WB Liquors
WB Liquors & Wine is a private San Antonio-based retail liquor store (founded 1964) selling spirits, wine, beer, mixers, and tobacco across multiple size formats, operating a physical storefront, e-commerce site, mobile apps, local delivery, and a wholesale program, with the '#102' store designation indicating a broader multi-location chain.
- Company typePrivate
- Founded1964
- HeadquartersSan Antonio, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What WB Liquors does
WB Liquors & Wine (operating as WB Liquors) is a private retail liquor business founded in 1964 and headquartered at 3910 McCullough Avenue, San Antonio, Texas. The store is operated under the banner 'WB Liquors #102,' a designation that, combined with a 251-500 employee firmographic range and a 'Liquor Sales Locations' page on the company website, suggests a multi-unit chain that is not enumerated in the public-facing material. Its catalog spans 921+ spirits SKUs (including vodka, whiskey, tequila, rum, gin, scotch, brandy, liqueur, and ready-to-drink cocktails), wine (red, white, rosé, sparkling, organized by varietal and country), beer (IPA, hard seltzer, ale, lager, pilsner, stout), and complementary categories such as mixers, bar hardware, and tobacco, offered across size formats from 50ml minis to 1.75L bottles.
The company runs a unified digital commerce stack on the CityHive platform, which powers the wbliquors.com website, branded iOS and Android mobile apps, inventory management, and promotional tools. Customer engagement is multi-channel: in-store browsing at the San Antonio flagship (open Mon-Sat 10:00 AM - 9:00 PM, closed Sundays), online ordering with same-day local delivery (10:30 AM - 8:30 PM) and a first-order free-delivery coupon, SMS opt-in discount programs, and active social media accounts on Facebook, Instagram, and TikTok. A wholesale program addresses bulk and commercial buyers as a secondary B2B segment.
The business model is straightforward retail alcohol sales supplemented by delivery transaction fees and wholesale account revenue, with unit pricing ranging from $1.09 (50ml minis) to over $260 for premium spirits like Johnnie Walker Blue Label. Pricing is dynamic, featuring weekly specials, monthly rotating promotions, seasonal campaigns (e.g., 10 minis for $8 around July 4th), staff picks, and in-store tasting events. No management team, ownership structure, funding history, or revenue figures are disclosed in the aggregated source data, and no M&A, restructuring, or leadership-change events were identified.
WB Liquors firmographics
Firmographics- Name
- WB Liquors
- Legal name
- WB Liquors & Wine
- Website
- https://wbliquors.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- WB Liquors & Wine is a private San Antonio-based retail liquor store (founded 1964) selling spirits, wine, beer, mixers, and tobacco across multiple size formats, operating a physical storefront, e-commerce site, mobile apps, local delivery, and a wholesale program, with the '#102' store designation indicating a broader multi-location chain.
- Ownership category
- akta.pro rank
WB Liquors industry classification
Industry- Product category
- Off-Premise Alcohol Retail
- NAICS
- Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (4453), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- akta.pro primary industry
- Liquor Stores (General Off-Premise) (CRANAAAA)
- akta.pro secondary industries
- Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Wine Shops (Off-Premise) (CRANAAAB), Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC), Alcohol Subscription Clubs & Membership Retail (CRANAAAI)
Keywords
Where WB Liquors is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WB Liquors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Retail Alcohol Sales: In-store and online retail sales of spirits, wine, beer, mixers, and related products. Revenue generated through point-of-sale transactions in physical store and through website/app orders with delivery or pickup.
- Delivery Services: Local delivery service for online orders with delivery hours 10:30 AM - 8:30 PM. Free delivery promotion available for first orders.
- Wholesale: Wholesale accounts for bulk and commercial buyers mentioned on website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual bottle/can pricing across spirits, wine, and beer categories |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
WB Liquors product offering
Product offeringCore offering
WB Liquors & Wine operates a single physical retail liquor store at 3910 McCullough Avenue in San Antonio, Texas, selling spirits, wine, beer, mixers, cigarettes, and bar accessories across multiple size formats (50ml minis through 1.75L bottles). The business extends its reach through an online ordering platform, same-day local delivery, a wholesale program for bulk buyers, and in-store tasting events. A mobile app on iOS and Android supports ordering, exclusive offers, and SMS-based promotional communications.
Product overview
WB Liquors & Wine is a retail liquor store operating as a single physical location in San Antonio, Texas, with an e-commerce platform powered by CityHive technology. The company offers a comprehensive portfolio of alcoholic beverages organized by product type and size: Spirits (Vodka, Whiskey, Tequila, Rum, Gin, Scotch, Brandy, Liqueur, Ready-to-Drink), Wine (Red, White, Rosé, Champagne), Beer (IPA, Hard Seltzer, Ale, Lager, Pilsner, Stout), and complementary products (Mixers, Cigarettes, Bar Hardware). Products are available in multiple size formats including Value Minis (50ml), Pints (375ml), 750ml standard bottles, and 1.75L large format bottles. The company serves customers through in-store shopping, online ordering with delivery, a mobile app, and a wholesale program for bulk purchases. Additional services include tastings, events, and SMS-based promotional offers.
Differentiator
Problem solved
Functional benefit
Products and services
- Spirits
Companies that use WB Liquors
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
WB Liquors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WB Liquors partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CityHivecoreCityHive provides the e-commerce platform powering WB Liquors' website, online ordering system, inventory management, mobile app, and digital commerce infrastructure. The partnership enables the full digital shopping experience including product catalog, customer accounts, order history, and promotional tools.
- FacebookminorSocial media marketing partner for brand presence and customer engagement.
- InstagramminorSocial media marketing partner for brand presence and customer engagement.
- TikTokminorSocial media marketing partner for brand presence and customer engagement.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
WB Liquors competitors and assessment
Company assessmentDirect peers
- Total Wine & More: Largest U.S. multi-store liquor retailer with broad assortment of spirits, wine, and beer and competitive pricing. Directly competes with WB Liquors for San Antonio shoppers on selection, value, and increasingly on online ordering and delivery.
- Spec's Wines, Spirits & Finer Foods: Texas-based liquor and wine chain with broad assortment and in-store expertise. Closest geographic and assortment comparable to WB Liquors, with multi-store reach across Texas including San Antonio.
- Twin Liquors: Texas-focused fine wine and spirits retailer offering curated selection, staff expertise, and in-store events. Directly comparable to WB Liquors on assortment depth and experiential retail format, with regional Texas overlap.
- BevMo!: Multi-state specialty retailer of wine, beer, and spirits with strong assortment and in-store experience focus. Comparable to WB Liquors on category specialization, staff picks, and event-driven merchandising.
- ABC Fine Wine & Spirits: Large Florida-based liquor chain with deep SKU assortment, staff picks, and in-store tastings. Comparable operating model to WB Liquors across assortment breadth, customer experience, and event programming.
- Binny's Beverage Depot: Chicago-area liquor superstore chain with very wide selection of spirits, wine, and beer at competitive prices. Comparable to WB Liquors on superstore-format assortment and pricing strategy.
Broad incumbents
- H-E-B: Texas grocery giant that carries an extensive beer, wine, and spirits assortment across its San Antonio-area stores. Competes with WB Liquors on convenience and price, but alcohol is one category within a broader grocery operation rather than the core focus.
- Costco: Membership warehouse club selling wine, beer, and spirits at aggressive prices as part of a broad retail assortment. Indirect competitor on price/value perception, but alcohol is a single category within a much larger retail operation.
Emerging players
- Drizly: Alcohol-focused on-demand delivery marketplace aggregating local liquor store inventory. Competes directly with WB Liquors' own delivery channel for online alcohol orders in San Antonio.
- Gopuff: Instant-needs delivery platform that includes beer, wine, and spirits in many markets. Competes with WB Liquors on convenience and delivery speed for last-minute alcohol purchases.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
WB Liquors social profiles
Digital presenceWB Liquors financial estimates
Financial estimateRevenue estimate
Valuation estimate
WB Liquors leadership team
Management profileNumber of profiles
Profiles1 record
WB Liquors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WB Liquors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WB Liquors
What does WB Liquors do?
WB Liquors & Wine operates a single physical retail liquor store at 3910 McCullough Avenue in San Antonio, Texas, selling spirits, wine, beer, mixers, cigarettes, and bar accessories across multiple size formats (50ml minis through 1.75L bottles). The business extends its reach through an online ordering platform, same-day local delivery, a wholesale program for bulk buyers, and in-store tasting events. A mobile app on iOS and Android supports ordering, exclusive offers, and SMS-based promotional communications.
Is WB Liquors a public or private company?
WB Liquors is a private company. It is classified as unknown and is currently operating.
When was WB Liquors founded?
WB Liquors was founded in 1964. It employs 251 to 500 people.
Where is WB Liquors based?
WB Liquors is headquartered in San Antonio, United States, in the North America region.
How does WB Liquors make money?
Three revenue lines are on record. Retail Alcohol Sales are the primary driver. The others are delivery Services and wholesale.
Who are WB Liquors's main competitors?
Direct peers on record are Total Wine & More, Spec's Wines, Spirits & Finer Foods, Twin Liquors, BevMo!, ABC Fine Wine & Spirits and Binny's Beverage Depot. Broad incumbents are H-E-B and Costco. Emerging players are Drizly and Gopuff.
Does WB Liquors have an API?
No public API is recorded for WB Liquors.
What industry is WB Liquors in?
WB Liquors's product category is Off-Premise Alcohol Retail. Its primary akta.pro industry code is CRANAAAA, Liquor Stores (General Off-Premise), with a secondary code of CRANAAAD, Spirits Retail & Whiskey Shops (Off-Premise). Its NAICS code is 44532.