Assetline Capital
Assetline Capital is an Australian non-bank lender founded in 2012, providing property-backed bridging loans, mortgages, private lending, and construction finance from $250k to $40m, distributed through accredited brokers and aggregators.
- Company typePrivate
- Founded2012
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Assetline Capital does
Assetline Capital is an Australian non-bank lender founded in 2012 and headquartered in Sydney, with additional offices in Melbourne and Brisbane. The company operates as a subsidiary brand under the AltX Financial Group, providing a full suite of property-backed lending solutions to borrowers who fall outside traditional bank criteria. Its core products include Horizon Mortgages (long-term residential and commercial loans up to $5m with terms up to 30 years), Bridging Loans (short-term consumer finance from $250k-$10m at up to 80% LVR), Private Lending (short-term capital solutions from $500k-$40m including a distinctive No Val product), and Construction & Development Finance (development loans from $5m-$40m at up to 70% LVR). Since inception, the company has funded over $3.3 billion in loans across more than 1,000 transactions.
The company's technology stack centers on a proprietary credit assessment framework (the 5 Cs: Character, Collateral, Capacity, Capital, Conditions) and an in-house property research team that conducts desktop valuations, enabling its signature No Val product with 2-3 day settlements. Operational capabilities include digital broker portals (bridgingapply.assetline.com.au, scenario.assetline.com.au, LoanApp integration), remote verification of identity through IDyou, and an active lending model with in-house construction managers performing ongoing site inspections and drawdown management. The firm reports indicative term sheets within 24 hours and full credit approval within 48 hours for development finance, and same-day indicative offers for private lending scenarios.
Revenue is generated primarily through interest income across all four product lines, supplemented by establishment fees (0.75% risk fee fixed across bridging deals) and promotional broker/borrower incentives. Distribution is heavily intermediated: Assetline works exclusively through an accredited broker network and six major aggregator partnerships (Outsource Financial, LMG, Loan Market, YBR, Specialist Finance Group, and VOW Financial). Customer segments span self-employed and SME borrowers, SMSF trustees, property professionals, consumer borrowers, and developers, with mortgage brokers serving as the primary commercial interface. Recent performance shows 140% YoY growth in Horizon Mortgages settled volumes (Q4 2025 vs Q4 2024), 35% YoY growth in bridging loan settlements in 2024, and a 48% YoY increase in total loan settlements.
Assetline Capital firmographics
Firmographics- Name
- Assetline Capital
- Legal name
- Assetline Capital Pty Ltd ACN 160 443 443
- Website
- https://assetline.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Assetline Capital is an Australian non-bank lender founded in 2012, providing property-backed bridging loans, mortgages, private lending, and construction finance from $250k to $40m, distributed through accredited brokers and aggregators.
- Ownership category
- akta.pro rank
Assetline Capital industry classification
Industry- Product category
- Non-Bank Lending
- NAICS
- Real Estate Credit (522292)
- SIC
- Mortgage Bankers & Loan Correspondents (6162), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Balance-Sheet / Portfolio CRE Lending (FSALADAG)
Keywords
Where Assetline Capital is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Assetline Capital business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Interest Income - Bridging Loans: Variable interest rates on bridging loans (8.10% p.a. standard, 6.59% p.a. loyalty rate), with interest capitalised during the loan term. Loan sizes $250k-$10m, terms up to 18-24 months.
- Interest Income - Horizon Mortgages: Long-term mortgage lending at various rates based on borrower profile (Prime, Near Prime, Specialist, SMSF). Loan amounts $250k-$5m with 30-year terms.
- Interest Income - Private Lending: Short-term capital solutions for business borrowers at 7.84% p.a. (Capital), 8.84% p.a. (No Val), 8.29% p.a. (Site Acquisition). Loan sizes $500k-$40m, terms up to 36 months.
- Interest Income - Construction & Development: Development finance for subdivisions, residential, retail, commercial, industrial assets. Up to $40m, 70% LVR, interest capitalised during development.
- Establishment/Setup Fees: 0.75% risk fee (fixed across all bridging deals). Third party fees, government fees and charges, valuation fees, and document preparation costs also apply.
- Broker Incentives: Cash-back promotion offering $1,100 borrower credit (applied against establishment fee at settlement) and $1,100 broker incentive for eligible loans settled during promotion period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Bridging Loans - Standard |
| Other | Monthly | Horizon Mortgages - Prime Full Doc |
| Other | Monthly | Horizon Mortgages - Prime Alt Doc |
| Other | Monthly | Horizon Mortgages - Near Prime |
| Other | Monthly | Horizon Mortgages - Specialist |
| Other | Monthly | Horizon Mortgages - Commercial |
| Other | Monthly | Horizon Mortgages - SMSF Full Doc |
| Other | Monthly | Horizon Mortgages - Generate 95% LVR |
| Other | Pay-as-you-go | Private Lending - Capital |
| Other | Pay-as-you-go | Private Lending - No Val |
| Other | Pay-as-you-go | Private Lending - Site Acquisition |
| Other | Pay-as-you-go | Private Lending - Non-Resident |
| Other | Pay-as-you-go | Construction & Development |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Assetline Capital product offering
Product offeringCore offering
Assetline Capital is an Australian non-bank lender providing property-backed lending solutions across four core products: Horizon Mortgages (long-term 30-year residential, commercial, and SMSF loans), Bridging Loans (short-term property finance for buying before selling), Private Lending (short-term capital solutions for business borrowers and property professionals), and Construction & Development Finance (development loans for subdivisions, residential, commercial, and industrial projects). The company distributes primarily through accredited mortgage brokers and aggregators, serving borrowers who don't fit traditional bank criteria across Australia.
Product overview
Assetline Capital is an Australian non-bank lender offering a comprehensive suite of property-backed lending solutions. The product portfolio comprises four core products: Horizon Mortgages (long-term 30-year residential and commercial loans up to $5m), Construction and Development (development finance from $5m-$40m for subdivisions and property builds), Private Lending (short-term capital solutions from $500k-$40m including a unique No Val loan product), and Bridging Loans (consumer bridging finance from $250k-$10m). The company operates as part of the AltX Financial Group, with offices in Sydney, Melbourne, and Brisbane, and has funded over $3.3 billion in loans since inception in 2012. Products are distributed through accredited mortgage brokers and aggregators.
Differentiator
Problem solved
Functional benefit
Brands
- Horizon Mortgages: Long-term mortgage product offering loans up to $5m for residential and commercial properties, including full doc, alt doc, and SMSF lending with terms up to 30 years.
- Bridging Loans
- Construction and Development
- Private Lending
Products and services
- Horizon Mortgages Long-term mortgage lending product offering 30-year loan terms for residential and commercial properties, supporting individual borrowers, SMSFs, and trust structures with full doc, alt doc, and SMSF lending options up to $5 million.
- Bridging Loans Consumer bridging finance for property owners needing short-term funding to bridge the gap between buying and selling. Loans from $250,000 to $10 million with up to 80% LVR and terms up to 18 months.
- Private Lending Short-term capital solutions for business borrowers and property professionals, including No Val loans, site acquisition, refurbishment, and residual stock funding. Loans from $500k to $40 million with terms up to 36 months.
- Construction and Development Finance Development finance for subdivisions, residential, retail, commercial, industrial and specialised assets. Loans from $5 million to $40 million with up to 70% LVR, supporting projects without presales requirement.
- No Val Loan Short-term private lending product eliminating external property valuation requirement, enabling 2-3 day settlements. Available for metro Sydney, Melbourne, Brisbane residential securities up to $1.8m, 60% LVR, 24-month terms.
Quantifiable outcome
- 140% year-on-year increase in Horizon Mortgages settled volumes (Q4 2025 vs Q4 2024)
- +6 more outcomes
Companies that use Assetline Capital
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
Assetline Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Assetline Capital partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Specialist Finance Group (SFG)coreAssetline Capital joined SFG's lending panel in March 2025, providing award-winning aggregator's broker network with access to Assetline's full suite of products.
- Outsource FinancialcoreAssetline Capital has partnered with Outsource Financial's panel of lenders, providing brokers with access to Assetline's full suite of non-bank lending solutions including bridging loans, mortgages, and construction finance.
- LMG (Leading Mortgage Group)coreAssetline Capital provides LMG brokers with access to short- and long-term finance options including Horizon Mortgages, bridging loans, and construction finance.
- Loan MarketcoreLoan Market brokers have access to Assetline's non-bank lending products through the partnership, expanding options for borrowers seeking alternative financing.
- YBR (Your Broker's Broker)coreYBR brokers can access Assetline Capital's lending panel for residential and commercial loan products including Horizon Mortgages and bridging loans.
- VOW FinancialcoreVOW Financial brokers have access to Assetline Capital's lending products through the partnership.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Assetline Capital competitors and assessment
Company assessmentDirect peers
- Bluestone Mortgages: Australian non-bank lender specialising in near-prime, prime, and self-employed residential mortgages distributed through brokers. Directly comparable in target borrower segments and broker-led channel model.
- Firstmac: Australian non-bank lender specialising in residential mortgages and asset finance, distributed through broker channels. Comparable in non-bank positioning, residential focus, and broker dependence.
- Thinktank Group: Australian non-bank lender focused on commercial property, SMSF, and residential investment lending distributed through brokers. Comparable in SMSF lending expertise and commercial property exposure.
- BC Securities: Australian non-bank lender specialising in short-term bridging and property-backed loans distributed through brokers. Directly comparable to Assetline's bridging and short-term private lending products.
- Pepper Money: Australian and New Zealand non-bank lender (part of KKR-backed Pepper Group) offering specialist residential and commercial mortgages, asset finance, and real estate loans to underserved borrowers. Highly comparable in specialist/self-employed focus.
- Resimac: Australian non-bank lender (wholly owned by Netball NZ / formerly listed) providing prime, near-prime, and specialist residential mortgages plus asset finance, distributed through mortgage brokers. Directly comparable in product breadth and broker distribution.
- La Trobe Financial: Large Australian non-bank lender and credit fund manager offering residential mortgages, commercial property loans, and development finance through broker channels. Directly comparable to Assetline across product suite, broker-led distribution, and balance-sheet lending model.
- Liberty Financial: Major Australian non-bank lender offering residential mortgages, SMSF lending, and asset finance through broker networks. Comparable in target segments (self-employed, SMSF, specialist) and broker-led distribution model.
Emerging players
- Mortgage Ezy: Australian non-bank lender offering residential and SMSF loans through brokers. Smaller and more focused than Assetline but directly comparable in target borrower segments.
- Brighten Home Loans: Australian digital non-bank mortgage lender offering prime and specialist residential loans through brokers and direct channels. Comparable product mix with a more digital-led distribution overlay.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Assetline Capital social profiles
Digital presenceAssetline Capital compliance and trust
Trust signalCompliance3 records
Assetline Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assetline Capital leadership team
Management profileNumber of profiles
Profiles9 records
Assetline Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assetline Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assetline Capital
What does Assetline Capital do?
Assetline Capital is an Australian non-bank lender providing property-backed lending solutions across four core products: Horizon Mortgages (long-term 30-year residential, commercial, and SMSF loans), Bridging Loans (short-term property finance for buying before selling), Private Lending (short-term capital solutions for business borrowers and property professionals), and Construction & Development Finance (development loans for subdivisions, residential, commercial, and industrial projects). The company distributes primarily through accredited mortgage brokers and aggregators, serving borrowers who don't fit traditional bank criteria across Australia.
Is Assetline Capital a public or private company?
Assetline Capital is a private company. It is classified as corporate owned and is currently operating.
When was Assetline Capital founded?
Assetline Capital was founded in 2012. It employs 11 to 50 people.
Where is Assetline Capital based?
Assetline Capital is headquartered in Sydney, Australia, in the Oceania region.
How does Assetline Capital make money?
Six revenue lines are on record. Interest Income - Bridging Loans are the primary driver. The others are interest Income - Horizon Mortgages, interest Income - Private Lending, interest Income - Construction & Development, establishment/Setup Fees and broker Incentives.
Who are Assetline Capital's main competitors?
Direct peers on record are Bluestone Mortgages, Firstmac, Thinktank Group, BC Securities, Pepper Money, Resimac, La Trobe Financial and Liberty Financial. Emerging players are Mortgage Ezy and Brighten Home Loans.
Does Assetline Capital have an API?
No public API is recorded for Assetline Capital.
What industry is Assetline Capital in?
Assetline Capital's product category is Non-Bank Lending. Its primary akta.pro industry code is FSALADAG, Balance-Sheet / Portfolio CRE Lending. Its NAICS code is 522292 and its SIC code is 6162.