FishHunter
FishHunter is a castable wireless fish finder brand within Lowrance (Navico Group/Brunswick) that sells portable tri-frequency sonar devices and a companion mobile app to shore anglers, ice fishers, and kayak/canoe users globally.
- Company typePrivate
- Founded-
- HeadquartersMississauga, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What FishHunter does
FishHunter is a product brand of portable, castable wireless fish finders operated as a line within the Lowrance portfolio, itself owned by Navico Group, a division of Brunswick Corporation (NYSE: BC). The brand is not a standalone legal entity but rather a SKU family and companion mobile application targeted at recreational anglers who lack access to traditional boat-mounted sonar. FishHunter's product line consists of two core devices: the FishHunter Pro (entry-level tri-frequency wireless fish finder with 160 ft WiFi range and ice fishing capability) and the FishHunter 3D (premium model with five tri-frequency transducers, bathymetric color contour mapping, directional casting visualization, and 200 ft WiFi range). The underlying technology combines tri-frequency sonar transducers (381kHz, 475kHz, 675kHz) with WiFi connectivity to smartphones and tablets, eliminating the need for cellular data, and pairs with a companion iOS/Android app for sonar visualization, fish detection, depth readings, and social features such as map pinning with catch photos and location sharing.
The technology is differentiated by being castable and fully portable rather than hull-mounted, with operational tolerance down to -20°C for ice fishing, and by delivering what the source describes as four-times-faster communication than Bluetooth. FishHunter makes money through one-time hardware sales distributed globally via Lowrance's authorized dealer network spanning North America, Europe, Asia Pacific, and South Africa, with companion app distribution through the iOS App Store and Google Play. Primary customer segments are shore anglers (banks, piers, docks), ice fishing enthusiasts, and small watercraft users (kayak, canoe, float tube), with marketing executed through Lowrance's social media presence and content channels rather than as a standalone brand.
FishHunter firmographics
Firmographics- Name
- FishHunter
- Legal name
- FishHunter (brand of Lowrance/Navico Group)
- Website
- https://fishhunter.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FishHunter is a castable wireless fish finder brand within Lowrance (Navico Group/Brunswick) that sells portable tri-frequency sonar devices and a companion mobile app to shore anglers, ice fishers, and kayak/canoe users globally.
- Ownership category
- akta.pro rank
FishHunter industry classification
Industry- Product category
- Marine Electronics
- akta.pro primary industry
- Fishing Electronics & Marine Tech Retail (Fishfinders, GPS, Sonar) (CRAMALAH)
- akta.pro secondary industry
- Fishing & Tackle Retail (CRAMABAL)
Keywords
Where FishHunter is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
FishHunter business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Hardware Sales: FishHunter products are sold as physical portable fish finder devices through Lowrance's dealer network and retail channels. Customers purchase the castable sonar device as a one-time hardware purchase.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
FishHunter product offering
Product offeringCore offering
FishHunter designs and sells portable, castable wireless fish finders (FishHunter 3D and FishHunter Pro) that connect via WiFi to a companion smartphone/tablet app, providing tri-frequency sonar, fish detection, depth measurement, bathymetric mapping, and ice fishing functionality for shore, kayak, and ice anglers.
Product overview
FishHunter is a series of portable and castable wireless fish finders designed for shore anglers, compatible with boats, kayaks, canoes, and float tubes. The product line consists of two core devices: FishHunter 3D (premium model with 5 tri-frequency transducers, 3D mapping, and 200ft WiFi range) and FishHunter Pro (entry model with tri-frequency transducer, Fish View, and 160ft WiFi range). Both devices connect via WiFi to the FishHunter App on smartphones and tablets, providing sonar readings, fish detection, and bathymetric mapping capabilities up to 160 feet depth.
Differentiator
Problem solved
Functional benefit
Brands
- FishHunter 3D: Portable fish finder with 5 tri-frequency transducers for 3D mapping, directional casting, and bathymetric mapping capabilities.
- FishHunter Pro
Products and services
- FishHunter 3D A completely portable castable fish finder featuring five tri-frequency transducers supporting 381kHz, 475kHz, and 675kHz frequencies, capable of creating custom Bathymetric color contour charts, directional casting to show fish location relative to the castable, 3D fishing views, and RAW sonar view, with WiFi connection up to 200 ft (65m) range. Designed for shore anglers, ice fishers, and small watercraft users.
- FishHunter Pro A wireless portable fish finder featuring a tri-frequency transducer (381kHz, 475kHz, 675kHz), Fish View and RAW View settings for bottom depth, bottom structure, and fish location in real time, Bathymetric mapping capability, and reliable WiFi connection with range up to 160 ft (55m). Doubles as an ice fish finder in temperatures as cold as -20°C.
- FishHunter App A free companion mobile application for iOS and Android that connects to FishHunter castable fish finders via WiFi, enabling anglers to place pins on maps with photos of their catch, locate marinas and bait shops, and share fishing locations with other FishHunter users.
Quantifiable outcome
- WiFi range up to 200 ft. (65m) with four times faster communication than Bluetooth
- +2 more outcomes
Companies that use FishHunter
Customer profileSegments3 records
Ideal customer profiles3 records
FishHunter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
FishHunter partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
FishHunter competitors and assessment
Company assessmentEmerging players
- Marcum Technologies: Marcum is a specialty manufacturer of ice fishing sonar systems and underwater cameras. Comparable as a niche player in the same ice fishing electronics category that FishHunter serves.
- Vexilar: Vexilar specializes in ice fishing flashers and sonar units, directly overlapping with FishHunter's ice fishing capability. It is a niche peer focused on the winter fishing segment where FishHunter also competes.
- NorCross Marine: NorCross produces portable fish finders and depth sounders for shore and small craft anglers. Comparable as a niche competitor in portable/castable fish finding technology.
- Reelsonar (iBobber): Reelsonar's iBobber is a castable Bluetooth fish finder that pairs with smartphones. It is a comparable emerging player in the portable, consumer-grade castable fish finder category.
Broad incumbents
- Humminbird: Humminbird is a major marine electronics brand offering fish finders, sonar, and chartplotters across multiple price points. Comparable as a broad incumbent in marine electronics that competes with the Lowrance ecosystem including FishHunter.
- Simrad Yachting: Simrad is a sister brand to Lowrance under Navico Group, offering marine electronics for sportfishing and powerboat markets. It is a comparable marine electronics brand within the same parent portfolio as FishHunter.
- Lowrance (HDS / Elite FS series): Lowrance is the parent brand and sister portfolio of FishHunter. Its HDS and Elite FS chartplotter/sonar units target boat-based anglers with more advanced, permanently mounted systems, representing the broader marine electronics incumbent against which FishHunter's portable line is positioned.
- Raymarine: Raymarine produces marine electronics including fish finders, sonar, and chartplotters primarily for powerboat and sailboat markets. Comparable as a broader marine electronics incumbent in the same category as FishHunter's parent brand.
Direct peers
- Deeper Sonar: Deeper is a direct competitor in castable, smartphone-paired fish finders, offering WiFi/Bluetooth sonar balls for shore and kayak anglers. It is the closest pure-play competitor to FishHunter in the portable fish finder category.
- Garmin Striker Cast: Garmin's Striker Cast is a castable GPS/sonar unit that pairs with a smartphone app, directly competing with FishHunter Pro and 3D for shore anglers and kayak fishermen.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
FishHunter social profiles
Digital presenceFishHunter financial estimates
Financial estimateRevenue estimate
Valuation estimate
FishHunter leadership team
Management profileNumber of profiles
FishHunter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FishHunter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FishHunter
What does FishHunter do?
FishHunter designs and sells portable, castable wireless fish finders (FishHunter 3D and FishHunter Pro) that connect via WiFi to a companion smartphone/tablet app, providing tri-frequency sonar, fish detection, depth measurement, bathymetric mapping, and ice fishing functionality for shore, kayak, and ice anglers.
Is FishHunter a public or private company?
FishHunter is a private company. It is classified as corporate owned and is currently operating.
When was FishHunter founded?
FishHunter was founded in -1. It employs 1 to 10 people.
Where is FishHunter based?
FishHunter is headquartered in Mississauga, Canada, in the North America region.
How does FishHunter make money?
One revenue line is on record: hardware Sales.
Who are FishHunter's main competitors?
Emerging players on record are Marcum Technologies, Vexilar, NorCross Marine and Reelsonar (iBobber). Broad incumbents are Humminbird, Simrad Yachting, Lowrance (HDS / Elite FS series) and Raymarine. Direct peers are Deeper Sonar and Garmin Striker Cast.
Does FishHunter have an API?
No public API is recorded for FishHunter.
What industry is FishHunter in?
FishHunter's product category is Marine Electronics. Its primary akta.pro industry code is CRAMALAH, Fishing Electronics & Marine Tech Retail (Fishfinders, GPS, Sonar), with a secondary code of CRAMABAL, Fishing & Tackle Retail.