Sinf

What Sinf does

Sinf (legal name: Svensk Industriförening) is a Swedish arbetsgivarorganisation (employer organization) founded in 1941 in Jönköping and currently headquartered at Kungsgatan 37, Stockholm. The organization provides legal advisory services to approximately 650 small and medium-sized industrial and service companies in Sweden, with a primary focus on labor law, business law, and workplace environment compliance. Sinf negotiates collective agreements with unions including IF Metall, Livs, and Ledarna, and explicitly positions itself as independent from the larger Svenskt Näringsliv confederation, a heritage dating to the 1941 breakaway from Svenska Arbetsgivareföreningen (SAF). Members gain access to a named personal legal advisor via phone, email, or digital meetings, with day-to-day legal support included and complex matters (terminations, contract disputes, work environment cases) priced below market rates. Sinf also acts as secretariat and office partner for several industry associations and produces the annual Underleverantörsbarometern (Subcontractor Barometer) tracking SME business conditions since 2007.

The business model is subscription-based: members pay annual fees scaled by employee count and turnover, with an entry-level 0kr/year tier for the smallest companies. There are three membership packages and an add-on of templates, newsletters, and event invitations. The product surface is essentially a bundled professional services offering — there is no proprietary technology platform, no mobile app, no API, and no disclosed software product. Sinf distributes primarily through its website (sinf.se), direct outreach by account managers, and face-to-face engagement at industry events such as Almedalen political week and the Elmia Subcontractor trade fair. The organization is privately held as a membership association with no external investors, no parent company, and no subsidiaries. Operations are run by a lean team of approximately 12 staff — CEO Carl Aschan, Chief Legal Counsel Magnus Lindström, three additional corporate lawyers, industry managers, an industry developer, a communications officer, and administrative support.

Sinf is a member of the OAS (Oberoende Arbetsgivarorganisationers Samverkan) collaboration, which collectively represents around 11,000 employers and over 300,000 employees in Sweden, and is a co-founder of the Betaltider (Association for Efficient Business Transactions) initiative with FKG, Innovationsföretagen, Företagarna, and Almega, advocating for shorter payment terms for SMEs. Strategic priorities visible from recent activity include broadening the member base into service companies (a shift underway since the 1980s), scaling the secretariat service line for industry associations, and shaping Swedish and EU payment terms regulation.

Name

Sinf

Legal name

Svensk Industriförening

Website

https://sinf.se

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

11–50 employees

Short description

Sinf (Svensk Industriförening) is a Stockholm-based Swedish employer organization founded in 1941 that provides labor law, business law, and workplace environment advisory services to approximately 650 small and medium-sized industrial and service companies via annual subscription memberships.

Ownership category

akta.pro rank

Product category

Employer Organization Legal Advisory Services

NAICS

Offices of Lawyers (541110), Professional Organizations (81392)

SIC

Services-Legal Services (8111), Services-Membership Organizations (8600)

akta.pro primary industry

Co-Employment Risk Management & Insurance (Workers’ Comp, Liability) (BPACAGAH)

akta.pro secondary industry

Ethics, Integrity & Whistleblowing Program Advisory (BPAHAFAI)

Keywords

• Employer organization services
• Labor law advisory
• Business law advisory
• Workplace environment compliance
• Collective bargaining representation

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership fees based on number of employees and annual turnover. Members pay a recurring subscription fee that includes access to legal advisors, templates, contracts, newsletters, event invitations, and industry advocacy.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sinf provides legal advisory services to its member companies on a subscription basis, covering Swedish labor law, business law, and workplace environment compliance. Members receive a personal lawyer accessible by phone, email, or digital meetings, free day-to-day legal guidance, discounted rates on complex cases such as terminations and disputes, plus ready-made templates, newsletters, event invitations, and industry advocacy.

Product overview

Sinf is a service-based employers' organization (arbetsgivarorganisation) rather than a software technology company. Its offering consists of bundled professional services organized into membership tiers. The core portfolio centers on juridisk rådgivning (legal advisory services) encompassing arbetsrätt (labor law), affärsjuridik (business law), and arbetsmiljö (workplace environment). These are delivered through three membership packages that include access to personal lawyers, ready-made templates, newsletters, event invitations, and industry association support. Additionally, Sinf conducts the annual Underleverantörsbarometern (Subcontractor Barometer) to monitor member company business conditions. Members can choose support with or without collective agreements, reflecting the organization's focus on flexibility for small and medium-sized industrial and service companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Sinf Membership Packages (Medlemskap) Three-tier annual membership offering for Swedish small and medium-sized companies providing access to legal advisors, templates, contracts, newsletters, event invitations, and industry advocacy support, with the option to choose whether or not to adopt collective agreements.
• Labor Law Services (Arbetsr\u00e4tt) Legal advisory and support on Swedish employment-related matters for member companies, including terminations, collective agreements, employment contracts, and labor disputes.
• Business Law Services (Aff\u00e4rsjuridik) Business legal advisory for member companies including contract review, risk avoidance, asset protection, and commercial dispute resolution.
• Workplace Environment Services (Arbetsmilj\u00f6) Support for member companies' systematic work-environment work, including policies, procedures, and concrete corrective actions across physical risks, organizational challenges, and harassment or other improper treatment issues.
• Industry Association Secretariat Support (Branschf\u00f6reningsst\u00f6d) Full secretariat support for Swedish industry trade associations, covering meeting coordination, communication, event planning, and policy advocacy tailored to each association's needs.
• Subcontractor Barometer (Underleverant\u00f6rsbarometern) Annual proprietary survey of business conditions among Sinf's member companies, used as a research and benchmarking resource for the SME industrial base and reported in industry and press coverage.

Quantifiable outcome

• Legal support priced well below market rates for complex matters
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• OAS (Oberoende Arbetsgivarorganisationers Samverkan)coreStrategic or Co-development PartnerOAS is a collaboration of independent Swedish employer organizations. Together, OAS represents approximately 11,000 employers with over 300,000 employees, constituting a significant portion of the Swedish labor market. OAS coordinates on labor market policy, research, legislation, and legal application, representing employers whose sectors span private, state, or municipal domains.
• NNR (Näringslivets Regelnämnd)minorStrategic or Co-development PartnerNNR works for cost-effective regulations. The goal is an efficient and less costly regulatory framework for businesses, reduced regulatory costs, relevant information provision, and decreased administrative burden for companies.
• Betaltider.se (Föreningen för effektiva affärstransaktioner)coreStrategic or Co-development PartnerSinf is a co-founder of the Association for Efficient Business Transactions (Betaltider), which works to spread knowledge about improving corporate financing through effective collaboration, low transaction costs, efficient cash flows, and secure financing. The association advocates for shorter payment terms, especially for small and medium-sized companies.
• Svea InkassominorGTM or Marketing PartnerSinf has a favorable framework agreement with Svea Inkasso, offering members discounted rates on debt collection services. Members receive annual premium of 500 kr (vs. regular 1,900 kr), basic fee of 95 kr per collection case (vs. 150 kr), and free access to the collection system.
• FKG (Fordonskomponentgruppen)coreStrategic or Co-development PartnerSinf collaborates with FKG on payment practices advocacy and the Betaltider initiative. Both organizations work together advocating for SME suppliers in the automotive components sector.
• InnovationsföretagencoreStrategic or Co-development PartnerCo-founder of Betaltider initiative working together for shorter payment terms for innovation companies and SMEs.
• FöretagarnacoreStrategic or Co-development PartnerCo-founder of Betaltider initiative, collaborating on advocacy for efficient business transactions and fair payment terms.
• AlmegacoreStrategic or Co-development PartnerCo-founder of Betaltider initiative, working together on payment practices reform for Swedish SMEs.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Företagarna: Swedish Federation of Business Owners, the largest small-business organization in Sweden. Directly comparable as a membership-based advocacy and advisory body serving SMEs, and a co-founder alongside Sinf of the Betaltider.se payment-terms initiative.
• Almega: Swedish Employers' Association for the service sector, affiliated with Svenskt Näringsliv. Comparable as an employer organization providing labor-law advisory, collective bargaining, and advocacy — and a Betaltider.co co-founder.
• Arbetsgivarverket: The Swedish Agency for Government Employers, which negotiates collective agreements for state-owned enterprises and municipalities. Operates in the same collective-bargaining and labor-law advisory space as Sinf, but for the public sector.
• Sveriges Ingenjörer: A Swedish professional and trade association for engineers offering labor-market advisory, contract templates, and member services. Comparable membership model and SME-relevant professional services orientation.
• Setterwalls Advokatbyrå: A leading Swedish full-service law firm with strong labor-law and employment-law practices serving Swedish corporates. Comparable on the legal advisory side of Sinf's offering, but as a traditional law firm rather than a membership organization.

Broad incumbents

• Svenskt Näringsliv: The Swedish Confederation of Enterprise and dominant employer/industry confederation, of which Sinf is explicitly independent. Overlapping in collective bargaining and policy advocacy but covering a much broader membership base including large corporates.
• Mannheimer Swartling Advokatbyrå: One of the largest Swedish law firms with a substantial employment and labor-law practice. Comparable in the legal services domain but at significantly larger scale and serving predominantly large corporate clients.

Regional players

• Næringslivets Hovedorganisasjon (NHO): The Confederation of Norwegian Enterprise, the principal employer and industry confederation in Norway. Closely comparable in mission and structure (employer organization with collective bargaining and advisory services), but operating in the Norwegian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/svenskindustriforening
• LinkedInlinkedin.com/company/sinf
• Instagraminstagram.com/sinfsverige
• Xx.com/sinfsverige

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinf