What Phoenix Park Bikes does

Phoenix Park Bikes Ltd. is a privately held, founder-owned bike rental and outdoor-activity operator founded in August 2015 and headquartered at the main entrance to Phoenix Park in Dublin, Ireland. The company positions itself as the largest bike hire company in Dublin, running a fleet of over 200 bicycles from a single retail storefront at Gate House, Chesterfield Avenue, with seasonal operating hours and on-site plus pre-booked rentals managed through the third-party BikeRentalManager system. Offerings include hourly and full-day bike rentals (€6 / €10 / €15), guided Fáilte Ireland-qualified tours on weekends, themed treasure hunts and seasonal events (Halloween, Easter), corporate team-building packages at €60 per person, school programmes via a partnership with Wild Awake, bike repair services, and a WooCommerce-based e-commerce shop selling city, hybrid, mountain, electric and kids bikes within Ireland. The business is founder-led by Conal Keaney, employs 11–50 staff, has raised no external funding, and operates a sister-company relationship with CP Adventure at Russborough House, which extends the group's outdoor-activity footprint to water sports, climbing, zipline, archery and team tasks. Revenue is generated entirely through transactional fees across walk-in tourists, families, corporate groups, schools and active-retirement groups, with payments processed via Stripe.

Name

Phoenix Park Bikes

Legal name

Phoenix Park Bikes Ltd.

Website

https://phoenixparkbikes.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Phoenix Park Bikes Ltd. is a Dublin-based bike rental and outdoor-activity operator founded in 2015, running the largest bike hire fleet (200+) at Phoenix Park's main entrance. It serves tourists, families, schools, and corporate groups through rentals, guided tours, treasure hunts, repair services, and bike sales.

Ownership category

akta.pro rank

Product category

Bike Rental and Outdoor Activity Services

NAICS

Recreational Goods Rental (532284), Tour Operators (56152), Scenic and Sightseeing Transportation, Other (4879)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)

Keywords

• Bike rental services
• Guided bike tours
• Treasure hunt activities
• Corporate team building events
• Outdoor recreation equipment

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Bike Rental: Hourly and daily bike rental services at the Phoenix Park location. Standard pricing tiers for 1 hour (€6), 3 hours (€10), and full day (€15). Includes helmets and high-visibility jackets.
2. Activity Packages: Treasure hunt experiences including bike rental, maps, and activity materials. Options range from €15-25 per person depending on duration and guided vs self-guided format.
3. Guided Tours: Fáilte Ireland qualified guided bike tours of Phoenix Park. 2-3 hour tours with meeting times on weekends. Includes bike rental and safety equipment.
4. Bike Sales: Retail sale of bicycles including city bikes, hybrid bikes, mountain bikes, electric bikes, and kids bikes through the online shop.
5. Corporate Events: Corporate team-building activities including bike rentals and Phoenix Park Treasure Hunt at €60 per person including instructors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Phoenix Park Bikes rents bicycles and runs guided tours and themed outdoor activities at the main entrance to Phoenix Park, Dublin. It maintains a fleet of over 200 bikes (city, hybrid, mountain, electric, kids, tandems, tag-alongs and child trailers) rented hourly, three-hourly or daily. Beyond rentals it sells Fáilte Ireland-qualified guided bike tours, a Phoenix Park Treasure Hunt, corporate team-building packages, school and forest programmes, seasonal events (Halloween, Easter, Christmas), and a small online shop for bicycle sales and basic repair services.

Differentiator

Problem solved

Functional benefit

Products and services

• Bike Rental Hourly, 3-hour and full-day bicycle rental at the Phoenix Park gate (Dublin) covering city, hybrid, mountain, electric, kids, tandem, tag-along and child-trailer bikes. Helmet and high-vis jacket are included. Targeted at tourists, families, and walk-in visitors.
• Guided Bike Tours 2-3 hour curated bike tours of Phoenix Park led by Fáilte Ireland-qualified guides, run on Saturdays and Sundays, including bike rental and safety equipment, with a pre-tour drink and optional lunch/dinner.
• Phoenix Park Treasure Hunt Self-guided family treasure-hunt experience combining bike rental with maps and activity materials, offered in 1-hour and 3-hour formats from €15–€25 per person, plus a guided birthday version for children.
• Corporate Team-Building Events Corporate team-building activities combining Phoenix Park Treasure Hunt with bike rentals, Segway tours and team challenges, priced at €60 per person including instructors; targeted at companies hosting offsites near Dublin city centre, frequently paired with hotels such as the Ashling.
• Bicycle Retail (Online Shop) Online retail sale of city bikes, hybrid bikes, mountain bikes, electric bikes and kids bikes (plus accessories) via the company's e-commerce shop, with shipping within Ireland.
• Bike Servicing and Repairs Repair and servicing service for bicycles, offered on-site at the Phoenix Park store alongside the core rental business.
• School Forest Tours Outdoor nature-based programme for school groups combining cycling in Phoenix Park with guided forest-school style activities (awareness games, natural crafts, fire kindling, animal tracking, foraging, open-fire cooking), delivered with partner Wild Awake at Furry Glen within Phoenix Park.
• Birthday Treasure Hunt Party Guided 3-hour children's birthday party version of the Phoenix Park Treasure Hunt for a minimum of 12 kids, including an instructor and bike rental; adults attend free.
• Halloween Family SPOOKTACULAR Cycle Seasonal Halloween family cycling treasure hunt combining bike rental with scavenger-hunt, photo-challenge and trivia activities, offered in two age-tiered packages.
• Halloween Haunted Cycle Seasonal guided evening Halloween cycling tour for children aged 8+ featuring spooky tales, code cracking and costumed exploration of Phoenix Park.
• Easter Egg Hunt & Family Cycle Seasonal family cycling event combined with an Easter egg hunt in Phoenix Park.
• December Family Cycle Seasonal Christmas/December family cycling activity in Phoenix Park, priced at €10 per person.
• Phoenix Challenge (Active Retirement) 3-hour instructor-led activity package designed for active retirement groups, combining bike rental with structured activities, with optional add-ons for lunch and tea/coffee.

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CP AdventurecoreStrategic or Co-development PartnerSister company of Phoenix Park Bikes that provides outdoor adventure activities including kayaking, canoeing, climbing wall, zipline, ropes course, archery, and team tasks at Russborough House. CP Adventure has over 27 years of experience working with school programmes and operates a purpose-built Adventure Centre on the grounds of Russborough House surrounded by 270 acres of countryside with views of Blessington Lake and Wicklow mountains.
• Ashling HotelminorGTM or Marketing PartnerCorporate partner located just 5 minutes walk from Phoenix Park. Hosts corporate seminars, workshops and group meetings, with Phoenix Park Bikes providing breaks and energising activities for groups between sessions.
• Wild AwakeminorStrategic or Co-development PartnerPartner for School Forest Tours providing nature-based activities including awareness-enhancing games, natural crafts, fire kindling, animal tracking, foraging, and cooking over open fire. Conducts activities at Furry Glen within Phoenix Park.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Raleigh Rent a Bike: Ireland-based chain offering self-guided bike rental and tours, including city and mountain bikes. Directly comparable to Phoenix Park Bikes in core product (hourly/daily bike rental plus accessories) and target customer (tourists and families exploring Ireland on two wheels).
• Bike Tours Dublin: Dublin-focused guided bike tour operator serving tourists and groups. Direct overlap with PPB's guided-tour and group-tour revenue streams and similar customer base.

Emerging players

• Dublinbikes: Dublin's municipal station-based bike-share scheme. Overlaps with PPB on casual Dublin cycling demand, particularly for short inner-city trips and park-adjacent users, though it competes on price rather than guided service.
• Bleeper Active: Dublin-based dockless bike and e-bike share operator. Comparable as a competing access point to bicycles in Dublin, with overlapping tourist and commuter demand though without PPB's tour or activity-packaging layer.
• Little Museum of Dublin Bike Tours: Dublin cultural institution offering guided cycling tours of the city. Overlaps with PPB on the themed/guided-tour layer aimed at tourists seeking a curated local experience.
• TFI Bikes (Transport for Ireland shared bikes): Ireland's national bike-share scheme. Comparable as an alternative low-cost access point to bicycles for Dublin visitors and commuters, though it does not offer guided tours or themed activities.

Broad incumbents

• City Sightseeing Dublin: Established hop-on/hop-off sightseeing operator in Dublin. Comparable on the guided-tourism and group-booking axis (corporate and tourist groups), though its core product is bus-based rather than cycling.
• Wild Rover Tours: Dublin-based tour operator running day and multi-day tours across Ireland. Overlaps with PPB on tourist leisure activity booking and corporate group handling, though broader in geography and product mix.
• Paddywagon Tours: Ireland's largest indigenous tour operator running day trips from Dublin. Comparable on the tourist group-booking funnel and corporate group handling; overlaps with PPB for groups seeking outdoor activity add-ons.

Others

• CP Adventure: Phoenix Park Bikes' sister company operating an outdoor adventure centre at Russborough House. Comparable on outdoor-activity product (kayaking, zipline, archery) and shared school/corporate customer base; included as an ecosystem participant rather than competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BikesInThePark
• Facebookfacebook.com/phoenixparkbikes
• LinkedInlinkedin.com/company/phoenix-park-bikes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Park Bikes