KRAFTWERK

What KRAFTWERK does

KRAFTWERK is a Swiss-founded (1979) international supplier of professional hand tools and workshop equipment, operating through KRAFTWERK Group AG headquartered in Mönchaltorf, Switzerland. The company serves professional craftsmen, automotive workshops, and DIY/hobbyist users across European markets — primarily the DACH region plus France and Italy — with regional subsidiaries in Germany (KRAFTWERK Deutschland GmbH in Staßfurt, which manufactures tool trolleys 100% in Germany) and France (KRAFTWERK Sàrl in Bischoffsheim). The product portfolio spans hand tools (wrenches, pliers, screwdrivers, measuring tools, bits), torque wrenches and measuring devices, automotive specialty tools, tool cases/bags/boxes, lighting products, industrial storage solutions, and automotive chemicals.

The technical core of the business is the MOBILIO modular workshop system (with Silver, BLACK, PRO, and DEEP variants) supported by the proprietary MOBILIO Web-Configurator and the MyKraftwerk Inlays custom tool organization system. Product lines are tiered across BASIC Line (entry-level), PRO LINE (professional grade), and MOBILIO PRO (premium workshop furniture), all sold as one-time hardware purchases. Revenue mechanics are pure hardware sales: products are sold either equipped (with tools) or empty, with suggested retail prices and meaningful retail discounts. Distribution is dual-channel: a network of specialist trade partners and resellers serves SMB and consumer buyers across Europe, complemented by direct multi-language e-commerce (English, German, French, Italian) on the company's own storefront. There is no subscription, software, or service revenue component, and the company has not raised venture or growth capital, operating as a privately held group with no disclosed parent entity.

Name

KRAFTWERK

Legal name

KRAFTWERK Group AG

Website

https://kraftwerktools.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

KRAFTWERK is a Swiss-founded (1979) international supplier of professional hand tools, modular workshop furniture (MOBILIO system), and automotive specialty equipment, serving craftsmen, workshops, and DIY enthusiasts across DACH, France, and Italy through dealer networks and direct multi-language e-commerce.

Ownership category

akta.pro rank

Product category

Professional Hand Tools and Workshop Equipment

NAICS

Cutlery and Handtool Manufacturing (3322)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

akta.pro secondary industry

Soldering, Rework & Electronics Hand Tools Retail (CRACAKAG)

Keywords

• Professional hand tools
• Workshop storage systems
• Tool trolleys
• Automotive workshop tools
• Torque wrenches

Headquarters

HQ city

Mönchaltorf

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Tool and equipment sales: Kraftwerk generates revenue through the sale of professional hand tools, tool trolleys, workshop equipment, automotive equipment, and accessories. Products are sold as one-time purchases with no subscription component. The company offers both equipped (with tools) and empty versions of storage solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

KRAFTWERK designs, manufactures and distributes professional hand tools and workshop equipment under the KRAFTWERK, MOBILIO, MOBILIO PRO and MOBILIO BLACK brands. Its flagship offerings include modular MOBILIO workshop storage systems, Made-in-Germany tool trolleys, a comprehensive range of torque wrenches and hand tools, automotive workshop equipment, lighting, tool cases/bags, and industrial storage solutions, sold across European markets through direct e-commerce and specialist trade resellers.

Product overview

KRAFTWERK is a Swiss professional tool company offering a comprehensive portfolio of professional tools and workshop equipment. The product lineup centers around several key systems: MOBILIO and MOBILIO PRO are flagship modular workshop storage systems with a web-based configurator tool, available in standard Silver and sleek BLACK design variants. Tool trolleys (equipped and empty) are manufactured 100% in Germany in Staßfurt. The hand tools range includes torque wrenches, various hand tools (wrenches, pliers, screwdrivers, measuring tools), and machining/sawing equipment. Automotive tools cover the full workshop spectrum from general equipment to specialized diagnostic, hydraulic, and pneumatic tools. Additional offerings include tool cases and bags, lighting products, industrial solutions, and automotive chemicals. The company positions itself as 'Your Swiss expert for professional tools' serving both hobbyists and professional users.

Differentiator

Problem solved

Functional benefit

Brands

• MOBILIO: Workshop furniture and storage solutions system
• MOBILIO PRO
• MOBILIO BLACK
• BASIC Line
• PRO LINE
• LT LINE
• BT LINE
• PT LINE

Products and services

• MOBILIO PRO Premium modular workshop storage system featuring combinations, wall cabinets, base cabinets, high cabinets, tool inlays, insert boxes, connecting rods, countertops and wall panels, with high-quality beech wood worktops and configurable storage solutions for professional workshops.
• Mobilio (Silver series) Modular workshop system offering combinations, cabinets, cupboards, drawer cabinets, wall cabinets, wall panels, connecting rods, countertops, workbenches, under-cabinet lights, hooks and insert boxes for flexible workshop organization, with adjustable shelves, ball-bearing drawers and durable beech multiplex worktops.
• MOBILIO BLACK Sleek black design variant of the Mobilio Silver series with the same proven quality, featuring adjustable shelves, ball-bearing drawers and durable beech multiplex worktops with the One-Key solution for combining functionality and style in professional workshops.
• Tool Trolleys 100% Made in Germany tool trolleys manufactured at the Staßfurt facility, available in equipped and empty versions across BT Line, LT Line and PT Line series, built with premium materials, smart design and maximum functionality/durability.
• Torque Wrenches Professional torque measurement tools including torque wrenches, sets, measuring devices, adapters and inserts for accurate fastening applications across automotive, mechanical and industrial work.
• Tool Cases Professional tool cases available in equipped and empty versions, including ALUPRO aluminum cases in various piece counts for different professional and DIY needs.
• Tool Bags Tool bags including equipped roll bags, electrician belt pouches and empty bags, available in BASIC Line and PRO LINE tiers with various piece counts.
• Hand Tools Comprehensive range of professional hand tools covering wrenches, socket wrenches, measuring tools, bits & wrenches, pliers, screwdrivers, machining tools, sawing/cutting tools, splitting and striking tools, magnetic tools, sanitary tools, pullers & awls, and bolt cutters.
• Automotive Tools Complete automotive workshop equipment including general workshop equipment, body processing tools, brake tools, test/diagnostic devices, engine tools, jump start/chargers, lifting tools, pneumatic tools, VDE tools, hydraulics, wheel change equipment, and transmission/steering/suspension tools.
• Light Products Professional lighting solutions including working lamps, handlamps, flashlights, headlamps, displays and light accessories for workshop illumination.
• Industrial Solutions Industrial-grade storage and workshop solutions including cabinets, drawer boxes, drawer cabinets, pushcarts, trolleys, workbench feet and workbenches for heavy-duty industrial applications.
• Automotive Chemicals Automotive chemicals including brake system treatments, diesel engine products, gasoline engine products and oil system treatments for vehicle maintenance.
• Mobilio Web-Configurator Online configurator tool that lets customers design and configure custom workshop layouts using MOBILIO and MOBILIO PRO modular systems, allowing personalized workshop configurations with cabinets, workbenches and storage solutions.
• MOBILIO DEEP - Deeper Worktops Deeper high-quality beech wood worktops for the MOBILIO workshop system, offering more individual and flexible design options for professional working environments.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Stanley Black & Decker: Global leader in hand tools, power tools, and industrial fastening (Stanley, Craftsman, DeWalt, Facom brands). Directly comparable to KRAFTWERK in professional hand tools and workshop equipment, but operates at vastly larger scale and broader geographic footprint.
• Bosch Power Tools (Robert Bosch): One of the world's largest power and hand tool manufacturers with strong DACH presence. Overlaps with KRAFTWERK across professional hand tools, torque wrenches, and automotive workshop equipment, with deeper R&D and broader professional channel.
• Snap-on Incorporated: US-based global leader in professional tools, diagnostics, and automotive workshop equipment. Comparable to KRAFTWERK in automotive workshop tooling and torque products, with franchise distribution model as a differentiated GTM parallel.

Direct peers

• Gedore Group: German family-owned manufacturer of professional hand tools, torque tools, and workshop equipment. Closest direct peer to KRAFTWERK given similar German engineering heritage, professional-grade positioning, and comprehensive hand tool catalog.
• Stahlwille (Apex Tool Group): Premium German hand tools specialist owned by Apex Tool Group, famous for torque wrenches and professional-grade tools. Directly competes with KRAFTWERK in the same European professional segment with similar product categories.
• Hazet-Werk Hermann Zerver: German family-owned manufacturer of premium professional hand tools, torque wrenches, and tool trolleys. Direct competitor to KRAFTWERK with similar Made-in-Germany positioning and strong automotive workshop segment overlap.
• Knipex: German premium pliers specialist with broad professional hand tools catalog. Closely comparable to KRAFTWERK as a German family-owned professional tools brand selling through European trade channels.
• Wera Werkzeuge: German premium hand tool specialist known for screwdrivers, bits, and innovative fastening tools. Comparable to KRAFTWERK as a similarly sized German-engineering professional tools brand competing in the same trade channels.
• Facom (Stanley Black & Decker): French premium professional hand tool brand owned by Stanley Black & Decker. Highly comparable to KRAFTWERK given French market overlap, automotive workshop focus, and professional end-user positioning.
• Bahco (SNA Europe): European hand tools brand owned by Snap-on, with strong Nordic and continental European distribution. Comparable to KRAFTWERK in professional hand tools, saws, and cutting tools across similar trade channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/kraftwerktools
• Facebookfacebook.com/Kraftwerktools
• LinkedInch.linkedin.com/company/kraftwerk-europe-ag
• Instagraminstagram.com/kraftwerktools

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRAFTWERK