Deeper
Deeper is a Lithuanian-based designer and manufacturer of castable wireless fish finders (CHIRP sonar devices) and the Fish Deeper mobile app, selling directly to individual anglers across 40+ countries with a portfolio spanning entry-level to flagship 3D-mapping models.
- Company typePrivate
- Founded2012
- HeadquartersVilnius, Lithuania
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Deeper does
Deeper (legal name: Deepersonar) is a Lithuanian-based designer and manufacturer of castable, wireless sonar devices for recreational and sport fishing. Founded in 2012 and headquartered in Vilnius, the company sells a portfolio of five portable fish finders — from the entry-level Deeper START ($89.99) to the flagship Deeper MAX ($209.99-$279.99), with mid-tier PRO, PRO+, and PRO+ 2 models. All devices connect via Wi-Fi to the Fish Deeper smartphone and tablet app, which displays real-time sonar readings, creates 2D and 3D bathymetric maps, and integrates a community-based depth map database. Core technology includes CHIRP (Compressed High Intensity Radar Pulse) sonar, multiple beam angles, integrated GPS for accurate bathymetric mapping, and proprietary signal-processing algorithms for fish and structure identification.
Deeper operates as a private, product-led, direct-to-consumer business with no disclosed external funding rounds. Revenue is generated through one-time hardware sales ($89.99-$279.99 for sonars, $6.49-$69.99 for accessories) and a recurring subscription model via the Fish Deeper app — Premium Maps at €24.99/year and a premium tier with sonar protection at €39.99/year. The company ships to 40+ countries, supports 16+ currencies, and maintains a multi-channel organic marketing presence across Facebook, Instagram, TikTok, and YouTube supplemented by an influencer program (Deeper Heroes). Customer segments include shore anglers, kayak/boat anglers, ice anglers, carp specialists, and casual/recreational anglers, with the largest pain point being access to portable, boat-independent underwater scanning. The company is co-founded by Aurelijus Liubinas and Rolandas Sereika and operates with 51-100 employees.
Deeper firmographics
Firmographics- Name
- Deeper
- Legal name
- Deepersonar
- Website
- https://deepersonar.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Deeper is a Lithuanian-based designer and manufacturer of castable wireless fish finders (CHIRP sonar devices) and the Fish Deeper mobile app, selling directly to individual anglers across 40+ countries with a portfolio spanning entry-level to flagship 3D-mapping models.
- Ownership category
- akta.pro rank
Deeper industry classification
Industry- Product category
- Portable Fish Finders / Marine Electronics
- akta.pro primary industry
- Fishing Electronics & Marine Tech Retail (Fishfinders, GPS, Sonar) (CRAMALAH)
- akta.pro secondary industries
- Kayak & Paddle Fishing Specialty Retail (CRAMALAF), Saltwater & Offshore Fishing Specialty Retail (CRAMALAC)
Keywords
Where Deeper is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Markets served
Deeper business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Hardware Sales: Sale of castable wireless fish finders (Deeper Max, CHIRP+ 2, PRO+ 2, PRO, START) and fishing accessories (mounts, cases, covers). One-time purchase model with varying price points from $89.99 to $279.99 for sonars.
- Fish Deeper App Premium Subscriptions: Recurring subscription revenue from Fish Deeper app premium features including 2D/3D depth maps, hardness maps, and community fishing maps. Tiers include Maps+ at €24.99/year and Maps+ with Sonar Protection at €39.99/year.
- Accessories: Sale of fishing accessories including flexible arm mounts, smartphone mounts, bank stick phone holders, night fishing covers, hard cases, and replacement parts ranging from $6.49 to $69.99.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Deeper Max - Next generation portable fish finder with 3D mapping |
| One time/ perpetual license | Pay-as-you-go | Deeper Sonar PRO+ 2 - Advanced sonar with GPS |
| One time/ perpetual license | Pay-as-you-go | Deeper Fishfinder START - Entry-level fish finder for shore anglers |
| Subscription | Annual | Maps+ Premium - Community-based fishing maps subscription |
| Subscription | Annual | Maps+ with Sonar Protection - Premium maps plus loss protection |
| Freemium | Pay-as-you-go | Fish Deeper App - Free basic features |
| Unit Pricing | Pay-as-you-go | Flexible Arm Mount 2.0 - Boat/kayak mounting system |
| Unit Pricing | Pay-as-you-go | Smartphone Mount for Boat and Kayak |
| Unit Pricing | Pay-as-you-go | Deeper Bank Stick Phone Holder |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Deeper product offering
Product offeringCore offering
Deeper manufactures and sells castable, wireless sonar fish finders that connect to a smartphone via Wi-Fi and display depth, fish location, and bottom contour data. Its product lineup spans entry-level (START, PRO) through mid-range (PRO+, PRO+ 2) and flagship (MAX) castable units, all paired with the Fish Deeper mobile app and optional premium lake maps. The devices are aimed at recreational shore and kayak anglers who want portable fish-finding electronics without installing fixed boat hardware.
Product overview
Deeper is a company specializing in wireless, castable, portable fish finders. The product portfolio consists of five sonar models (Deeper MAX, PRO+ 2, PRO+, PRO, and START) ranging from entry-level to next-generation with 3D mapping capabilities. All sonars connect via Wi-Fi to the Fish Deeper smartphone/tablet app, which displays real-time sonar data, creates bathymetric maps, and provides access to Premium subscription maps. The ecosystem includes mounting accessories (flexible arm mounts, phone holders, bank stick holders), protective cases, and replacement parts. Premium subscription tiers offer community-based 2D/3D depth maps, bottom hardness maps, and sonar loss protection.
Differentiator
Problem solved
Functional benefit
Brands
- Fish Deeper: Mobile application for sonar data display and fishing map management
- Deeper MAX
- Deeper PRO+ 2
- Deeper PRO
- Deeper CHIRP+ 2
- Deeper START
Products and services
- Deeper START Entry-level castable wireless sonar fish finder for recreational anglers fishing from shore, dock, or kayak, paired with the Fish Deeper app.
- Deeper PRO Castable wireless sonar fish finder for anglers, connecting via Wi-Fi to a smartphone and offering wider scanning and greater depth capability than the START model.
- Deeper PRO+ Castable wireless sonar fish finder with built-in GPS that creates bathymetric maps of lakes when reeled in or trolling, paired with the Fish Deeper app.
- Deeper PRO+ 2 Castable wireless sonar fish finder featuring CHIRP sonar technology and built-in GPS for shore and kayak mapping, paired with the Fish Deeper app.
- Deeper MAX Flagship castable wireless sonar fish finder with GPS-only casting for shore mapping, waterproof self-charging capability, and pairing to the Fish Deeper app.
- Lakebook premium maps Subscription-based bathymetric lake depth maps generated from Deeper sonar data, accessible through the Fish Deeper app for anglers exploring new waters.
- Fish Deeper mobile app Free companion smartphone app for iOS and Android that displays sonar readings, stores fishing logs, and unlocks Lakebook mapping features when paired with a Deeper castable sonar device.
Quantifiable outcome
- 4x more pixels in shallow waters compared to PRO+ 2 for better feature distinction
- +2 more outcomes
Companies that use Deeper
Customer profileSegments5 records
Ideal customer profiles1 record
Deeper technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature8 records
Deeper partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Deeper competitors and assessment
Company assessmentBroad incumbents
- Humminbird: Humminbird is a leading fish finder brand known for HELIX and SOLIX series with MEGA Imaging and CHIRP sonar. Targets the same angler customer base as Deeper, primarily via boat-mounted units sold through marine dealers.
- Garmin: Garmin's Striker Cast and full marine electronics line (sonar, GPS, chartplotters) directly overlaps Deeper's portable fish finder offering. Garmin dwarfs Deeper in R&D and global retail distribution, but Deeper's castable form factor and CHIRP+3D-mapping combination remains more portable-specialized.
- Lowrance: Lowrance (a Navico brand) is a major marine electronics brand with HOOK and Elite series fish finders, plus sonar technologies. Overlaps Deeper in target customer (anglers) and core category (sonar/fishfinding), though Lowrance focuses on boat-mounted units and Deeper on castables.
- Raymarine: Raymarine offers Axiom and Element series multifunction displays with sonar. While primarily boat-installed, Raymarine competes for the same fishing-tech wallet and the broader marine-electronics premium positioning Deeper targets with MAX.
Direct peers
- Venterior: Venterior produces portable and castable fish finders sold primarily via Amazon, with Wi-Fi and Bluetooth connectivity to smartphones. Directly comparable to Deeper in form factor and target segment, though without Deeper's CHIRP or 3D mapping depth.
- FishHunter (Navico): FishHunter was a castable fish finder brand (originally independent, later acquired by Navico) offering portable sonar via smartphone. The most direct historical competitor to Deeper, validating the castable-fish-finder product category Deeper helped pioneer.
- LUCKY (LUCKYSONAR): LUCKY makes castable and portable fish finders in similar form factors to Deeper at budget price points ($30-$100). Direct competitor for entry-level shore and kayak anglers; LUCKY competes on price while Deeper competes on CHIRP, app ecosystem, and mapping.
Emerging players
- Reelsonar: Reelsonar (iBobber) is an early-stage US-based castable fish finder brand targeting recreational shore and kayak anglers. Comparable to Deeper's START and PRO models in form factor, but with smaller product line and weaker international distribution.
- HawkEye Electronics: HawkEye makes portable fish finders and depth sounders (FishTrax series) at accessible price points. Overlaps with Deeper's shore-angler segment but without smartphone-app integration or CHIRP mapping.
Others
- Deeper Smart Sonar / SonarPhone: Note: included for context — Deeper itself is the subject; the broader castable-sonar category includes numerous smaller brands on Amazon. Direct comparison in this category is mostly private-label brands with limited differentiation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Deeper social profiles
Digital presenceDeeper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deeper leadership team
Management profileNumber of profiles
Profiles2 records
Deeper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deeper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deeper
What does Deeper do?
Deeper manufactures and sells castable, wireless sonar fish finders that connect to a smartphone via Wi-Fi and display depth, fish location, and bottom contour data. Its product lineup spans entry-level (START, PRO) through mid-range (PRO+, PRO+ 2) and flagship (MAX) castable units, all paired with the Fish Deeper mobile app and optional premium lake maps. The devices are aimed at recreational shore and kayak anglers who want portable fish-finding electronics without installing fixed boat hardware.
Is Deeper a public or private company?
Deeper is a private company. It is classified as unknown and is currently operating.
When was Deeper founded?
Deeper was founded in 2012. It employs 51 to 100 people.
Where is Deeper based?
Deeper is headquartered in Vilnius, Lithuania, in the Europe region.
How does Deeper make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are fish Deeper App Premium Subscriptions and accessories.
Who are Deeper's main competitors?
Broad incumbents on record are Humminbird, Garmin, Lowrance and Raymarine. Direct peers are Venterior, FishHunter (Navico) and LUCKY (LUCKYSONAR). Emerging players are Reelsonar and HawkEye Electronics. Deeper Smart Sonar / SonarPhone is listed as an others.
Does Deeper have an API?
No public API is recorded for Deeper.
What industry is Deeper in?
Deeper's product category is Portable Fish Finders / Marine Electronics. Its primary akta.pro industry code is CRAMALAH, Fishing Electronics & Marine Tech Retail (Fishfinders, GPS, Sonar), with a secondary code of CRAMALAF, Kayak & Paddle Fishing Specialty Retail.