Fluker Farms

What Fluker Farms does

Fluker Farms is a third-generation, family-owned producer and online retailer of live feeder insects headquartered in Port Allen, Louisiana. Founded in 1956 by Richard Fluker originally as a fishing-bait operation, the company has grown into what its materials describe as the nation's leader in live cricket production, expanding its product range to encompass crickets (including a selectively-bred Banded Cricket line), mealworms, superworms, dubia roaches, black soldier fly larvae, hornworms, and hissing cockroaches. The technical foundation is biological rather than digital: the company runs a vertically integrated breeding, gut-loading, packaging, and shipping operation, with proprietary feed formulations (Orange Cube Complete Cricket Diet, Quencher) and a documented USDA-coauthored selective-breeding research program aimed at improving cricket and mealworm yield. Production is supported by an M.S. Entomologist Chief Scientific Officer and a Quality Assurance function that maintains consecutive SQF Fundamentals certifications.

The business operates a multi-channel go-to-market model. Direct-to-consumer e-commerce, run on a standard BigCommerce storefront at flukerfarms.com, is the primary revenue channel and is now augmented by a subscription program (the Fluken Club) with weekly through six-month cadences. Wholesale is a meaningful secondary channel, served through regional distributors covering West, South, Southeast, Northeast, and Central US regions plus Canada, with international reach into New Zealand and Taiwan, plus a wholesale account program for pet stores and reptile breeders. Event-driven demand is captured at reptile expos such as Reptile Super Show and Retic Fest, and the company pursues community and educational outreach (Pets in the Classroom, St. Jude sponsorship, fishing rodeos) as top-of-funnel brand activity.

Customers are fragmented across individual reptile and exotic-pet owners (bearded dragon, chameleon, gecko, lizard, snake, turtle, tortoise keepers), recreational fishermen using crickets as bait, pet retailers purchasing wholesale, and institutional buyers including zoos and educational programs. Pricing is unit-based (live crickets from $6.90) with quantity discounts for bulk orders and subscription discounts for recurring buyers. The company is privately held with no external funding rounds disclosed, no parent company, and no public listing; ownership and management are concentrated within the founding family supplemented by a small professional staff.

Name

Fluker Farms

Legal name

Fluker Farms

Website

https://flukerfarms.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

101–250 employees

Short description

Fluker Farms is a third-generation, family-owned producer and online retailer of live feeder insects — including crickets, mealworms, superworms, dubia roaches, and black soldier fly larvae — serving reptile owners, pet retailers, zoos, and educational institutions via direct e-commerce, wholesale distribution, and subscription deliveries.

Ownership category

akta.pro rank

Product category

Live Feeder Insects / Reptile Supplies

NAICS

Other Animal Production (1129)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Insect Farming (Crickets, Mealworms, Black Soldier Fly) (AFAEAIAI)

akta.pro secondary industries

Insect & Live Feed (Crickets, Mealworms, Feeder Roaches) (AFADAFAM), Reptile & Amphibian Feed (AFADAFAK)

Keywords

• Live feeder insects
• Live cricket farm
• Reptile supplies
• Gut-loading diets
• Pet food wholesale

Headquarters

HQ city

Port Allen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online sales of live feeder insects, reptile products, and supplies through flukerfarms.com. Products include crickets, mealworms, superworms, dubia roaches, hornworms, black soldier fly larvae, and related supplies.
2. Subscription/Recurring Orders: Recurring subscription options for live crickets including Weekly, Bi-Weekly, Monthly, Two Months, Three Months, and Six Months delivery frequencies.
3. Wholesale/Distribution: Wholesale accounts and distribution partnerships with pet product distributors across US regions and internationally. Products sold in bulk to retailers and pet stores.
4. B2B/Institutional Sales: Sales to zoos, pet shops, and educational institutions. Includes free mealworm kits for classrooms and bulk orders for reptile facilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fluker Farms breeds, raises, gut-loads, and ships live feeder insects (crickets including a Banded Cricket line, dubia roaches, mealworms, superworms, black soldier fly larvae, hornworms, and hissing cockroaches) from its Louisiana farm to reptile owners, pet retailers, zoos, and classrooms. It also sells complementary gut-loading diets, reptile habitat heating/lighting products, and shelf-stable freeze-dried/vac-pack feeders under a Live Arrival Guarantee.

Product overview

Fluker Farms is a third-generation, family-owned live cricket farm and online retailer specializing in live feeder insects for reptiles, amphibians, birds, and small pets. The company operates as a simple e-commerce storefront built on BigCommerce, offering a curated portfolio of live insects (crickets, banded crickets, dubia roaches, mealworms, superworms, black soldier fly larvae, hornworms, and hissing cockroaches) alongside complementary products including gut-loading supplements (Orange Cube Complete Cricket Diet, Quencher products), reptile habitat equipment (Repta-Clamp Lamps, heating/lighting products), and shelf-stable backup feeders (freeze-dried insects, vac packs). The core offering centers on live crickets as the #1 best seller, with the company differentiating through a Live Arrival Guarantee policy and educational content through its blog and teaching resources. The product line is unified under a single storefront without modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Crickets Fluker Farms' flagship live feeder insect, available in multiple sizes (Pinhead to Adult) and quantity counts (100 to 5,000), gut-loaded and shipped directly from the family-owned Louisiana farm under a Live Arrival Guarantee for reptile, amphibian, bird, and fishing-bait feeders.
• Banded Crickets A newer banded cricket variety bred for consistency, reliability, and hardiness compared to traditional Acheta crickets, featuring better survival rates, longer post-arrival lifespan, and approximately 20% lower feed consumption than traditional crickets.
• Dubia Roaches High-protein, low-fat feeder insects that are odorless, non-climbing, and easy to digest, sold for reptile and amphibian feeding.
• Mealworms High-protein, high-fat feeder insects suitable for reptiles, birds, and small mammals; easy to store at low temperatures to extend shelf life.
• Superworms Energy-rich feeder insects high in protein and fat with active movement that encourages natural hunting behavior in reptiles, amphibians, and birds.
• Black Soldier Fly Larvae (BSFL) Calcium-rich feeder larvae ideal for reptiles and amphibians needing strong bone development, with a balanced fat-to-protein ratio and easy digestibility.
• Hornworms High-moisture feeder insects that help keep pets hydrated while providing protein, used to encourage feeding in picky eaters such as bearded dragons and chameleons.
• Hissing Cockroaches High-protein, low-fat feeder insects suitable for reptiles, amphibians, and birds, with larger size and slow movement that provides enrichment through natural hunting behaviors.
• Orange Cube Complete Cricket Diet All-in-one food and water source for gut-loading crickets to enhance the nutritional value of feeder insects for reptiles.
• Original Quencher and Quencher with Calcium Hydration supplements for crickets ensuring proper gut-loading and extending feeder insect longevity.
• Repta-Clamp Lamp Adjustable reptile lamp with on/off switch and dimmable options, available in multiple sizes (5.5-inch and larger), for habitat heating and lighting.
• Fresh Feeder Vac Packs and Freeze-Dried Insects Shelf-stable backup feeders including crickets, mealworms, and river shrimp that retain key nutrients, intended for cold weather or shipping delays when live feeders are impractical.
• Live Arrival Guarantee Guarantee policy ensuring live delivery of insect orders with replacement or credit for deceased arrivals, paired with weather-adaptive shipping options.

Quantifiable outcome

• 20% reduction in feed consumption with banded crickets compared to traditional Acheta crickets
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Point Coupee 4-H Annual Kid's Fishing RodeominorOthers · 1 January 2018Partnership with Point Coupee 4-H for their annual fishing rodeo. All 4-Hers and families welcome for fishing and fellowship with prizes for biggest, most, and smallest fish. Partner since 2018.
• St. Jude's Dream Day Annual Fishin' Galore EventminorOthers · 1 January 2015Annual sponsorship of St. Jude Children's Research Hospital's Fishin' Galore event. Over 100 patients and families enjoy fishing, arts and crafts, petting zoo, and face painting. Fluker has been a proud sponsor since 2015.
• Healthy Trade InstitutecoreStrategic or Co-development PartnerFluker is committed to fostering a more ethical and sustainable pet industry through sponsorship of the Healthy Trade Institute, supporting efforts that prioritize transparency, humane treatment, and responsible trade practices.
• Pets in the ClassroomcoreOthersProud sponsor of Pets in the Classroom program that highlights educational and emotional benefits pets bring to students, creating nurturing learning environments. Also provides free mealworm kits for classrooms.
• Boys and Girls Club of Baton Rouge LAminorOthersKey sponsor of Boys and Girls Clubs of America. Clubs provide students with homework help, snacks, and core values education in hours after school.
• Wildlife & Fisheries Annual National Hunting & Fishing DayminorOthersAnnual sponsorship of NHF Day recognizing generations of sportsmen for conservation contributions. Donated since 2015.
• East Ascension Sportsman League Annual Kids Fishing RodeominorOthersSponsor for over 60 years of this annual fishing rodeo dedicated to conserving natural resources for future generations. Partner since 2016.
• NACIA (North American Coalition)coreStrategic or Co-development PartnerMember of NACIA, the Insects for Food & Feed Industry Association in North America. NACIA educates and builds awareness for insects as a solution to up-cycle nutrients back into the food chain.
• Soldierfly TechnologiescoreStrategic or Co-development PartnerRelated company of second and third-generation insect farmers, seasoned agriculturists, scientists, and engineers united by a vision of a more sustainable food system. Sister company synergy.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ghann's Cricket Farm: One of the oldest cricket farms in the United States (founded 1890s) producing and shipping live crickets and other feeder insects. Directly comparable to Fluker Farms as a long-standing live cricket producer with similar product mix and shipping model.
• Bassett's Cricket Ranch: Commercial live cricket and feeder insect producer serving pet stores, bait shops, and reptile keepers nationwide. Comparable to Fluker Farms in core product (live crickets), wholesale distribution model, and target customer base of reptile owners and fishermen.
• Timberline Live Pet Foods: Major supplier of live feeder insects (crickets, mealworms, superworms, roaches) and other reptile foods to pet retailers and hobbyists. Directly comparable to Fluker Farms in multi-species feeder insect portfolio and wholesale/distribution model.
• Rainbow Mealworms: Long-established breeder and supplier of mealworms, superworms, and other feeder insects for the reptile, bird, and bait markets. Comparable to Fluker Farms as a multi-species feeder insect producer with overlapping customer segments.
• Top Hat Cricket Farm: Live cricket producer and supplier selling directly to consumers and wholesale accounts for reptile feeding and fishing bait. Directly comparable to Fluker Farms in core product (live crickets), distribution channels, and end markets.
• Premium Crickets: Producer and distributor of live crickets and feeder insects serving reptile keepers and pet retailers. Comparable to Fluker Farms in product focus, customer base, and direct-to-consumer plus wholesale distribution model.

Emerging players

• Soldierfly Technologies: Sister company of Fluker Farms, founded by the same Fluker family members, focused on industrial applications of black soldier fly and related insect technology. Comparable because of shared ownership, overlapping scientific expertise, and adjacent insect-production technology platform.

Broad incumbents

• Zoo Med Laboratories: Major manufacturer of reptile, amphibian, and aquatic pet products including foods, supplements, and habitat equipment. Comparable as a broad incumbent in the reptile supply category with overlapping supplements, lighting, and habitat products adjacent to Fluker Farms' hardware/supplement lines.
• Exo Terra: Global reptile care brand offering terrariums, lighting, food, and accessories across the reptile-keeping market. Comparable to Fluker Farms as a broad incumbent selling reptile-focused supplies with overlapping habitat and accessory product lines.
• Chewy: Large online pet retailer distributing feeder insects, reptile supplies, and pet foods across the US with subscription offerings. Comparable to Fluker Farms as a major distribution channel for live feeder insects and a competitive threat in DTC reptile-supply e-commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/FlukerFarms
• Facebookfacebook.com/FlukerFarms
• LinkedInlinkedin.com/company/flukers-cricket-farm-inc
• Instagraminstagram.com/flukerfarms
• TikToktiktok.com/@flukerfarms
• Xx.com/flukerfarms

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fluker Farms