NNR Capital Group
NNR Capital Group is a privately held Florida-based alternative business lender founded in 2011 that provides working capital, cash advances, and asset-based financing ranging from $25,000 to $10 million to small and medium-sized businesses, with a focus on restaurants, retail, and credit-challenged borrowers.
- Company typePrivate
- Founded2011
- HeadquartersWest Palm Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What NNR Capital Group does
NNR Capital Group is a privately held alternative business financing company headquartered in West Palm Beach, Florida, founded in 2011. It provides short-term working capital and business loans to small and medium-sized businesses that are typically underserved by conventional banks, including borrowers with imperfect credit histories. The product portfolio spans seven categories — Restaurant Funding, Working Capital Solutions, Business Capital, Retail Business Financing, Cash Advances, Asset-Based Funding, and Equipment Leasing — with individual funding amounts ranging from $25,000 to $10,000,000, depending on the product and collateral structure. Eligibility requires a minimum of six months in business, a business bank account, and at least $15,000 in monthly deposit volume.
The company's technology stack is operationally modest: a 100% online application and underwriting process accessed via nnrcapitalgroup.com, with documents processed through SignNow for e-signatures. Customer acquisition runs across organic and paid social (LinkedIn, Facebook, Instagram, Twitter), direct phone sales, and a partner referral program that compensates external introducers with commissions and bonuses. A complementary partnership with CreditBuilderCard extends a credit-building product to borrowers. Pricing is quote-based with a pay-as-you-go cadence, and revenue is generated via transaction-based fees and interest on the loans and cash advances originated.
NNR Capital Group monetizes through transaction fees on its financing products. Its customer base is concentrated in Florida, particularly the West Palm Beach and Palm Beach Gardens corridor, and is distributed across SMB restaurant, retail, and general business borrowers. The company claims to have deployed over $1 billion in capital to thousands of businesses since inception, including 650+ restaurant projects and 1,000+ customers served through asset-based funding, with a stated 98% approval rate within 48 hours. No parent company, institutional investors, public listing, or management team details are disclosed; the firm appears founder-operated with Eric Richard listed as the primary contact.
NNR Capital Group firmographics
Firmographics- Name
- NNR Capital Group
- Legal name
- NNR Capital Group
- Website
- https://nnrcapitalgroup.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NNR Capital Group is a privately held Florida-based alternative business lender founded in 2011 that provides working capital, cash advances, and asset-based financing ranging from $25,000 to $10 million to small and medium-sized businesses, with a focus on restaurants, retail, and credit-challenged borrowers.
- Ownership category
- akta.pro rank
NNR Capital Group industry classification
Industry- Product category
- Business Financing
- NAICS
- Sales Financing (52222)
- SIC
- Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Merchant Cash Advance (MCA) & Revenue-Based Financing (FSAKAGAD)
- akta.pro secondary industries
- SME Term Loans & Growth Capital (FSAKAGAB), Supply Chain Finance (Trade Credit, PO/Inventory Financing) (FSAKAGAE)
Keywords
Where NNR Capital Group is headquartered
LocationHeadquarters
- HQ city
- West Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NNR Capital Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Business Capital/Funding Solutions: NNR Capital Group provides various financing solutions including working capital loans, business capital, cash advances, and asset-based funding. They charge fees/interest on the loans and financing they provide to businesses.
- Restaurant Funding: Specialized funding solutions for restaurants, cafes, and bars with tailored financing options
- Asset-Based Funding: Funding secured by business assets such as accounts receivable, inventory, equipment, and machinery, structured as revolving credit lines
- Retail Business Financing: Inventory financing and merchant loans for retail businesses
- Equipment Leasing: Equipment leasing solutions for businesses in West Palm Beach, Florida
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Working Capital Solutions: $25,000 to $2,500,000 |
| Transaction based/ take rate | Pay-as-you-go | Asset-Based Funding: $100,000 to $10,000,000 |
| Transaction based/ take rate | Pay-as-you-go | Cash Advances: Up to $2,500,000 |
| Transaction based/ take rate | Pay-as-you-go | Retail Business Financing: $25,000 to $2,500,000 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
NNR Capital Group product offering
Product offeringCore offering
NNR Capital Group provides alternative business financing solutions to small and medium-sized businesses, including working capital loans, cash advances, asset-based funding, equipment leasing, and industry-tailored products for restaurants and retail. The company runs a 100% online application and underwriting process, approving 98% of applications within 48 hours and offering funding amounts from $25,000 to $10,000,000 regardless of credit history.
Product overview
NNR Capital Group offers a unified financial services platform providing diverse business funding solutions. The core product portfolio includes Restaurant Funding, Working Capital Solutions, Business Capital, Retail Business Financing, Cash Advances, Asset-Based Funding, and Equipment Leasing. All products are accessed through a single application process with shared eligibility criteria (6+ months in business, business bank account, $15,000+ monthly deposits) and consistent fast approval processes (24-48 hours). Funding amounts range from $25,000 to $10,000,000 depending on product type and business qualifications.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Funding
Quantifiable outcome
- 98% approval rate within 48 hours or less
- +3 more outcomes
Companies that use NNR Capital Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
NNR Capital Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
NNR Capital Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
NNR Capital Group competitors and assessment
Company assessmentDirect peers
- Fundbox: SMB working capital provider focused on short-term advances and lines of credit, with strong digital onboarding — directly comparable to NNR's cash advance and working capital products.
- BlueVine: Tech-enabled SMB financing platform offering lines of credit, invoice factoring, and term loans — overlapping with NNR's working capital and asset-based (AR) funding offerings.
- OnDeck (Envision Financial Systems): Online SMB lender providing term loans and lines of credit to small businesses; competes directly with NNR on speed, digital underwriting, and underserved credit profiles.
- CAN Capital: Long-standing US alternative SMB lender offering working capital, term loans, and MCA-style products to small businesses — the closest functional analog to NNR's product mix and target credit profile.
- Lendio: SMB loan marketplace aggregating multiple lenders and products (MCA, term loans, lines of credit) — competes with NNR for the same small-business borrower demand.
- National Funding: Alternative SMB lender offering working capital, equipment leasing, and merchant cash advances — highly comparable product mix to NNR, including restaurant and retail vertical focus.
- Kapitus: Direct SMB funder offering revenue-based financing, working capital, and SBA loans — comparable product breadth and customer segment to NNR.
- Fora Financial: Direct alternative SMB funder specializing in working capital, MCA, and revenue-based financing products — same customer profile and product structure as NNR.
- Forward Financing: Revenue-based financing provider for SMBs with daily/weekly remittance structures, directly overlapping NNR's MCA and cash advance offerings.
Emerging players
- Accion Opportunity Fund: Mission-driven small business lender providing working capital and microloans to underserved SMBs; partial overlap with NNR's subprime SMB customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
NNR Capital Group social profiles
Digital presenceNNR Capital Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
NNR Capital Group leadership team
Management profileNumber of profiles
NNR Capital Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NNR Capital Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NNR Capital Group
What does NNR Capital Group do?
NNR Capital Group provides alternative business financing solutions to small and medium-sized businesses, including working capital loans, cash advances, asset-based funding, equipment leasing, and industry-tailored products for restaurants and retail. The company runs a 100% online application and underwriting process, approving 98% of applications within 48 hours and offering funding amounts from $25,000 to $10,000,000 regardless of credit history.
Is NNR Capital Group a public or private company?
NNR Capital Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NNR Capital Group founded?
NNR Capital Group was founded in 2011. It employs 1 to 10 people.
Where is NNR Capital Group based?
NNR Capital Group is headquartered in West Palm Beach, United States, in the North America region.
How does NNR Capital Group make money?
Five revenue lines are on record. Business Capital/Funding Solutions are the primary driver. The others are restaurant Funding, asset-Based Funding, retail Business Financing and equipment Leasing.
Who are NNR Capital Group's main competitors?
Direct peers on record are Fundbox, BlueVine, OnDeck (Envision Financial Systems), CAN Capital, Lendio, National Funding, Kapitus, Fora Financial and Forward Financing. Accion Opportunity Fund is listed as an emerging player.
Does NNR Capital Group have an API?
No public API is recorded for NNR Capital Group.
What industry is NNR Capital Group in?
NNR Capital Group's product category is Business Financing. Its primary akta.pro industry code is FSAKAGAD, Merchant Cash Advance (MCA) & Revenue-Based Financing, with a secondary code of FSAKAGAB, SME Term Loans & Growth Capital. Its NAICS code is 52222 and its SIC code is 6153.