HealthFacts

What HealthFacts does

HealthFacts NG is a privately held online health interactive media platform headquartered in Lagos, Nigeria, providing locally-driven public health knowledge to Nigerian audiences. Founded around 2015 (with earliest content dating to September 2012), the platform has accumulated over 2,300 published articles across eight content categories including Facts (1,179 articles), Research (606), News and Media (258), Lifestyle & Health (163), Diseases (156), Quiz (86), Stories (64), and Reproductive Health (58).

The platform is built on a WordPress content management system extended with the HD Quiz plugin, delivering a unified website experience at healthfacts.ng. Beyond standard editorial articles, HealthFacts NG operates three engagement features: HF Live (monthly live chat sessions with medical experts on topics such as breast cancer, sickle cell anemia, depression, and infertility), HealthAlert (a segmented email newsletter customized by subscriber health interests), and interactive quizzes covering cervical cancer, UTIs, Mpox, PTSD, and cholera with social sharing capability. Content is produced by named contributors including Dr. Oluwanifemi Osakuade and Dr. Oluwapelumi Ala.

The business operates a single monetization stream through digital advertising on its website and social channels. Content is distributed free to the public via organic social (Facebook, Twitter/X, WhatsApp), email newsletter, and the blog itself. The company has no disclosed funding, no parent company, no subsidiaries, no mobile app, no API offerings, no partnerships, and no enterprise customers. It is independently operated from Lagos and serves a Nigerian consumer audience exclusively.

Name

HealthFacts

Legal name

HealthFacts NG

Website

https://healthfacts.ng

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

HealthFacts NG is an independently operated Nigerian online health media platform based in Lagos that publishes locally-driven public health content via a WordPress-based website, email newsletter, quizzes, and live expert sessions, monetized through digital advertising.

Ownership category

akta.pro rank

Product category

Online Health Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Health Services (8000)

akta.pro primary industry

Health, Wellness & Patient Communities (MPACAJAL)

akta.pro secondary industry

Digital Health, Health Information Systems & Data Programs (BPADAIAJ)

Keywords

• Online health media
• Public health education
• Health content publishing
• Nigerian health news
• Medical information platform

Headquarters

HQ city

Yaba

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Advertising: HealthFacts NG generates revenue through digital advertising on its website and social media platforms. The site displays sponsored content and brand messaging to its engaged health-conscious Nigerian audience.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

HealthFacts NG operates an online health interactive media platform that publishes locally-driven public health content for Nigerian audiences. The platform distributes expert-reviewed articles, research summaries, news, personal stories, expert interviews, and interactive quizzes across categories covering diseases, lifestyle, nutrition, mental health, and reproductive health, with engagement features including monthly HF Live expert chat sessions and a HealthAlert email newsletter.

Product overview

HealthFacts NG is a single, unified online health content platform offering health education through multiple content formats including blog articles, live events, quizzes, and email alerts. The core product is the HealthFacts NG website itself, which publishes educational health content across ten categories: Facts, Research, News and Media, Events, Stories, and Interviews (all accessible at healthfacts.ng/category/*). The platform extends engagement through HF Live (live chat events), HealthAlert (email subscription), and Quiz (interactive assessments). There is no platform-plus-modules architecture—all offerings are integrated into the main website.

Differentiator

Problem solved

Functional benefit

Products and services

• HealthFacts NG Platform An online health interactive media platform that provides relevant and locally-driven public health knowledge to Nigerian audiences through blog articles, covering topics such as diseases, lifestyle health, reproductive health, and medical research.
• HF Live Live chat event series featuring health experts discussing topics like breast cancer, exclusive breastfeeding, lower back pain, sickle cell anemia, obesity, health insurance, depression, and assisted reproduction.
• HealthAlert Email-based health alert subscription service that sends targeted health information to users based on their gender, age group, and selected health categories including mental health, drugs, food, exercise, diseases, and reproductive health.
• HealthFacts Quiz Interactive health knowledge quiz feature using the HD Quiz plugin, allowing users to test their understanding of health topics such as cervical cancer, urinary tract infections, Mpox, and other medical conditions with social sharing capabilities.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Healthline: Healthline is a large US-based digital health media platform publishing expert-reviewed health content across conditions, nutrition, and wellness. It is a broad incumbent in the same health-content category as HealthFacts NG, but operates at global scale rather than focusing on a single national audience.
• WebMD: WebMD is a leading US consumer health information site offering condition content, expert-reviewed articles, and interactive tools. It is comparable to HealthFacts NG in delivering medically-reviewed health content to consumers, but at substantially greater scale and with broader geographic reach.
• Medical News Today: Medical News Today is a global health news and information site publishing expert-reviewed articles on medical research, conditions, and wellness. It overlaps with HealthFacts NG in offering consumer-facing expert-reviewed health articles, but targets an international rather than Nigerian audience.
• Everyday Health Group: Everyday Health operates a portfolio of consumer health media brands (including Everyday Health, BabyCenter, and HealthiNation) producing expert-reviewed content and tools. It is comparable to HealthFacts NG as a multi-brand health content publisher, though at much larger scale and serving global English-speaking audiences.
• Verywell Health: Verywell Health publishes expert-reviewed consumer health content covering conditions, wellness, and mental health. It is comparable to HealthFacts NG in business model and content category, but operates as part of a larger US digital media portfolio rather than as a localized single-country platform.

Direct peers

• Nigeria Health Watch: Nigeria Health Watch is a Nigerian digital health media platform covering public health issues, disease outbreaks, and healthcare policy in Nigeria. It is the most directly comparable peer to HealthFacts NG, sharing the same Nigeria-focused health-information niche and content-led model.

Emerging players

• Africa CDC: Africa CDC is the African Union's public health agency providing authoritative health information, surveillance, and outbreak updates across the continent. It is comparable to HealthFacts NG as a source of trusted health content for African audiences, though it operates at continental rather than national scope and is institutionally backed.
• World Health Organization (WHO) Africa Region: WHO Africa Region publishes authoritative public health guidance, outbreak updates, and health education materials targeted at African populations including Nigeria. It overlaps with HealthFacts NG in providing authoritative health information to Nigerian and African audiences, but as a multilateral institution rather than a commercial media outlet.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/HealthFacts_ng_
• Facebookfacebook.com/sharer/sharer.php?u=https://healthfacts.ng
• LinkedInlinkedin.com/company/healthfacts

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HealthFacts