Charlie Brown’s
Charlie Brown's Fresh Grill and Steakhouse is an independently owned, full-service New Jersey steakhouse concept founded in 1966, operating two locations in Scotch Plains and Woodbury with grill-anchored menu, salad bar concept, catering via ezCater, and a digital loyalty program.
- Company typePrivate
- Founded1966
- HeadquartersMillburn, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Charlie Brown’s does
Charlie Brown's Fresh Grill and Steakhouse is a privately held, full-service steakhouse concept founded in 1966 in Warren, New Jersey. The operating model is a traditional dine-in steakhouse with a grill-anchored menu centered on Prime rib ($32.99-$38.99) and USDA-style steaks ($23.99-$35.99), supported by a proprietary salad bar concept and a value-positioned kids menu at $10.99. The brand has accumulated more than 50 years of operating history in the New Jersey market, including a documented 48-year run in Bergen County, lending it regional brand recognition but a narrow geographic footprint.
The company is independently owned with no disclosed parent, no institutional funding rounds, and no acquisition history. Revenue mechanics are per-cover restaurant dining, supplemented by a catering channel via an ezCater partnership and a digital front-of-house stack comprising online ordering and the Handshake Club loyalty program on the MyGuestAccount platform. There are no disclosed AI/ML capabilities, proprietary technology products, or platform-architecture disclosures in the input; the technology footprint is limited to conventional restaurant software.
Current footprint is two active New Jersey locations (Scotch Plains and Woodbury), a substantial reduction from a broader historical presence that included Warren and Township of Washington. Employee count data (1,001-5,000) is inconsistent with a two-unit operation and is treated as a data-platform artifact rather than a current headcount proxy. No financial disclosures (revenue, AUV, same-store sales) are available in the input, and growth or expansion announcements are absent.
Charlie Brown’s firmographics
Firmographics- Name
- Charlie Brown’s
- Legal name
- Charlie Brown's Fresh Grill
- Website
- https://charliebrowns.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Charlie Brown's Fresh Grill and Steakhouse is an independently owned, full-service New Jersey steakhouse concept founded in 1966, operating two locations in Scotch Plains and Woodbury with grill-anchored menu, salad bar concept, catering via ezCater, and a digital loyalty program.
- Ownership category
- akta.pro rank
Charlie Brown’s industry classification
Industry- Product category
- Casual Dining Steakhouse
- NAICS
- Full-Service Restaurants (722511), Special Food Services (7223)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
Keywords
Where Charlie Brown’s is headquartered
LocationHeadquarters
- HQ city
- Millburn
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Charlie Brown’s business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Sales: Traditional full-service restaurant revenue from food and beverage sales including steaks, seafood, chicken, salads, appetizers, and desserts consumed on premises.
- Catering Services: Off-premise catering for events including party platters, banquet services, and custom menus for corporate events, parties, and celebrations. Offered through ezcater.com and direct ordering.
- Online Ordering: Direct online ordering for pickup and delivery from individual restaurant locations in Scotch Plains and Woodbury, NJ.
- Gift Card Sales: Sale of physical gift cards and eGift cards through the myguestaccount.com platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Starters and Appetizers ranging from $7.99 to $19.99 |
| Unit Pricing | Pay-as-you-go | Salads ranging from $16.99 to $18.99 |
| Unit Pricing | Pay-as-you-go | Prime Rib cuts ranging from $32.99 to $38.99 |
| Unit Pricing | Pay-as-you-go | Fresh Grill Steaks ranging from $23.99 to $35.99 |
| Unit Pricing | Pay-as-you-go | Seafood entrees ranging from $25.99 to $28.99 |
| Unit Pricing | Pay-as-you-go | Chicken entrees ranging from $25.99 to $28.99 |
| Unit Pricing | Pay-as-you-go | Burgers and sandwiches ranging from $15.99 to $19.99 |
| Unit Pricing | Pay-as-you-go | Sides priced at $5.99 to $6.99 |
| Unit Pricing | Pay-as-you-go | Kids Menu items all priced at $10.99 |
| Unit Pricing | Pay-as-you-go | Soups ranging from $4.99 to $9.99 |
| Unit Pricing | Pay-as-you-go | Desserts including Dubai-Style Chocolate Torte at $11.99 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Charlie Brown’s product offering
Product offeringCore offering
Charlie Brown's Fresh Grill and Steakhouse is a full-service New Jersey steakhouse chain serving USDA Choice steaks, hand-carved slow-roasted prime rib in multiple cuts, fresh seafood, chicken dishes, burgers and sandwiches in physical dine-in restaurants. The signature Farmer's Market Salad Bar™ is included with most entrees, and the company also offers off-premise catering, banquet event hosting, online ordering for pickup/delivery, and gift card programs.
Product overview
Charlie Brown's Fresh Grill and Steakhouse is a full-service restaurant chain offering a unified dining experience centered on premium steaks and grilled proteins. The core product is in-restaurant dining featuring hand-carved, slow-roasted prime rib (available in Duchess, Queen, King, and Charlie cuts), USDA Choice steaks (Filet Mignon, NY Strip, Ribeye, Sirloin varieties), fresh seafood, chicken dishes, and the signature Farmer's Market Salad Bar. The portfolio extends through add-on services including catering (via ezCater platform), banquet facilities at the Woodbury location, online ordering for pickup/delivery, a loyalty program (Handshake Club), and specialized menus (Kids Menu, Gluten Friendly Menu). Seasonal menu items rotate throughout the year, offering limited-time dishes like Lamb Shank, Grilled Swordfish, and specialty sangrias.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Restaurant Dining Full-service steakhouse dining experience featuring hand-carved slow-roasted prime rib, USDA Choice steaks, fresh seafood, chicken dishes, burgers, sandwiches, and the signature Farmer's Market Salad Bar. Available at Scotch Plains and Woodbury, NJ locations.
- Prime Rib Hand-carved to order, slow-roasted prime rib available in Duchess Cut (8oz, $32.99), Queen Cut (10oz, $34.99), King Cut (12oz, $35.99), and Charlie Cut (14oz, $38.99). Includes Salad Bar or Soup of the Day and one side.
- USDA Choice Steaks Fresh grill USDA Choice steaks including Filet Mignon (7oz, $32.99), Classic NY Strip (8oz $28.99 / 12oz $32.99), French Onion Sirloin ($31.99), Grilled Ribeye (10oz $29.99 / 14oz $33.99), Steakhouse Sirloin (8oz $26.99 / 10oz $28.99), Ribeye Gorgonzola ($35.99), Garlic Crusted Bistro Steak ($29.99), Steak & Shrimp Skewers ($27.99), and Shiitake Beef Tips ($23.99).
- Farmer's Market Salad Bar Signature unlimited self-serve salad bar featuring fresh vegetables, deli meats, cheeses, homemade specialty salads, fresh baked breads, and premium dressings. Valued at $18.99, included with most entrees and available as an add-on.
- Catering Services Full off-premise catering service for events ranging from small gatherings to corporate events, featuring party platters, banquet services, and custom menus. Available through ezCater.com marketplace and direct ordering.
- Banquet Services Private event hosting at the Woodbury location with flexible banquet packages, full-service bars, special menus (sit-down or buffet-style), and meeting rooms seating up to 80 guests. Suitable for anniversary parties, business meetings, holiday events, and fundraisers.
- Online Ordering Direct online ordering system for easy pickup or delivery, with dedicated ordering pages for Scotch Plains (scotchplains.ordercharliebrowns.com) and Woodbury (woodbury.ordercharliebrowns.com) locations.
- Gift Cards Physical gift cards and eGift cards available for purchase through MyGuestAccount. Current promotion: Buy $50 in gift cards and receive a $10 bonus card.
- Handshake Club Loyalty Program Restaurant loyalty and rewards program for frequent customers, managed through the MyGuestAccount platform to drive repeat visits and customer engagement.
- Kids Menu Children's menu for guests 12 and under, including Charlie Burger, Cheese Sticks, Chicken Fingers, Grilled Chicken Breast, Grilled Cheese, Hot Dog, Tombstone Pizza, and Kraft Mac N' Cheese. Uniformly priced at $10.99 and includes drink, salad bar, side, and dessert.
- Gluten Friendly Menu Specially curated menu with items analyzed by an independent registered dietician for guests with gluten sensitivities. Includes gluten-free soups, chicken, steaks, seafood, sides, salad bar items, and sauces.
- Seasonal Menus Rotating seasonal menu offerings including limited-time dishes such as Lamb Shank ($34.99), Grilled Swordfish with mango salsa ($31.99), Tuscan Salmon ($28.99), Chicken Piccata, Seafood Fettuccine ($27.99), Dubai-Style Chocolate Torte ($11.99), and specialty sangrias ($13-$14).
Companies that use Charlie Brown’s
Customer profileSegments3 records
Ideal customer profiles3 records
Charlie Brown’s technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Charlie Brown’s partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ezcater.comcoreezcater.com serves as a third-party catering marketplace partner for Charlie Brown's, enabling corporate and event catering orders through their platform. This extends Charlie Brown's catering reach to businesses and organizations seeking catering services.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Charlie Brown’s competitors and assessment
Company assessmentDirect peers
- Ruth's Chris Steak House: Ruth's Chris is a national full-service steakhouse chain specializing in USDA Prime steaks and a high-touch dining experience. Charlie Brown's competes directly with Ruth's Chris for the same premium-steak occasion in New Jersey.
- LongHorn Steakhouse: LongHorn is a Darden-owned national casual steakhouse chain focused on fresh steaks at accessible price points. Charlie Brown's competes for the same New Jersey family and value-conscious steak occasion.
- Outback Steakhouse: Outback is a Bloomin' Brands full-service steakhouse chain with strong Northeast presence. Charlie Brown's competes head-to-head for value-driven steak dinners in New Jersey.
- The Capital Grille: The Capital Grille is a Darden-owned upscale steakhouse concept serving dry-aged steaks and an exceptional wine program. Charlie Brown's competes in the same premium steakhouse segment, particularly for special occasions.
- Morton's The Steakhouse: Morton's is a Landry's-owned national upscale steakhouse chain. It overlaps with Charlie Brown's both on dine-in and on banquet/private-event catering occasions in greater NJ/NY metro.
- Smith & Wollensky: Smith & Wollensky is an East Coast steakhouse operator focused on USDA Prime steaks, seafood, and a strong private-event business. It is comparable to Charlie Brown's in menu, service style, and banquet emphasis.
- The Palm Steakhouse: The Palm is an iconic American steakhouse with Northeast locations and a strong banquet/event heritage. Charlie Brown's competes for the same legacy steakhouse customer in NJ/NY metro.
- Black Angus Steakhouse: Black Angus is a regional Midwest/West full-service steakhouse chain. It is comparable on menu (steaks, prime rib, salad bar) and customer segment (value-driven families) even though it operates in a different geography.
- Eddie V's Prime Seafood: Eddie V's is a Darden-owned upscale steakhouse and seafood concept. It overlaps with Charlie Brown's on the seafood and premium-protein portion of the menu at higher price points.
Broad incumbents
- Bonefish Grill: Bonefish Grill is a Bloomin' Brands full-service chain emphasizing fresh seafood. It shares the casual full-service parent and overlapping NJ footprint rather than direct steakhouse overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Charlie Brown’s social profiles
Digital presenceCharlie Brown’s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Charlie Brown’s leadership team
Management profileNumber of profiles
Charlie Brown’s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Charlie Brown’s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Charlie Brown’s
What does Charlie Brown’s do?
Charlie Brown's Fresh Grill and Steakhouse is a full-service New Jersey steakhouse chain serving USDA Choice steaks, hand-carved slow-roasted prime rib in multiple cuts, fresh seafood, chicken dishes, burgers and sandwiches in physical dine-in restaurants. The signature Farmer's Market Salad Bar™ is included with most entrees, and the company also offers off-premise catering, banquet event hosting, online ordering for pickup/delivery, and gift card programs.
Is Charlie Brown’s a public or private company?
Charlie Brown’s is a private company. It is classified as unknown and is currently operating.
When was Charlie Brown’s founded?
Charlie Brown’s was founded in 1966. It employs 1,001 to 5,000 people.
Where is Charlie Brown’s based?
Charlie Brown’s is headquartered in Millburn, United States, in the North America region.
How does Charlie Brown’s make money?
Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are catering Services, online Ordering and gift Card Sales.
Who are Charlie Brown’s's main competitors?
Direct peers on record are Ruth's Chris Steak House, LongHorn Steakhouse, Outback Steakhouse, The Capital Grille, Morton's The Steakhouse, Smith & Wollensky, The Palm Steakhouse, Black Angus Steakhouse and Eddie V's Prime Seafood. Bonefish Grill is listed as a broad incumbent.
Does Charlie Brown’s have an API?
No public API is recorded for Charlie Brown’s.
What industry is Charlie Brown’s in?
Charlie Brown’s's product category is Casual Dining Steakhouse. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants. Its NAICS code is 722511 and its SIC code is 5810.