Name

The Funplex

Legal name

The Funplex

Website

https://thefunplex.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Family Entertainment Center

NAICS

Amusement Parks and Arcades (7131), Amusement and Theme Parks (713110), Amusement Arcades (71312), Other Amusement and Recreation Industries (7139)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industries

Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL), Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD), Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

Keywords

• Family entertainment center
• Indoor amusement park
• Water park
• Arcade and bowling
• Group event hosting

Headquarters

HQ city

Mount Laurel

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Admission Tickets and Wristbands: Single-day admission wristbands providing access to indoor/outdoor rides, attractions, and arcade. Pricing varies by day of week (weekday $29, weekend $45) with premium events like Funtober at $42-$47 online.
2. Season Passes and Memberships: Annual and summer season passes providing unlimited visits with perks including free Buddy Days and discounts on food and beverages. Season passes starting at $119.
3. Birthday Parties and Group Events: Package deals for birthday parties, corporate events, school outings, and group gatherings including private rooms, attractions, food, and entertainment.
4. Food and Beverage: On-site dining through multiple food outlets including Boardwalk Cafe, PitStop Cafe, Sharkey's Cafe, and bars. Merchandise and arcade card sales.
5. Hotel Operations: On-site dual-branded Wyndham hotel (La Quinta and Hawthorn Suites) with 125 rooms, generating lodging revenue with stay-and-play packages combining hotel stays with discounted park tickets.
6. Cabana and Villa Rentals: Premium poolside cabana and villa rentals at water parks providing shaded comfort and private space for families during water park visits.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Funplex operates year-round family entertainment centers combining indoor and outdoor amusement rides, seasonal Splashplex water parks, arcades, bowling, laser tag, go-karts, and VR experiences. It also hosts birthday parties, corporate events, and group outings, and offers an on-site Wyndham hotel with stay-and-play packages.

Product overview

The Funplex operates as a multi-location family entertainment center and water park chain with three parks: Mount Laurel, NJ (25-acre facility with dual-branded Wyndham hotel), East Hanover, NJ (year-round indoor entertainment), and Myrtle Beach, SC (tropical-themed beachfront park with seven rides). The core offering combines indoor attractions (arcades, laser tag, XD Dark Ride 4-D motion simulation, electric go-karts, bumper cars, Foam Frenzy, bowling) with outdoor thrill rides and seasonal Splashplex Waterparks. The portfolio also includes event services (birthday parties, corporate events, group outings), a 21+ After Dark adult entertainment series, and Stay & Play hotel packages at the Wyndham-branded on-site hotel. Products are organized around indoor entertainment, outdoor rides, water parks, food & beverage, and membership/rewards programs.

Differentiator

Problem solved

Functional benefit

Brands

• Splashplex Waterpark: Waterpark located at both New Jersey park locations featuring water attractions, family-friendly zones, and splash playground.

Products and services

• The Funplex (Core Family Entertainment Center) A family entertainment center offering indoor and outdoor amusement attractions, water parks, bowling, arcades, and event hosting across park locations in New Jersey and South Carolina.
• Splashplex Waterpark A seasonal water park featuring water attractions, splash playground, cabanas, and Sharkey's Cafe, available at Mount Laurel and East Hanover NJ locations from Memorial Day through Labor Day.
• Indoor Boardwalk Experience An indoor boardwalk area featuring arcade games, rides, and boardwalk-style food and snacks, offering a year-round entertainment experience regardless of weather.
• Arcade & VR Experiences State-of-the-art arcade featuring a wide variety of games and virtual reality experiences for guests of all ages.
• FunTron Laser Tag An indoor laser tag attraction offering immersive combat-style gameplay experiences, located at the East Hanover location.
• XD Dark Ride with 4-D Motion Simulation A motion-based ride experience combining 3D visual effects with physical motion simulation for an immersive attraction.
• Electric Go-Karts High-speed electric go-kart racing attractions available at both East Hanover and Mount Laurel locations, with new high-performance karts featuring speed boosts, LED design, and enhanced handling.
• Bumper Cars Classic bumper car attractions providing interactive fun for guests of all ages.
• Foam Frenzy An indoor foam-based attraction offering a unique sensory play experience.
• Bowling Full-service bowling alleys with shoe rentals available at both New Jersey park locations.
• Thrill Rides A variety of indoor and outdoor thrill rides including roller coasters, drop towers, and spinning attractions for adrenaline seekers.
• Birthday Parties & Group Events Party planning services offering themed birthday parties, corporate events, school outings, and group packages with discounts and tailored packages.
• 21+ Funplex After Dark Adults-only evening events featuring rides, cocktails, themed nights, DJ entertainment, and Splashplex Waterpark access, on select Friday nights from 9 PM to 1 AM.
• Stay & Play Hotel Packages On-site dual-branded Wyndham hotel (La Quinta & Hawthorn Suites) with 125 rooms offering exclusive amusement park benefits, adjacent to the Mount Laurel park.
• Funperx Rewards A loyalty and rewards program offering members exclusive benefits, discounts on food and beverages, free buddy days, and special promotions throughout the season.
• Season Passes & Memberships Annual and summer season pass options providing unlimited park visits, free buddy days, and discounts on in-park purchases, starting at $119.
• Food & Beverage Venues Dining options including PitStop Cafe, Boardwalk Cafe, Sharkey's Cafe, The Bar at Funplex (Level Up Lounge), and Off-the-Coast Bar and Grill, offering full meals, snacks, and beverages.
• Sensory Morning Sensory-friendly events providing inclusive experiences for families with autism and sensory sensitivities, featuring softened lighting, reduced noise, sensory rooms, and trained supportive staff.
• Funtober Festival An annual fall festival featuring themed weekends with rides, live entertainment, seasonal food and beverages, pumpkin painting, face painting, balloon artists, inflatable obstacle courses, and live music.

Quantifiable outcome

• Ranked #1 in overall safety performance among small amusement facilities in International Ride Operator Certification (iROC) program
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Lahn Hospitality GroupcoreStrategic or Co-development Partner · 1 October 2023Lahn Hospitality Group is the parent company that acquired and has owned/operated The Funplex since 1997. The group manages a diverse portfolio including amusement parks, hotels, restaurants, bars, and a private golf and country club.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dave & Buster's Entertainment: Largest publicly held FEC chain in the US, combining full-service restaurants, bars, arcades, and gamified attractions for families, adults, and corporate groups. Direct overlap on indoor entertainment, group/birthday bookings, and 21+ evening programming competes head-to-head with The Funplex.
• Main Event Entertainment: Multi-format family entertainment chain offering bowling, laser tag, arcade, virtual reality, and food & beverage under one roof. Closest direct competitor to The Funplex's Mount Laurel/East Hanover offering of indoor rides, arcade, laser tag, VR, and bowling.
• Chuck E. Cheese: Family entertainment center chain focused on kids' birthdays, arcade games, and rides. Targets the same family-with-children segment for birthday parties and group events, directly competing for The Funplex's primary customer base.
• Urban Air Adventure Parks: Family adventure park franchise featuring trampolines, climbing walls, go-karts, VR, and other attractions. Competes with The Funplex for family entertainment and birthday-party dollars in the same regional markets.
• Bowlero / Lucky Strike: Largest operator of bowling entertainment centers in the US with attached arcades, food, and bars. Bowler-style entertainment centers compete for the same birthday party, league, and casual family night share-of-wallet as The Funplex's bowling attractions.
• Adventure Landing: Multi-location family entertainment park operator featuring mini-golf, go-karts, laser tag, arcades, and water play. Closely mirrors The Funplex's combination of attractions and family/amusement positioning.

Broad incumbents

• Six Flags Entertainment: Large publicly traded regional theme park operator with larger-scale thrill rides and water parks. Not a direct competitor in the FEC niche but competes for the same regional family-discretionary share-of-wallet with bigger and more numerous theme park experiences.
• Cedar Fair / Knott's Berry Farm: Publicly traded amusement park and water park operator. Competes for destination family entertainment spending but operates at a different scale and ride intensity than The Funplex's FEC model.

Emerging players

• Sky Zone Trampoline Parks: Specialty trampoline and active entertainment franchise with focused indoor offerings. Competes on family birthday parties and active indoor entertainment, intersecting with the Funplex's indoor attractions.

Regional players

• Splish Splash / Waterpark Operators: Standalone waterpark destinations like Splish Splash (NY) and Morey's Piers (NJ) that compete specifically with the Splashplex Waterpark during the summer season. Operating regionally along the Northeast corridor, they pull segment-of-trip demand away from The Funplex's waterpark revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDiHRSkhy_6IJHNu_HFf5DA/videos
• Facebookfacebook.com/TheFunplexParks/?view_public_for=107219807482399
• Instagraminstagram.com/funplexparks
• TikToktiktok.com/@thefunplexparks
• LinkedInlinkedin.com/company/the-funplex

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Funplex