Goldberg, Miller & Rubin

What Goldberg, Miller & Rubin does

Goldberg, Miller & Rubin, P.C. is a privately held civil defense law firm founded circa 1983-1984 by Cy Goldberg and headquartered at 121 South Broad Street in Philadelphia. The firm operates across five offices in Pennsylvania (Philadelphia, Lafayette Hill), New Jersey (Fairfield, Cherry Hill), and New York (Manhattan), serving corporate defendants, insurance carriers, self-insured businesses, healthcare systems, manufacturers, trucking companies, retailers, property managers, hotels, and rental car companies. Lori C. Miller serves as CEO and Jason W. Rubin as COO, with Eamon C. Merrigan also holding the unusual dual role of Partner and Chief Information Security Officer.

The firm delivers legal services through 15 distinct practice areas, including Motor Vehicle & Commercial Truck Liability, Hospital/Healthcare Professional & General Liability, Insurance & Healthcare Fraud Litigation, Bad Faith & Insurance Coverage, General Liability & Casualty, Toxic Tort & Asbestos, Workers' Compensation, Products Liability, Retail & Restaurant, No-Fault Insurance, Real Estate & Property Management, Higher Education Litigation, Employment Law (launched 2025), Personal Injury Plaintiff (limited), and Cyber Security. Core methodology is trial-tested civil defense; the firm reports 400+ jury trial victories, with senior partners posting individual defense verdict tallies of 60+ (Petka), 65+ (Merrigan), and 100+ (Holland). Recent landmark results include over $15 million and over $7 million verdicts against healthcare providers for fraudulent billing, and a $1.7 million federal whistleblower verdict in New Jersey.

Revenue is generated through professional services fees (hourly and flat-fee arrangements, quote-based and not publicly disclosed) from insurance carrier panel appointments and direct corporate engagements. Go-to-market is relationship-driven: insurance carrier panel placements, attorney recognition via Pennsylvania Super Lawyers and The Best Lawyers in America, CLE programming, leadership in the Philadelphia Association of Defense Counsel, and a LinkedIn/Instagram presence. The firm has no outside investors, no parent company, and operates as a traditional professional corporation with equity distributed among partners.

Name

Goldberg, Miller & Rubin

Legal name

Goldberg, Miller & Rubin, P.C.

Website

https://gmrlawfirm.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Goldberg, Miller & Rubin is a privately held civil defense law firm with five offices across Pennsylvania, New Jersey, and New York, serving insurance carriers, healthcare systems, manufacturers, trucking companies, retailers, and self-insured businesses across 15 litigation practice areas.

Ownership category

akta.pro rank

Product category

Civil Defense Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Civil defense litigation
• Insurance defense
• Medical malpractice defense
• Workers compensation defense
• Premises liability defense

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Legal Services - Civil Defense Litigation: The firm provides civil defense legal representation to corporate clients, insurance carriers, and self-insured businesses across Pennsylvania, New Jersey, and New York. Services include litigation defense, coverage opinions, consulting services, and trial representation across multiple practice areas including motor vehicle liability, hospital/healthcare defense, general liability, insurance fraud, toxic tort/asbestos, and workers' compensation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Goldberg, Miller & Rubin is a civil defense law firm that provides litigation defense representation and consulting services to corporate clients, insurance carriers, healthcare systems, and self-insured businesses across Pennsylvania, New Jersey, and New York. The firm operates through 15 distinct practice areas including motor vehicle and commercial truck liability, hospital/healthcare professional liability, general liability, insurance and healthcare fraud, toxic tort/asbestos, products liability, workers' compensation, no-fault insurance, bad faith and insurance coverage, employment law, higher education litigation, retail and restaurant, real estate/property management, cyber security, and personal injury plaintiff work.

Product overview

Goldberg, Miller & Rubin is a civil defense law firm offering legal services through 15 distinct practice areas rather than a technology product platform. The firm provides comprehensive civil litigation defense services including bad faith and insurance coverage, cyber security defense, employment law, general liability, higher education litigation, hospital/healthcare professional liability, insurance and healthcare fraud litigation, motor vehicle and commercial truck liability, no-fault insurance, personal injury plaintiff litigation, products liability, real estate and property management, retail and restaurant defense, toxic tort and asbestos, and workers' compensation. The practice areas function as interconnected legal service modules that the firm deploys based on client needs across Pennsylvania, New York, and New Jersey.

Differentiator

Problem solved

Functional benefit

Products and services

• Bad Faith & Insurance Coverage Provides extra-contractual litigation and coverage analysis, including duty to defend, reservation of rights, UM/UIM stacking, consent to settle, and policy interpretations. Defends insurers against bad faith claims in state and federal jurisdictions.
• Cyber Security Defense Cyber security defense team assists clients in minimizing data security breaches, coordinating HIPAA compliance, and defending clients at trial following breaches.
• Employment Law, Civil Rights, and Discrimination Represents employers in wrongful termination, sexual harassment, discrimination claims including FMLA, ADA, and Title VII claims. Provides consulting services including employee handbook drafting, policies, and training.
• General Liability & Casualty Litigation Provides aggressive, innovative defense strategies for cases including assault and battery, construction design, dog bites, elevator liability, false arrest, fire/sprinkler, food poisoning, liquor liability, mold, negligent security, premises liability, and slip/trip/fall claims.
• Higher Education Litigation Handles higher education client issues including constitutional claims, construction defects, Title IX investigations/litigation, sexual misconduct, fraternity/hazing misconduct, slip/trip/falls, breach of contract, campus security, and pre-suit investigations.
• Hospital/Healthcare Professional & General Liability Defends hospitals, physicians, nurses, and medical staff in medical malpractice allegations, general liability, slip/trip/falls, and professional liability claims for healthcare systems in Pennsylvania and New Jersey.
• Insurance & Healthcare Fraud Litigation Premier law firm in the region specializing in healthcare insurance fraud litigation. Identifies patterns in claims and medical records to help clients resist fraudulent claims. Conducts provider/claimant EUOs, SIU defense, and affirmative actions on behalf of insurers.
• Motor Vehicle & Commercial Truck Liability Defends auto, motorcycle, commercial trucking and recreational vehicle accident claims. Experts in motor vehicle responsibility law in New York, New Jersey, and Pennsylvania. Handles complex auto and truck liability cases including bad faith, catastrophic injuries, DUI, limited tort, pedestrian accidents, and UM/UIM matters.
• No-Fault Insurance Represents insurance companies in New York and New Jersey in no-fault insurance claims. Defends against excessive claims filed by medical providers, works with SIU teams, and handles declaratory judgment actions.
• Personal Injury / Plaintiff Litigation Represents injured parties in personal injury claims including car accidents and slip/falls, providing free initial consultations.
• Products Liability Defends product manufacturers in design defect claims involving electrical equipment, elevators, toxic substances. Offers expertise in consumer products, industrial machinery, pharmaceutical and medical devices, and construction materials.
• Real Estate & Property Management Transaction/Litigation Focuses on residential and commercial transactions, representing individuals and corporate entities in purchasing, selling, leasing, and design/build of properties. Handles premises liability and personal injury insurance complaints.
• Retail & Restaurant Vigorously defends regional and national clients in retail and hospitality industries including grocery stores, restaurants, retailers, and hotels against slips, trips, falls, and parking lot incidents.
• Toxic Tort & Asbestos Successfully defends manufacturers and suppliers of products containing asbestos for over 40 years. Previously served as National Counsel handling tens of thousands of asbestos claims in more than three dozen states. Also handles Benzene and pharmaceutical litigation claims.
• Workers' Compensation Aggressively defends employers and insurance carriers in Pennsylvania and New Jersey. Handles all phases from Claim Petition defense to appellate level. Provides risk management consulting and alternative-work program development.

Quantifiable outcome

• 400+ jury trial victories on record
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Co-Counsel Joseph GuzzardominorOthersJoseph Guzzardo serves as co-counsel on specific matters including the $1.7 million whistleblower verdict case in New Jersey Federal Court alongside Partner Matthew Moroney

Scale indicators10 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Marshall Dennehey Warner Coleman & Goggin: One of the largest civil defense firms in the Mid-Atlantic and Northeast with deep insurance defense practice across auto, premises, products, and professional liability. Closest direct competitor to GMR in the PA/NJ/NY insurance panel market.
• White and Williams LLP: Philadelphia-headquartered civil defense firm with similar insurance defense, casualty, and coverage practice. Competes directly with GMR for Mid-Atlantic insurance carrier panel appointments and corporate defense work.
• Post & Schell, P.C. Pennsylvania-based defense firm with strong insurance, casualty, and healthcare defense practices. Direct competitor for PA-based hospital and insurance carrier defense engagements.
• Cipriani & Werner, P.C. Mid-Atlantic civil defense firm with insurance defense, workers' compensation, and casualty practice. Overlapping client base of insurance carriers and self-insureds across PA, NJ, and NY.
• Rawle & Henderson LLP: Pennsylvania-headquartered civil defense firm with insurance, casualty, products liability, and toxic tort practice. Competes for similar carrier panel and corporate defense work in the Mid-Atlantic.
• Burns White LLC: Pennsylvania-based civil defense firm with insurance defense, workers' compensation, transportation, and casualty practice. Overlapping client mix in PA and broader regional defense market.
• Obermayer Rebmann Maxwell & Hippel LLP: Philadelphia-headquartered firm with civil litigation, insurance defense, and labor/employment practices. Comparable regional Mid-Atlantic defense firm competing for similar carrier and corporate clients.

Broad incumbents

• Cozen O'Connor: Larger full-service Philadelphia-headquartered firm with a substantial civil defense and insurance practice. Competes with GMR on Mid-Atlantic insurance defense matters while also serving broader corporate and litigation needs.
• Lewis Brisbois Bisgaard & Smith LLP: Nationally scaled, PE-influenced civil defense firm with deep insurance defense, transportation, products liability, and toxic tort practice. Represents the larger, capital-backed competitive threat to regional firms like GMR.
• Saul Ewing LLP: Mid-Atlantic full-service firm with insurance defense, casualty, and litigation practices. Competes with GMR for larger corporate and institutional defense engagements while serving broader client needs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goldberg-miller-&-rubin
• Instagraminstagram.com/gmrlawfirm/?hl=en
• Xx.com/gmrlawfirm

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldberg, Miller & Rubin