Neapolitan Labs

What Neapolitan Labs does

Neapolitan Labs is a privately held, founder-owned web development firm headquartered at 500 Locust, Suite 125 in Des Moines, Iowa. Founded by Brian McMillin in 2004 as McMillin Web Development and rebranded to Neapolitan Labs in 2016, the company builds custom websites, mobile applications, and digital marketing services for U.S. county governments, school districts, convention and visitors bureaus (CVBs), and small businesses. It has developed websites for 78 of Iowa's 99 counties and now serves clients in 12 states, with named out-of-state county launches in 2024 (Houston County, Alabama; Goodhue County, Minnesota) marking its first geographic expansion beyond Iowa.

The company's product architecture centers on two proprietary content management systems. Mint Chip Lab, unveiled in 2019 and upgraded to a V7 release in 2023, powers 30-100+ client websites and ships with domain-specific modules for elections, sheriff sales, bid notices, parks, permits, council meetings, and interactive maps. Neapolitan Labs for Education is a parallel platform tailored to K-12 districts, with modules for alerts, conference scheduling, staff directories, social media embeds, and text alerts, plus a native iOS/Android mobile app extension. Add-on modules include county intranets, tourism trails, interactive maps with trip planners, cemetery guides, and counseling landing pages. A Monsido technology partnership (announced October 2021) layers in accessibility, SEO, and quality-assurance tooling, and accessibility maintenance plans were introduced in 2025 ahead of the 2026/2027 U.S. Department of Justice deadlines for state and local government websites.

Neapolitan Labs operates a sales-led, relationship-driven go-to-market model. Stephanie Hernandez serves as Director of Enterprise Sales with a stated goal of expanding into five new markets (Florida in particular), while Becki Clayton works as Sales Director across school districts, election offices, and CVBs. The firm attends 8-10 industry conferences per year (including the National Association of Counties, Iowa State Association of Counties, Iowa League of Cities, and Iowa Tourism Conference) and converts referrals from existing county and school district clients. Revenue is generated through one-time website build projects (quote-based, multi-year contracts), recurring Mint Chip Lab CMS subscriptions, monthly social media and digital advertising retainers (with a minimum 6-week commitment), and recurring accessibility maintenance plans. No external funding, acquisitions, or IPO activity are disclosed.

Name

Neapolitan Labs

Legal name

Neapolitan Labs LLC

Website

https://neapolitanlabs.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Neapolitan Labs is a founder-owned Des Moines web development firm that builds custom websites, mobile apps, and digital marketing services on its proprietary Mint Chip Lab and Neapolitan Labs for Education CMS platforms, primarily serving U.S. county governments, school districts, CVBs, and small businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Website Development: Custom-built websites for city/county governments, school districts, tourism bureaus, small businesses, and organizations. Includes responsive/mobile-optimized designs.
2. Content Management System (Mint Chip Lab): Proprietary CMS powering 30+ client websites. Ongoing platform usage and maintenance.
3. Digital Advertising & Social Media Management: Advertising and social media packages with minimum 6-week commitment. Includes Facebook, Google, native ads, and retargeting campaigns.
4. Mobile App Development: Custom mobile applications for school districts and organizations, available on iOS and Android platforms.
5. Accessibility Maintenance Plans: Accessibility maintenance plans to ensure government client websites remain compliant with 2026/2027 accessibility deadlines.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Neapolitan Labs provides custom website development, proprietary content management systems (Mint Chip Lab for governments and Neapolitan Labs for Education for school districts), digital marketing and social media management, mobile applications, and intranet solutions. The company primarily serves county governments, school districts, convention and visitors bureaus, and small businesses across 12 U.S. states.

Product overview

Neapolitan Labs is a full-service web development company offering a platform-plus-modules architecture built around two proprietary content management systems: Mint Chip Lab (for city/county governments and organizations) and Neapolitan Labs for Education (for school districts). The core platforms provide website development with modular add-ons including elections websites, mobile apps, county intranets, interactive maps, trails features, trip planner tools, cemetery guides, counseling features, and social media/digital advertising management. The company primarily serves Iowa county governments, school districts, tourism bureaus (CVBs), and small businesses, with expanding operations across 12 U.S. states.

Differentiator

Problem solved

Functional benefit

Brands

• Mint Chip Lab: Custom content management system unveiled in 2019, powering 30+ client websites. Makes website updates easy even for non-technical users. Includes modules for alerts, bid notices, blogs, calendars, elected officials, interactive maps, meetings & minutes, newsletters, parks, permits, and things to do.
• Neapolitan Labs for Education

Products and services

• Mint Chip Lab Proprietary content management system that enables non-technical users to easily update website content including news posts, documents, images, navigation, and specialized modules for government and organizational clients. Powers over 100 websites including county, city, election, and tourism sites.
• Neapolitan Labs for Education Website platform specifically designed for K-12 school districts to easily update websites with photos, documents, and news. Includes modules for alerts, conference scheduling, visual directory, file/image management, social media embeds, and text alert capabilities.
• Neapolitan Labs for Counties Custom website development service for county governments providing custom-built websites with features including robust site search, FAQs, global files for state documents, agendas/minutes, elections tools, sheriff sales, notifications, parks/facilities modules, and news/announcements.
• Custom Website Development Full-service web development creating modern, clean, user-friendly websites with emphasis on mobile-optimized responsive designs for county/city governments, school districts, tourism bureaus, and small businesses. Includes a Blueprint-Build-Boost process with wireframing, project reviews, and post-launch enablement.
• Elections Websites Standalone election websites for county auditor offices featuring voter information, polling locations, election dates, sample ballots, past results, searchable elected officials directory, and absentee voting information. More than 13 Iowa counties have election websites built by Neapolitan Labs.
• Mobile Apps Custom mobile applications for iOS and Android powered by Neapolitan Labs for Education, providing parents and staff with directory access, news, events calendar, and push notifications integrated with the school website CMS.
• County Intranet Employee-only portal integrated into county websites powered by Mint Chip Lab, featuring internal announcements, employee resources, IT tickets, building/grounds work orders, meeting room reservations, and employee recognition.
• Social Media Management Digital advertising and social media management services including Facebook boosted ads, Google Ads, native ads, and social media content creation and scheduling. Minimum 6-week commitment for advertising packages.
• Digital Marketing & Advertising Comprehensive digital advertising services including Facebook, Instagram, Google Ads, and native advertising with targeted location and demographic segmentation. Includes graphic design, copywriting, and campaign monitoring.

Quantifiable outcome

• 20% increase in website visitors for Council Bluffs CVB
• +4 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• MonsidocoreTechnology or Integration · 1 October 2021Neapolitan Labs partnered with Monsido to offer website clients enhanced accessibility, SEO, and quality assurance tools. This partnership helps ensure client websites meet accessibility standards and provides ongoing governance support.

Scale indicators21 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Apptegy: Apptegy provides K-12 school district websites, mobile apps, and communication tools. Direct competitor to Neapolitan Labs for Education platform with similar product suite and school district focus.
• CivicPlus: CivicPlus is a leading provider of integrated technology solutions for local government, offering websites, content management, 311/CRM, and recreation management. It is the most direct competitor to Neapolitan Labs in the county/city government website space, serving a much larger footprint.
• Granicus: Granicus provides government experience cloud solutions including website platforms, communications, and legislative management for state and local government. Directly comparable to Neapolitan Labs in the government website/CMS market, with a much larger enterprise footprint.
• OpenCities: OpenCities (acquired by CivicPlus) is a digital experience platform for local government, offering website, content, and community engagement tools. Direct competitor in the civic website/CMS niche.
• Revize Software Systems: Revize provides government website design and content management systems for cities, counties, and other municipalities. Direct peer in the government CMS market, comparable in size and focus to Neapolitan Labs.
• IQM2 (Insight Public Sector): IQM2 provides agenda management, minutes, and meeting portal solutions to county and city governments. Comparable to Neapolitan Labs' elections and meetings/minutes modules for the county government vertical.
• Finalsite: Finalsite provides school website design, content management, and communication tools for K-12 and higher education. Direct peer in the education website/CMS market, operating at larger scale.

Broad incumbents

• SchoolMessenger (Blackbaud): Blackbaud/SchoolMessenger serves K-12 schools with communication, mass notification, and website tools. A broad incumbent in the same school district vertical Neapolitan Labs targets, though operating at much larger scale.
• Squarespace: Squarespace is a general-purpose website builder platform used by small businesses and some organizations. Represents a broad incumbent alternative for simpler website needs, increasingly competitive with custom web development shops.
• Wix: Wix is a leading DIY website builder with templated solutions for small businesses and organizations. Represents a broad incumbent alternative that could pressure Neapolitan Labs' lower-end custom website offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/neapolitanlabs
• Facebookfacebook.com/neapolitanlabs
• Instagraminstagram.com/neapolitanlabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neapolitan Labs