The Nash Group

What The Nash Group does

The Nash Group is a privately held healthcare advisory and consulting firm founded in 1992 and headquartered in Northbrook, Illinois, serving hospitals and healthcare systems across the United States. Its core offering is the SDM 20/20 methodology — a proprietary, data-driven framework for staffing optimization and acuity management — supported by Nash Analytics, a business intelligence tool that tracks clinical operations, productivity, and financial performance in real time. Consulting engagements focus on workforce management, operational redesign, and strategic cost management, with reported outcomes including 3-year ROI exceeding 600% on international nurse placements and measurable reductions in premium labor reliance for client hospitals.

The firm operates through four wholly-owned subsidiaries that together form a vertically integrated nurse workforce platform: Nash Group Recruitment (international direct-hire placement with offices in Mexico, Colombia, and Brazil), Nash Advisory (U.S.-based guidance for international nurses navigating certification and licensure), Nash Institute (NCLEX-RN preparation courses in Spanish and Portuguese), and Nash Group Analytics (BI tooling). Revenue is generated through professional services engagements, flat-fee direct-hire recruitment (versus agency hourly markups), and recurring subscriptions for analytics and online education. GTM is enterprise field sales targeting hospital executives, CNOs, and CFOs, supplemented by thought-leadership content and affiliations with AHA, ANA, AONL, ILONL, NYONEL, and SHRM.

Leadership is led by CEO David Ledersnaider, Ph.D. (industrial and operations engineering, University of Michigan) and President Deborah Terry, MSN/RN, supported by an executive bench heavy in dual clinical-and-analytical credentials. The firm reports 11-50 employees, has never disclosed external funding, and operates with a boutique-services footprint across four countries.

Name

The Nash Group

Legal name

The Nash Group

Website

https://nashgroup.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

The Nash Group is a private healthcare consulting firm, founded in 1992, that provides staffing optimization, acuity methodologies, and analytics to U.S. hospitals. It also operates international nurse recruitment, advisory, and NCLEX-RN preparation subsidiaries serving U.S. healthcare systems.

Ownership category

akta.pro rank

Product category

Healthcare Workforce Management Consulting

NAICS

Management Consulting Services (54161), General Medical and Surgical Hospitals (622110)

SIC

Services-Management Consulting Services (8742), Services-Health Services (8000)

akta.pro primary industry

Healthcare Clinical & Allied Health Staffing (BPACADAJ)

akta.pro secondary industries

Healthcare Clinical Direct Hire (Nursing/Allied/Physicians) (BPACAFAH), Healthcare IT & Health Informatics Staffing (BPACADAK)

Keywords

• Healthcare workforce consulting
• Nursing staffing optimization
• International nurse recruitment
• Healthcare analytics software
• NCLEX-RN preparation

Headquarters

HQ city

Oak Lawn

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Healthcare Consulting Services: The Nash Group provides consulting services to hospitals and healthcare organizations focused on staffing optimization, acuity methodologies, and operational redesign. This includes workforce management consulting, operational improvement, and strategic cost management services.
2. International Nurse Recruitment: The company recruits and places international nurses directly into U.S. hospitals. They charge a flat, one-time recruitment fee for direct hire placements. The recruitment division manages all aspects including certification, immigration, integration, and orientation for candidates.
3. Nash Institute NCLEX-RN Preparation: The Nash Institute, a subsidiary, provides online NCLEX-RN preparation courses exclusively for international nurses. They offer NCLEX Basic and NCLEX Advanced courses with video lessons, podcasts, quizzes, and coaching.
4. Nash Analytics Software: The company provides their Nash Analytics business intelligence tool as part of their service offerings for monitoring and validating staffing and operational performance.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Nash Group creates and implements staffing optimization and acuity methodologies for the healthcare industry, helping hospitals achieve optimal staffing at efficient costs through consulting, a proprietary analytics platform (Nash Analytics), and the SDM 20/20 methodology. The firm also operates an international nurse recruitment division that places foreign-trained RNs directly into U.S. hospitals, supported by advisory services and NCLEX-RN preparation courses.

Product overview

The Nash Group is a healthcare advisory and consulting organization founded in 1992, offering a portfolio of interconnected services and subsidiaries focused on workforce management and international nursing recruitment. The core offerings include Nash Analytics™ (a business intelligence tool paired with the SDM 20/20™ consulting methodology) for workforce management and nursing recruitment optimization, supported by Nash Consulting services. The company has expanded into international nurse recruitment through Nash Recruitment and Nash Advisory (a subsidiary that prepares candidates for U.S. nursing careers), and offers NCLEX-RN exam preparation through Nash Institute, which provides both NCLEX Basic and NCLEX Advanced courses. This integrated approach enables healthcare organizations to address staffing shortages through data-driven analytics, recruitment of international nurses, and preparatory training programs.

Differentiator

Problem solved

Functional benefit

Brands

• Nash Analytics: Business intelligence tool that tracks healthcare operations in real-time, monitoring staffing, productivity, and financial performance as part of the SDM 20/20 methodology.
• Nash Group Nurse Recruitment

Products and services

• Nash Consulting Healthcare consulting services focused on staffing optimization and acuity methodologies to improve clinical, operational, and financial outcomes for hospitals and healthcare organizations.
• Nash Analytics A real-time business intelligence tool that tracks operations, monitors progress, and validates operational and financial performance, providing productivity management and budgeting tools specifically designed for clinical departments.
• SDM 20/20 Methodology A proprietary workforce management and staffing methodology focused on data-driven staffing and acuity methodologies that integrates business and service operations to ensure optimal staffing at efficient costs.
• Nash Recruitment International direct nursing recruitment services connecting U.S. healthcare systems with global nursing talent through a flat one-time recruitment fee model, facilitating direct hires as permanent hospital employees rather than agency contractors.
• Nash Advisory A U.S.-based subsidiary that recruits and prepares international nurses to work in U.S. healthcare facilities, providing guidance through certification, NCLEX-RN preparation, and direct hire placement.
• Nash Institute NCLEX Basic A 24-week introductory nursing and medical English course for international nurses beginning NCLEX-RN preparation, available in Spanish and Portuguese.
• Nash Institute NCLEX Advanced A 24-week in-depth NCLEX-RN preparation course for international nurses with strong English proficiency, featuring high-yield topics, test-taking strategies, and individualized coaching.

Quantifiable outcome

• 3-year ROI exceeding 600% for international nurse recruitment
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and secondary.

• American Hospital Association (AHA)coreStrategic or Co-development PartnerThe Nash Group maintains an affiliation with the American Hospital Association, a national organization representing and serving all types of hospitals and healthcare networks. This partnership supports their hospital recruitment and consulting services.
• American Nurses Association (ANA)coreStrategic or Co-development PartnerAffiliation with the American Nurses Association supporting nursing workforce development and professional standards alignment.
• American Organization of Nursing Leadership (AONL)coreStrategic or Co-development PartnerPartnership with AONL, the professional organization of nurse leaders, supporting leadership development and nursing executive relationships.
• Illinois Organization of Nurse Leaders (ILONL)coreStrategic or Co-development PartnerRegional partnership with Illinois Organization of Nurse Leaders supporting nursing leadership in the Illinois market.
• New York Organization of Nurse Leaders (NYONEL)coreStrategic or Co-development PartnerPartnership with New York Organization of Nurse Leaders supporting nursing leadership in the New York market.
• Society for Human Resource Management (SHRM)secondaryStrategic or Co-development PartnerAffiliation with SHRM supporting HR practices and human resources professional standards for healthcare workforce management.
• Alliance Certified FirmsecondaryStrategic or Co-development PartnerCertified firm partnership providing quality assurance and professional certification standards.
• University PartnershipscoreStrategic or Co-development PartnerThe Nash Group partners with leading universities to directly source top candidates for international nurse recruitment, ensuring quality education and training standards.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AMN Healthcare: One of the largest U.S. healthcare staffing and workforce solutions companies, placing travel nurses, allied health professionals, and physicians. Directly comparable as a competing supplier of clinical nursing labor to U.S. hospitals, overlapping with The Nash Group's international nurse recruitment line.
• CHG Healthcare: Large healthcare staffing company offering travel nursing, locum tenens, and allied health staffing. Comparable in delivering clinical workforce solutions to U.S. hospital systems, with similar target buyer (CNO/HR leadership).
• Cross Country Healthcare: U.S. healthcare staffing and workforce solutions provider across nursing, allied, and physician segments. Comparable as a direct competitor in clinical staffing and recruitment services to hospitals.
• Kaufman Hall: Healthcare management consulting and analytics firm advising hospitals on cost management, workforce, and operational performance. Comparable on the consulting and analytics side, particularly the workforce optimization and BI/analytics product overlap with SDM 20/20 and Nash Analytics.
• Medical Solutions: U.S. healthcare staffing company focused on travel nursing and direct-hire placement, including international nurse recruitment. Comparable competitor in international nurse sourcing and hospital placements.
• Aya Healthcare: Major U.S. healthcare staffing firm specializing in travel nursing and international nurse direct-hire placement. Comparable on the international nurse recruitment side and on the broader nursing labor supply model serving U.S. hospitals.

Broad incumbents

• Jackson Healthcare: Large, privately held healthcare staffing and workforce solutions company operating across nursing, allied, and physician placement as well as healthcare RPO. Overlaps with The Nash Group's nursing recruitment and broader workforce management consulting, but at significantly greater scale and broader portfolio.
• Premier Inc. Healthcare improvement and GPO company with a workforce management/analytics suite (including labor management and staffing analytics) serving thousands of U.S. hospitals. Comparable on workforce analytics and consulting advisory to hospitals, with greater scale and broader portfolio.
• HealthTrust Workforce Solutions: Workforce solutions arm of HealthTrust (a Health/wellness GPO serving 1,600+ hospitals), offering contract and travel staffing plus workforce management technology. Comparable on the workforce optimization and staffing side for hospital customers, though embedded within a much larger GPO.

Emerging players

• Worldwide HealthStaff Solutions: Boutique international nurse direct-hire recruitment firm placing foreign-educated RNs into U.S. hospitals. Comparable as a smaller, direct-hire-focused competitor to Nash Group Recruitment, particularly on the international sourcing side from similar source geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/thenashgroup
• Facebookfacebook.com/TheNashGroup
• LinkedInlinkedin.com/company/nashgroup-lnk

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Nash Group