Ureka Education

What Ureka Education does

Ureka Education is a privately held multinational experiential learning group founded in London in 2014 by Sloan Fellows from London Business School. It operates a portfolio of short-format, project-based programmes spanning K–12, university, early-career professional, educator, and SME segments, delivered through its proprietary LEAD (Learn | Experience | Apply | Demonstrate) pedagogical framework grounded in research by Professor Richard Elmore of Harvard Graduate School of Education. The group's most distinctive asset is its Training and Capacity Building Partnership with the United Nations Institute for Training and Research (UNITAR), which allows Ureka to deliver UN-certified programmes such as the Academic Leadership Suite, AI for Educators, AI for Social Impact, the UN International Project Program, and the Ethical Fashion Immersion at the UN Headquarters in Geneva.

The group's product set includes the Global Trainee Programme (online and onsite in Dubai), a 12-city Global Immersion Programme, a reciprocal International Internship Exchange operated through a network of Global Innovation Hubs (Paris, Geneva, Zagreb, Casablanca, Kampala, Dubai, Melbourne), school-level entrepreneurship and coding (TechKids, School Internship Programme), the Work Semester in Germany, and SME/entrepreneur internationalisation cohorts. The group has six operating companies across the UK, UAE, India, France, and Australia, with its operational headquarters located within Rochester Institute of Technology Dubai's USD 130 million Silicon Oasis campus.

Ureka monetises almost exclusively through one-time programme fees ranging from USD 50 (refundable school internship registration) to USD 6,000 (Academic Leadership Suite), supplemented by a subscription model for TechKids via partner schools (with a 15% revenue share) and a USD 1 million Ureka Ventures early-stage startup fund accessible through the Innovation Hub. Go-to-market is sales-led through institutional partnerships, university chapters, UNITAR co-listing, and an annual Global Education Week in Geneva, with no disclosed external funding and no public revenue figures.

Name

Ureka Education

Legal name

Ureka Education Group

Website

https://ureka.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Ureka Education is a multinational experiential learning group founded in 2014 that delivers UN-certified programmes via its UNITAR partnership and a proprietary LEAD framework, serving K–12, university, educator, professional, and SME segments across an 8-city Innovation Hub network in the IMEA region.

Ownership category

akta.pro rank

Product category

Experiential Learning and Professional Training Services

NAICS

Educational Services (611), Professional and Management Development Training (611430), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Hybrid, Multi-Location & Multi-Country Study Abroad Programs (EDAIAAAE)

akta.pro secondary industries

Virtual/Hybrid International Short-Term Academic Programs (EDAIAIAL), Thematic & Discipline-Specific Study Abroad Programs (e.g., STEM, Business, Arts) (EDAIAAAC), Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

Keywords

• Experiential learning programs
• Global internship programs
• UN certified training
• Professional development courses
• Student entrepreneurship programs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Experiential Learning Programme Fees: Ureka charges programme fees for its Global Trainee Programme (online and onsite), Global Immersion Programmes, School Internship Programmes, UN-certified programmes (AI for Educators, Academic Leadership Suite, UN International Project Program, Ethical Fashion Immersion), and entrepreneurship training programmes (TechKids, EWP, ESS). Fees vary by programme duration and format, ranging from USD 50 (school internship registration) to USD 6,000 (Academic Leadership Suite). Fees are generally one-time per programme.
2. Work Semester in Germany: Revenue from placement and administrative fees for the 3-month Work Semester Program in Germany, in partnership with European Global Varsity and a German placement agency. Students pay programme fees in addition to receiving a paid work placement (minimum EUR 13/hour).
3. SME Innovation and Global Expansion Programme: Fees charged for the intensive SME/entrepreneur global expansion programme delivered in partnership with institutional clients. B2B institutional revenue model where the programme is organised with partner institutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Ureka Education sells experiential learning programs delivered through expert-led projects, virtual internships, on-site traineeships, and UN-certified immersions. Its portfolio spans the Global Trainee Programme (online and onsite at RIT Dubai), the Global Immersion Programme across 12 cities, the School Internship Programme and TechKids coding for younger learners, the Work Semester in Germany, and UNITAR-certified UN programmes (Academic Leadership Suite, AI for Educators, AI for Social Impact, UN International Project Program, Ethical Fashion Immersion). Complementary Global Innovation Hub offerings serve SMEs, working professionals, and university faculty on entrepreneurship, international relations, and global expansion.

Product overview

Ureka Education is a multinational education group offering experiential learning programs through a platform-plus-modules architecture. The core offerings include the Global Trainee Programme (available in both online and onsite formats at their Dubai Innovation Hub), the Global Immersion Programme spanning 12 cities worldwide, and specialized School Internship and Work Semester programs. They deliver UN-certified programs including the Academic Leadership Suite, Ethical Fashion Immersion, International Project Program, and AI for Educators/Social Impact programs. The Global Innovation Hub operates subsidiary programs including International Relations, SME Innovation, Lyon Immersion, and Entrepreneurship programs for both students and working professionals. Additional offerings include TechKids coding courses, Ureka Global Community networking, and Ureka Foundation CSR initiatives. The company partners with UNITAR for certification and Rochester Institute of Technology for onsite programs.

Differentiator

Problem solved

Functional benefit

Brands

• TechKids: Game development coding course for children aged 8 years and above, brought by Ureka Global Innovation Hub (UGIH) in the UAE
• Ureka Foundation
• Ureka Global Community
• Ureka Coding Club
• LEAD Methodology

Products and services

• Global Trainee Programme – Online Virtual internship programme allowing students to work on international projects across multiple specialisations (AI, Data Science, Biotechnology, etc.) with expert mentors and live projects. Delivered online in 4–8 week formats with certificates from INREGU France and Ureka UK.
• Global Trainee Programme – Onsite 4-week onsite innovation internship at the Ureka Global Innovation Hub in Silicon Oasis, Dubai, operated in association with Rochester Institute of Technology New York. Priced USD 1,000 per participant and includes orientation, transportation, staff support, letter of recommendation, certificate, and alumni membership.
• Global Immersion Programme 6-day international immersion programme delivered in cities including Dubai, Bali, Athens, Rome, Singapore, Bangkok, Zagreb, Washington, Kuala Lumpur, Mumbai, London, and San Francisco. Combines international projects with multinational companies, top-ranked university classes, workshops, industry visits, career sessions, and international certificates (Curtin University, Project Company, Ureka UK).
• School Internship Programme 4-week entrepreneurship internship for school students (Grades 7–12) under the mentorship of London Business School and University of Oxford alumni. Offered unpaid under Ureka Foundation with a USD 50 refundable registration fee that is returned upon successful completion.
• Work Semester in Germany 3-month work semester programme in Germany providing full-time paid work in operations, manufacturing, and supply chain at a minimum of EUR 13/hour. Co-delivered with European Global Varsity (Employability Skills Certificate) and a German placement agency, overseen by the German Foreign Office. Early bird 25% discount until 30 September.
• TechKids Game Development Coding Course 4-week game development coding course for children aged 8 and above, offered by Ureka Global Innovation Hub in the UAE in English, Arabic, and French. Available through partner schools at discounted rates with a 15% revenue share, optional 4-week entrepreneurship extension, and 12 months free access to Ureka Coding Club.
• UN Academic Leadership Suite 4-day UN-certified executive programme at UNITAR Geneva for academic leaders covering AI-driven education, academic governance, and institutional innovation. Standard fee USD 6,000 per participant; with up to USD 2,000 Ureka Financial Grant the net fee is USD 4,000. Includes UNITAR certificate, Palace of Nations visit, expert instructors, daily lunch, cultural evening, cruise dinner, and visa support letter.
• UN Ethical Fashion Immersion UNITAR-certified programme combining ethical fashion, sustainability innovation, and cultural diplomacy, co-developed with Ferrari Fashion School in Milan. Delivered as 3 weeks online plus 1 week in-person in Milan.
• UN International Project Program UNITAR-certified 3-week programme (2 weeks remote + 1 week in Geneva) where participants work on live UN-affiliated projects aligned with Sustainable Development Goals. Includes visits to WTO, ILO, WIPO, and CERN, plus a day trip to France. Priced USD 2,550 per participant; 8-week advance booking required for UN security clearance.
• UN AI for Educators 2-day non-technical professional development programme at UN Geneva for school and university educators on AI integration in classrooms and the development of institutional AI policy frameworks. Standard fee USD 3,000 per participant; with up to USD 1,000 Ureka Financial Grant the net fee is USD 2,000. Includes UNITAR certificate, Palace of Nations visit, expert training, networking, and alumni access.
• UN AI for Social Impact (University / Young Professionals) 3-day immersive programme at UN Geneva covering AI fundamentals, real-world problem solving, and networking with UN officials and AI experts. Priced USD 1,350 per participant. Includes UNITAR Certificate of Completion, personalised recommendation letter, UN expert training, networking, visa support, professional photos, alumni access, and a pitching opportunity.
• UN AI for Social Impact (School Students) 3-day introductory AI and social impact programme for school students at UN Geneva, with no coding experience required.
• International Relations Programme in France Week-long programme in Paris and Nice exploring European governance, diplomatic practice, AI governance, cultural diplomacy, and peacebuilding. Includes visits to UNESCO and OECD headquarters in Paris.
• SME Innovation and Global Expansion Programme Intensive week-long cohort programme (by invitation only, minimum 20 to maximum 40 participants) for SMEs, entrepreneurs, and start-ups to develop comprehensive global expansion strategies using AI for market research and business planning. Operated in partnership with institutional clients.
• Lyon Immersion Programme 6-day intensive hospitality and tourism programme in Lyon, France covering gastronomy, business travel, luxury hospitality, and sustainable mobility. Priced at EUR 1,750 per person including tax. Delivered in partnership with FIGS Education, including urban transport, airport transfers, all entrance fees, guided tours, expert speakers, conferences, networking, site visits, and gourmet experiences.
• Entrepreneurship Programme for School Students 18-hour practical entrepreneurship training programme for school students delivered over 4 weekends, focused on side hustle development and university application enhancement.
• Entrepreneurship Programme for Working Professionals 18-hour entrepreneurship training programme for working professionals delivered over 4 weekends, covering business models, branding, financial management, and launch strategies.
• UGIH International Internship Reciprocal exchange programme of the Ureka Global Innovation Hub allowing university students and faculty to undertake international internships at UGIH locations (Dubai, New York, London, Paris, Rome, Berlin, and others). No fee to send or host institutions: universities send the same number of students/faculty they host; participants are unpaid; minimum duration 4 weeks.

Quantifiable outcome

• 34% average productivity boost reported for companies that begin exporting (used as statistic for SME programme)
• +1 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• United Nations Institute for Training and Research (UNITAR)coreStrategic or Co-development Partner · 1 January 2014Ureka Education is the official Training and Capacity Building Partner of UNITAR. This is the company's most significant partnership, enabling it to deliver UN-certified programmes at the United Nations Headquarters in Geneva, including the Academic Leadership Suite, AI for Educators, AI for Social Impact, UN International Project Program, and Ethical Fashion Immersion. Programme listings appear on UNITAR's official website (unitar.org), lending significant institutional credibility and expanding distribution reach to UNITAR's global institutional network.
• Rochester Institute of Technology (RIT) DubaicoreStrategic or Co-development PartnerUreka's Global Innovation Hub is established in association with Rochester Institute of Technology New York at RIT's USD 130 million Silicon Oasis campus in Dubai. Ureka is a partner of RIT Dubai. The association provides Ureka with a prestigious physical hub location and institutional credibility. The GTP Onsite programme operates from RIT Dubai's campus, and the RIT-UGIH logo is used on programme materials.
• Ferrari Fashion School (Milan)minorStrategic or Co-development PartnerFerrari Fashion School in Milan is a co-development partner for the Ethical Fashion Immersion Program, jointly designed with UNITAR and Ureka. Ferrari Fashion School provides the in-person Milan immersion week curriculum, artisan atelier visits, and sustainable fashion industry connections in Milan's fashion ecosystem.
• FIGS EducationminorImplementation/ SI/ Consulting PartnerFIGS Education team is referenced as the Lyon Immersion Programme partner responsible for programme delivery, answering participant enquiries, providing additional programme details, and guiding enrolment. Contact: Wael Azeem (Head of International Promotion & Short-Term Programmes) and Berto Prosperi (International Director).
• University of Oxford alumni networkminorStrategic or Co-development PartnerUreka's senior leadership team and advisors include alumni from University of Oxford. The School Internship Programme is specifically mentioned as being under the mentorship of a London Business School and University of Oxford alumnus. This alumni network contributes to programme quality and brand credibility.
• European Global VarsityminorChannel Partner/ Reseller/ DistributorPartner for the Work Semester in Germany programme. European Global Varsity co-delivers the Employability Skills Certificate (30 hours online course) alongside Ureka UK, and facilitates the 3-month work placement programme overseen by the German Foreign Office.
• DeloitteminorStrategic or Co-development PartnerDeloitte has collaborated with Ureka's Global Innovation Hub (UGIH) on youth development initiatives, working to bridge the skills gap through experiential learning and entrepreneurship. This is part of UGIH's broader community and skills development mission.
• IntelminorStrategic or Co-development PartnerIntel has partnered with Ureka's Global Innovation Hub on youth development and skills gap initiatives. Intel's involvement supports the technology and innovation focus of UGIH's programmes for youth and entrepreneurship development.
• Sharjah Research Technology and Innovation Park (SRTI)minorStrategic or Co-development PartnerSRTI Park has collaborated with Ureka's Global Innovation Hub on youth development initiatives. The partnership supports research and innovation-oriented programmes and enhances UGIH's regional network in the UAE.
• MasdarminorStrategic or Co-development PartnerMasdar has partnered with Ureka's Global Innovation Hub on youth development initiatives focused on bridging the skills gap. The collaboration supports sustainability-oriented innovation and entrepreneurship development.
• UNESCO and OECDminorStrategic or Co-development PartnerThe International Relations Programme in France includes visits to UNESCO and OECD headquarters in Paris, providing participants with exposure to international institutions. These are site visit and educational partners rather than formal institutional partnerships.
• CERN (European Organization for Nuclear Research)minorOthersCERN is featured in the UN International Project Program's Geneva week itinerary. Participants visit CERN to gain insight into large-scale scientific collaboration and innovation management. CERN is described as the birthplace of the World Wide Web and a model for international project coordination.
• WTO, ILO, WIPOminorOthersThe UN International Project Program includes visits to WTO (World Trade Organization), ILO (International Labour Organization), or WIPO (World Intellectual Property Organization) during the Geneva week. These visits provide exposure to international trade, labour standards, and intellectual property governance.
• Curtin UniversityminorStrategic or Co-development PartnerCurtin University issues certificates to Global Immersion Programme participants alongside Project Company and Ureka UK. This certification partnership provides academic credibility to the immersion programmes.
• Pearson ProfessionalminorStrategic or Co-development PartnerPearson Professional co-delivers the Harvard Certified Program for Educators with Ureka Education, in connection with Professor Richard Elmore of Harvard Graduate School of Education. This partnership provides access to Harvard-certified educator training content.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• WorldStrides: WorldStrides is a large educational travel and experiential learning provider serving K-12 and university students globally, overlapping with Ureka's Global Immersion Programme and TechKids/K-12 offerings.
• AIESEC: AIESEC is a global youth-run organisation facilitating international internships, leadership development, and cross-cultural exchange - overlapping significantly with Ureka's Global Trainee Programme and UGIH reciprocal exchange model.
• CIEE (Council on International Educational Exchange): CIEE is one of the largest US-based study abroad and experiential learning providers, offering programs across dozens of countries with a similar mix of academic, internship, and cultural immersion components to Ureka's Global Trainee and Global Immersion Programmes.
• EF Education First: EF Education First is a global education company offering study abroad, language learning, cultural exchange, and academic programs across dozens of countries - a much broader incumbent with overlapping student-mobility offerings.

Direct peers

• Global Experiences: Global Experiences provides internship programs abroad for university students across multiple cities, with a similar experiential-learning-plus-internship model to Ureka's core offerings.
• CRCC Asia: CRCC Asia specialises in international internships and experiential learning programs across Asia, with a comparable university-credit-bearing internship model to Ureka's Dubai/Global Trainee Programs.
• The Intern Group: The Intern Group provides career-focused international internship programs in multiple cities globally, directly comparable to Ureka's Global Trainee and Global Immersion Programmes in delivery model and target market.
• IES Abroad: IES Abroad operates multi-city study abroad and internship programs with academic credit partnerships, directly comparable to Ureka's multi-country experiential learning model across Europe and beyond.
• Absolute Internship: Absolute Internship offers university-credit international internships in multiple global cities, targeting a similar university-student segment as Ureka's experiential learning programmes.

Others

• UNITAR (United Nations Institute for Training and Research): UNITAR is Ureka's core institutional partner for UN-certified programmes; while it is not a competitor, it functions as an ecosystem anchor whose certification and Geneva-delivery footprint shape Ureka's premium offering and brand credibility.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ureka-limited
• Xx.com/urekaltd
• Facebookfacebook.com/urekaltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ureka Education