Farmex

What Farmex does

Farmex d.o.o. is a private, for-profit product distribution company headquartered in Varaždin, Croatia, operating with a headcount in the 11–50 range. According to available firmographic data, the company distributes health, wellness, and beauty products, with serums for hair and eyelash care cited as representative inventory. The business is positioned as a regional wholesaler/importer–distributor for the Croatian market, with a .hr domain (farmex.hr) as its primary web presence; the live site, however, renders only a verification/loading redirect and exposes no product catalog, brand portfolio, or commercial terms in the source data.

Beyond the distribution descriptor, no technology stack, proprietary systems, ERP/CRM integrations, or digital sales channels are documented. There is no disclosed pricing model, no customer segmentation, no named retail or B2B accounts, no partnerships, no certifications, and no management team information in the input. The absence of these fields — combined with the unverifiable web property — means the company's operating model cannot be characterized beyond a traditional physical-goods distribution business serving Croatian retail or professional channels in the personal-care category.

There is no public record of funding rounds, M&A activity, leadership changes, regulatory actions, or product launches in the source data, so the company's trajectory, ownership structure, and capital history are effectively undocumented. Any investment thesis would need to be built almost entirely on out-of-band diligence (channel checks, retail audit, supplier references, and Croatian commercial registry filings) rather than on company-disclosed information.

Name

Farmex

Website

https://farmex.hr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Farmex d.o.o. is a Varaždin, Croatia-based distributor of health, wellness, and beauty products, including hair and eyelash care serums, serving the Croatian market as a small (11–50 employee) regional wholesaler.

Ownership category

akta.pro rank

Headquarters

HQ city

Varazdin

HQ country

Croatia

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Farmex d.o.o. distributes health, wellness, and beauty products to customers. Its product range includes personal care items such as serums for hair and eyelash care. The company operates as a small-scale distributor with 11-50 employees from its base in Varaždin, Croatia.

Differentiator

Problem solved

Functional benefit

Products and services

• Health, wellness, and beauty product portfolio A portfolio of health, wellness, and beauty products distributed by Farmex d.o.o. to retailers and resellers.
• Hair care serums Hair care serums distributed by Farmex as part of its beauty and personal care product range.
• Eyelash care serums Eyelash care serums distributed by Farmex as part of its beauty and personal care product range.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Others

• Henkel Beauty Care:
• Beiersdorf: Beiersdorf is a global personal care manufacturer (NIVEA, Eucerin) that distributes hair and body care products across Europe, including through local distributors in Croatia. Comparable as a brand owner that may rely on - or bypass - distributors like Farmex for regional market access.
• Pierre Fabre: Pierre Fabre is a French pharmaceutical and dermo-cosmetics group (Avène, Klorane, René Furterer) distributing hair and skin care products through pharmacy and specialty channels across Europe. Comparable as a brand owner with selective distribution strategies that may engage local distributors like Farmex.
• L'Oréal Croatia / Adria: L'Oréal operates a direct distribution presence in Croatia and the Adriatic region, selling hair care, serums, and beauty products through a mix of salons, pharmacies, and retail. Comparable as a brand owner with its own distribution infrastructure that competes with and shapes the local distributor landscape.

Broad incumbents

• Notino: Notino (formerly ParfumClub) is a Central European beauty e-tailer and distributor headquartered in the Czech Republic, selling serums, hair care, and other beauty products across multiple European markets including Croatia. It is a highly relevant comparable given regional proximity and overlapping product category, though it operates at significantly larger scale as an omnichannel retailer.
• Douglas: Douglas is the largest specialty beauty retailer/distributor in Europe, headquartered in Germany, distributing premium serums, hair care, and wellness products through both physical perfumeries and online channels. It overlaps with Farmex on beauty product distribution and serves the Croatian market, making it a key broader-market competitor.
• Sephora: Sephora operates a global specialty beauty retail and distribution platform carrying hair care serums, eyelash products, and wellness brands. Although much larger and brand-owned (LVMH), it competes for the same end customers and shelf space that Farmex's distribution partners target in Croatia.
• Oriflame: Oriflame is a Swiss-based direct-sales beauty company selling serums, hair care, and personal care products across Eastern and Central Europe, including the Balkans. It is comparable as both a beauty products distributor and as a competing channel that may disintermediate local distributors like Farmex.
• Avon: Avon is a global direct-sales beauty company with a long-standing presence in Croatia and the wider region, distributing hair care, skin care, and beauty products through a network of representatives. It represents a competing distribution and sales channel for similar beauty products that Farmex handles.

Emerging players

• Cosnova: Cosnova is a German indie beauty brand group (essence, CATRICE, L.O.V) distributing affordable beauty products across Europe and into the Balkans. It is comparable as a brand owner that often relies on regional distributors like Farmex for market entry, and competes for similar retail shelf space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/farmex
• LinkedInlinkedin.com/company/farmex-d.o.o.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmex