Dynafit

Name

Dynafit

Legal name

Dynafit (brand owned by Ober Alp S.p.A.)

Website

https://dynafit.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Outdoor Athletic Footwear and Apparel

NAICS

Sporting Goods Retailers (45911), Shoe Retailers (45821), Footwear Manufacturing (3162)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI)

akta.pro secondary industries

Climbing & Mountaineering Gear Retail (CRAMAAAB), Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD), Backpacks, Bags & Load-Carriage Retail (CRAMAMAI)

Keywords

• Trail running shoes
• Ski touring boots
• Mountaineering footwear
• Mountain endurance apparel
• Ski mountaineering equipment

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through dynafit.com website. Products include apparel, footwear, equipment, and accessories for trail running, ski touring, and mountaineering. One-time purchase model with no subscription required.
2. Pro Account / B2B Sales: B2B service portal for professional athletes, retailers, and business partners to purchase Dynafit products at wholesale or professional rates.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Dynafit designs, manufactures, and sells ultra-lightweight performance gear for mountain endurance sports. The product portfolio spans trail running shoes, mountaineering shoes, ski touring boots, technical apparel (jackets, tops, pants, baselayers), and equipment (skis, bindings, backpacks, running vests, poles, helmets, eyewear, hydration systems, crampons). Products are organized into specialized collections including Ultra DNA 2, Ultra System, and Traverse System, sold primarily through direct-to-consumer e-commerce.

Product overview

Dynafit is an outdoor athletic brand specializing in mountain endurance sports, offering a diversified portfolio of technical products across four main categories: Footwear (trail running shoes, mountaineering shoes, ski touring boots, and lifestyle shoes), Apparel (jackets, tops, pants, baselayers, and accessories), and Equipment (ski touring gear, backpacks, running vests, poles, helmets, eyewear, hydration systems, and crampons). The brand organizes its products into specialized collections including the Ultra DNA 2 (lightest carbon racing shoe with Carbontech plate), Ultra System (gear for ultra-distance running), Traverse System (mountaineering meets trail running), and core ski touring/mountaineering lines. Dynafit operates as a subsidiary of Ober Alp S.p.A. and focuses on performance-oriented products for trail running, ski mountaineering, and mountaineering activities.

Differentiator

Problem solved

Functional benefit

Brands

• Ultra DNA 2: Ultra-light carbon trail running race shoe with Carbontech plate
• Traverse System
• Ultra System
• Dynafit Speed Factory
• Dynafit Squad
• Trail2Gether

Products and services

• Ultra 100 V3 Maximum cushioning and stability trail running shoe with Supercritical Foam midsole and VIBRAM Megagrip outsole for reliable grip on any terrain.
• Sky DNA M/W Responsive and ultralight trail running shoe designed for Sky Races and Verticals.
• Alpine DNA 2 Running Shoes Performance trail running shoe with advanced cushioning technology for competitive athletes.
• Ultra DNA Unisex Race shoe designed for ultra distances with maximum leg protection.
• Trail Running Shoe Men/Women Versatile trail running shoe with maximum cushioning for varied terrain.
• DNA 8 Vest Ultralight, intelligently engineered and comfortable running vest made for competitions.
• Sky 4 Vest Minimalist running vest for quick trail runs.
• Trail 6 Running Vest Compact running vest with reflective elements for visibility.
• Alpine Hybrid Jacket Breathable hybrid trail running jacket with stretch and wind protection at the torso and arms.
• Ski Touring Boots Technical ski touring boots for alpine ascent and descent activities.
• Mountaineering Shoes Technical footwear designed for alpine mountaineering and high-altitude activities.
• Apparel Collection Technical outdoor apparel including jackets (hardshell, insulation/down, softshell, wind), tops, pants, baselayers, and accessories.
• Ski Touring Equipment Touring skis, ski sets, bindings, skins, poles, and ski-specific gear for ski mountaineering.
• Backpacks Technical backpacks including running vests, ski touring backpacks, and mountaineering backpacks.
• Poles Technical trekking and trail running poles for mountain activities.
• Helmets Protective helmets for ski touring and mountaineering.
• Ultra DNA 2 Collection Lightest racing shoe collection featuring Carbontech plate technology for maximum propulsion and leg protection.
• Traverse System Mountaineering meets trail running collection combining ultra-light technical materials with reliable weather protection.
• Ultra System Gear collection made for ultra distances, designed for the ultimate challenge of body and mind.
• Traverse 2 Shoe Combines the lightness and agility of a running shoe with the stability and protection of a mountaineering shoe.
• Traverse 3L Jacket Ultra-light, packable, and highly breathable 3-layer jacket with 20,000mm water column and PFAS-free construction.
• Ultra DNA 2 Lightest racing shoe with Carbontech plate featuring SPEEDFOAM Rebound midsole for maximum cushioning and energy return.

Quantifiable outcome

• 19 athletes, 20,000 test kilometers, 8 prototypes developed for Ultra DNA 2 shoe

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Ober Alp S.p.A.coreStrategic or Co-development PartnerParent company of Dynafit, headquartered in Bolzano, Italy. Ober Alp S.p.A. serves as the Data Controller for Dynafit and develops multiple outdoor brands including Salewa, Wildcountry, LaMunt, and Evolv.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Salomon: Salomon is the closest direct peer: French-originated mountain sports brand with deep ranges in trail running shoes (e.g., S/Lab), ski touring boots/bindings, and mountaineering gear, sold globally through DTC and specialty retail — the same competitive arena as Dynafit.
• La Sportiva: Italian performance footwear specialist offering trail running, mountaineering, and climbing shoes with athlete-driven development — directly comparable to Dynafit's Ultra DNA and Traverse lines.
• Scarpa: Italian technical footwear maker with strong mountaineering, ski touring boot, and trail running lines; competes head-to-head with Dynafit in Europe across performance mountain footwear.
• Hoka: Hoka has rapidly expanded into trail and ultra running with max-cushion performance shoes, directly competing with Dynafit's Ultra 100 V3 and Ultra DNA 2 platforms and applying significant marketing pressure in the trail category.
• Mammut: Swiss mountain sports brand covering apparel, hardware (avalanche safety, ski touring), and footwear — a long-established competitor to Dynafit across the ski mountaineering and alpine segments.
• Black Diamond Equipment: Specialist in ski touring bindings, crampons, and mountaineering hardware with strong ties to skimo racing — overlaps with Dynafit's ski touring equipment category.

Broad incumbents

• Arc'teryx: Premium broad-line outdoor brand (owned by Amer Sports) with overlapping technical apparel, footwear, and ski touring lines; a broader incumbent competing for the same mountain athlete.
• The North Face: Largest global outdoor brand with broad ranges in trail running (Flight/Vectiv), mountaineering, and ski touring — a scaled incumbent competing on shelf space and athlete sponsorship.

Emerging players

• On Running: Performance running brand that has expanded aggressively into trail (Cloudultra, Cloudvista) with DTC-led growth and strong brand marketing — an emerging competitive threat to Dynafit's trail running shoe franchise.
• Norrøna: Norwegian premium mountain brand with technical apparel, ski touring, and mountain running lines; a niche premium competitor with comparable athlete-led positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dynafitNA
• Facebookfacebook.com/dynafit
• LinkedInlinkedin.com/company/oberalp-_-salewa-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dynafit