The MG Car Club

What The MG Car Club does

The MG Car Club Ltd. is a private members club incorporated in England (company number 962227), founded in 1930 by MG enthusiasts who first met at the Roebuck Inn in Hertfordshire before relocating to the MG factory in Abingdon. The club is headquartered at Kimber House, 12 Cemetery Road, Abingdon, immediately adjacent to the site of the former MG factory, and is run by members for members on a non-profit basis through an elected Executive Board. Today it is one of the world's oldest car clubs, with 1-10 employees and the management team comprising Chairman Lorraine Noble-Thompson, President John Day, Club Manager Mike Stafford and Young Members Director Sean Round.

The core product is a recurring annual membership providing access to Safety Fast!, the club's monthly magazine available in both digital (launched July 2023) and opt-in print formats, distributed through a digital membership portal at uniform worldwide pricing. The club operates through a physical network of 13 UK regional Centres (including Abingdon Works, Anglia, Caledonian, Devon & Cornwall, Lincolnshire, Midland, North West, South East, South West, Tyne Tees, Ulster and Yorkshire) and 16+ model-specific Registers (Vintage, Triple-M, SVW, T-Type, Y-Type, Magnette, MGA, Twin Cam, Midget, MGB, MGC, FWD, MG Motor, MGF, V8, ZR/ZS/ZT). Ancillary revenue streams comprise the online Club Shop selling merchandise such as the 95th Anniversary Polo (£25) and lapel pins (£5), ticketed event packages (BRDC Silverstone Classic with 2-for-1 member deals, Isle of Man Festival of Motoring packages from £474 per person), organised motorsport including the Cockshoot Cup Championship curated by BRSCC, and commission-based savings on new MG vehicles through the MG Affinity Scheme with MG Motor UK.

Customer acquisition is event-led and community-led via MG Fest (Brands Hatch), the Young Members Branch targeting 16-29 year-old enthusiasts, and the recently established MG Motor Register to capture owners of modern MG4, MG Cyberster and MG ZS EV vehicles. The club sits within the Federation of British Historic Vehicle Clubs, contributing to policy advocacy on DVLA registration rules, and operates primarily across the UK with international members in the US, Canada, Australia, South Africa and continental Europe.

Name

The MG Car Club

Legal name

The MG Car Club Ltd.

Website

https://mgcc.co.uk

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1–10 employees

Short description

The MG Car Club is a 95-year-old UK not-for-profit members club serving MG vehicle owners through annual subscriptions to Safety Fast! Magazine, a network of 13 regional Centres, 16+ model-specific Registers, motorsport events, and affinity partnerships with MG Motor UK.

Ownership category

akta.pro rank

Product category

Classic Car Club / Automotive Enthusiast Membership

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI)

akta.pro secondary industry

Franchise Ownership Groups & Multi-Club Organizations (Multi-team owners, holding companies) (MPAKABAJ)

Keywords

• Classic car club
• Automotive membership
• Motor enthusiast association
• MG owners community
• Motor heritage preservation

Headquarters

HQ city

Abingdon

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership subscriptions: Annual membership subscriptions provide the primary revenue stream. Two tiers offered: Digital membership (online access to Safety Fast! Magazine) and Print membership (paper magazine with optional upgrade). No joining fee; modest annual subscription. Same pricing worldwide for digital membership.
2. Club Shop merchandise: Online store selling MG Car Club branded merchandise including 95th Anniversary items (polo shirts, lapel pins), vehicle document folders, and MG-themed accessories.
3. Event tickets and packages: Revenue from event ticketing including BRDC Silverstone Classic (2-4-1 member deals) and Isle of Man Festival of Motoring packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

The MG Car Club is a not-for-profit membership organization providing MG owners and enthusiasts with annual subscriptions (Digital and Print tiers) granting access to the monthly Safety Fast! Magazine, a mobile app, a network of 13 regional Centres and 16+ model-specific Registers, organized motorsport events (including the Cockshoot Cup Championship), member discounts through the Advantage and Affinity Schemes, and ancillary services such as Factory Records authentication. Members also gain access to exclusive benefits including discounted entry to partner events (e.g., BRDC Silverstone Classic), specialist classic-car insurance, and savings on new MG vehicles through the partnership with MG Motor UK.

Product overview

The MG Car Club is a membership-based automotive enthusiasts organization offering a comprehensive portfolio of products and services centered on supporting MG vehicle owners. The core offering consists of digital and print membership tiers (Digital Membership and Print Membership) providing access to the monthly Safety Fast! Magazine, the MG Car Club App, and member benefits. The club operates through a network of 12 regional Centres across the UK and 15+ specialized Registers catering to specific MG models. Additional services include the online Club Shop selling MG merchandise, the Advantage Scheme providing member discounts, the MG Affinity Scheme offering savings on new MG vehicles, classifieds and services (Factory Records, Cars for Sale), and organized motorsport events including the Cockshoot Cup Championship. The club also supports Young Members aged 16-29 and maintains its headquarters at Kimber House in Abingdon.

Differentiator

Problem solved

Functional benefit

Brands

• Safety Fast!: The official monthly magazine of the MG Car Club, available in digital and print formats for members.
• MG Fest
• MG 100
• Cockshoot Cup Championship
• California Cup
• Young Members

Products and services

• Digital Membership Annual Digital Membership subscription providing members with online, mobile-friendly access to the monthly Safety Fast! Magazine and the club's digital resources; same price worldwide for international members.
• Print Membership Annual Print Membership subscription with opt-in upgrade to receive the paper copy of Safety Fast! Magazine by post; suitable for members who prefer physical delivery of the club's monthly publication.
• Safety Fast! Magazine The official monthly publication of the MG Car Club, available in both digital (online, mobile-friendly) and print formats, featuring news, event reports, technical articles, MG history, buying guides and member stories.
• MG Car Club App Mobile application providing members with access to club content, events, news, and member benefits on iOS and Android mobile devices.
• MG Car Club Shop (Merchandise) Online store selling MG Car Club branded merchandise including 95th Anniversary items (polo shirts, lapel pins), vehicle document folders, MG-themed apparel and accessories such as MG Pom Pom Hats.
• Motorsport Events and Competitions Club-organized racing and motorsport activities including the Cockshoot Cup Championship, MG Fest at Brands Hatch, track days, AutoTest, Autosolo competitions, California Cup and participation in events such as the BRDC Silverstone Classic.
• Young Members Group Dedicated branch for members aged 16-29 offering track days, shows and car meets, road runs, competitive insurance options, and opportunities to shape the Club's future through Executive Board representation.
• MG Car Club Podcast Official MG Car Club podcast providing audio content including interviews, event coverage, and MG enthusiasts' stories for members and broader enthusiasts.

Quantifiable outcome

• Over £4,000 raised for charity at MG100 events
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• XPO LogisticscoreStrategic or Co-development Partner · 2 December 2025MG Motor UK partnered with XPO Logistics for a new 15,000 m² warehousing and parts distribution centre in Daventry, Northamptonshire. The facility initially employs 40 people with capacity for future growth. XPO provides warehousing and delivery technology solutions for improved customer service.
• British Racing and Sports Car Club (BRSCC)coreStrategic or Co-development PartnerBRSCC partners with MG Car Club to curate racing programs at major events including MG Fest '26 at Brands Hatch. BRSCC delivers entertaining club racing and manages the MG Cockshoot Cup Championship.
• Scenic Car TourscoreChannel Partner/ Reseller/ DistributorScenic Car Tours organizes the Isle of Man Festival of Motoring with exclusive deals for MG Car Club members including £50 discount per car, exclusive closed road runs, police escorted TT circuit motorcade, and coordinated activities.
• MG Motor UKcoreGTM or Marketing PartnerMG Car Club operates an Affinity Scheme providing members exclusive discounts on new MG vehicles. The club also welcomes new MG Motor owners (Cyberster, MG4, etc.) to the MG community and supports them with membership benefits.
• Federation of British Historic Vehicle Clubs (FBHVC)minorStrategic or Co-development PartnerMG Car Club participates in FBHVC initiatives including the National Historic Vehicle Survey. FBHVC lobbies Government against detrimental legislation affecting historic vehicle access and freedom to use roads.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Hagerty: US-based classic car media, insurance, events, and drivers' club business serving the same enthusiast customer. Broader in scope (multi-marque, commercial) but overlaps in magazine/media, specialist insurance, and large-scale enthusiast events.
• Porsche Club of America: Larger US marque club with similar enthusiast-membership structure, regional chapters, monthly magazine, motorsport programmes, and affinity partnerships. Significantly larger scale than MGCC but operates the same template at marque-club level.

Direct peers

• Jaguar Enthusiasts' Club: UK classic car enthusiast club for Jaguar owners, with a near-identical operating model: regional centres, model registers, monthly magazine, marque-specific insurance partnerships, and an annual events calendar. Most structurally comparable peer outside the MG brand itself.
• The Morgan Sports Car Club: UK-based enthusiasts' club for Morgan owners with strong motorsport DNA, factory heritage, and a similar mix of heritage preservation and competitive activity. Comparable in scale, member-funded model, and event-led engagement.
• Triumph Sports Owners Club: UK classic sports car enthusiasts' club with regional structure, technical support, spares services, and motorsport events. Comparable across business model, target customer (classic British sports car owner), and event-led GTM motion.
• The MG Owners Club: The other major UK-based club specifically for MG owners, with a similar classic-MG focus, regional structure, magazine, and event portfolio. Directly competes with the MG Car Club for the same pool of classic MG enthusiasts and overlap in marque heritage.
• Austin-Healey Club: UK-based classic British sports car club with similar vintage ownership demographic, motorsport participation programmes, regional chapters, and a members' magazine. Closely comparable in member profile, vintage of vehicles, and event-driven engagement model.

Others

• Federation of British Historic Vehicle Clubs (FBHVC): Umbrella body representing 500+ UK historic vehicle clubs; MG Car Club is an active member. Not a competitor but the parent advocacy and survey infrastructure that supports MGCC's regulatory positioning and sectoral data.
• Classic & Sports Car (magazine / events): Major UK classic car media brand and events organiser (e.g., Concours of Elegance). Adjacent competitor for member attention and advertising spend rather than a club substitute, with overlapping content and event audiences.
• British Motor Heritage Trust: UK trust preserving British motor industry heritage, including parts manufacturing and authentication services for classic marques. Adjacent rather than competitive — shares the heritage-preservation mission and overlaps with MGCC's factory-records and parts-sourcing member services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MGCarClub
• LinkedInlinkedin.com/company/mg-car-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries30 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The MG Car Club