Girl Scouts of Montana and Wyoming

What Girl Scouts of Montana and Wyoming does

Girl Scouts of Montana and Wyoming (GSMW) is a 501(c)(3) nonprofit regional council affiliated with Girl Scouts of the USA (GSUSA), serving girls in kindergarten through 12th grade across Montana and Wyoming. The council was established in its current form in 2016, though the Girl Scout movement it represents dates to 1912. GSMW delivers youth development programming through volunteer-led troops, school and community partnerships, and a suite of in-person and digital services, including summer camps, a mobile STEM center (the GSMW STEM Van), robotics programs, and council-specific events such as the GSMW Challenges program.

The organization's core technology stack is built around the national MyGS digital membership portal, which integrates the Volunteer Toolkit (VTK) for troop meeting planning and badge tracking, gsLearn for volunteer training, and gsZoom for licensed video conferencing ($27 for a 12-month license). A trademarked physical product, the Girl Scout Experience Box, delivers monthly themed activity kits to new Daisy and Brownie troops; this program is funded nationally by General Motors. The council's go-to-market is community-led: recruitment occurs through local outreach, school partnerships, family referrals, and social media presence across Facebook, Instagram, YouTube, LinkedIn, and TikTok.

GSMW's revenue model is diversified across four streams: annual membership dues ($65 per girl, $30 per adult, with the membership year running October 1 to September 30), the annual Cookie Program and Fall Product Program (which double as entrepreneurship training), charitable donations from individuals and foundations, and retail sales of uniforms, badges, and merchandise through the council shop. Financial assistance is available to reduce dues as a barrier to participation. The organization is led by CEO Sally Leep and operates with a small staff of 11–50 employees supporting a distributed, volunteer-led delivery model.

Name

Girl Scouts of Montana and Wyoming

Legal name

Girl Scouts of Montana and Wyoming

Website

https://gsmw.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Girl Scouts of Montana and Wyoming is a 501(c)(3) nonprofit regional council of Girl Scouts of the USA, serving girls in grades K–12 across Montana and Wyoming through volunteer-led troops, summer camps, STEM programming, and membership dues and cookie-based fundraising.

Ownership category

akta.pro rank

Product category

Youth Development Nonprofit Services

NAICS

Educational Support Services (611710), Educational Support Services (61171), Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAOAI

Group Camping & Scout Camps

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

SECONDARYEDAMALAA

Multi-Activity Enrichment Camps (Academic + Arts + Sports)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

SECONDARYEDAMALAC

STEM & Science Camps (Biology, Chemistry, Space, Lab Science)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

SECONDARYEDAMALAO

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

Keywords

• Youth development programs
• Girls leadership programs
• Nonprofit membership services
• STEM youth education
• Badge and achievement programs

Headquarters

HQ city

Billings

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Annual Membership Dues: Annual membership dues collected from girl and adult members. Girl membership is $65 per year and adult membership is $30 per year, with the membership year running October 1 through September 30.
2. Cookie and Product Program: Annual cookie sales program where Girl Scouts learn entrepreneurship skills while generating revenue for their troops and the council.
3. Donations and Contributions: Charitable donations from individuals, corporations, and foundations to support Girl Scout programs and financial assistance.
4. Retail Sales: Sales of Girl Scout uniforms, badges, uniforms, and merchandise through council shops.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Girl Scouts of Montana and Wyoming delivers youth leadership and development programming for girls in grades K-12 through volunteer-led troop membership, badge curricula, summer camps, STEM initiatives (STEM Van and Robotics), and fundraising programs (Cookie Program and Fall Product Program). The core member experience is anchored by the Girl Scout Experience Box, a complimentary monthly activity kit for new Daisy and Brownie troops, and the MyGS digital portal that provides the Volunteer Toolkit (VTK), gsLearn training, and gsZoom virtual meeting access.

Product overview

Girl Scouts of Montana and Wyoming operates as a regional council of Girl Scouts of the USA, offering youth development programs primarily through physical and digital product/program bundles rather than a traditional software platform. The core member experience centers on the Girl Scout Experience Box™ (a complimentary physical activity kit for new Daisy and Brownie troops) and the MyGS digital membership portal. The MyGS portal provides access to the Volunteer Toolkit (VTK) for troop meeting planning and badge tracking, gsLearn for volunteer training, and gsZoom for licensed video conferencing. The organization also delivers in-person programming through its Mobile STEM Center (GSMW STEM Van), robotics initiatives, and summer camp operations. Fundraising programs include the Cookie Program and Fall Product Program. The council has 501(c)(3) nonprofit status with membership dues of $65 annually for girls and $30 for adults.

Differentiator

Problem solved

Functional benefit

Products and services

• Girl Scout Experience Box Complimentary monthly themed activity boxes delivered to new Daisy and Brownie troop leaders, containing scripts, instructions, and supplies for fun, stress-free troop meetings. Includes a welcome box plus up to seven themed boxes depending on troop start time. Made possible by national sponsor General Motors.
• Cookie Program Annual cookie sales program teaching Girl Scouts entrepreneurship, business skills, and financial literacy through hands-on cookie selling activities. Revenue supports individual troops and the council.
• Fall Product Program

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

One partnership is on record.

• General MotorscoreStrategic or Co-development PartnerGeneral Motors is the national sponsor making the Girl Scout Experience Boxes possible. GM's support enables new Daisy and Brownie troops to receive complimentary monthly boxes with meeting supplies and materials.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Boy Scouts of America (Scouting America): The counterpart U.S. youth scouting organization, similarly structured around troop-based membership, badges/ranks, volunteer leadership, outdoor programming, and summer camps. Directly comparable business model (membership dues + product sales + donations), with nationwide councils operating regional footprints analogous to GSMW.
• Camp Fire: A national youth development nonprofit offering similar troop/clubs, camp, and after-school programming with a comparable volunteer-led, inclusive membership model. Closely aligned mission and program mix (camping, badges/awards, leadership development).
• 4-H: The U.S. Department of Agriculture's youth development program, delivering clubs, camps, STEM, and leadership programming through a county- and state-based network. Comparable in structure to GSMW (decentralized club model, badge/award system, summer camps) with state-level affiliates analogous to a regional council.
• Boys & Girls Clubs of America: A national youth development nonprofit operating club-based programming focused on academic success, healthy lifestyles, and character/leadership. Comparable in mission, donor-supported nonprofit model, and youth K-12 focus, though its delivery is facility-based rather than troop-based.
• Girls Inc. A national nonprofit empowering girls through research-based programming in STEM, leadership, and life skills. Highly comparable target demographic (girls), programming mix (STEM, leadership, outdoor/adventure), and nonprofit affiliation model with local affiliates.
• Big Brothers Big Sisters of America: A national youth mentoring nonprofit with local affiliates. Shares the affiliate-based nonprofit structure, donor/revenue model, and youth-development mission, with comparable volunteer dependence and program delivery overhead.
• Police Athletic League: A youth services nonprofit providing athletic, educational, and leadership programming to kids and teens. Comparable as a youth-focused nonprofit with camps, enrichment, and a mix of local/regional affiliate operations.

Broad incumbents

• YMCA of the USA: A large, diversified youth and family services organization offering camps, child care, swim/sports, and leadership programming. Overlaps with GSMW on summer camps, youth programming, and member-based delivery, but operates a much broader portfolio of services beyond girl-focused leadership.

Others

• Girl Scouts of the USA: The national parent organization of which GSMW is a regional council. Directly comparable in mission, brand, and program design, but functions as the governing/membership body rather than a regionally independent peer.
• American Camp Association: The leading national accrediting body and resource network for camps. Comparable in serving the camp ecosystem in which GSMW operates its summer camp programming, including shared standards, training, and risk-management frameworks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/girlscoutvideos
• Facebookfacebook.com/GSMWcouncil
• LinkedInlinkedin.com/company/gsmw
• Instagraminstagram.com/girlscoutsmtwy
• TikToktiktok.com/@girlscoutsmtwy?is_from_webapp=1&sender_device=pc
• Xx.com/gsmwcouncil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girl Scouts of Montana and Wyoming