OptiMed
OptiMed is an Australian-managed B2B wholesaler founded in 1988 distributing ophthalmic diagnostic and therapeutic instruments, pharmaceuticals, and consumables to eye-care professionals across Australia and New Zealand.
- Company typePrivate
- Founded1988
- HeadquartersCastle Hill, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What OptiMed does
OptiMed is an Australian-managed wholesaler of ophthalmic diagnostic and therapeutic instruments, pharmaceuticals, and consumables, founded in 1988 and operating across all six Australian states and two territories with additional representation in New Zealand. The company's portfolio spans consulting-room equipment (slit lamps, phoropters, vision charts), consulting-room furniture (chairs, stands, tables), imaging and OCT systems (including Canon retinal cameras), ophthalmic lasers (Iridex, Lightmed, Norlase), procedure chairs (Takagi), surgical instruments and lenses, lens-edging and dispensing systems (Essilor Instruments), dry-eye treatment products, and pharmaceuticals (mydriatics, anaesthetics, antibacterials, diagnostic stains). Most capital equipment is sourced under authorized distribution agreements with global manufacturers, while the company also markets its own branded consumables (OptiStrips, Optimed prisms). The business model is B2B account-based wholesale: customers (ophthalmologists, optometrists, orthoptists, ophthalmic nurses, optical dispensers, and hospitals) apply for trade accounts requiring business registration and trade references, place orders via account-based direct sales or an online consumables order form, and receive goods on 30-day payment terms. Pricing is quote-based and not publicly disclosed. Temperature-sensitive pharmaceuticals are distributed through cold-chain logistics that exclude Friday and pre-holiday shipments. A September 2019 joint venture with Essilor Instruments expanded the lens-edging and refraction offering. Products are TGA and WAND listed for Australian regulatory compliance. The company operates from a North Sydney head office, a Kemps Creek distribution and service centre, and a Castle Hill contact office, with 11-50 employees serving 8,000+ customers.
OptiMed firmographics
Firmographics- Name
- OptiMed
- Legal name
- OptiMed Pty Ltd
- Website
- https://optimed.com.au
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OptiMed is an Australian-managed B2B wholesaler founded in 1988 distributing ophthalmic diagnostic and therapeutic instruments, pharmaceuticals, and consumables to eye-care professionals across Australia and New Zealand.
- Ownership category
- akta.pro rank
OptiMed industry classification
Industry- Product category
- Ophthalmic Equipment Wholesale Distribution
- NAICS
- Ophthalmic Goods Merchant Wholesalers (423460), Ophthalmic Goods Manufacturing (339115), Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Ophthalmic Goods (3851), Surgical & Medical Instruments & Apparatus (3841), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
- akta.pro secondary industries
- Ophthalmology Specialty Pharmaceuticals (HLAIACAK), Single-Use Medical Disposables & Procedure Kits (Drapes, Tubing, Catheters, Syringes, Custom Packs) (HLAHANAG)
Keywords
Where OptiMed is headquartered
LocationHeadquarters
- HQ city
- Castle Hill
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
OptiMed business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Ophthalmic Equipment Sales: Sale of ophthalmic diagnostic and therapeutic instruments including consulting room equipment, surgical instruments, imaging devices, lasers, and laboratory equipment. Products are sold to eye care professionals through account-based B2B relationships.
- Pharmaceuticals and Consumables: Sale of eye care pharmaceuticals, dry eye products, diagnostic solutions, and miscellaneous consumable supplies. Includes scheduled medications, diagnostic strips, PPE, and practice sanitation products. Temperature-sensitive items require cold chain logistics.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
OptiMed product offering
Product offeringCore offering
OptiMed is an Australian managed wholesaler of ophthalmic diagnostic and therapeutic instruments, equipment, and pharmaceuticals. The company distributes a comprehensive portfolio of consulting room equipment, surgical instruments, imaging devices, lasers, lens edging systems, ophthalmic pharmaceuticals, dry eye products, and consumable supplies from leading global brands to eye care professionals and hospitals across Australia and New Zealand.
Product overview
OptiMed is an Australian managed wholesaler of ophthalmic diagnostic and therapeutic instruments as well as pharmaceuticals. The company operates as a broad portfolio distributor offering multiple product categories organized into distinct lines: Consulting Room Equipment (slit lamps, phoropters, vision charts), Consulting Room Furniture (chairs, stands, tables), Diagnostic & Surgical Lenses (gonioscopy, indirect, BIO lenses), Handheld and Headworn Diagnostics (ophthalmoscopes, retinoscopes, loupes, BIO), Imaging & OCT (retinal cameras, OCT systems, paediatric imaging), Medical Products & Lasers (ophthalmic lasers, procedure chairs, biometry), Laboratory and Lens Edging (edgers, tracers, blockers, Neptune filtering systems), Dry Eye Treatment (Bruder masks, Xailin lubricants, Blephadex lid care), Refraction & Orthoptics (vision charts, fixation aids, stereo tests, colour vision tests, trial frames), Pharmaceuticals & Consumables (mydriatics, anaesthetics, diagnostics, PPE). Products are sourced from partner brands including Essilor Instruments (lens edgers, tracers, phoropters), Canon (retinal cameras), Iridex (laser systems), Takagi (procedure chairs), Lightmed (lasers), Neitz (diagnostic instruments), and Norlase (portable lasers). The company also offers its own branded consumables including OptiStrips and Optimed prisms. The portfolio serves ophthalmologists, optometrists, orthoptists, ophthalmic nurses, optical dispensers and hospitals across Australia and New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- Consulting Room Equipment & Instruments
- Consulting Room Furniture
- Diagnostic & Surgical Lenses
- Handheld and Headworn Diagnostic Devices
- Imaging & Retinal Cameras
- Ophthalmic Lasers & Surgical Equipment
- Laboratory and Lens Edging Equipment
- Dry Eye Treatment Products
- Ophthalmic Pharmaceuticals
- Consumables, Contact Lens Solutions & PPE
- Refraction, Orthoptic & Vision Testing Accessories
- Foreign Body Removal Instruments & Kits
- Eye Models & Educational Products
Companies that use OptiMed
Customer profileSegments6 records
Ideal customer profiles3 records
OptiMed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OptiMed partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Essilor InstrumentscoreIn September 2019, OptiMed and Essilor Instruments formed a joint venture, expanding capacity and commitment to the eyecare community. This partnership enables OptiMed to offer Essilor Instruments' full range of cutting-edge ophthalmic technology including the Neptune filtering and recycling system, lens edgers (Delta 2, Neksia, Pro E 600), tracers (Tess, E-Tess, L-Tess), and other optical instruments. The joint venture enhances OptiMed's position as a leading supplier in the Australian ophthalmic equipment market.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
OptiMed competitors and assessment
Company assessmentDirect peers
- Designs for Vision: Australian distributor of ophthalmic and optometric equipment serving optometrists and ophthalmologists with diagnostic, surgical and consulting-room instruments. Closest direct regional comparable to OptiMed given similar product mix and Australian customer base.
Broad incumbents
- Bausch + Lomb: Global eye-health conglomerate covering pharmaceuticals, surgical devices, contact lenses and consumer eyewear. Comparable to OptiMed on the pharmaceutical/consumable side (OptiMed stocks Bausch + Lomb products including Boston conditioning solution and Pilocarpine Minims) and represents the broader incumbent OptiMed sits within the channel for.
- Carl Zeiss Meditec: Global manufacturer of ophthalmic diagnostic and surgical equipment including OCT, slit lamps, surgical microscopes and lasers. Comparable to OptiMed as one of the major principals whose products OptiMed distributes, and a benchmark for the capital-equipment side of OptiMed's portfolio.
- Topcon Healthcare: Japanese-headquartered manufacturer of ophthalmic and optometric equipment including OCT, fundus cameras, refraction systems and surgical devices. Comparable to OptiMed as a principal in OCT/imaging and a global incumbent competing in the same categories OptiMed distributes.
- Nidek: Japanese manufacturer of ophthalmic equipment including autorefractors, lensmeters, phoropters, lasers and OCT systems. Comparable to OptiMed as a global ophthalmic-equipment principal whose products overlap with OptiMed's pre-test and consulting-room equipment category.
- Keeler (Halma plc): UK-based manufacturer of ophthalmic instruments (ophthalmoscopes, retinoscopes, slit lamps, loupes) within Halma plc's medical portfolio. Comparable to OptiMed on the handheld/headworn diagnostic category where OptiMed already competes with Neitz, and representative of an established global incumbent in OptiMed's space.
- EssilorLuxottica Instruments: Division of EssilorLuxottica providing premium lens-edging, tracing and refraction equipment (Delta 2, Neksia, Pro E 600, Tess family, Vision-R). Comparable to OptiMed as JV partner and principal — Essilor's strategic decisions directly determine OptiMed's dispensing-equipment trajectory, and the relationship is double-edged (partner and competitor).
Emerging players
- Heidelberg Engineering: German-headquartered manufacturer specializing in diagnostic imaging (OCT, confocal lasers, HRT). Comparable to OptiMed on the diagnostic-imaging category, representing the kind of premium imaging principal OptiMed might carry or compete against in the hospital/ophthalmology channel.
- Huvitz: Korean manufacturer of optometric and ophthalmic equipment including autorefractors, lensmeters, phoropters, slit lamps and OCT. Comparable to OptiMed as an alternative Asian-principal supplier competing for the same optometry and ophthalmology equipment slots in Australia.
- Iridex: US-based manufacturer of ophthalmic laser systems and probes (retinal, glaucoma, micropulse). Comparable to OptiMed as one of OptiMed's largest laser principals — OptiMed distributes Cyclo G6, IQ532/577, Oculight, Endo Probes and G-Probe — illustrating the type of mid-sized specialty manufacturer OptiMed represents in ANZ.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
OptiMed social profiles
Digital presenceOptiMed financial estimates
Financial estimateRevenue estimate
Valuation estimate
OptiMed leadership team
Management profileNumber of profiles
OptiMed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OptiMed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OptiMed
What does OptiMed do?
OptiMed is an Australian managed wholesaler of ophthalmic diagnostic and therapeutic instruments, equipment, and pharmaceuticals. The company distributes a comprehensive portfolio of consulting room equipment, surgical instruments, imaging devices, lasers, lens edging systems, ophthalmic pharmaceuticals, dry eye products, and consumable supplies from leading global brands to eye care professionals and hospitals across Australia and New Zealand.
Is OptiMed a public or private company?
OptiMed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OptiMed founded?
OptiMed was founded in 1988. It employs 11 to 50 people.
Where is OptiMed based?
OptiMed is headquartered in Castle Hill, Australia, in the Oceania region.
How does OptiMed make money?
Two revenue lines are on record. Ophthalmic Equipment Sales are the primary driver. The others are pharmaceuticals and Consumables.
Who are OptiMed's main competitors?
Designs for Vision is listed as a direct peer. Broad incumbents are Bausch + Lomb, Carl Zeiss Meditec, Topcon Healthcare, Nidek, Keeler (Halma plc) and EssilorLuxottica Instruments. Emerging players are Heidelberg Engineering, Huvitz and Iridex.
Does OptiMed have an API?
No public API is recorded for OptiMed.
What industry is OptiMed in?
OptiMed's product category is Ophthalmic Equipment Wholesale Distribution. Its primary akta.pro industry code is HLAHAJAD, Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment), with a secondary code of HLAIACAK, Ophthalmology Specialty Pharmaceuticals. Its NAICS code is 423460 and its SIC code is 3851.