Compass

What Compass does

Compass (legal entity: compass private pflegeberatung GmbH) is the designated subsidiary of the Verband der Privaten Krankenversicherung e.V. (PKV-Verband) responsible for fulfilling the statutory care consultation mandate under § 7a SGB XI for all privately insured individuals in Germany. Founded on June 17, 2008 and headquartered in Cologne, the company employs approximately 1,000 staff distributed across care consultation (Pflegeberatung), policy and communications, and knowledge and quality management. Its core service delivers free, independent, and neutral care consultation via three channels: telephone through a toll-free 0800 service line, video call, and in-person home visits by regionally embedded consultants. The company also conducts mandatory semi-annual consultation visits (§ 37.3 SGB XI) for care allowance recipients at care levels 2–5, and operates corporate consultation packages for employers as a secondary B2B line.

The company's technology stack centers on a cloud-based consultation management system supporting nationwide scheduling and consultant routing, supplemented by a digital appointment booking system, the com.mit client portal for registered users, and the public-facing Pflege Service Portal (pflegeberatung.de) providing self-service care information. The sole AI component is Caro Compass, a website chatbot for initial inquiries built on third-party Chatbase.co Inc. infrastructure; data processing relies on EU Standard Contractual Clauses. The company is GDPR-compliant (DSGVO/BDSG) with a 10-year retention period for consultation data.

The business model is structurally bifurcated. The dominant revenue mechanism is funding through the German private long-term care insurance system via the PKV-Verband, supporting the statutory mandate that constitutes the core service offering delivered free of charge to end users. A secondary, undisclosed revenue stream comes from corporate consulting packages sold to employers (e.g., LVM Versicherung) as employee benefits. Marketing is multi-channel — website, social (Facebook, LinkedIn, WhatsApp, XING), press, events, and an extensive customer testimonial library — and emphasizes independence, neutrality, and accessibility. Compass conducted 326,700 consultations in 2025, up from 63,000 in 2010, with consultants active in over 400 regional committees, nursing conferences, and working groups across Germany.

Name

Compass

Legal name

compass private pflegeberatung GmbH

Website

https://compass-pflegeberatung.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Compass is a Cologne-based subsidiary of the PKV-Verband that delivers the statutory care consultation mandate (§ 7a SGB XI) for privately insured individuals in Germany via phone, video, and home visits, employing ~1,000 consultants nationwide and funded through the private long-term care insurance system.

Ownership category

akta.pro rank

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Statutory Care Consultation (§ 7a SGB XI): Compass fulfills the statutory care consultation mandate for all privately insured individuals as mandated by § 7a SGB XI. This consultation includes determining and analyzing care needs, creating individual care plans, and supporting with approval and monitoring of measures. Funded through the private long-term care insurance system.
2. Care Consultation Visits (§ 37.3 SGB XI): Semi-annual mandatory consultation visits for care allowance recipients (Pflegegrad 2-5) to ensure quality of home care and provide practical support to caregivers. These consultations must be confirmed to the care insurance provider.
3. Corporate Care Consultation Packages: Compass offers companies various consulting packages for their employees on care-related topics. These employer-sponsored programs support work-life balance and employee benefits related to care situations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Compass provides free, independent, and neutral nursing care consultation services to privately insured individuals and their relatives in Germany, as statutorily mandated under §7a SGB XI. Services cover care needs assessment, individual care plan creation, support with insurance benefit approvals, and semi-annual consultation visits for care allowance recipients under §37.3 SGB XI, delivered by approximately 1,000 regionally based care consultants via phone, video, or in-home visits. Complementary offerings include corporate consultation packages for employers and a digital self-service portal ecosystem.

Product overview

Compass private Pflegeberatung operates as a unified nursing consultation service offering. The core offering consists of statutory consultation services governed by German social law (§ 7a and § 37.3 SGB XI), delivered via phone, video call, or on-site visits nationwide. Supporting digital products include the Pflege Service Portal (pflegeberatung.de) providing self-service information resources, the com.mit client portal for registered users, and an online nursing course. The company also offers corporate consultation packages for employers and runs the annual pflegecompass award program. A chatbot (Caro Compass) provides basic automated assistance on the website.

Differentiator

Problem solved

Functional benefit

Brands

• com.mit: Digital service portal for clients to access services after registration
• pflegecompass
• Pflege Service Portal

Products and services

• Pflegeberatung nach § 7a SGB XI (Statutory Care Consultation) Free, independent statutory nursing care consultation service for privately insured individuals and their relatives in Germany, covering care needs assessment, creation of individual care plans, and support with approval and monitoring of care measures. Delivered by certified care consultants via phone, video, or in-home visits.
• Beratungsbesuche nach § 37 Abs. 3 SGB XI (Mandatory Consultation Visits) Mandatory semi-annual consultation visits for care allowance recipients with Pflegegrad 2-5 to ensure quality of home care and provide practical nursing support to family caregivers; results confirmed to the care insurance provider. Provided free of charge.
• Angebote für Unternehmen (Corporate Care Packages) Consultation packages sold to German employers, providing on-site care advisory services for employees dealing with care situations, supporting work-life balance and employee retention. Includes regular on-site consultant visits at the employer's premises.
• Online-Pflegekurs Grundlagen der häuslichen Pflege (Online Nursing Course) Self-paced online course covering fundamentals of home care for laypersons, including practical aspects of caregiving and legal foundations, delivered through the Pflege Service Portal.

Quantifiable outcome

• Over 326,700 consultations conducted in 2025, representing 4x growth over 14 years
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Careproof GmbHcoreStrategic or Co-development PartnerThe quality assurance service of the Private Health Insurance Association (Prüfdienst der Privaten Krankenversicherung) that conducts annual inspections of more than 3,400 approved care facilities to verify compliance with performance and quality requirements under SGB XI (Stand: 2024).
• Medicproof GmbHcoreStrategic or Co-development PartnerSubsidiary of PKV-Verband that determines whether privately insured applicants have care needs and assigns care levels. Over 1,400 freelance assessors create approximately 290,000 care assessments annually for all privately insured individuals nationwide. Long-standing professional exchange relationship with Compass.
• Zentrum für Qualität in der Pflege (ZQP)minorStrategic or Co-development PartnerNationwide operational non-profit foundation established by PKV-Verband with headquarters in Berlin. ZQP takes a pioneering role in connecting scientific theory and nursing practice around care quality. Part of the PKV ecosystem supporting quality standards in German care.
• Facharbeitskreis Alte Menschen / REGSAM NetworkminorStrategic or Co-development PartnerRegional network under the REGSAM umbrella in Munich-Moosach district. Compass consultants, including Jana Cavada and Kathrin Gleißl, actively participate in this network to support elderly care initiatives and local community engagement.
• YoungCarerCoachminorGTM or Marketing PartnerPartner for Young Carers action day events. Compass consultant Daniela Krug participates in events organized by YoungCarerCoach to raise awareness and provide support for young people who take on caregiving responsibilities at an early age.
• VBE Baden-Württemberg, Referat Seniorinnen und SeniorenminorGTM or Marketing PartnerEducation union representing teachers and educators in Baden-Württemberg. Compass provides lectures and educational presentations on care topics for union members, helping older colleagues and those affected by caregiving responsibilities.
• Local Counties and Municipalities (Landratsämter)minorGTM or Marketing PartnerJoint Pflegepreis (care award) initiatives with various counties including Landratsamt Rosenheim, Ortenaukreis, and Kreis Unna. These partnerships recognize and appreciate caregiving engagement in local communities, combining Compass's expertise with municipal visibility.
• MEDICPROOF GmbHcoreStrategic or Co-development PartnerCollaboration with MEDICPROOF for expert exchange on care assessment matters. Thomas Hessel, Head of Corporate Communications at MEDICPROOF, has stated long-standing collaboration on equal terms in the care sector.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pflegestützpunkte (Public Care Guidance Centers): Publicly funded state-level care consultation centers for statutory insured Germans under § 7a SGB XI; functionally parallel to Compass but serving the SHI population, so they compete for attention and share of voice within the German care-consultation landscape.
• pme Familienservice: Family services provider selling employer-sponsored consultation packages on elder care and life-balance topics — the exact corporate-customer GTM Compass uses with its Angebote für Unternehmen line — making it a direct B2B competitor.
• AOK-Pflegeberatung: Care advisory services operated by AOK, Germany's largest SHI carrier, for its statutory insured members; provides § 7a SGB XI-style consultation directly to insureds and competes with Compass for the broader care-navigation audience.

Emerging players

• Sozialverband VdK Deutschland: Major German social advocacy organization helping members navigate insurance, care benefits, and disability claims; directly comparable to Compass in social/care advisory and benefits-navigation scope.
• Verbraucherzentrale (Consumer Centers): Federally coordinated consumer advice centers offering guidance on insurance, contracts, and entitlements including care-related benefits; comparable neutral advisory positioning for German consumers facing complex systems.
• Malteser Hilfsdienst: Large German humanitarian and care services organization offering home care, consultation, and elder support; overlaps with Compass on caregiver-facing advisory and home-visit service delivery, particularly through regional networks.

Broad incumbents

• Diakonie Deutschland: Protestant welfare association providing elderly care, counseling, and family-support services across Germany; comparable in scale and regional footprint to Compass's consultant network, with adjacent care-advisory offerings.
• Caritas Pflege und Gesundheit: Confessional welfare organization operating stationary, ambulatory, and advisory care services nationwide; broad incumbent in elder care with consultation, training, and family-support offerings adjacent to Compass's Pflegeberatung.

Others

• Zentrum für Qualität in der Pflege (ZQP): PKV-Verband-affiliated foundation developing evidence-based practice for nursing care quality in Germany; ecosystem partner supplying Compass with quality frameworks and training content for its consultant base.
• Medicproof GmbH: PKV-Verband subsidiary performing ~290,000 annual care-level assessments for privately insured individuals; sister organization within the PKV ecosystem whose assessments directly feed Compass's consultation workflow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pflegecompass
• Xx.com/pflegecompass
• LinkedInlinkedin.com/company/compass-private-pflegeberatung-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Compass