Scales

What Scales does

Scales Seafood is a family-owned fresh seafood retailer and takeaway operator based at 47 Kennedy Drive, Tweed Heads, Australia, on the Queensland/New South Wales border. Founded in 2017 by brothers Steve and Mick, the business sells over 100 fresh seafood SKUs — including prawns, fish, crabs, mussels, bugs, scallops, and oysters — sourced locally from the Tweed Trawler Fleet and supplemented by Australian supply. The storefront also offers cooked-to-order takeaway (including fish and chips), professional fish filleting, and recipe content. The company serves individual consumers and families on the Gold and Tweed Coasts, both local residents and visitors, with no disclosed B2B or wholesale accounts.

The business operates through four interconnected channels: a physical retail storefront, an in-store takeaway service, an online ordering platform (order.ai-menu.online, third-party) for pickup and takeaway, and a home delivery service (freshdelivery.scalesseafood.com.au) with same-day fulfillment on orders placed before 12am. A seasonal Holiday Seafood sub-brand sells platters, whole fish, lobster, premium prawns, and gift vouchers. Branded packaged goods (Emelie's sauces) extend the private-label range. Pricing is per kilogram (e.g., King Prawns A$49.95/kg, Salmon Fillet A$59.00/kg, Tasmanian Lobster A$120.00/kg) or per dozen for items like oysters, with a A$100 minimum for pickup orders.

The technology stack is conventional: WordPress/WooCommerce websites, a third-party online ordering platform (ai-menu.online), and basic social media presence on Facebook and X, with YouTube video content. No proprietary technology, no AI/ML systems, no app, no API, and no external funding are disclosed. Marketing is organic and local, including TripAdvisor listings, Gold FM radio mentions, and a recipe library on the website. The company holds no patents and discloses no partnerships, certifications, or regulatory actions; it operates as an independent, bootstrapped retailer with multi-award winning regional recognition.

Name

Scales

Legal name

Scales Seafood

Website

https://scalesseafood.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Scales Seafood is a family-owned fresh seafood retailer and takeaway in Tweed Heads, Australia, selling over 100 seafood SKUs and cooked meals to local residents and visitors on the Gold and Tweed Coasts via storefront, delivery, and online ordering.

Ownership category

akta.pro rank

Product category

Fresh Seafood Retail

NAICS

Fish and Seafood Retailers (44525), Seafood Product Preparation and Packaging (3117)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

akta.pro secondary industries

Seafood Specialty & Premium Cuts (Loins, Steaks, Portions for Foodservice) (AFANALAL), Frozen Seafood Meals & Value-Added Seafood (CRADADAG)

Keywords

• Fresh seafood retail
• Seafood takeaway
• Seafood home delivery
• Specialty seafood sauces
• Fresh fish market

Headquarters

HQ city

Tweed Heads

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Fresh Seafood Retail: Direct retail sales of fresh seafood products including fish, prawns, crabs, oysters, mussels, bugs, and scallops. Products are sold by weight (per kg) or per dozen for items like oysters. One-time transaction model with no recurring revenue component.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Scales Seafood operates a fresh seafood market and takeaway shop in Tweed Heads, Australia, offering over 100 fresh seafood product varieties (prawns, fish, crabs, mussels, bugs, scallops, and oysters) sourced locally from the Tweed Trawler Fleet and throughout Australia. The business sells seafood by weight, provides professional filleting and cook-to-order services, and operates complementary home delivery and holiday seafood ordering channels. Supporting branded product lines include Emelie's specialty sauces, seafood platters and packs, and gift vouchers.

Product overview

Scales Seafood is a multi award-winning seafood market operating as a single unified retail business with multiple service channels. The core offering consists of a fresh seafood market with over 100 products (prawns, fish, crabs, mussels, bugs, scallops, oysters) sourced locally from the Tweed Trawler Fleet and throughout Australia. The business operates three interconnected service channels: the main fresh seafood market and takeaway shop at Tweed Heads, a dedicated home delivery service (freshdelivery.scalesseafood.com.au) offering 6-day delivery, and a holiday seafood shop (holidays.scalesseafood.com.au) for seasonal ordering. Supporting products include Emelie's specialty sauces, seafood platters and packs, and gift vouchers. Professional filleting and cooking-to-order services are available in-store.

Differentiator

Problem solved

Functional benefit

Brands

• Scales Seafood Delivery: Home delivery service for fresh seafood, allowing customers to order online and receive deliveries 6 days per week.
• Scales Holiday Seafood

Products and services

• Fresh Seafood Market Multi award-winning fresh seafood market offering over 100 products including local prawns, fish, crabs, mussels, bugs, scallops and oysters sourced from the Tweed Trawler Fleet and throughout Australia. For local consumers and visitors on the Gold and Tweed Coasts.
• Seafood Takeaway Takeaway service offering cooked seafood including fish and chips; seafood is cooked to order while customers wait. Pickup only, no delivery. For walk-in customers at the Tweed Heads storefront.
• Home Delivery Service Fresh seafood delivered to customers' doors 6 days per week on the Gold and Tweed Coasts; same-day delivery available for orders placed before 12am. For local residential customers.
• Holiday Seafood Shop Specialized holiday seafood ordering platform offering seasonal products including whole fish, lobster, premium prawns, seafood platters, and Scales Seafood gift vouchers for festive occasions.
• Seafood Platters and Packs Ready-to-order seafood combinations including Fresh Seafood Pack For 2, Prawn and Oyster Tray, and DIY Seafood Basket for customers seeking curated multi-item selections.
• Emelie's Specialty Sauces Branded range of specialty sauces including Aioli Sauce, Tartare Sauce, Crustacean Dressing, Smokey Jalapeno Aioli, and Sweet Serendipity Sauce, sold in 250ml bottles to accompany seafood purchases.
• Scales Seafood Gift Vouchers Gift vouchers available for purchase and redemption at Scales Seafood, suitable for holidays and special occasions.
• Professional Fish Filleting and Cook-to-Order Service In-store service where professional staff fillet customers' chosen fish and cook seafood to order upon request at the Tweed Heads retail location.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Huon Aquaculture: Large Tasmanian salmon and seafood producer supplying Australian retailers and food service. Comparable to Scales as an Australian seafood brand sourcing premium species for domestic retail, but operating at production rather than retail end of the value chain.
• Seafarms Group: Australian aquaculture operator producing prawns (e.g., Crystal Bay Prawns) sold through retail and food service. Comparable to Scales as a vertically focused Australian seafood supplier, though operating at the production rather than retail end of the value chain.

Broad incumbents

• Citarella: New York-based specialty seafood retailer and wholesaler operating stores, e-commerce, and prepared foods. Comparable to Scales as a premium seafood retailer combining fresh counter, cooked takeaway, and home delivery.
• Pike Place Fish Market: Iconic Seattle fish market offering fresh seafood retail, cooked-to-order, and nationwide delivery. Comparable to Scales as a single-site, trawler-adjacent seafood retailer that has built a destination brand around freshness and value-added services.
• Sydney Fish Market: Australia's largest working fish market, operating a retail hall, wholesale auctions, and multiple seafood outlets in Pyrmont. Comparable to Scales as an Australian seafood retailer reliant on proximity to a working fleet, but materially larger in scale, breadth, and geographic reach.
• Fulton Fish Market (online / FedFish): Legacy New York seafood wholesale market that has expanded into nationwide direct-to-consumer fresh seafood delivery. Comparable to Scales' delivery channel and trawler-adjacent freshness story, at much larger scale.

Direct peers

• Clamshell Seafoods: Australian online seafood retailer offering home delivery of fresh and frozen seafood nationwide. Comparable to Scales' freshdelivery.scalesseafood.com.au channel as a seafood delivery competitor reaching similar Australian consumers.
• The Fish Factory: Specialty Australian seafood retailer with retail, online, and wholesale channels. Comparable to Scales in offering fresh seafood retail plus cooked takeaway and home delivery across an Australian catchment.
• Mooloolaba Fish Market: Queensland-based seafood market and takeaway retailer located adjacent to the Mooloolaba trawler fleet. Closely comparable to Scales Seafood in business model (fresh retail + cooked takeaway + proximity to a local fleet), though operating in a different Queensland coastal catchment.

Emerging players

• Caveman Foods (The Good Fish Company): Australian specialty seafood brand focused on sustainably sourced fresh and value-added seafood sold direct to consumers. Comparable to Scales' premium, locally-sourced positioning and Emelie's sauces-style branded product extension strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/scalesseafoods
• LinkedInlinkedin.com/company/scales-seafood

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scales