Loyalty Card (Miedl-Karte) Program: Prepaid loyalty card loaded with funds (in 5-euro increments). Paying with card Guthaben earns 2% discount on purchases when card is loaded with at least 20 euros. Points system: 1 point per 1 euro spent, with 60 points redeemable for 3 euro credit. Also functions as gift card. Managed via Bonvito platform.
5. Bakery and Learning Path Tours: Revenue from guided bakery tours and educational learning path visits at the Bad Endorf headquarters. Tour offerings include standalone learning path tours (9€ adults, children free), standalone bakery tours, combined tours (14€ adults), and special kindergarten/school group tours. Includes product samples (500g wood-fired bread and Miedl pretzel for children).
6. Gift Cards (Geschenkkarte): Gift cards sold at all retail locations. Available in gift edition format for gifting occasions such as breakfast, coffee and cake, or lunch snacks. Purchased by customers as presents for friends and family.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Handcrafted artisan breads produced via slow baking in a wood-fired oven, traditional Bavarian rolls and pretzels, sweet pastries and braids, cakes and tortes, custom celebration cakes (Wunschtorten), and Miedl-Brotchips snack products. All baking is performed at the central bakery in Bad Endorf and distributed through 20 retail stores across the Chiemgau region, with limited online availability of bread chips and gift cards.

Product overview

Konditorei Bäckerei Miedl is a traditional Bavarian bakery and confectionery operating as a unified craft business with no platform architecture. The core offering consists of handcrafted breads (Brote) baked in a wood-fired oven including award-winning Holzofenbrot, traditional Semmeln & Brezn (rolls and pretzels), sweet Gebäck & Zöpfe (pastries and braids), daily-fresh Kuchen & Torten (cakes), custom Wunschtorten (celebration cakes), and specialty Brotchips snack products. The business also operates a loyalty program through the Miedl-Karte customer card and offers gift cards. Educational bakery tours (Lehrpfad- & Backstubenführungen) provide an experiential component. All products are produced in their Bad Endorf facility and distributed through 20 retail locations in the Chiemgau region.

Differentiator

Problem solved

Functional benefit

Products and services

• Brote (Breads) Artisan breads produced via Slow Baking in a wood-fired oven, including Bioland-certified organic options, sold daily across the 20 Miedl retail stores in the Chiemgau region.
• Semmeln & Brezn (Bavarian Rolls & Pretzels) Traditional Bavarian-style rolls (Semmeln) and pretzels (Brezn) baked fresh daily at the Bad Endorf bakery for sale across the Chiemgau retail network.
• Gebäck & Zöpfe (Sweet Pastries & Braids) Traditional sweet pastries and baked braids (such as Hefezopf) produced at the Bad Endorf bakery, sold through Miedl retail stores for everyday enjoyment and festive occasions.
• Kuchen & Torten (Cakes & Tortes) Handcrafted cakes and tortes produced by the family Konditor team, offered in standard varieties across the 20 retail stores for everyday and weekend enjoyment.
• Wunschtorten (Custom Celebration Cakes) Bespoke, individually designed hand-decorated celebration cakes produced by the Konditor team for private customers marking birthdays, weddings, anniversaries, and similar milestones.
• Miedl-Brotchips (Bread Chips) Crunchy bread chips made from Miedl's own baked bread, available both in retail stores and via the online shop as a Miedl-branded snack.
• Miedl-Geschenkkarte (Gift Card) Stored-value Miedl gift card redeemable at participating Miedl retail stores, also sold online via the Bonvito platform for remote gift purchases.
• Lehrpfad- & Backstubenführungen (Educational Tours) Guided tours of the Bad Endorf bakery (Lehrpfad and Backstubenführungen) for schools, kindergartens, and other interest groups to learn about traditional breadmaking.

Quantifiable outcome

• 95% reduction in allergens through slow baking (24-48 hour dough resting)
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Angermühle (Altenmarkt an der Alz)coreOthers17th-generation family mill operated by Müller Dietrich Wild-Geng. Processes grain to flour for over 800 years at Angermühle in Altenmarkt an der Alz/Obb (Bavaria). Supplies Miedl's flour requirements. Operates certified Bioland contract farming processing. Traditional, gentle milling methods preserve grain quality. Preferred sourcing for regional grain from surrounding area.
• Rosenmühle (Rosenmehl)coreOthersPart of Getreidemühle Ergolding. Described as one of the world's most modern mills, founded in 1898 as Vereinigte Kunstmühlen AG. Supplies Rosenmehl flour to Miedl. Regionally sourced from the Bavarian 'Kornkammer' (breadbasket of Bavaria). Described in folk tradition: 'Nimm gutes Mehl, nimm besseres Mehl, am besten nimm gleich Rosenmehl.'
• Molkerei Berchtesgadener LandcoreOthersFounded 1927, cooperative dairy owned entirely by approximately 1,700 member farmers. Farms located along the Alpine ridge between Watzmann and Zugspitze peaks. Committed to animal welfare, sustainability, and fair trade. Supplies milk and butter to Miedl for pastry and cake production. High-altitude Alpine sourcing for premium dairy ingredients.
• Privatmolkerei Bauer (J. Bauer GmbH & Co. KG)coreOthersFounded 1887 by Franz Seraph Bauer as 'Bauerschweizer Käsewerk.' Now in fifth-generation family management under Florian and Markus Bauer. Three business divisions: dairy (Molkerei), delicatessen (Feinkost), and trade (Handel). Eight subsidiaries across Germany. Supplies milk to Miedl for bakery and pastry production.
• Biohof Hirzinger (Bad Endorf)coreOthersOrganic farm (Biohof) located in Bad Endorf. Supplies eggs to Miedl for breakfast items, omelets, and scrambled eggs served at the bakery. Described as providing eggs from 'happy chickens with vast open-range access on green meadows.' Close proximity to Miedl headquarters enables very short delivery routes.
• Biohof EsercoreOthersOrganic farm supplying eggs to Miedl. Partner alongside Biohof Hirzinger for egg sourcing. Used for breakfast, omelets, and scrambled eggs at the bakery. Compliments Biohof Hirzinger in providing reliable organic egg supply.
• Bioland (Contract Farming Partnership)coreOthersGermany's largest organic farming association. Miedl uses Bioland contract farming for flour/grain sourcing. Both Angermühle (as certified Bioland processor) and the farms supply under Bioland certification. Represents Miedl's commitment to organic, sustainable agriculture. Bioland standards exceed EU organic regulations.
• Metzgerei PalmbergerminorOthersRenowned meat and sausage supplier in the Rosenheim area for decades. Known for freshness, taste, and highest quality in every product. Supplies meat products to Miedl for snack items and potentially for joint event offerings.
• Landmetzgerei GassnerminorOthersFour-generation family butcher business since 1930. Operates to modern, highest standards while maintaining traditional butcher trade values. Supplies meat products to Miedl. Compliments Metzgerei Palmberger as second meat supply partnership.
• Wildefreunde GmbHminorImplementation/ SI/ Consulting PartnerMunich-based advertising/design agency responsible for Miedl's website concept and layout. URL: www.wildefreunde.de. Created the company's visual identity and digital presence. Also credited for creating Miedl's word-image logos and graphic elements.
• Bayerische Natur & Brotkultur (Regional Funding Bodies)minorOthersAcknowledged for project funding support for the Miedl-Lehrpfad (learning path) educational facility at the Bad Endorf headquarters. Funding bodies thanked on the Führungen page. The learning path showcases Bavarian nature and bread culture, with support from regional funding organizations.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hofpfisterei: Munich-based fifth-generation craft bakery famous for 'Natürliches Backen' with regional Bavarian ingredients and a long heritage. Highly comparable as a multi-store Bavarian artisan bakery chain emphasizing natural sourdough and traditional methods over industrial production.
• Bäckerei Junge: Northern German family-run craft bakery with ~190 stores operating a centralized production / multi-location retail model similar to Miedl's 20-store approach. Comparable in scale, regional density and family-owned craft positioning.
• Backstube Wünsche: Large German craft bakery chain owned by the Wolf family with hundreds of retail outlets combining central production with regional specialty stores. Comparable multi-location retail bakery model with a family/regional heritage positioning.
• Schäfer's Brot- und Kuchenspezialitäten: German specialty bakery chain operating a network of retail stores across multiple German regions with centralized production. Comparable as a multi-region retail craft bakery brand.
• Ihle: Southern German family bakery chain with both retail stores and centralized production. Comparable in scale, regional focus in Bavaria/Baden-Württemberg, and craft-versus-industrial positioning.

Regional players

• Bäckerei-Konditorei Resch: Multi-store craft bakery in the Rosenheim/Chiemgau area competing head-to-head with Miedl in several of the same towns. Direct regional competitor in the local Chiemgau catchment.
• Wimmer Bakery / Confiserie: Bavarian confectionery and bakery with a heritage brand comparable in scale and regional positioning. Overlaps with Miedl's Konditorei (confectionery) product line and artisan positioning.

Broad incumbents

• Lieken Brot- und Backwaren: One of Germany's largest industrial bakery groups producing mass-market bread under brands like 'Golden Toast' and supplying discount retailers. Comparable as a competitor in the same category but at massive scale and with industrial positioning.
• Müller Brot: Long-established Bavarian industrial bakery brand operating both stores and supermarket supply. Comparable as a regional Bavarian bakery competitor with broader mass-market reach than Miedl.

Others

• Bonvito (Ehrenberg Group): Provider of the Miedl-Karte loyalty and gift card platform used by Miedl. Listed as a peer because it is the technology/infrastructure enabler for Miedl's loyalty and gift card revenue streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/konditoreibaeckereimiedl
• Instagraminstagram.com/baeckereimiedl
• LinkedInlinkedin.com/company/miedl-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Konditorei Bäckerei Miedl