UMRC & Porter Hills

What UMRC & Porter Hills does

UMRC & Porter Hills is the unified 501(c)(3) philanthropic foundation supporting Brio Living Services, Michigan's second-largest nonprofit senior living organization. Founded in 1906 (UMRC) and 1970 (Porter Hills), the two legacy foundations merged in November 2021 and the operating company rebranded as Brio Living Services in March 2022. The organization delivers a full continuum of senior care — independent living, assisted living, memory care, skilled nursing, home health, hospice, and rehabilitation — across 24 locations in 22 Michigan counties, including five PACE (Program of All-Inclusive Care for the Elderly) sites serving approximately 1,100 older adults across 15 counties. The Foundation operates as the fundraising arm, supporting four pillars: Benevolent Care (a guarantee that residents who outlive their resources retain their home), Team Member Support Services, Capital Improvements, and Life Enrichment programs.

The business model is hybrid: the operating company generates revenue from resident fees, PACE per-capita Medicaid/Medicare payments, home health billing, and hospice services across a 1,500-person workforce; the Foundation generates contributed revenue through direct mail, online donations, planned giving, charitable gift annuities, charitable remainder unitrusts, estate gifts, stock gifts, IRA qualified charitable distributions, real estate gifts, and tribute/memorial gifts. The active Live Life with Brio comprehensive campaign targets $28 million for capital improvements, team member investment, program investment, and benevolent care, with $20,975,019 (75% of goal) raised to date. The go-to-market is dual-channel: care services are delivered through owned communities and PACE programs across Michigan's lower peninsula, while fundraising is conducted through two physical offices (Chelsea and Grand Rapids), an online donation portal with preset tiers of $50–$500 and recurring monthly options, mail and phone outreach, events, and a quarterly CommUnity magazine.

The organization holds CMS 5-Star ratings, EAGLE Reaccreditation, Certified Age Friendly Employer status, Aware Level Designation from Positive Approach to Care for dementia care, and 24 consecutive years of West Michigan's Best and Brightest workplace recognition. No proprietary technology platform, AI/ML capabilities, or technology-company characteristics are associated with the entity — it is a faith-based, labor-intensive care delivery and fundraising operation grounded in Methodist and Presbyterian heritage.

Name

UMRC & Porter Hills

Legal name

UMRC-Porter Hills Foundation

Website

https://foundation.mybrio.org

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

251–500 employees

Short description

UMRC & Porter Hills Foundation is the philanthropic arm of Brio Living Services, Michigan's second-largest nonprofit senior living organization, serving 8,000+ older adults annually across 24 locations in 22 counties through independent living, skilled nursing, PACE programs, home health, and hospice.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Multi-Campus / Regional CCRC Networks (HLADAEAF)

akta.pro secondary industries

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Affordable / Middle-Market CCRCs (HLADAEAJ), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living services
• Assisted living facilities
• Skilled nursing care
• Home health care
• Rehabilitation services

Headquarters

HQ city

Chelsea

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Donations and Philanthropy: The foundation raises funds through various donation mechanisms including online donations, planned giving, estate gifts, stock donations, IRA qualified charitable distributions, donor-advised funds, real estate gifts, and tribute gifts. All donations are used for intended purposes as specified by donors.
2. Campaign Fundraising: The Live Life with Brio comprehensive campaign aims to raise $28 million for capital improvements, team member investment, program investment, and benevolent care.
3. Charitable Gift Vehicles: Offers charitable gift annuities (CGAs), charitable remainder unitrusts (CRUTs), legacy society memberships, and real estate gifts as donation vehicles with tax benefits for donors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

UMRC & Porter Hills provides a continuum of senior care services including assisted living, skilled nursing care, rehabilitation, home health care, and elder care facilities for older adults. The organization operates residential senior living communities and health care services across multiple locations, offering varying levels of care from independent living through skilled nursing and hospice.

Product overview

UMRC & Porter Hills (now Brio Living Services) is a faith-based nonprofit senior living organization operating as a unified platform of senior living communities and healthcare services across Michigan. The organization offers residential communities (Porter Hills Village, Chelsea Retirement Community, The Pines, The Cedars of Dexter), PACE programs (Huron Valley PACE, LifeCircles PACE, Thome PACE, PACE of Southwest Michigan), home health services, hospice care, and rehabilitation centers. The UMRC-Porter Hills Foundation serves as the unified fundraising arm supporting four pillars: Benevolent Care, Team Member Support Services, Capital Improvements, and Life Enrichment. Services span independent living, memory care, skilled nursing, and community-based PACE programs serving approximately 1,100 participants across 15 counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living Residential assisted living services providing personal care support, medication management, meals, and daily living assistance for older adults who need help with activities of daily living but do not require skilled nursing.
• Skilled Nursing Care 24-hour skilled nursing and medical care services for residents requiring complex medical needs, post-acute recovery, or long-term nursing care in a residential setting.
• Rehabilitation Services Physical, occupational, and speech therapy rehabilitation services for seniors recovering from surgery, illness, or injury, offered in both inpatient and outpatient settings.
• Home Health Care In-home health care services providing skilled nursing, therapy, and personal care to older adults in their own homes, enabling aging in place in the community.
• Elder Care Facilities Residential elder care facilities providing housing, support services, and care coordination for older adults across multiple Michigan communities.
• Memory Care Specialized memory care services for older adults with Alzheimer's disease and other forms of dementia, providing secure environments and dementia-trained staff support.
• UMRC-Porter Hills Foundation Philanthropic foundation that raises charitable funds to support UMRC & Porter Hills senior care programs, resident services, capital projects, and community outreach initiatives.

Quantifiable outcome

• More than 8,000 older adults served annually
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor, bronze sponsor, sustaining sponsor and core.

• Shoreline Music SocietyminorGTM or Marketing PartnerPartnership providing jazz concerts for Porter Hills Village residents through donor-funded programs.
• Plante Moranbronze sponsorChannel Partner/ Reseller/ DistributorBronze sponsor for the Live Life with Brio campaign, supporting foundation initiatives.
• Meijer, Inc.sustaining sponsorChannel Partner/ Reseller/ DistributorSustaining sponsor supporting the campaign and foundation operations.
• Creative WashtenawminorStrategic or Co-development PartnerPartnership providing virtual concerts for UMRC residents, enhancing life enrichment programs.
• National PACE AssociationminorStrategic or Co-development PartnerNational PACE Association partnership supporting PACE program development and advocacy.
• PACE of Southwest MichigancoreStrategic or Co-development PartnerMichigan aging services organizations finalized SW Michigan partnership in April 2025, expanding PACE services.

Scale indicators10 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Life Care Services: Largest manager of CCRCs in the U.S., operating more than 140 communities. Directly comparable as a multi-campus CCRC operator serving a similar continuum-of-care resident base across multiple states.
• Acts Retirement-Life Communities: Faith-based, nonprofit CCRC operator with 28+ campuses across the eastern U.S. Closely comparable as a nonprofit, mission-driven, multi-campus senior living platform offering the same IL/AL/SNF continuum.
• Erickson Senior Living: Operates large-scale CCRCs primarily on the East Coast. Directly comparable as a multi-campus CCRC operator with continuing-care contracts and on-site health services for older adults.
• PACE Southeast Michigan: Operates PACE programs in southeastern Michigan serving low-income, nursing-home-eligible older adults. Directly comparable to Brio's Huron Valley PACE and LifeCircles PACE in geography, target population, and service model.
• InnovAge Holding Corp. Largest U.S. operator of PACE programs, serving frail, dual-eligible seniors. Closely comparable on the PACE side of Brio's business model, though operating in different states and structured as a public company.
• Trinity Health Senior Communities: Faith-based, nonprofit CCRC and senior housing operator affiliated with Trinity Health. Directly comparable as a mission-driven, multi-campus CCRC platform with a similar continuum of care.
• National Church Residences: Faith-based nonprofit senior housing and services provider operating CCRCs and affordable senior housing across multiple states. Comparable as a nonprofit, mission-rooted senior housing and care operator serving similar populations.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with ~640 communities across independent living, assisted living, and memory care. Broader incumbent overlap in assisted living and memory care service lines, though publicly traded and for-profit rather than nonprofit.
• Atria Senior Living: Operates 250+ senior living communities across the U.S. and Canada. Comparable as a large-scale operator of independent living, assisted living, and memory care, though primarily for-profit and broader geographic.
• Sunrise Senior Living: Operates 270+ communities across the U.S., Canada, and U.K. with a focus on assisted living and memory care. Comparable on assisted living and memory care service delivery, though not CCRC-based and primarily for-profit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/PorterHills
• Facebookfacebook.com/PorterHills
• LinkedInlinkedin.com/company/porterhills
• Xx.com/UMRC_MI

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UMRC & Porter Hills