Omni Channel

What Omni Channel does

Omni Channel, doing business as Outsource Nigeria, is a privately-held, Nigeria-headquartered business process outsourcing and customer experience provider operating across recruitment process outsourcing (RPO), business process outsourcing (BPO), call center and customer service, omnichannel CRM, virtual assistant outsourcing (VAO), sales excellence via the proprietary S.O.L.D.™ methodology, WhatsApp-based customer engagement, and co-working/office utility services. Its technical platform combines CRM and ticketing software, a 0700/0800 PBX with virtual queuing, a VoIP layer, AI-driven candidate screening and video interview analysis, and an Omnichannel CRM that links sales, marketing, and customer service for a 360-degree customer view; the company markets over 5 years of talent-pool operation and a 3-5 day deployment standard with replacement guarantees.

The firm sells primarily through direct, sales-led engagement (website quote forms, enterprise field sales, dedicated vertical landing pages spanning 14+ industries) and earns revenue via subscription/managed-services engagement models — Dedicated resources at 160 hours/month, Part-Time resources at 80 hours/month, and Time & Material hourly billing — supplemented by co-working subscriptions and pilot-project options. Target segments include Nigerian start-ups and SMEs (primary), enterprise and corporate organizations (primary), and verticals such as financial services, telecommunications, manufacturing/logistics, and government and nonprofit organizations, with named logos spanning Jumia, PepsiCo, Burger King, Dodo Pizza, Filmhouse, NSIA, SEC Nigeria, ICAN, Lagos State Government, Sokoto State Government, IRC, IMC, and Malteser International alongside a long tail of fintech and startup clients.

Geographically, Omni Channel's delivery and revenue are concentrated in Nigeria (HQ: 35A Bode Thomas Street, Surulere, Lagos), while its Virtual Assistant Outsourcing offering is positioned as a global gateway; no public revenue, funding, or parent-company data is disclosed, and leadership is concentrated with founder-CEO Lekan Ayorinde and co-founder Adekitan Esther. The company is actively operating, with copyright extended to 2026 and an unusually broad product catalog for a 251-500 employee organization, suggesting a deliberate platform-style roll-up of BPO, CX, sales, and workspace services under one Nigerian brand.

Name

Omni Channel

Legal name

Outsource Nigeria

Website

https://outsourcenigeria.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Omni Channel (Outsource Nigeria) is a Lagos-headquartered BPO provider delivering RPO, call center and customer experience, virtual assistant outsourcing, sales-as-a-service, and co-working office utility to Nigerian start-ups, SMEs, enterprises, and government and nonprofit clients across 14+ industry verticals.

Ownership category

akta.pro rank

Product category

Business Process Outsourcing Services

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422), Office Administrative Services (5611), Employment Services (5613)

SIC

Services-Employment Agencies (7361), Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Billing, Payments & Account Administration Centers (BPAAAAAF)

akta.pro secondary industries

Business Process-Aligned IT Outsourcing (ITO + BPO Integrated) (BPAEAMAJ), Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB), VoIP Access & ITSP Services (HDAIAHAD), IT Service Desk & End-User Support (L1/L2) (BPAAACAA)

Keywords

• Business process outsourcing
• Recruitment process outsourcing
• Call center services
• Customer experience solutions
• Virtual assistant services

Headquarters

HQ city

Suru-lere

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Recruitment Process Outsourcing (RPO): End-to-end talent acquisition services for professional and non-professional positions, covering sourcing, screening, interviewing, and hiring of candidates for clients. Revenue generated through dedicated resource hiring or per-placement fees.
2. Business Process Outsourcing (BPO): Outsourcing of non-permanent employee hiring and management. Clients delegate contingent worker hiring and management functions, billed through dedicated resource engagement models (Dedicated, Part Time, or Time and Material).
3. Call Center & Customer Service: Outbound and inbound call center services handling B2B and B2C calls and campaigns. Includes customer service representatives, business phone systems (0700/0800 numbers), and virtual queuing.
4. Virtual Assistant Outsourcing: Virtual assistant services for administrative support, customer service, marketing, and specialized tasks, provided as a managed service to global clients.
5. Sales Excellence Solutions: Sales as a Service™ covering the full sales cycle from lead qualification to closing and account management. Also includes sales training (S.O.L.D. methodology), recruiting & placements, and marketing support.
6. Co-Working Spaces & Office Utility: Physical workspace rental in Lagos, Nigeria, including dedicated desk and office utility services (workspace, computer system, phone, printer, stationery).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Omni Channel (Outsource Nigeria) delivers outsourced turnkey manpower and customer engagement solutions from Lagos, Nigeria, covering Recruitment Process Outsourcing (RPO), Business Process Outsourcing (BPO) of contingent workers, call center/phone system services (0700/0800 numbers, PBX, VoIP), and customer experience operations across voice, chat, email, social, and WhatsApp. The company also runs sales outsourcing programs (including SDRs and S.O.L.D. methodology training), virtual assistant outsourcing, and supporting offerings such as CRM & ticketing software, contact center compliance/audit, and co-working office utility. Services are delivered to Nigerian start-ups, SMEs, enterprises, government agencies, and nonprofits on dedicated (160 hrs/month), part-time (80 hrs/month), or time-and-material engagement models.

Product overview

Omni Channel (Outsource Nigeria) operates as a modular BPO platform combining human capital outsourcing, customer experience technology, and sales solutions. The core offering is organized around five interlocking pillars: (1) Recruitment Process Outsourcing and Business Process Outsourcing for talent acquisition and workforce management; (2) Call Center & Business Phone Systems including 0700 smart numbers and 0800 toll-free numbers for enterprise communication; (3) Customer Experience Solutions spanning customer service representatives, CRM & Ticketing Software, and omnichannel support across voice, chat, email, social media, and WhatsApp; (4) Sales Excellence encompassing Outsourced Sales, Sales Recruiting & Placements, Sales Training via the S.O.L.D. methodology, Inbound/Outbound SDRs, and Marketing Support; and (5) Virtual Assistant Outsourcing and Workforce Capacity Development for administrative and capacity-building needs. Additional services include Contact Center S.O.P. Compliance and Audit, and Co-Working Spaces with office utility in Lagos. The platform positions itself as an all-in-one partner covering the full outsourcing lifecycle from talent sourcing through delivery and management.

Differentiator

Problem solved

Functional benefit

Products and services

• Recruitment Process Outsourcing (RPO) End-to-end talent acquisition service for professional and non-professional positions, addressing compliance, scalability, cost, and quality challenges in hiring, delivered for Nigerian organizations of all sizes.
• Business Process Outsourcing (BPO) Outsourced non-permanent employee hiring and management, where clients delegate contingent worker hiring and ongoing workforce administration on dedicated, part-time, or time-and-material engagement models.
• Call Center & Business Phone System Open communication platform providing PBX features, inbound and outbound call handling for B2B and B2C campaigns, and customer service representative staffing at an affordable price point.
• 0700 & 0800 Business Phone System Toll-free and smart-number phone systems enabling national reach, brand credibility, and cost-free customer communication for Nigerian businesses.
• WhatsApp Business Solution WhatsApp business communication solution covering account setup, spam/fraud prevention, account recovery, and enterprise WhatsApp API integration for customer engagement.
• Outsourced Sales (Sales as a Service) Full outsourced sales team covering lead qualification through deal closing and account management, delivered as a managed service to clients needing end-to-end sales capability.
• Sales Excellence Solutions Data-driven sales strategy, customer-centric approach, sales training, and process optimization powered by the proprietary S.O.L.D. sales methodology.
• Customer Experience Solutions World-class service experience delivery spanning customer service representatives and omnichannel support across voice, chat, email, and social media.
• CRM & Ticketing Software Customer relationship management and helpdesk ticketing system integrated across sales, marketing, and customer service teams to provide unified customer profiles and 360-degree visibility.
• Virtual Assistant Outsourcing (VAO)
• Contact Center SOP, Compliance and Audit Standard operating procedures, compliance frameworks, and audit services for contact center operations, ensuring regulatory adherence and quality standards.
• Co-Working Spaces and Office Utility Physical workspace provision in Lagos including dedicated desks, office utilities (workspace, computer system, phone, printer, stationery), networking events, and break-out areas for client teams.
• Workforce Capacity Development Training, leadership development, succession planning, and performance management solutions that strengthen individual and organizational capabilities for client workforces.

Quantifiable outcome

• Up to 20% increase in sales productivity and up to 10% increase in overall revenue through data-driven sales strategies
• +4 more outcomes

Named customers31 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Teleperformance: Global leader in customer experience management and outsourced customer service with omnichannel contact center operations; directly comparable to Omni Channel's call center, CX, and omnichannel CRM offerings at much larger scale.
• Concentrix: Major global CX and BPO provider offering inbound/outbound contact center, customer experience technology, and sales/BPO services; directly competes across Omni Channel's core pillars with comparable omnichannel technology stack.
• Foundever: Global CX leader (formerly Sitel) operating contact centers worldwide; offers inbound customer service, outbound sales, and BPO solutions that directly overlap Omni Channel's voice, chat, and social support offerings.
• Majorel: Global CX and BPO company (now part of Teleperformance) operating contact centers across Africa, Middle East, and emerging markets; directly comparable on call center, customer service, and sales outsourcing services.
• iSON Xperiences: Pan-African customer experience and BPO provider operating across multiple African markets including Nigeria; offers contact center, CX, and digital services that directly overlap Omni Channel's Nigerian delivery model.
• Outcess: Nigeria-based BPO and contact center outsourcing provider serving clients across Africa with call center, CX, and workforce outsourcing services; directly competes with Omni Channel in the same Lagos market and overlapping fintech/startup customer base.
• TTEC (ttec): Global CX technology and services company providing contact center outsourcing, sales-as-a-service, and CX digital solutions; comparable to Omni Channel's CX, sales excellence, and CRM-enablement pillars.
• C3i Solutions: Global BPO and contact center provider with strong presence in emerging markets; offers inbound/outbound customer support, technical helpdesk, and CX services that overlap Omni Channel's omnichannel support and service desk offerings.

Broad incumbents

• WNS Holdings: Global business process management company offering customer experience, finance & accounting, and industry-specific BPO; comparable as a broader incumbent in the same outsourcing space with deeper scale and regulated-industry credentials.

Regional players

• Workforce Group: Leading African outsourcing and HR services company headquartered in Kenya with operations across East and West Africa; provides recruitment, BPO, and managed workforce solutions comparable to Omni Channel's RPO and BPO pillars within the broader African market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/omnichannelng
• Facebookfacebook.com/Omnichannelng
• LinkedInlinkedin.com/company/omnichannelng

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omni Channel