Outsourced Events

What Outsourced Events does

Outsourced Events Limited is a London-headquartered, founder-owned B2B event management agency founded in 2001 by Denise Sharpe (CEO) and Alexandra Sibley (Chief Customer Officer), with 40+ employees and 25 years of operating history. The firm delivers end-to-end event management, event badging and registration, inventory management with Event Assistant support, global tradeshow management, event marketing services, and Professional Conference Organiser (PCO) services to two primary verticals: global technology brands (SentinelOne, Boomi, VIAVI Solutions, Dell Technologies, ServiceNow, Cloudera, Kimberly-Clark, Spot by NetApp, Medidata, PagerDuty, Check Point, Nevro, Ocean Infinity, LexisNexis) and associations and not-for-profits (BSGE, BMFMS, ACCA). The company claims 240+ events delivered annually with high client retention and 20+ year relationships, supported by a UK (London) and EU (Madrid) warehouse footprint for global tradeshow logistics.

The technology stack is a mix of proprietary and third-party platforms: a personalised Online Registration Service linked to a Print-on-Demand Badging System with real-time delegate tracking, a Self-serve Inventory Management System with branded client stores, an Abstract Management Tool for speaker submissions and scoring, and a real-time data tracking layer that feeds into client CRM and marketing platforms via an undocument

Name

Outsourced Events

Legal name

Outsourced Events Limited

Website

https://outsourcedevents.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Outsourced Events is a London-based, founder-owned B2B event management agency founded in 2001, delivering 240+ end-to-end in-person, virtual and hybrid events annually for global technology brands and associations across the UK, EMEA and internationally.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Facilities Support Management Services (8744)

akta.pro industry

PRIMARYTHAHACAH

Venue Sourcing & Contract Negotiation Specialists

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

SECONDARYHSACAAAE

Vendor Sourcing & Contract Management

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

SECONDARYHSACAAAD

Venue Sourcing & Site Coordination

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

Keywords

• Event management services
• Conference organization
• Tradeshow management
• Professional conference organiser
• Corporate event planning

Headquarters

HQ city

Hammersmith

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. End-to-end Event Management Services: Comprehensive event management services including planning, logistics, marketing, registration, onsite support, and post-event analysis. Revenue generated through professional service fees for full event lifecycle management.
2. Professional Conference Organiser (PCO) Services: Conference organization services for associations and not-for-profits including abstract management, sponsorship sales, registration, and financial management. Revenue through service contracts with membership organizations.
3. Inventory Management & Event Assistant Services: Warehousing, logistics management, merchandise sourcing, and onsite support services. Revenue from storage fees, logistics coordination, and event support services.
4. Marketing Services: Event marketing including digital campaigns, content creation, paid advertising, and promotional services. Revenue from marketing service fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Outsourced Events is a B2B event management agency that plans, markets, and delivers end-to-end in-person, virtual, and hybrid events for global technology brands and associations. The company provides comprehensive services spanning event strategy, venue sourcing, registration and badging, tradeshow management, marketing campaigns, inventory and logistics, and Professional Conference Organiser (PCO) services including abstract management, sponsorship sales, and financial administration for associations and not-for-profits.

Product overview

Outsourced Events offers a suite of event management services as a unified platform-plus-services model. The core offerings include End-to-end Event Management (comprehensive planning, execution, and post-event analysis), Event Badging & Registration (print-on-demand and real-time tracking), Inventory Management & Event Assistant (warehousing and tradeshow logistics), Tradeshow Management (booth design, contractor management, global event support), Marketing Services (campaign management, content creation, audience research), and PCO Services (conference organisation for associations). Supporting modules include an Online Registration Service and Abstract Management Tool. The services are delivered by a team of 40+ event experts based in London, serving technology brands and associations globally.

Differentiator

Problem solved

Functional benefit

Products and services

• End-to-end Event Management Comprehensive event management service covering concept development, venue sourcing, marketing campaigns, logistics, production, and onsite support for technology brands and associations. Includes pre-event services (project planning, venue sourcing, platform setup, accommodation, logistics, sponsorship sales, lead generation), onsite services (transport, badging, content creation, stand build), and post-event services (data input, reporting, analysis, audience research).
• Event Badging & Registration Print-on-demand registration and badging service that enables real-time attendee tracking, fast badge printing in seconds, and secure GDPR-compliant data handling. Includes personalised online registration pages integrated with the badging system for streamlined onboarding and real-time delegate monitoring.
• Inventory Management & Event Assistant Self-serve inventory management system with UK and EU warehouses (London and Madrid) for merchandise storage, logistics, and customs management. Event Assistant provides EMEA tradeshow booth support including promotional giveaways, onsite activations, and shipping kits for clients including VIAVI Solutions across MWC, ANGA COM, ECOC, and Network X events.
• Tradeshow Management Full tradeshow management including booth design, contractor negotiations, collateral creation, logistics, budget management, exhibitor manual management, and onsite support across global events such as Mobile World Congress, AWS re:Invent, and Network X.
• Marketing Services Event marketing solutions including registration campaigns, paid advertising, content creation (video, photography, social media), and custom audience research to extend event value and drive attendee engagement.
• PCO Services (Professional Conference Organiser) End-to-end conference organisation for associations and not-for-profits including financial management, abstract and programme management, sponsorship sales, registration, and post-event analysis. Recognised as PCO Agency of the Year at the 2023 CN Agency Awards.

Quantifiable outcome

• Delivers 240+ events annually
• +5 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ISLAminorOthersISLA member organization for professional event and venue services. Listed as a partner/member on company materials.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cvent: Cvent operates as both an event management software platform and a full-service event agency (post-Convention Leaders acquisition), placing it as a broad incumbent where Outsourced Events' proprietary registration and badging capabilities compete with a platform-plus-services alternative.
• Freeman: Freeman is a large global brand experience and event services company providing end-to-end event production, tradeshow services and digital experiences — broader portfolio than Outsourced Events but overlapping directly on enterprise trade show and corporate event delivery.
• GL Events: GL Events is a large French-headquartered international events group spanning venue management, trade show organization and event services — a broad incumbent whose corporate event and trade show divisions overlap with Outsourced Events' service lines across multiple geographies.

Direct peers

• MCI Group: MCI Group is a global association and congress organizer with deep PCO capabilities serving membership bodies and professional societies — directly comparable to Outsourced Events' PCO Services offering for associations and not-for-profits (BSGE, BMFMS, ACCA).
• Smyle Group: Smyle Group is a UK-based event and experiences agency that designs and delivers live, virtual and hybrid corporate events for enterprise and tech clients — overlapping Outsourced Events' core service lines for similar buyer personas.
• George P. Johnson Experience Marketing: George P. Johnson (gpj) is a long-standing experiential marketing agency that produces trade shows, customer events, and brand experiences for enterprise technology companies — directly comparable on the enterprise tech trade show management and event experience side of Outsourced Events' book of business.
• BCD Meetings & Events: BCD Meetings & Events is one of the largest global corporate event management agencies, delivering end-to-end event services (strategy, registration, logistics, tradeshow management) to enterprise clients in technology and association verticals — an almost direct overlay to Outsourced Events' service portfolio at materially larger scale.
• Banks Sadler: Banks Sadler is a UK mid-sized corporate event management agency serving enterprise clients with end-to-end event delivery — the closest in-market scale analog to Outsourced Events, including similar London headquarters and comparable size bracket.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/outsourcedchat
• YouTubeyoutube.com/user/OutsourcedEventsLtd
• Facebookfacebook.com/OutsourcedEventsLimited
• LinkedInlinkedin.com/company/outsourced-events-ltd
• Instagraminstagram.com/outsourcedevents

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outsourced Events