Burleigh Sports Club
- Company typePrivate
- Founded-
- HeadquartersBurleigh, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Burleigh Sports Club firmographics
Firmographics- Name
- Burleigh Sports Club
- Legal name
- Burleigh Heads Rugby League Football Club Limited
- Website
- https://burleighsports.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Burleigh Sports Club industry classification
Industry- Product category
- Community Sports Club & Hospitality
- NAICS
- Sports Teams and Clubs (711211), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industries
- Neighborhood & Sports Bars (THAFAEAA), Social/Free-to-Play Bingo Lounges (In-Venue) (MPAEAGAC)
Keywords
Where Burleigh Sports Club is headquartered
LocationHeadquarters
- HQ city
- Burleigh
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Burleigh Sports Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Food & Beverage Sales: The club operates a restaurant (Bar & Bistro) and sports bar generating revenue from dine-in meals, beverages, and takeaway orders. The restaurant serves lunch and dinner 7 days a week. Food is a core revenue driver with pricing from $15 lunch specials to $27.90 for chef's specials.
- Gaming / Poker Machines: The club operates 60 gaming machines in a state-of-the-art gaming lounge. Revenue is generated through player spending on gaming machines. Gaming promotions such as Lucky Loot, Money Rush, HOT SEAT, Double The Majors, and the Volkswagen Golf or $30K Cash promotion drive gaming revenue. Open 7 days a week with extended hours on weekends.
- Membership & Loyalty Program: The club offers a Premier Rewards loyalty program where members earn discounts, promotions, and rewards. Membership costs $5 to join with a free drink on sign-up. Members receive exclusive pricing on food (e.g., $24.90 vs $29.90 for Beef Bourguignon) and gaming promotions.
- Bar Sales: Full bar service with alcoholic and non-alcoholic beverages. Bar is open Monday-Tuesday 10am-midnight, Wednesday-Sunday 10am-2am.
- Venue Hire / Functions: The club offers venue hire for private and corporate functions accommodating up to 150 persons. The dedicated function area is free of charge for bookings. Revenue generated through food, beverage, and service charges for events.
- Cafe: Cafe operations serving coffee and cake for $9.95 available 7 days a week from 10am.
- TAB / Sports Wagering: The club operates a TAB (Totalisator Agency Board) for sports wagering, contributing to revenue while providing sports betting services to patrons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | $15 Lunch Special - Monday to Saturday |
| Unit Pricing | Pay-as-you-go | $16 Steak Night - Monday |
| Unit Pricing | Pay-as-you-go | $18 Roast Night - Sunday |
| Unit Pricing | Pay-as-you-go | Kids Eat Free - Monday and Tuesday Nights |
| Unit Pricing | Pay-as-you-go | Members Monthly Special - Beef Bourguignon |
| Unit Pricing | Pay-as-you-go | Salmon Lorenzo Chef's Special - June |
| Unit Pricing | Pay-as-you-go | Coffee & Cake Deal |
| Unit Pricing | Pay-as-you-go | $20 Parmi & Pint - Sports Bar |
| Subscription | Pay-as-you-go | Premier Rewards Membership |
| One time/ perpetual license | Pay-as-you-go | Membership Joining Fee |
| Unit Pricing | Pay-as-you-go | Bingo - Wednesday and Friday |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Burleigh Sports Club product offering
Product offeringCore offering
Burleigh Sports Club operates a community sports club and hospitality venue at 111 Christine Ave, Burleigh Waters, QLD, offering a Restaurant/Bistro, Cafe, Sports Bar, Gaming Lounge with 60 poker machines, TAB sports wagering, and venue hire for functions and events up to 150 persons. The club runs the Premier Rewards paid membership loyalty program ($5 to join) and hosts regular entertainment including Big Cash Bingo, Trivia, Musical Bingo, and Thursday Night Raffles. It serves as the home venue for the Burleigh Bombers AFL club and is affiliated with the Burleigh Bears RLFC parent organization.
Product overview
Burleigh Sports Club is a hospitality venue offering a multi-faceted leisure experience centered around its sports club facilities. The core offerings include a Restaurant/Bistro serving breakfast, lunch, and dinner; a Cafe with coffee and cake; a Sports Bar for live sports viewing; and a Gaming Lounge with 60 machines. The club supports venue hire for functions and operates a Premier Rewards membership loyalty program. Regular entertainment events include Bingo, Raffles, Trivia, and Musical Bingo. Food promotions include $16 Steak Night on Mondays and $18 Roast Night on Sundays. Located at 111 Christine Ave, Burleigh Waters, QLD, the club is open 7 days a week and is home to the Burleigh Bombers AFL club.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 60 gaming machines in a state-of-the-art gaming lounge
- +4 more outcomes
Companies that use Burleigh Sports Club
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Burleigh Sports Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Burleigh Sports Club partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Robina VolkswagenminorRobina Volkswagen is sponsoring the Volkswagen Golf or $30K Cash promotion at Burleigh Sports Club. They offer exclusive deals to Burleigh Leagues Club and Burleigh Sports Club members, including 2 years of free servicing on new or demo in-stock vehicles purchased from their dealership at 44 Brabham Court, Robina.
- Frizelle Sunshine AutomotiveminorFrizelle Sunshine Automotive is sponsoring the Volkswagen Golf or $30K Cash promotion. They offer savings across hundreds of vehicles through their End of Financial Year Clearance. Multiple dealerships across the Gold Coast region.
- Scales SeafoodminorScales Seafood supplies seafood and meat trays for the Thursday Night Surf & Turf Raffles. Raffle tickets are on sale from 5:30pm and draws start at 6:30pm every Thursday.
- Gold Coast Liquor Industry Consultative Association (LICA)minorBurleigh Sports Club is an active member of LICA, participating in a liquor accord in the locality. This is part of the club's responsible service of alcohol initiatives and community engagement with the Gold Coast liquor industry.
- Burleigh Bombers AFL ClubcoreThe Burleigh Bombers AFL club is based at Burleigh Sports Club's venue. The club hosts home games at PRD Burleigh Oval adjacent to the venue. The club is the 'home' of the Burleigh Bombers, making it a core strategic partnership for community sports engagement and venue traffic generation.
- Burleigh Bears RLFCcoreBurleigh Bears Rugby League Football Club is the parent organization. The principal activity of Burleigh Sports Club is to provide facilities and services including Bar, Food and Gaming to members and guests enabling Burleigh Bears RLFC to achieve its objectives. This is the core affiliation that drives the club's existence and community mission.
- Gambling Help QueenslandminorThe club displays Gambling Help Queensland branding in the gaming lounge, providing resources for responsible gambling. This partnership supports the club's responsible gaming initiatives.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
Burleigh Sports Club competitors and assessment
Company assessmentDirect peers
- Burleigh Leagues Club: Sibling Gold Coast community sports club sharing parent Burleigh Bears RLFC affiliation. Offers gaming, dining and sports viewing with overlapping customer base and even joint promotions (e.g., Robina Volkswagen partnership).
- Parkwood Golf Club: Gold Coast community sports club (golf focus) operating a clubhouse with dining, bar, gaming and event facilities. Directly comparable community sports club format in the same geography.
- Southport Sharks: Major Gold Coast community sports club operating a multi-venue hospitality, gaming and dining complex anchored to local sporting teams. Closest direct comparable in scale, model and customer base.
- Mermaid Beach Bowls Club: Gold Coast community bowls club offering bistro, bar, gaming and event hire to local members and visitors. Same horizontal segmentation of community sport + hospitality venue.
- Twin Towns Services Club: Large Northern Rivers / Tweed Heads community club with extensive gaming floor, multiple F&B outlets, function spaces and membership program. Comparable Australian community-club operating model at greater scale.
- Coolangatta Surf Life Saving Club: Southern Gold Coast community club offering dining, bar and function facilities to members and the public. Comparable grassroots community-club hospitality model with strong local identity.
Broad incumbents
- ALH Group: Largest pub, club and gaming operator in Australia with hundreds of venues. Sets the competitive benchmark for gaming, dining and entertainment offerings on the Gold Coast.
- The Sporting Globe: National sports bar and grill chain with multiple venues across Australia offering sports viewing, gaming (where applicable), dining and events. Broader incumbent targeting the same sports-fan customer with a multi-site footprint.
Emerging players
- Cheers Sports Bar & Grill: Gold Coast-area sports bar focused on live sports viewing, pub food and casual drinks. Smaller and more single-purpose than Burleigh Sports Club but targets the same sports-fan segment.
Regional players
- Tweed Heads Bowls Club: NSW-based community bowls club operating gaming, dining and functions for members. Similar model to Burleigh Sports Club but just across the Queensland/NSW border.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Burleigh Sports Club social profiles
Digital presenceBurleigh Sports Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burleigh Sports Club leadership team
Management profileNumber of profiles
Burleigh Sports Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burleigh Sports Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burleigh Sports Club
What does Burleigh Sports Club do?
Burleigh Sports Club operates a community sports club and hospitality venue at 111 Christine Ave, Burleigh Waters, QLD, offering a Restaurant/Bistro, Cafe, Sports Bar, Gaming Lounge with 60 poker machines, TAB sports wagering, and venue hire for functions and events up to 150 persons. The club runs the Premier Rewards paid membership loyalty program ($5 to join) and hosts regular entertainment including Big Cash Bingo, Trivia, Musical Bingo, and Thursday Night Raffles. It serves as the home venue for the Burleigh Bombers AFL club and is affiliated with the Burleigh Bears RLFC parent organization.
Is Burleigh Sports Club a public or private company?
Burleigh Sports Club is a private company. It is classified as corporate owned and is currently operating.
When was Burleigh Sports Club founded?
Burleigh Sports Club was founded in -1. It employs 11 to 50 people.
Where is Burleigh Sports Club based?
Burleigh Sports Club is headquartered in Burleigh, Australia, in the Oceania region.
How does Burleigh Sports Club make money?
Seven revenue lines are on record. Food & Beverage Sales are the primary driver. The others are gaming / Poker Machines, membership & Loyalty Program, bar Sales, venue Hire / Functions, cafe and TAB / Sports Wagering.
Who are Burleigh Sports Club's main competitors?
Direct peers on record are Burleigh Leagues Club, Parkwood Golf Club, Southport Sharks, Mermaid Beach Bowls Club, Twin Towns Services Club and Coolangatta Surf Life Saving Club. Broad incumbents are ALH Group and The Sporting Globe. Cheers Sports Bar & Grill is listed as an emerging player. Tweed Heads Bowls Club is listed as a regional player.
Does Burleigh Sports Club have an API?
No public API is recorded for Burleigh Sports Club.
What industry is Burleigh Sports Club in?
Burleigh Sports Club's product category is Community Sports Club & Hospitality. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of THAFAEAA, Neighborhood & Sports Bars. Its NAICS code is 711211 and its SIC code is 7997.