The Barry Company
The Barry Company is a family-owned, independent commercial real estate brokerage firm founded in 1921 and headquartered in Milwaukee, Wisconsin, representing buyers, sellers, landlords, and tenants in industrial, office, retail, and land transactions across southeastern Wisconsin and beyond.
- Company typePrivate
- Founded1921
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Barry Company does
The Barry Company is an independently owned, family-operated commercial real estate brokerage firm headquartered in Milwaukee, Wisconsin. Founded in 1921 by James T. Barry Sr. and now led by third-generation principal James T. Barry III, the firm represents buyers, sellers, landlords, and tenants in industrial, office, retail, and land transactions across southeastern Wisconsin (Milwaukee, Waukesha, Ozaukee, Washington, Racine, Kenosha, Jefferson, Dane counties), while also serving clients nationally and internationally. After prior affiliations with Colliers International (1986-2005) and Cassidy Turley (2010-2015), the firm reverted to independent local ownership in 2015 under the revived Barry brand.
The firm delivers four integrated service lines: Brokerage Services (acquisitions, dispositions, project leasing, tenant representation, site searches, tax-deferred exchanges, sale-leasebacks, investment transactions, and land assemblage), Consultation Services (portfolio valuations, expert witness, feasibility studies, tax analysis, abatement reviews, lease audits), Corporate Services (multi-city assignments, portfolio reviews, property audits), and Research Services (market inventory, specialized research, quarterly market reports). Service delivery is run by a small senior team of approximately eight named brokers and administrators, several of whom hold CCIM and SIOR designations and bring prior experience in law (Foley & Lardner), state government leasing, public-REIT development, and IT consulting. The underlying technology stack is minimal: a website-hosted property listings database and quarterly research publications, with no proprietary AI, analytics, or platform product.
The Barry Company generates revenue through commissions on commercial real estate transactions, with pricing negotiated on a per-deal basis tied to transaction value, property type, and scope. The go-to-market model is sales-led and relationship-driven, with individual brokers managing the full transaction lifecycle from prospecting through closing for enterprise and institutional clients. Notable enterprise relationships include Harley-Davidson, MillerCoors, US Bank, QuadGraphics, General Mills, ITW, Roundy's, Snap-On, Foley & Lardner, Jelly Belly, Rust-Oleum, and Michels Corporation, alongside institutional and nonprofit clients such as the Archdiocese of Milwaukee and the Bradley Foundation. The firm has accumulated 20+ CARW Deal of the Year awards, 4 Business Journal Best Deal/Lease of the Year honors, and 7 consecutive CoStar Power Broker awards.
The Barry Company firmographics
Firmographics- Name
- The Barry Company
- Legal name
- The Barry Company
- Website
- https://barrycre.com
- Company type
- Private
- Founded year
- 1921
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Barry Company is a family-owned, independent commercial real estate brokerage firm founded in 1921 and headquartered in Milwaukee, Wisconsin, representing buyers, sellers, landlords, and tenants in industrial, office, retail, and land transactions across southeastern Wisconsin and beyond.
- Ownership category
- akta.pro rank
The Barry Company industry classification
Industry- Product category
- Commercial Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
- akta.pro secondary industry
- Tenant Representation & Corporate Services Brokerage (BPAJABAJ)
Keywords
Where The Barry Company is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Barry Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Commercial Real Estate Brokerage Commissions: The Barry Company generates revenue through commissions on commercial real estate transactions including sales, leases, and investments. The firm represents buyers, sellers, landlords, and tenants in industrial, office, retail, and land transactions throughout southeastern Wisconsin. Revenue is transaction-based and earned upon successful closing of deals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based brokerage services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Barry Company product offering
Product offeringCore offering
The Barry Company is a commercial real estate brokerage firm representing buyers, sellers, landlords, and tenants in industrial, office, retail, and land transactions across southeastern Wisconsin. Services span acquisitions and dispositions, project leasing, tenant representation, site searches, sale-leaseback transactions, tax-deferred exchanges, investment brokerage, and land assemblage, with supporting consultation, corporate, and research services.
Product overview
The Barry Company is a commercial real estate brokerage firm offering a unified suite of services centered around its core Brokerage Services platform. The company provides four integrated service pillars: Brokerage Services (acquisitions, dispositions, leasing, tenant representation, site searches, sale-leasebacks, investments, and land assemblage), Consultation Services (valuations, expert witness, feasibility studies, tax analysis, lease audits), Corporate Services (multi-city assignments, portfolio reviews, property audits), and Research Services (market inventory, specialized research, quarterly market reports). These services are organized by property specialty including Industrial Brokerage, Office Brokerage, and Land Brokerage, supported by a Property Listings Database accessible through the company's website. The company operates primarily in Southeast Wisconsin serving clients throughout the United States and internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Brokerage Services
Companies that use The Barry Company
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
The Barry Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Barry Company partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Certified Commercial Investment Members (CCIM)coreThe Barry Company is affiliated with CCIM - the CPA of commercial real estate. The firm has a higher percentage of brokers with CCIM designation than any other major Wisconsin commercial brokerage company. CCIM provides education, networking, and standards for commercial investment real estate professionals.
- Society of Industrial and Office Realtors (SIOR)coreThe Barry Company maintains active affiliation with SIOR, a prestigious professional organization for industrial and office real estate specialists. Membership requires meeting strict qualifications and maintaining high professional standards.
- Commercial Association of Realtors Wisconsin (CARW)coreThe Barry Company has won 20 Deal of the Year awards from CARW. James T. Barry III served as Past Chairman & Founding Member. The firm actively participates in CARW events, networking, and the NextGen program for emerging professionals.
- Colliers InternationalminorThe Barry Company was previously affiliated with Colliers International (1986-2005 as Colliers Barry) and Cassidy Turley (2010-2015 as Cassidy Turley Barry) before reverting to independent local ownership in 2015.
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
The Barry Company competitors and assessment
Company assessmentBroad incumbents
- CBRE Group: World's largest commercial real estate services firm, offering full-service brokerage, capital markets, and advisory across all property types and geographies. Dominant national incumbent competing for enterprise clients in the Midwest.
- Cushman & Wakefield: Global CRE services firm offering brokerage, valuation, and advisory across all major property types with significant Midwest operations. Competes for the same enterprise and institutional clients as The Barry Company.
- NAI Global: Global CRE services network with strong Midwest presence through regional affiliates. Competes in industrial, office, and investment brokerage across Wisconsin and adjacent markets.
- Newmark Group: Global commercial real estate advisory firm offering brokerage, capital markets, and valuation services with Midwest operations. Competes for similar institutional and corporate clients.
- JLL (Jones Lang LaSalle): Global commercial real estate services firm with extensive industrial, office, and capital markets capabilities. Competes for large enterprise mandates including those held by The Barry Company's manufacturing clients.
- Colliers International: Global commercial real estate services firm with strong Midwest presence; The Barry Company was formerly affiliated with Colliers (1986-2005 as Colliers Barry). Direct franchise precedent and competing platform for Wisconsin institutional clients.
Direct peers
- Mid-America Real Estate: Wisconsin-based commercial real estate brokerage firm serving similar markets in the Midwest with comparable service offerings including sales, leasing, and tenant representation. Direct geographic and product peer.
- Paine Commercial Real Estate: Wisconsin-headquartered commercial real estate firm offering brokerage, property management, and consulting services across the Midwest. Operates in similar product segments (industrial, office, retail) and geography.
Regional players
- Inland Real Estate Group: Midwest-based real estate investment and brokerage firm with operations in Illinois and adjacent states. Competes for similar industrial, retail, and office transactions across the greater Midwest region.
Emerging players
- Marcus & Millichap: Specialized CRE investment sales firm with national coverage of investment property transactions. Overlaps with The Barry Company's investment brokerage and sale-leaseback transaction services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Barry Company social profiles
Digital presenceThe Barry Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Barry Company leadership team
Management profileNumber of profiles
Profiles8 records
The Barry Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Barry Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Barry Company
What does The Barry Company do?
The Barry Company is a commercial real estate brokerage firm representing buyers, sellers, landlords, and tenants in industrial, office, retail, and land transactions across southeastern Wisconsin. Services span acquisitions and dispositions, project leasing, tenant representation, site searches, sale-leaseback transactions, tax-deferred exchanges, investment brokerage, and land assemblage, with supporting consultation, corporate, and research services.
Is The Barry Company a public or private company?
The Barry Company is a private company. It is classified as family owned and is currently operating.
When was The Barry Company founded?
The Barry Company was founded in 1921. It employs 11 to 50 people.
Where is The Barry Company based?
The Barry Company is headquartered in Milwaukee, United States, in the North America region.
How does The Barry Company make money?
One revenue line is on record: commercial Real Estate Brokerage Commissions.
Who are The Barry Company's main competitors?
Broad incumbents on record are CBRE Group, Cushman & Wakefield, NAI Global, Newmark Group, JLL (Jones Lang LaSalle) and Colliers International. Direct peers are Mid-America Real Estate and Paine Commercial Real Estate. Inland Real Estate Group is listed as a regional player. Marcus & Millichap is listed as an emerging player.
Does The Barry Company have an API?
No public API is recorded for The Barry Company.
What industry is The Barry Company in?
The Barry Company's product category is Commercial Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales), with a secondary code of BPAJABAJ, Tenant Representation & Corporate Services Brokerage. Its NAICS code is 53121 and its SIC code is 6531.