What AlliedTPro does

AlliedTPro (legal entity: Horizon Travel Services LLC) is a North American destination management company (DMC) and receptive tour operator founded in 1955 and headquartered in New York. The company operates exclusively as a B2B intermediary, contracting hotel rooms, tours, transfers, excursions, and ground services across the US, Canada, Mexico, and the Caribbean, and reselling them to international tour operators and travel agents who package them for end travelers. It runs five specialized product lines: FIT (Flexible Independent Travel), VIP Concierge, Leisure and MICE Groups, Escorted Tours (offered in seven languages), and Self-Drive Holidays, and serves over 600 tour operator partners across 50+ countries.

The company's core technology is its proprietary B2B booking platform "Première," which provides real-time availability, pricing, and instant booking confirmations for 40,000+ hotels plus tours, transfers, and show tickets. Première supports XML API connectivity for direct system-to-system integration with travel partner systems, and is linked to channel managers (IBS, DerbySoft, Galaxy Connect, HTNG, Ventrata) and travel technology distribution platforms (iVector, TravelgateX, Facilitatrip, eMInds, Adalte, InfoTera, Nemo, TravelCompositor). The platform also integrates with Walt Disney ticketing via dynamic connectivity. AlliedTPro maintains offices in New York, Las Vegas, Orlando, Miami, Los Angeles, Atlanta, Honolulu, and Canada.

AlliedTPro generates revenue through transaction-based margins on contracted travel services sold to B2B partners at negotiated wholesale rates; pricing is not publicly disclosed and partners must apply via the New Agent Application process. Distribution is exclusively B2B — the company does not sell direct-to-consumer. The company is wholly owned by Thomas Cook India (a subsidiary of Fairfax Financial Holdings Ltd.) following a 2017 acquisition. In 2022, AlliedTPro formed a 50:50 joint venture with New World Travel, Inc. (Allied New World JV) to consolidate supplier contracting, technology, IT, finance, HR, and data management, while both entities continue to operate under their respective brands. Mark Morello serves as CEO of both AlliedTPro and the JV.

Name

AlliedTPro

Legal name

Horizon Travel Services LLC

Website

https://alliedtpro.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

101–250 employees

Short description

AlliedTPro is a 70-year-old North American destination management company and B2B receptive tour operator that provides hotel inventory, tours, and ground services to 600+ international tour operators across 50+ countries via its Première booking platform and XML API.

Ownership category

akta.pro rank

Product category

Destination Management Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

akta.pro primary industry

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)

akta.pro secondary industries

Events-Integrated Corporate Travel (TMCs with Meetings/Groups) (THACAAAH), Group Accommodation Sourcing & Contracting (Room Blocks, Allotments) (THAHADAD), NDC/EDIFACT Connectivity & Airline Distribution APIs (THALAJAB), Partner Network & Supplier Onboarding/Connectivity Platforms (Mapping, Certification, QA) (THALAJAO)

Keywords

• Destination management services
• Receptive tour operator
• B2B travel booking
• Hotel contracting services
• Inbound travel services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Travel Services Commission & Booking Fees: AlliedTPro acts as a receptive tour operator and destination management company, earning revenue by contracting hotel rooms, tours, transfers, and experiences at negotiated rates and reselling them to international tour operators and travel agents. Revenue is generated through margins on contracted travel services including hotels, tours, excursions, and transportation across North America.
2. B2B Platform Access & Technology Fees: The company's proprietary B2B platform, Première, serves as the primary booking mechanism. Partners access the platform to book hotels, tours, transfers, and experiences. The platform generates transaction-based revenue per booking made through the system.
3. Escorted Tour Packages: AlliedTPro packages and sells escorted tours across the USA with multilingual guides (English, French, Dutch, German, Italian, Spanish, Portuguese). Revenue is generated through package pricing that includes hotels, transportation, and select meals, with pricing varying by language, departure date, and tour style.
4. VIP Concierge Services: Premium personalized luxury travel services for high-net-worth travelers, including bespoke itineraries, private transfers, VIP restaurant reservations, and access to exclusive events. Revenue is generated through service fees and margins on premium hotel and experience bookings.
5. Group Travel Management: Customized group travel programs for tour operators covering special interest groups, incentive programs, student tours, and sports groups. Revenue is generated through service fees and margins on contracted group accommodations, transportation, and curated experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

AlliedTPro is a destination management company and receptive tour operator that contracts hotels, tours, excursions, transfers, and experiences across North America at negotiated rates and resells them exclusively to international tour operators and travel agents in 50+ countries. The company operates five specialized product lines (FIT, VIP Concierge, Leisure and MICE Groups, Escorted Tours, and Self-Drive Holidays) distributed through its proprietary B2B online booking platform, Première, with XML API connectivity for partner system integration.

Product overview

AlliedTPro is a destination management company offering five specialized product lines: FIT (Flexible Independent Travel), VIP Concierge, Leisure and MICE Groups, Escorted Tours, and Self-Drive Holidays. These products are supported by the company's comprehensive B2B booking platform called Première, which provides real-time access to over 40,000 hotels, attractions, transfers, and tour services. The platform offers XML API connectivity for direct system integration with travel partners. The company operates primarily in North America, serving tour operators and travel companies from over 50 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Première: B2B online booking system providing access to hotels, tours, excursions, transfers, show tickets, sporting events, and customized experiences across North America. Offers real-time availability and competitive pricing.
• FIT (Foreign Independent Traveler)
• VIP Concierge
• Leisure and MICE Groups
• Escorted Tours
• Self-Drive Holidays

Products and services

• FIT (Flexible Independent Travel) Flexible independent travel booking service providing access to 40,000+ hotels across North America plus tours, excursions, transfers, show tickets, and sporting events, sold exclusively B2B through the Première platform to international tour operators and travel agents for their individual clients.
• VIP Concierge Premium personalized luxury travel service offering bespoke itineraries, five-star accommodations, private transfers, expert-guided tours, VIP restaurant reservations, and access to exclusive events including Broadway shows and sporting spectacles, sold B2B for high-net-worth travelers.
• Leisure and MICE Groups Customized group travel programs including special interest tours, ad-hoc leisure series, incentive programs, student tours, and sports groups, with personalized itineraries across the United States and Canada, sold B2B to tour operators and corporate clients.
• Escorted Tours Expertly guided seat-in-coach tours across the USA featuring multilingual options in English, French, Dutch, German, Italian, Spanish, and Portuguese, including language-exclusive tours for Italian and Spanish markets and combination tours connecting East and West Coast destinations.
• Self-Drive Holidays Bespoke self-drive road trip itineraries allowing travelers to explore the USA at their own pace, featuring custom routes through Southwest canyons, Napa and Sonoma wine regions, Florida and California theme parks, National Parks, and American cities.
• Première B2B Online Booking Platform Comprehensive B2B online booking system providing 24/7 real-time access to 40,000+ hotels, attractions, transfers, escorted tours, and self-drive tours across North America, with XML API connectivity enabling partners to link their own systems directly to AlliedTPro's inventory.

Quantifiable outcome

• Serving over 600 international tour operators and travel providers across 50+ countries
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• New World Travel, Inc.coreStrategic or Co-development PartnerIn 2022, AlliedTPro (Horizon Travel Services LLC) entered into a 50:50 joint venture with New World Travel, Inc. to form Allied New World JV, headquartered in New York. The JV combines strengths of both organizations across key functions including contracting, technology, IT, finance, HR, and data management. AlliedTPro and New World Travel remain separate legal operating entities and continue to market under their respective brands. Mark Morello serves as CEO of AlliedTPro and expands his role as CEO of the new JV; Peter Dorner leads New World Travel and serves as President/Deputy CEO of the JV.
• Hilton Hotels & ResortsminorGTM or Marketing PartnerFeatured as a trusted hotel chain partner on AlliedTPro's homepage, indicating preferred commercial partnership for hotel room inventory across North America.
• Marriott InternationalminorGTM or Marketing PartnerFeatured as a trusted hotel chain partner on AlliedTPro's homepage, indicating preferred commercial partnership for hotel room inventory across North America.
• Hyatt HotelsminorGTM or Marketing PartnerFeatured as a trusted hotel chain partner on AlliedTPro's homepage, indicating preferred commercial partnership for hotel room inventory across North America.
• IHG (InterContinental Hotels Group)minorGTM or Marketing PartnerFeatured as a trusted hotel chain partner on AlliedTPro's homepage, indicating preferred commercial partnership for hotel room inventory across North America.
• Best Western HotelsminorGTM or Marketing PartnerFeatured as a trusted hotel chain partner on AlliedTPro's homepage, indicating preferred commercial partnership for hotel room inventory across North America.
• Wyndham Hotels & ResortsminorGTM or Marketing PartnerFeatured as a trusted hotel chain partner on AlliedTPro's homepage, indicating preferred commercial partnership for hotel room inventory across North America.
• Westchester County TourismminorGTM or Marketing PartnerFeatured Partner relationship. AlliedTPro promotes Westchester County, NY as a destination for FIT and group travel, offering dedicated travel trade resources, itinerary ideas, and destination profiles for travel professionals.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• TUI Musement: TUI Musement is the tours, activities, and experiences business of TUI Group, a major European tourism conglomerate. It competes with AlliedTPro in distributing North American experiences and tours to tour operators and travel agents, but operates as part of a much broader integrated travel portfolio.
• HotelBeds Group: HotelBeds Group is one of the world's largest bedbanks, providing B2B hotel, transfer, and excursion distribution globally. It serves as a broader incumbent competitor to AlliedTPro, with overlapping supplier relationships, partner network, and channel manager integrations, though at significantly larger scale.
• JTB (Japan Travel Bureau): JTB USA is the North American inbound DMC arm of JTB Corporation, one of Japan's largest travel companies. It provides FIT, group, and incentive travel services for inbound visitors, overlapping with AlliedTPro's product portfolio while benefiting from a much larger parent organization.

Direct peers

• Tourico Holidays: Tourico Holidays, now part of HBX Group, is a global bedbank and B2B travel distribution platform offering hotel, transfer, and tour inventory to travel partners. It overlaps with AlliedTPro in distributing North American hotel inventory to international tour operators and travel agents via XML APIs.
• Miki Travel: Miki Travel is a global travel company with significant North American inbound DMC operations serving tour operators worldwide. It directly competes with AlliedTPro in contracting hotels, tours, and transfers for international clients visiting the USA, Canada, and Mexico.
• Atlantic Holidays: Atlantic Holidays is a UK-based receptive tour operator specializing in North American inbound travel products, including FIT, escorted tours, and self-drive holidays. It competes head-to-head with AlliedTPro for European tour operator distribution in the North American inbound market.
• Bonotel Exclusive Travel: Bonotel Exclusive Travel is a B2B inbound tour operator and bedbank specializing in North American hotel distribution to international tour operators. It is now part of HotelBeds Group, and directly competes with AlliedTPro's FIT and hotel contracting business in serving European and global tour operators.
• AmericanTours International: AmericanTours International is a U.S.-based inbound destination management company offering FIT, groups, and incentive travel services across North America. It is a direct competitor to AlliedTPro in the receptive operator space, serving international tour operators with similar hotel contracting and ground service products.
• New World Travel, Inc. New World Travel is a North American inbound destination management company and receptive operator focused on FIT, groups, and customized itineraries. It is AlliedTPro's 50:50 joint venture partner in Allied New World JV, making it the closest comparable peer with overlapping supplier relationships, customer base, and operating geography.

Regional players

• TravelBound: TravelBound is a B2B inbound tour operator and DMC offering North American land services primarily to European and Latin American tour operators. It is comparable to AlliedTPro in product offering and target market but tends to focus on specific source regions, providing a regional peer rather than direct head-to-head competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alliedtpro

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AlliedTPro