Gold Town Games

What Gold Town Games does

Gold Town Games AB (publ) is a Swedish mobile gaming studio founded in 2017 and headquartered in Skellefteå, Sweden. The company develops and publishes sports management and sports simulation games for mobile devices, distributed globally through the Apple App Store and Google Play. Its product portfolio spans six titles covering five sports: World Hockey Manager (ice hockey, launched 2017), Baseball Franchise Manager (2023), World Football Manager (2023, with Web3 functionality), FIH Hockey Manager (2022, official field hockey game of the International Hockey Federation), Blitz Football Manager (2022, American football), and Pocket Hockey (March 2025, a multiplayer PvP 3v3 ice hockey title). Games are built on a proprietary technology platform called W3XM that supports Web3-enabled publishing and was granted Swedish government R&D support. The group holds a 53.5% majority stake in subsidiary Grand Pike AB, which develops titles for the W3XM platform, and the company previously held majority stakes in Sideline Labs AB (declared bankrupt June 2024) and Vavel Games Studio.

The company's revenue model is anchored on free-to-play mobile games monetized through in-app purchases (IAP) of virtual goods on iOS and Google Play, supplemented by in-game native advertising through an Adverty AB partnership. In 2021, the company established a publishing services business that provides publishing, distribution, and development support to third-party game studios (e.g., Spinoff Games for Disc Golf Masters in December 2025, Vorto Gaming for Web3 titles), and it also conducts custom development projects beyond its core portfolio, such as a ~17.5 MSEK cricket game with play-to-earn functionality and a VA (water and sewage) simulator with RISE Research Institutes of Sweden. The customer base is a globally distributed, long-tail set of consumer mobile gamers with an emphasis on sports enthusiasts; officially licensed league partnerships with FIH (May 2021) and SHL (April 2025) and a co-ownership/ambassador arrangement with Wayne Gretzky (October 2019, extended May 2021) serve as marketing and brand differentiation rather than enterprise revenue. Gold Town Games AB has been listed on the NGM Nordic SME exchange (ticker GTG, ISIN SE0026876179) since July 2016 and the group employs approximately twenty-five individuals across the parent and Grand Pike.

Name

Gold Town Games

Legal name

Gold Town Games AB

Website

https://goldtowngames.com

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Gold Town Games AB is a Swedish publicly listed mobile gaming studio that develops and publishes freemium sports management and simulation games spanning ice hockey, soccer, baseball, field hockey, and American football for global iOS and Android audiences.

Ownership category

akta.pro rank

Product category

Mobile Sports Management Games

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports/Racing Game Studios (MPAFAAAJ)

Keywords

• Mobile sports games
• Sports management games
• Free-to-play mobile games
• Hockey manager games
• Football manager games

Headquarters

HQ city

Skellefteå

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. In-App Purchases (Freemium): Free-to-play mobile games with virtual goods and in-game items purchased through Google Play IAP and Appstore IAP, including collectible heroes and virtual items
2. Virtual Items and Virtual Goods: In-game purchases of virtual items with no cash redemption value, licensed for use during account access
3. In-Game Advertising: Native advertising integration through Adverty AB partnership, with increased focus on native ads starting December 2021
4. Publishing Services: Publishing business area created in 2021, providing publishing services to other game developers including Spinoff Games for Disc Golf Masters and Vorto Gaming for Web3 titles
5. Publishing Advance - Vorto Gaming: Web3 publishing advance of 200 KUSD received from Vorto Gaming for World Football Manager publishing
6. Custom Development Projects: Cricket game development with play-to-earn functionality worth approximately 17.5 MSEK and VA simulator development with RISE

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Gold Town Games develops and publishes free-to-play sports management simulation games for mobile devices and other platforms, including titles such as Pocket Hockey, World Hockey Manager, and World Football Manager. The games are built on a proprietary cross-platform engine (W3XM) that allows simultaneous release across iOS, Android, macOS, Apple TV, Meta Quest, web, and Steam, and are distributed directly to consumers via global app stores.

Product overview

Gold Town Games is a Swedish mobile game studio offering a portfolio of sports management games built on its W3XM platform. The product lineup includes Pocket Hockey (multiplayer PvP ice hockey), World Hockey Manager (ice hockey franchise simulation), World Football Manager (soccer simulation with Web3 features), FIH Hockey Manager (official field hockey game), Baseball Franchise Manager (baseball simulation), and Blitz Football Manager (American football). The company also operates subsidiary Grand Pike for game development. The games feature social multiplayer leagues, strategic management gameplay, and cross-platform availability on iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• World Hockey Manager: Ice Hockey Franchise Simulation game - the company's flagship mobile hockey management game launched in 2017
• World Football Manager
• FIH Hockey Manager
• Baseball Franchise Manager
• Blitz Football Manager
• Pocket Hockey
• W3XM Platform

Products and services

• Pocket Hockey Free-to-play mobile hockey club management simulation game for individual sports gaming enthusiasts.
• World Hockey Manager Cross-platform hockey manager simulation, playable on iOS, Android, macOS, Apple TV, Meta Quest, web, and Steam, targeting hockey fans who want a deeper managerial experience.
• World Football Manager Football club management simulation game for mobile and connected devices, targeting football fans worldwide.
• FIH Hockey Manager Official International Hockey Federation (FIH) licensed hockey management game for mobile devices, targeting international hockey fans.
• Baseball Franchise Manager Baseball team and franchise management simulation game for sports gaming enthusiasts.
• Blitz Football Manager Fast-paced football management game for mobile users.
• W3XM Platform Proprietary cross-platform game engine for management simulations, enabling simultaneous release of games across iOS, Android, macOS, Apple TV, Meta Quest, web, and Steam; supports the company's own titles and B2B publishing efforts.
• Game publishing services (Grand Pike) B2B publishing and development services for sports management and other mobile/connected games, provided via the Grand Pike subsidiary using the W3XM platform.

Quantifiable outcome

• World Hockey Manager reached 1 million downloads in August 2019
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• RISE Research Institutes of SwedenminorStrategic or Co-development Partner · 20 October 2025Gold Town Games and RISE are developing VA (water and sewage) simulator to streamline Sweden's water maintenance. Joint pilot customer initiative announced for fall 2026. VA project delivery to RISE announced June 2026.
• Svenska Hockeyligan (SHL)coreStrategic or Co-development Partner · 4 April 2025Gold Town Games and Swedish Hockey League announced collaboration on April 4, 2025. Partnership includes SHL Pocket Season launch in September 2025 and SHL Challenge feature in Pocket Hockey launched March 2026 where fans compete for their clubs.
• Spinoff GamesminorStrategic or Co-development Partner · 14 November 2023Gold Town Games signed ongoing cooperation agreement with Spinoff Games in November 2023. Collaboration continued with Disc Golf Masters game announced in December 2025.
• Vorto GamingcoreStrategic or Co-development Partner · 17 April 2023Gold Town Games signed Web3 publishing agreement with Vorto Gaming for World Football Manager with 200 KUSD advance. Previously signed LOI in August 2023 for Web3 rugby manager game development. World Football Manager launched with Web3 functionality.
• Grand Pike and Safe Lane Gaming - Battle CampminorStrategic or Co-development Partner · 12 February 2022Grand Pike (subsidiary) signed agreement for operation and maintenance of mobile game Battle Camp with Safe Lane Gaming. Partnership was modified and extended in February 2026.
• TurkcellminorChannel Partner/ Reseller/ Distributor · 20 October 2021Gold Town Games signed publishing agreement with Turkcell for distribution of games in Turkish markets.
• Grand Pike ABcoreStrategic or Co-development Partner · 4 June 2021Gold Town Games acquired 53.5% stake in Grand Pike AB for 10.25 million SEK. Grand Pike develops a baseball manager game for GTG's W3XM platform during a twelve-month period, with funding comprising cash, share offset issue, and convertible loan. Grand Pike also handles Battle Camp operation and maintenance under separate agreement with Safe Lane Gaming.
• FIH (International Hockey Federation)coreStrategic or Co-development Partner · 20 May 2021Gold Town Games partnered with the International Hockey Federation to create FIH Hockey Manager - the world's first full feature Field Hockey Mobile Game officially licensed by FIH. FIH Hockey Manager launched globally in October 2022.
• Betway GroupminorGTM or Marketing Partner · 29 April 2021Gold Town Games entered partnership with Betway Group in April 2021 for marketing and promotional activities.
• Wayne GretzkycoreGTM or Marketing Partner · 15 October 2019Wayne Gretzky presented as co-owner and ambassador in October 2019 with swap issue. Gretzky made entrance in World Hockey Manager in January 2020. Partnership extended in May 2021. Provides high-profile hockey legend association for marketing.
• True Temper SportsminorStrategic or Co-development Partner · 29 March 2019Gold Town Games entered partnership with True Temper Sports for equipment and licensing in baseball games.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/goldtowngames
• LinkedInlinkedin.com/company/gold-town-games-ab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gold Town Games