What Firstmac does

Firstmac is an Australian non-bank lender founded in 1979 by Kim Cannon and headquartered in Brisbane. The company originates and services residential mortgages, asset finance (car and caravan loans), SMSF loans, bridging finance, and green finance products, operating as the largest family-owned non-bank lender in Australia with $16–21 billion in mortgages under management across 130,000–150,000 home loans written since 2000. Firstmac is 100% Australian-owned, holds Australian Financial Services Licence / Australian Credit Licence 290600, and carries Standard & Poor's highest 'Strong' servicer ranking.

The technology stack is a digital-first lending platform with end-to-end automated processing: broker origination through the Broker Tools portal (with quotes, calculators, application tracking, and live chat), automated underwriting with auto-approvals targeted within a four-hour window when not instant, DocuSign for digital signatures, biometric ID verification for asset finance, and Equifax and Experian integrations for credit reporting and AML/CTF compliance. Customer-facing platforms include Firstmac Money (online banking with 100% offset sub-accounts and a Visa debit card via Indue Limited, supporting Apple Pay), Firstmac onTrack (loan document management), and the loans.com.au and carloans.com.au direct digital channels acquired/launched from 2011.

Firstmac's business model combines net interest income from originated and serviced mortgages and asset finance loans with wholesale RMBS funding — having issued over $40 billion of RMBS bonds in Australian and global markets, including a $2 billion transaction in June 2026. Distribution is broker-mediated nationally across Australia with mobile and office-based BDMs, supplemented by direct digital channels and a Manila-based Customer Care operation for extended support hours. Green finance is a distinct vertical: a $230 million 2021 green mortgage securitisation with CEFC and Norinchukin Bank (arranged by J.P. Morgan) backs 7-star+ energy-efficient housing, and a $40 million 2023 CEFC investment funds discounted electric vehicle loans targeting at least 900 EVs. Pricing is variable by LVR tier — owner-occupied rates from 6.43% p.a. (OO & INV Bundle) to 7.44% p.a. (Construction 80), investor rates from 6.74% to 7.99% p.a., and SMSF commercial at 8.34% p.a. — with no annual or ongoing fees on home loans.

Name

Firstmac

Legal name

Firstmac Limited

Website

https://firstmac.com.au

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Firstmac is a 100% Australian-owned, Brisbane-based non-bank lender offering home loans, asset finance (car and caravan), SMSF loans, and green finance products. It distributes primarily through an accredited broker network and serves retail borrowers, property investors, SMSF trustees, and wholesale RMBS investors across Australia.

Ownership category

akta.pro rank

Product category

Non-Bank Residential Mortgage Lending

NAICS

Nondepository Credit Intermediation (5222)

SIC

Mortgage Bankers & Loan Correspondents (6162), Asset-Backed Securities (6189)

akta.pro primary industry

Non-Agency/Private-Label RMBS Securitization & Issuance (FSALAFAB)

akta.pro secondary industries

Mortgage Loan Sales & Aggregation (Correspondent/Conduit Aggregators) (FSALAFAD), Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation) (FSALAAAL)

Keywords

• Residential mortgage lending
• Asset finance
• Non-bank lending
• Home loans
• Green car loans

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income from Mortgage Lending: Firstmac generates primary revenue through interest income on residential mortgages it originates and holds, as well as mortgages it services for investors in its RMBS programs. The company specializes in residential mortgage-backed securities (RMBS) funding.
2. Asset Finance Interest: Revenue from car and caravan loans, including secured asset loans ranging from $10,000 to $150,000 with both variable and fixed rate options
3. Green Car Loans: Discounted financing for electric vehicles and green cars, offered in partnership with CEFC (Clean Energy Finance Corporation)
4. Wholesale RMBS Funding: Firstmac provides wholesale funding of residential mortgages through its residential securitisation program, having issued over $40 billion worth of RMBS bonds in Australian and global markets

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Firstmac is an Australian non-bank lender that originates and services residential home loans (owner-occupied, investment, construction, SMSF, and bridging) and secured asset finance (car and caravan loans). The company funds its lending primarily through self-managed RMBS programs and distributes products through an accredited broker network and direct digital channels. Its portfolio spans home purchase, refinancing, investment property financing, and green/EV financing in partnership with CEFC.

Product overview

Firstmac is an Australian non-bank lender offering a portfolio of financial products. The core offering consists of home loans (variable, fixed, and construction rates for owner-occupied and investment properties) and asset finance (car and caravan loans). Additional products include SMSF loans for self-managed super fund property purchases, green car loans with discounted rates for electric vehicles, and bridging finance for property transitions. The company also provides green home loans supporting energy-efficient housing. Digital platforms include Firstmac Money (online banking), Firstmac onTrack (document management), and Broker Tools (broker portal). The product architecture follows a core lending platform with specialized product variants and digital self-service channels.

Differentiator

Problem solved

Functional benefit

Brands

• loans.com.au: Online home loan distribution platform operated by Firstmac Group, launched in 2011.
• Green Home Loan
• Green Car Loan

Products and services

• Firstmac Home Loans Variable and fixed rate home loans for owner-occupied and investment purposes with features including offset sub-accounts, redraw facilities, and construction loan options. Designed for Australian consumers and investors purchasing or refinancing residential property, distributed through accredited brokers and direct digital channels.
• SMSF Loan Self-Managed Super Fund residential and commercial property loans ranging from $50,000 to $2,000,000 with no ongoing or annual fees. Targeted at SMSF trustees seeking to acquire residential or commercial property within their super fund, with a simplified documentation process.
• Firstmac Asset Finance (Car Loans) Secured car loans ranging from $10,000 to $150,000 for new or second-hand vehicles with both variable and fixed rate options. Distributed through accredited asset finance brokers with digital application processing including DocuSign and biometric ID verification and auto approvals within 4 hours.
• Green Car Loan Discounted rate car loan for qualifying green vehicles including demonstration vehicles and electric vehicles, offering up to 0.50% p.a. interest rate discount through Firstmac's collaboration with the Clean Energy Finance Corporation (CEFC). For new, demonstration or electric vehicles with focus on low-emission models under $90,000.
• Secured Caravan Loans Firstmac's first-ever secured caravan loan product designed for the broker channel to capture lifestyle lending demand. Allows brokers to retain caravan finance business within the Firstmac suite alongside home loans and car loans.
• Bridging Home Loan Short-term financing solution bridging the gap between buying a new property and selling an existing one. Charges 8.44% fixed during the bridging period and reverts to 6.43% variable rate after the bridging period ends.
• Green Home Loan Low-interest-rate home loan supporting energy-efficient housing to help reduce carbon footprint and fight climate change. Eligible homes must meet or exceed a 7-star energy rating and is supported by a $230 million green mortgage securitisation backed by CEFC and Norinchukin Bank.
• Firstmac Money (Online Banking Platform) Online banking platform for customers to access and manage their accounts, make payments, view loan details and access offset sub-accounts with linked Visa debit card. Supports Apple Pay tap and pay and provides 24/7 account access without physical branches.
• Firstmac onTrack (Document Management Portal) Online portal for customers to log in and access loan documents electronically. Provides customers with self-service access to loan-related documentation throughout the loan lifecycle.
• Broker Tools Portal Digital portal with tools and resources for accredited home loan and car loan brokers including application submission, quotes, calculators, application tracking and live chat support. Enables data-driven auto approvals with fast turnaround — within 4 hours if not auto approved at submission.
• Firstmac Calculators Suite of financial calculators including home loan repayment, offset, stamp duty, car loan and income tax calculators to help customers and brokers model loan scenarios. Free to access via the Firstmac website.

Quantifiable outcome

• 130,000+ home loans written over 40+ years
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Brisbane BroncosflagshipGTM or Marketing Partner · 1 January 2013Firstmac has been Premier Sponsor of the Brisbane Broncos NRL team since 2013. The sponsorship was renewed in 2023 for 5 years, extending through 2028. Logo appears on the sleeve of the famous Broncos jersey.
• Steve Waugh FoundationcoreOthersFirstmac is a major supporter of the Steve Waugh Foundation which supports children with rare diseases. Staff attend annual Golf Charity Day events to raise funds. The partnership supports the Women, Children & Community Program.
• Ronald McDonald House Charities SEQminorOthersFirstmac staff participate in Baking a Difference events at RMHC SEQ, preparing meals for families of seriously ill children staying at the House.
• The Pyjama FoundationminorOthersFirstmac staff volunteer to pack kits for National Pyjama Day, supporting children in foster care. Approximately 800 kits packed in one volunteer session.
• Palliative Care QueenslandminorOthersFirstmac team volunteers to pack materials and information bags for National Palliative Care Week, supporting the charity's mission for quality palliative care.
• Wesley Mission QueenslandminorOthersFirstmac staff volunteer at community BBQs preparing and serving meals for individuals and families doing it tough, supporting Wesley Mission's vital support services.
• Farm AngelsminorOthersFirstmac staff volunteer to handwrite cards and pack hampers for farming families doing it tough, supporting mental health and wellbeing in rural communities.
• The Forgotten Women (Mangrove Housing)minorOthersFirstmac supports The Forgotten Women project providing fit-for-purpose housing and tailored support for women over 55 facing homelessness, the fastest-growing homeless population in Australia.
• NRLW Brisbane BroncosminorOthersFirstmac supports the NRL Women's Premiership team, the Brisbane Broncos who are reigning champions with three premierships in three seasons.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Resimac: One of Australia's largest non-bank mortgage lenders and RMBS issuers, with a comparable wholesale-funded model, securitization program, and broker distribution. Direct competitor for home loan origination and RMBS investor capital.
• Liberty Financial: Australian non-bank lender offering residential mortgages, asset finance, and insurance products through broker networks. Comparable in scale, broker distribution, and product breadth to Firstmac.
• Pepper Money: Non-bank lender specializing in residential mortgages and asset finance for borrowers who don't fit traditional bank criteria. Similar specialist positioning and broker-channel distribution to Firstmac.
• Bluestone Mortgages: Australian non-bank mortgage lender focused on self-employed and non-conforming borrowers, with comparable broker distribution and securitization funding model.
• Australian Finance Group (AFG): Australia's largest mortgage aggregator, distributing loans from multiple lenders (including Firstmac) through its broker network. Comparable in that it sits in the same mortgage origination ecosystem with overlapping broker relationships.

Emerging players

• Athena Home Loans: Digital-first Australian mortgage lender competing for broker-distributed and direct-to-consumer volume. While smaller and newer than Firstmac, it represents the digital-native direction the industry is heading.
• Tic:Toc: Australian digital mortgage lender using automated underwriting for fast-turnaround home loans. Represents the digital disruption wave in Australian mortgage origination that Firstmac is competing against.

Broad incumbents

• Mortgage Choice: Major Australian mortgage broker (owned by REA Group) that distributes loans from a panel of lenders including non-banks. Overlapping broker-channel exposure with Firstmac.

Regional players

• Judo Bank: Australian challenger bank focused on small business and agribusiness lending, with some residential mortgage exposure. While not a direct mortgage competitor, it represents the broader non-bank/alternative lender landscape in Australia.

Others

• loans.com.au: Online home loan distribution platform wholly owned by Firstmac (acquired 2011). Listed separately because it operates as Firstmac's direct-to-consumer digital channel alongside the broker-led core business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/firstmaclimited
• Facebookfacebook.com/FirstmacLimited
• LinkedInlinkedin.com/company/firstmac-
• Instagraminstagram.com/firstmac

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries8 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firstmac