LongHorn Steakhouse
LongHorn Steakhouse operates a 500+ location casual dining steakhouse chain across the U.S., Puerto Rico, Guam, and the Philippines, serving middle-income consumers with flame-grilled steaks and complementary menu items as a subsidiary of Darden Restaurants.
- Company typePrivate
- Founded1981
- HeadquartersOrlando, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
LongHorn Steakhouse firmographics
Firmographics- Name
- LongHorn Steakhouse
- Legal name
- RARE Hospitality Management, LLC
- Website
- https://longhornsteakhouse.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- LongHorn Steakhouse operates a 500+ location casual dining steakhouse chain across the U.S., Puerto Rico, Guam, and the Philippines, serving middle-income consumers with flame-grilled steaks and complementary menu items as a subsidiary of Darden Restaurants.
- Ownership category
- akta.pro rank
LongHorn Steakhouse industry classification
Industry- Product category
- Casual Dining Steakhouse Restaurants
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
- akta.pro secondary industry
- Casual Dining Restaurants (THAFACAB)
Keywords
Where LongHorn Steakhouse is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
LongHorn Steakhouse business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Restaurant Sales (Dine-in, Takeout, Online Ordering): LongHorn generates revenue through dine-in restaurant sales, takeout orders, and online ordering. The chain reported quarterly sales exceeding $1 billion for the first time, with same-restaurant sales growth of 9.5% and average unit volumes of $5.6 million. Revenue is generated at individual restaurant locations with centralized back-office support from parent company Darden Restaurants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual menu items with various price points |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
LongHorn Steakhouse product offering
Product offeringCore offering
LongHorn Steakhouse operates a casual dining steakhouse restaurant chain with over 500 company-owned locations across the U.S. plus international presence in Puerto Rico, Guam, and the Philippines. The company offers dine-in service, takeout, and online ordering, featuring flame-grilled steaks, chicken, seafood, and ribs in an Old-West themed atmosphere, with revenue primarily generated through restaurant sales.
Product overview
LongHorn Steakhouse is a casual dining steak restaurant chain operated by Darden Restaurants (NYSE: DRI). The company offers dine-in, takeout, and delivery services through its network of over 500 U.S. locations, supported by a mobile app, online ordering platform, and loyalty program. Core menu offerings include various steaks (such as Flo's Filet and Outlaw Ribeye), chicken, salmon, shrimp, and accompaniments like Fire-Grilled Corn and Parmesan Crusted Fries. The company also operates locations in Puerto Rico, Guam, The Philippines, and select U.S. airports. Notable menu items like lamb chops have gained viral popularity on social media, contributing to record-breaking quarterly sales exceeding $1 billion.
Differentiator
Problem solved
Functional benefit
Products and services
- LongHorn Steakhouse Restaurant Dining Casual dining steakhouse restaurant experience with over 500 U.S. locations featuring flame-grilled steaks, chicken, salmon, shrimp, and ribs in an Old-West themed atmosphere for individual consumers, families, couples, and groups.
- LongHorn Mobile App Mobile application for iOS and Android enabling online ordering, waitlist management, and access to exclusive offers and rewards for LongHorn Steakhouse customers.
- LongHorn Online Ordering Web-based ordering service allowing customers to order food for pickup through the LongHorn Steakhouse website and mobile app.
- LongHorn eClub Email-based loyalty program providing exclusive offers, news updates, and a free appetizer on signup for LongHorn Steakhouse customers.
- LongHorn Gift Cards Gift cards available for purchase online and redeemable at LongHorn Steakhouse and other Darden restaurant brands including Olive Garden, Bahama Breeze, The Capital Grille, Yard House, Eddie V's, and Seasons 52.
Quantifiable outcome
- 9.5% same-restaurant sales growth, surpassing Olive Garden as Darden's top brand
- +2 more outcomes
Companies that use LongHorn Steakhouse
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
LongHorn Steakhouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LongHorn Steakhouse partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Feeding AmericacoreLongHorn Steakhouse has partnered with Feeding America since 2008 to fight hunger in America. The partnership includes food donations through the Harvest program, grants from the Darden Foundation, and support for mobile food pantry programs. Over the last five years, the Darden Foundation has donated more than $16 million to support food banks across all 50 states.
- Darden FoundationcoreThe charitable arm of parent company Darden Restaurants, which has donated more than $16 million on behalf of the family of restaurants to support food banks across all 50 states over five years, including support for LongHorn's hunger relief initiatives.
- Penske Truck LeasingminorPartner providing refrigerated trucks as part of the Darden Foundation's mobile food pantry initiative to help increase access to nutritious food in communities with high food insecurity rates.
- Lineage LogisticsminorPartner providing support for mobile food pantry programs through the Darden Foundation initiative to help transport food to communities with disproportionately high food insecurity rates.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
LongHorn Steakhouse competitors and assessment
Company assessmentDirect peers
- Chili's Grill & Bar: Chili's (Brinker International) is a major casual dining chain with comparable per-person check averages and a broad U.S. footprint. Recent same-restaurant sales turnarounds at Chili's make it a directly comparable operator-level peer for casual dining traffic and value positioning.
- Texas Roadhouse: Texas Roadhouse is the largest U.S. casual steakhouse chain and LongHorn's most direct competitor, targeting middle-income consumers with a similar value-oriented steakhouse experience, comparable AUVs, and an extensive U.S. footprint that has driven sustained traffic outperformance.
- Applebee's: Applebee's (Dine Brands) is one of the largest U.S. casual dining chains, competing with LongHorn for middle-income family and group occasions. While not a steakhouse, its value proposition, footprint, and target customer overlap meaningfully with LongHorn.
- Outback Steakhouse: Outback Steakhouse (owned by Bloomin' Brands) operates a casual steakhouse chain comparable to LongHorn in price point, menu focus on steaks, and middle-income target customer. It is one of LongHorn's closest head-to-head competitors in the casual steakhouse category.
- Sizzler: Sizzler is a long-standing casual steakhouse chain with a value-oriented menu similar to LongHorn, including steaks, combos, and family-friendly pricing. While smaller in scale, it targets a comparable middle-income customer in overlapping geographies.
Broad incumbents
- The Capital Grille: The Capital Grille is Darden's own premium steakhouse brand, sitting above LongHorn in price and occasion. It demonstrates the parent company's broader steakhouse platform and provides a useful internal benchmark for brand positioning across the steakhouse spectrum.
- Morton's The Steakhouse: Morton's is a premium steakhouse chain owned by Landry's, operating in the fine-dining segment above LongHorn. It competes for steakhouse-occasion dollars at higher price points and is a useful adjacent comparable for segment economics.
- Ruth's Chris Steak House: Ruth's Chris Steak House, also owned by Darden following its 2023 acquisition, is a premium steakhouse chain. It competes with The Capital Grille more than LongHorn directly, but is relevant as a Darden sister brand that competes for steakhouse-occasion share across price tiers.
- Fleming's Prime Steakhouse: Fleming's is an upscale steakhouse and wine bar chain operating in the premium segment above LongHorn. It provides an adjacent comparable for steakhouse economics at higher price points and occasion types.
Emerging players
- Yard House: Yard House is another Darden-owned casual dining brand focused on a broader American menu with a strong beverage program. As a sister brand sharing Darden's procurement and real estate platforms, it serves as a useful internal benchmark for unit economics across Darden's casual dining portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LongHorn Steakhouse social profiles
Digital presenceLongHorn Steakhouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
LongHorn Steakhouse leadership team
Management profileNumber of profiles
Profiles1 record
LongHorn Steakhouse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LongHorn Steakhouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LongHorn Steakhouse
What does LongHorn Steakhouse do?
LongHorn Steakhouse operates a casual dining steakhouse restaurant chain with over 500 company-owned locations across the U.S. plus international presence in Puerto Rico, Guam, and the Philippines. The company offers dine-in service, takeout, and online ordering, featuring flame-grilled steaks, chicken, seafood, and ribs in an Old-West themed atmosphere, with revenue primarily generated through restaurant sales.
Is LongHorn Steakhouse a public or private company?
LongHorn Steakhouse is a private company. It is classified as corporate owned and is currently operating.
When was LongHorn Steakhouse founded?
LongHorn Steakhouse was founded in 1981. It employs 5,001 to 10,000 people.
Where is LongHorn Steakhouse based?
LongHorn Steakhouse is headquartered in Orlando, United States, in the North America region.
How does LongHorn Steakhouse make money?
One revenue line is on record: restaurant Sales (Dine-in, Takeout, Online Ordering).
Who are LongHorn Steakhouse's main competitors?
Direct peers on record are Chili's Grill & Bar, Texas Roadhouse, Applebee's, Outback Steakhouse and Sizzler. Broad incumbents are The Capital Grille, Morton's The Steakhouse, Ruth's Chris Steak House and Fleming's Prime Steakhouse. Yard House is listed as an emerging player.
Does LongHorn Steakhouse have an API?
No public API is recorded for LongHorn Steakhouse.
What industry is LongHorn Steakhouse in?
LongHorn Steakhouse's product category is Casual Dining Steakhouse Restaurants. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants, with a secondary code of THAFACAB, Casual Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.