Name

Premium Crickets

Legal name

Premium Crickets LLC

Website

https://premiumcrickets.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Live Feeder Insects & Reptile Pet Supplies

NAICS

Pet and Pet Supplies Retailers (459910), Other Animal Production (1129)

akta.pro primary industry

Insect Farming (Crickets, Mealworms, Black Soldier Fly) (AFAEAIAI)

akta.pro secondary industries

Insect & Live Feed (Crickets, Mealworms, Feeder Roaches) (AFADAFAM), Insect-Based Protein Foods Manufacturing (AFAKAGAJ), Live Animals & Aquatics Wholesale Distribution (CRAOAKAJ)

Keywords

• Live feeder insects
• Reptile supplies
• Cricket breeding
• Feeder roaches
• Reptile pet food

Headquarters

HQ city

Winder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Live Insect Sales: One-time purchase sales of live feeder insects including crickets, roaches, worms (superworms, mealworms, wax worms, hornworms, black soldier fly larvae), and other live feeders. Products sold in various quantities with unit-based pricing.
2. Cricket and Insect Supplies: Sales of proprietary NutriCricket branded products including cricket food, worm chow, roach food, insect water, calcium dust, odor control, and complete care kits. Also includes keepers, bait cups, egg crate flats, and other accessories.
3. Freeze-Dried Insects: Sale of freeze-dried insects including crickets, mealworms, and black soldier fly larvae as a convenient alternative to live insects.
4. Reptile Care Products: Sale of bio-active enclosure supplies including isopods, springtails, substrate mixes, leaf litter, sphagnum moss, horticultural charcoal, and cactus leaves for bearded dragons.
5. Frozen Rodents: Sale of frozen rodents for snakes and other carnivorous reptiles, available for local pickup or shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Premium Crickets breeds, raises, and ships live feeder insects (crickets, superworms, mealworms, hornworms, dubia roaches, discoid roaches, black soldier fly larvae, silkworms, wax worms, fruit flies, springtails, isopods, red wigglers, and nightcrawlers) along with frozen rodents and the proprietary NutriCricket line of food, water gel, calcium dust, worm chow, roach chow, and odor control products for keeping feeder insects healthy. The company sells directly to hobbyist reptile, amphibian, arachnid, and exotic pet keepers through its own e-commerce website, supplemented by local pickup in Winder, Georgia, and in-person sales at reptile shows across the Southeast U.S.

Product overview

Premium Crickets is a live insect e-commerce retailer operating as part of a family of reptile-focused brands (including GeorgiaCrickets.com, ReptilesExpress.com, ReptileRunner.com, and Paradox Protein). The company sells a comprehensive portfolio of live feeder insects for reptiles, amphibians, birds, and exotic pets, including crickets (various sizes from pinhead to large), worms (superworms, mealworms, wax worms, hornworms, silkworms, red wigglers, nightcrawlers), roaches (dubia, discoid, red runners, hissers), and other arthropods (BSFL, fruit flies, springtails, isopods). The business also offers frozen rodents and freeze-dried insects as alternatives. Premium Crickets provides its own branded NutriCricket line of cricket/roach care products (food, water, calcium, odor control, worm chow), housing solutions (Cricket Keeper, Roach Keeper, Mini Keeper), and bioactive terrarium supplies (Bio Mix Substrate, horticultural charcoal, leaf litter, moss). The company bundles products into Feeder Kits for specific animals and operates Reptilium.io as an NFT/gaming subsidiary. The platform operates as a standard e-commerce site with no API offering.

Differentiator

Problem solved

Functional benefit

Brands

• NutriCricket™: Brand of cricket food, worm chow, roach food, and calcium supplements for feeder insects
• Reptilium NFTs
• BioPod

Products and services

• Live Crickets Live feeder crickets (Acheta domesticus) sold in pinhead, small (1/4"), medium (1/2"), large (3/4"), and full-grown sizes for reptile and amphibian feeding; shipped nationwide with optional temperature protection.
• Live Superworms Live superworm (Zophobas morio) larvae sold in multiple sizes for reptile and bird feeding; high protein with soft exoskeleton for easy digestion.
• Live Mealworms Live mealworm (Tenebrio molitor) larvae sold in mini, medium, and giant sizes for reptiles, birds, and fish.
• Wax Worms Thin-skinned, soft-bodied wax worm (Galleria mellonella) larvae sold as treats for reptiles and fishing bait; commonly used to fatten up breeding stock.
• Hornworms Hornworm cups containing Sphinx/Hawkmoth larvae sold as feeder insects high in calcium, low in fat, with no chitin for easier digestion; suitable for reptiles.
• Black Soldier Fly Larvae (BSFL) Live black soldier fly larvae (Hermetia illucens) with optimal 2:1 calcium-to-phosphorus ratio, natural vitamin D3 production, and reduced risk of metabolic bone disease in reptiles.
• Dubia Roaches Live Dubia roaches (Blaptica dubia) sold in small, medium, and large sizes; high in protein, low in fat, easy to digest, and do not climb or fly.
• Discoid Roaches Live discoid roaches (Blaberus discoidalis) Florida-legal feeder insects sold in small (1/4"-1/2"), medium (1/2"-3/4"), and large (3/4"-1") sizes.
• Red Runner Roaches Live Turkistan roach (Blatta lateralis) starter kits for breeding; attractive feeders that do not fly, reaching adult stage in 3-5 months.
• Hissing Cockroaches Madagascar Hissing Cockroaches (Gromphadorhina portentosa) sold as exotic pets or feeder insects, known for their distinctive hissing sound.
• Frozen Rodents Frozen rodents available for local pickup or shipping, for feeding snakes and other carnivorous reptiles.
• Freeze-Dried Insects Freeze-dried insects including crickets, mealworms, and black soldier fly larvae with extended shelf life (12 months for mealworms, 6 months for BSFL).
• Silkworms Live silkworm cups sold as feeder insects high in protein and calcium, low in fat, easy to digest for bearded dragons, geckos, and chameleons.
• Fruit Flies Flightless fruit fly cultures (Drosophila melanogaster and Drosophila hydei) sold for feeding small reptiles, amphibians, and dart frogs.
• Springtails Springtails (Collembola) sold for bioactive setups and as cleanup crews for terrariums.
• Isopods Various isopod species sold as pets or cleaner crews including Zebra, Powder Orange, Dairy Cow, Dwarf White, Giant Canyon, Powder Blue, Rubber Ducky, Sevilla, and Yellow Dot isopods.
• Red Wigglers Hybrid red worm (Red Wiggler) sold as fishing bait and feeder insects; commercially grown in peat moss and grain fed; popular for turtles, axolotls, and frogs.
• Canadian Nightcrawlers Live Canadian Nightcrawlers (Lumbricus terrestris) sold as feeder insects, 3.5-6 inches in length; high in protein and amino acids for turtles, axolotls, and frogs.
• Premium Feeder Kits Variety feeder packages combining multiple insect types for different pets including Small Kit (small crickets + mealworms), Medium Kit (medium crickets + giant mealworms), Large Kit (large crickets + superworms + BSFL + hornworms), Bearded Dragon Kit, Baby Bearded Dragon Kit, Arachnids Kit, Sugar Glider Kit, and Hedgehog Kit.
• Bioactive Supplies Supplies for bioactive terrariums including Bio Mix Substrate, Horticultural Charcoal, Leaf Litter, Live Sheet Moss, and Sphagnum Moss.
• Cricket Keeper and Roach Keeper Housing Clear Cricket Keeper and Roach Keeper housing containers in mini, small, medium, and large sizes with scuffed sides for insect grip, removable ventilated lids, and egg crates included. Small roach keeper houses up to 100 large roaches, medium up to 300, large up to 500.
• Paradox Protein Protein supplement brand for reptiles, sold under the related brand at paradoxprotein.com.

Quantifiable outcome

• Crickets last 8-10 weeks with proper care using NutriCricket supplies
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• PetSmart: National pet retail incumbent with feeder insects and reptile supplies as part of a broader assortment. Sets the baseline convenience-and-price reference against which Premium Crickets' DTC value proposition competes.

Direct peers

• Ghann's Cricket Farm: One of the oldest commercial cricket farms in the US, selling live crickets, worms, and reptile supplies wholesale and direct. Same product category and customer base as Premium Crickets.
• Reptile Supply Co. Online retailer of feeder insects, enclosures, and reptile care supplies. Competes for the same hobbyist buyer with overlapping live-insect and supply categories.
• Dubia Roaches (Dubia.com): Specialist Dubia roach and feeder-insect DTC retailer. Closely comparable on roach SKUs, bulk pricing, and the same hobbyist buyer — and a strong competitor on Premium Crickets' higher-margin roach line.
• Fluker Farms: Long-established breeder and shipper of live crickets, mealworms, and reptile supplies. Directly competes with Premium Crickets across the same feeder-insect SKUs and target hobbyist customer base.
• Timberline Live Pet Foods: Breeder and shipper of live crickets, mealworms, wax worms, and other feeders for reptile and amphibian keepers. Overlapping SKUs and DTC shipping model.
• Rainbow Mealworms: Long-running mealworm, superworm, and cricket supplier serving hobbyists and pet stores. Comparable product range and target customer (reptile and amphibian keepers).
• Top Hat Cricket Farm: Direct-to-consumer feeder cricket and reptile-supply retailer with nationwide shipping. Closely comparable on product mix, GTM, and target hobbyist segment.
• Bassett's Cricket Ranch: Feeder cricket ranch shipping live crickets and supplies directly to consumers and pet stores. Same core category and value proposition around live-arrival quality.

Emerging players

• Josh's Frogs: Direct-to-consumer retailer focused on dart frogs, reptiles, and amphibians with a strong feeder-insect and supply offering. Overlaps significantly on dart frog/amphibian segment of Premium Crickets' customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/premiumcrickets
• Facebookfacebook.com/PremiumCrickets
• Instagraminstagram.com/premiumcrickets
• Pinterestin.pinterest.com/premiumcrickets1
• LinkedInlinkedin.com/company/premium-crickets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premium Crickets