What Noah Media Group does

Noah Media Group is a London-based, Emmy-winning and BAFTA-nominated premium factual production company founded in 2015, operating across three integrated divisions: Production, Distribution, and Technology. Production is the core business, focused on feature documentaries and docuseries — predominantly in sport but increasingly in social-issue factual — with a track record including 14 Peaks: Nothing Is Impossible (Netflix, 190 countries), Hatton (Sky Documentaries), Arsène Wenger: Invincible (Amazon Prime Video), Villeneuve Pironi (Sky), Finding Jack Charlton, FA Cup: The People's Story, and a slate of FIFA, UEFA, and Olympic Channel commissions. The company also produces branded content and on-screen graphics, notably title sequences for ITV's Euro 2024 and World Cup 2022 coverage, BBC Match of the Day, and Amazon's Premier League and Rugby Autumn Internationals, with all on-screen design handled in-house.

The Distribution division monetises completed titles globally through direct broadcaster relationships and via partners including NBCUniversal Global Distribution and Cinetic Media, reaching territories across the UK, France, Germany, Italy, Spain, the Nordics, Benelux, and Canada. The Technology division houses SlateIQ, an internal data-led platform intended to inform commissioning, packaging, and audience decisions. Revenue mechanics are predominantly B2B project-based: production fees, co-production funding from broadcaster and streaming partners (notably Sky Studios and Netflix), international licensing through sales agents, and fees for branded content and title-sequence work. Pricing is not publicly disclosed, and customers are enterprise broadcasters, streamers, and sports governing bodies (UEFA, FIFA, Premier League, World Rugby, Olympic Channel) rather than consumers.

The company is privately held, headquartered at Zetland House in London's EC2A, with 11–50 employees. It raised £2 million in December 2021 from technology, media, and sports backers including Formula 1 driver Mark Webber and former Wired editor David Rowan, and announced a multi-million pound self-financed content fund in January 2023. Co-founders John McKenna (CEO), Gabriel Clarke, and Torquil Jones lead the business alongside a senior team drawn from All3Media, LimePictures/Wise Owl Films, and ITV Studios Shiver.

Name

Noah Media Group

Legal name

Noah Media Group Limited

Website

https://noahmediagroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Noah Media Group is a London-based premium documentary production company specialising in sport, producing feature films, docuseries, branded content, and broadcast title sequences for major broadcasters (Sky, BBC, ITV, Channel 4), global streamers (Netflix, Amazon Prime Video), and sports governing bodies (UEFA, FIFA, Olympic Channel), with integrated global distribution and an internal SlateIQ data platform.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Documentary and Docuseries Production: Producing premium feature documentaries and docuseries for broadcasters and streaming platforms. Revenue comes from production fees, co-production funding, and licensing of completed content.
2. Content Licensing and Distribution: International sales and distribution of documentary content through partnerships with distributors like NBCUniversal Global Distribution and Cinetic Media. Content sold to territories globally including UK, France, Germany, Italy, Spain, Nordics, and more.
3. Branded Content and Title Sequences: Production of branded content and on-screen design work for sports broadcasters and rights holders, including title sequences for ITV's Euro 2024 and World Cup 2022, BBC Match of the Day, and Amazon Premier League coverage.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Noah Media Group is an independent production company that develops, produces, and distributes premium feature documentaries, docuseries, branded content, and broadcast title sequences, with a sports specialism. It sells commissioned and co-produced content to major broadcasters, streaming platforms, and international sports rights holders, and operates an in-house technology platform (SlateIQ) for data-led project development.

Product overview

Noah Media Group is an Emmy-winning and BAFTA nominated production and technology company offering three integrated divisions: Production (premium feature documentaries, docuseries, branded content, and on-screen design), Distribution (global sales and licensing of documentary content), and Technology (SlateIQ internal data platform). The company's portfolio spans sports documentaries (Hatton, 14 Peaks, Finding Jack Charlton), Formula 1 content (Villeneuve Pironi, Stewart), football content (Arsène Wenger: Invincible, FA Cup: The People's Story), disability sport (Adam Hills series, Amputating Alice), and broadcast title sequences (ITV Euro 2024, BBC Match of the Day). Works with major partners including Sky Studios, Netflix, Channel 4, BBC, ITV, FIFA, UEFA, Amazon, and Discovery+.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Documentary Production Services End-to-end production of feature documentaries, docuseries, branded content, and on-screen design for broadcasters, streaming platforms, and sports governing bodies. Includes in-house graphics production and access-driven storytelling.
• Global Content Distribution Services Global sales and licensing of Noah's documentary slate and select third-party titles to international broadcasters and streaming platforms, with reach across UK, France, Germany, Italy, Spain, Nordics, Canada, and other territories.
• SlateIQ Technology Platform Internal data-led technology platform providing audience insights to inform creative decisions and project development across Noah's slate.
• Hatton (Feature Documentary) Feature documentary on boxing hero Ricky 'The Hitman' Hatton, charting his journey from Hattersley estate to Las Vegas including struggles with depression, addiction, and redemption. Premiered on Sky Documentaries and later won Best Documentary at the 2024 Venice TV Awards and was BAFTA-nominated.
• Villeneuve Pironi: Racing's Untold Tragedy (Feature Documentary) Feature documentary telling the story of Formula 1 legends Gilles Villeneuve and Didier Pironi, their rivalry and tragic fate, with interviews from both families and F1 world champions. Distributed via Sky Documentaries, Crave in Canada, and international sales.
• 14 Peaks: Nothing Is Impossible (Feature Documentary) Netflix documentary following Nepali mountaineer Nimsdai Purja's quest to summit all 14 of the world's 8,000-meter peaks in just seven months, breaking the previous record of seven years. One of Netflix's most globally successful documentaries, co-produced with Little Monster Films.
• Arsène Wenger: Invincible (Feature Documentary) Definitive portrait documentary of football manager Arsène Wenger with remarkable access and previously unseen archive footage. Co-produced with Federation Entertainment and released on Amazon Prime Video.
• Finding Jack Charlton (Feature Documentary) Portrait documentary of World Cup-winning legend Jack Charlton, who became an Irish hero, detailing his managerial career and later life with dementia.
• One-Armed Wonder: The Extraordinary Story of Jimmy Hasty (Short Documentary) Emmy Award-winning short documentary about Belfast footballer Jimmy Hasty who lost his arm at age 14 and became a legend at Dundalk FC before being killed in The Troubles. Part of the UEFA Extraordinary Stories series for UEFA.TV.
• ITV Euro 2024 Title Sequence Animated title sequence for ITV's Euro 2024 coverage, combining 3D/CGI with 2D character animations inspired by the Brothers Grimm to create a pop-up paper fantasy world. Created with Myth Studio.
• ITV World Cup 2022 Titles Title sequence for ITV's 2022 FIFA World Cup coverage, centered on teams racing towards a pearl in the Qatari desert that transforms into the World Cup trophy.
• BBC Match of the Day Titles Title sequence for the BBC's iconic Match Of The Day program.
• FA Cup: The People's Story (Feature Documentary) Feature-length documentary for TNT Sports and Discovery+ telling the story of the FA Cup through the people who lived it across nearly 60 years (1966 to 2025). Co-produced with Insight Film.
• Stewart (Feature Documentary) Documentary on former Formula 1 World Champion, team owner and businessman Sir Jackie Stewart, exploring his racing career and safety advocacy.
• Adam Hills: Foot Fault (Feature Documentary) Sky Original documentary following comedian Adam Hills as he campaigns for recognition of Para Standing Tennis as a future Grand Slam and Paralympic event.
• Amputating Alice (Feature Documentary) Documentary about Paralympic swimmer Alice Tai's fight to go from amputation to gold medal contention in just over half a year, narrated by Adam Hills. Grierson Award-nominated.

Quantifiable outcome

• 14 Peaks: Nothing is Impossible became one of Netflix's most globally successful documentaries
• +4 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• Sky StudioscoreStrategic or Co-development Partner · 22 June 2021Multi-title development and production partnership. Noah Media Group and Sky Studios co-produce documentaries including Hatton, Villeneuve Pironi, and Arsène Wenger: Invincible. Sky Studios has first-look option for global distribution through NBCUniversal.
• NetflixcoreChannel Partner/ Reseller/ Distributor14 Peaks: Nothing Is Impossible launched globally on Netflix in 190 countries. Noah produces original documentary content for Netflix's global platform.
• NBCUniversal Global DistributioncoreChannel Partner/ Reseller/ DistributorNBCUniversal Global Distribution handles international sales for Sky Studios co-productions. Also represents Villeneuve Pironi and other films for worldwide distribution.
• Federation EntertainmentmajorStrategic or Co-development PartnerCo-production partnership for Arsène Wenger: Invincible, produced in association with Federation Entertainment.
• Cinetic MediamajorChannel Partner/ Reseller/ DistributorRepresents Carl Lewis documentary for worldwide sales alongside Noah Media Group's international sales team.
• Mark WebbercoreStrategic or Co-development PartnerFormer Formula 1 driver and executive producer on Villeneuve Pironi documentary. Also an investor in Noah Media Group (£2m investment in 2021).
• Channel 4coreStrategic or Co-development PartnerPartnership for multiple documentaries including Adam Hills: Grow Another Foot, Amputating Alice, and 1966: Who Stole the World Cup? Each set for UK broadcast in Summer.
• UEFAcoreStrategic or Co-development PartnerUEFA Extraordinary Stories series produced for UEFA.TV, including One-Armed Wonder: The Extraordinary Story of Jimmy Hasty (Emmy winner) and Deserter: The Extraordinary Story of Miodrag Belodedici.
• FIFAcoreStrategic or Co-development PartnerFIFA Academies: Santos, FIFA Icons, and FIFA When the World Watched series (Italy 2006, Argentina 1986, Brazil 1970) produced for FIFA+.
• Olympic ChannelmajorStrategic or Co-development PartnerAll Around documentary commissioned by the Olympic Channel about three leading female gymnasts on the road to Tokyo 2020. Also Cirque Blanc about France's elite female speed skiing team.
• Amazon Prime VideocoreChannel Partner/ Reseller/ DistributorArsène Wenger: Invincible released on Amazon Prime Video in the UK. Also produces Premier League titles and Rugby Autumn Internationals titles for Amazon's sports coverage.
• Ghost RobotminorStrategic or Co-development PartnerCo-production partnership for Joshua Zeman's documentary Checkpoint: Zoo, about the rescue of animals from a zoo in Ukraine during the Russian invasion.
• Little Monster FilmscoreStrategic or Co-development PartnerCo-production partnership for 14 Peaks: Nothing Is Impossible, in collaboration with Monster. Executive produced by Jimmy Chin and Elizabeth Chai Vasarhelyi (Free Solo).
• UNINTERRUPTEDmajorStrategic or Co-development PartnerMulti-Emmy Award-winning athlete empowerment brand founded by LeBron James and Maverick Carter. Executive producing Carl Lewis documentary for Noah Media Group.
• Insight FilmminorStrategic or Co-development PartnerCo-production partnership for FA Cup: The People's Story documentary for TNT Sports and Discovery+.
• World Rugby / HBSminorStrategic or Co-development PartnerWhistleblowers documentary produced by World Rugby Studios in partnership with Noah Media Group and HBS, providing unprecedented insight into referees at the Rugby World Cup.
• BT SportminorChannel Partner/ Reseller/ DistributorGlory Hunters documentary produced with BT Sport, premiering on BT Sport 2. Covers Premier League memorabilia and auction process.
• LS FilmsminorChannel Partner/ Reseller/ DistributorNoah Media Group took worldwide sales rights (including UK and North America) on I AM IRVINE WELSH documentary produced by LS Films.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Pulse Films: UK-based film and documentary production company known for award-winning features and documentaries (Amy, Beastie Boys Story). Similar scale and target customers (global streamers and broadcasters), with a comparable international distribution footprint.
• Whisper Films: UK sports-focused production company producing premium sports documentary and broadcast content for clients including F1, Premier League, and global broadcasters. Direct peer on sports factual production for premium rights holders and broadcasters.
• Spring Films: UK documentary production company founded by Oscar-winning director Orlando von Einsiedel (Virunga, The Territory). Comparable independent documentary producer with international film festival and streamer distribution.
• Studio Lambert: UK production company (part of All3Media) producing premium factual, documentary, and unscripted content (SAS: Who Dares Wins, Three Womb Street). Comparable premium factual production focus and broadcaster/streamer customer base, though larger in scale.
• Altitude Film Distribution: UK film production, distribution, and international sales company handling theatrical and documentary releases. Comparable integrated production-plus-international-sales model serving broadcasters and streamers globally.
• North One Television: UK factual and documentary production company producing content for BBC, Channel 4, ITV, and Sky. Closely comparable as a UK independent producer of premium factual content for the same core broadcaster set.
• Fulwell 73: UK independent production company specializing in sports, entertainment, and music content (e.g., Sunderland 'Til I Die for Netflix, I Am Bolt). Closely comparable business model, customer set (streamers and broadcasters), and sports-specialized focus.
• Dogwoof: UK-based documentary sales, distribution, and production company of similar size, focused on premium feature documentaries. Dogwoof has built an international sales business around prestige factual titles, closely mirroring Noah Media Group's Distribution and Production model.

Broad incumbents

• Sky Studios: In-house production arm of Sky, Noah's anchor co-development partner producing premium drama, documentary, and entertainment. Functions simultaneously as Noah's biggest customer and as a broad incumbent competitor for original sports documentary commissions.
• BBC Studios Documentary Unit: In-house production arm of BBC producing premium documentaries and factual programming. Competes with Noah for both sports and broader documentary commissions, and increasingly co-produces with independents on commission basis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/noahmediagroup
• Facebookfacebook.com/noahmediagroup
• LinkedInuk.linkedin.com/company/noah-media-group
• Instagraminstagram.com/noahmediagroup
• TikToktiktok.com/@noahmediagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noah Media Group