What Bornes Québec does

Bornes Québec is a private Victoriaville, Quebec-based distributor and service provider specializing in electric-vehicle charging stations. Founded in 1997 with 11–50 employees, the company positions itself as the reference for EV charging solutions across Quebec, serving individual homeowners, commercial property owners, municipalities, corporate fleet operators, automotive dealerships, and condo/multi-residential buildings. Its service surface spans the full lifecycle: strategic planning, hardware distribution, certified master-electrician installation (RBQ-licensed), government-subsidy navigation, ongoing technical support, and a managed-services rental line. The customer base is anchored in Quebec, with limited extension into Ontario, and demand is driven by Quebec's provincial EV infrastructure targets (2,500 fast charging stations by 2030) and supportive subsidy programs.

The company's core technology stack is a curated, multi-vendor hardware portfolio rather than proprietary charging electronics. It is the primary reseller of Elmec's EVduty line (Level 2 stations manufactured in Shawinigan, Quebec, including the EVC30 Standard, EVC30 Smart-Home, EVduty DUO, and EVC30 Smart-PRO commercial models, plus the 50 kW EVduty3 Level 3 DC fast charger) and the exclusive Quebec distributor for Finnish-made Kempower stations featuring dynamic power sharing (500 kW shared across three satellites, up to 300 kW per satellite). Connected smart features — Wi-Fi, the EVduty mobile app, real-time data, access management, and session control — sit on top of vendor hardware. Bornes Québec also distributes FLO Core+ and FLO SmartTWO stations through its rental program, enabling network-connected commercial deployments.

The business model combines one-time hardware sales (residential Level 2 units at $799–$899, with installation adding ~$400), commercial hardware sales for Level 2/Level 3 deployments, professional installation and consulting fees, revenue-sharing on paid public charging via Circuit électrique and FLO network connections, and a recurring FLO rental subscription starting at $89.99/month per station. Pricing is structured around Quebec and federal subsidy capture (Roulez vert, Branché au travail, Transportez vert, the private-sector fast-charging program), reducing effective customer cost. The proprietary Engagement 360° program wraps these elements into a bundled offer — installation, financing, subsidy support, smart-technology conversion, electrician network access, loaner equipment, and technical support — and is the company's main service differentiation. Go-to-market is consultative direct sales via a French-language website with city-specific landing pages, an educational blog, and referral flow from a network of certified electricians, automotive dealers, and government program partnerships.

Name

Bornes Québec

Legal name

Bornes Québec inc

Website

https://bornesquebec.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Bornes Québec is a Victoriaville, Quebec-based EV charging solutions provider that distributes Elmec EVduty and Kempower hardware, installs stations via a certified electrician network, and navigates provincial/federal subsidies for residential, commercial, municipal, and fleet customers across Quebec.

Ownership category

akta.pro rank

Product category

EV Charging Infrastructure Services

NAICS

Electrical Equipment Manufacturing (33531)

SIC

Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)

akta.pro secondary industries

EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE), EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK), EV Charging Make-Ready & Distribution Interconnection Works (EUAEACAO)

Keywords

• EV charging stations
• Residential EV chargers
• Commercial EV chargers
• DC fast charging
• Fleet electrification services

Headquarters

HQ city

Victoriaville

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. EV Charging Hardware Sales (Residential): Sale of Level 2 residential charging stations (EVduty EVC30 Standard and Smart-Home) directly to individual homeowners. Units priced at $799–$899 before government subsidies.
2. EV Charging Hardware Sales (Commercial): Sale of Level 2 and Level 3 commercial charging stations (EVduty3, EVduty DUO, EVC30 Smart-PRO) to businesses, multi-residential property owners, municipalities, and fleet operators.
3. Charging Station Rental/Leasing: Monthly rental plans for FLO and EVduty charging stations. Base plan starting at $89.99/month per FLO station includes maintenance, revenue sharing, access/tariff control, and FLO specialist support. Premium plan at $169.99/month additionally includes installation by certified electrician and connection to FLO's network. Rental is offered for both residential and commercial applications.
4. Revenue-Generating Charging Stations: Commercial operators (businesses, landlords) can operate EVduty or FLO stations on a paid charging model, generating revenue per session. Stations can be connected to the Circuit électrique public network for broader visibility and revenue sharing.
5. Professional Services — Installation & Consulting: Fees for professional installation of charging stations by certified master electricians (RBQ-licensed), and strategic planning consulting for businesses and municipalities around EV infrastructure deployment, subsidy applications, and fleet electrification.
6. Engagement 360° Service Package: A bundled service covering subsidy navigation support, smart technology conversion, electrician network access, loaner station in case of breakdown, and technical support. This is embedded as part of their service model and represents a differentiation driver.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Bornes Québec distributes, sells, and installs electric vehicle charging stations (Level 2 and Level 3 DC fast) for residential, commercial, municipal, and fleet customers across Quebec. The company represents Elmec EVduty (Quebec-manufactured) and FLO product lines, and exclusively distributes Kempower DC fast chargers for the Circuit électrique network. Its flagship Engagement 360° program bundles hardware, certified electrician installation, government subsidy navigation, smart-technology conversion, technical support, and a loaner-station guarantee into a one-stop service offering.

Product overview

Bornes Québec offers a comprehensive portfolio of EV charging solutions anchored by Elmec EVduty branded products (EVC30 Standard, EVC30 Smart-Home, EVC30 Smart-PRO, EVduty DUO, EVduty3) and FLO branded stations (Core+, SmartTWO). The product line spans residential Level 2 stations (EVC30 Standard/Smart-Home at 7.2 kW), commercial Level 2 stations (Smart-PRO with billing, DUO dual-port), and commercial Level 3 ultra-fast DC stations (EVduty3 at 50 kW for 80% charge in ~30 min). The portfolio is complemented by the Engagement 360 Program bundling installation, financing, and ongoing support, plus professional services including strategic planning, fleet conversion, installation, and subsidy assistance. The company also distributes Kempower fast charging stations featuring dynamic power sharing technology.

Differentiator

Problem solved

Functional benefit

Brands

• Engagement 360: A comprehensive 360-degree support program covering purchase, financing, installation, and after-sales service for EV charging stations, in collaboration with participating car dealerships.

Products and services

• Elmec EVduty EVC30 Standard (Residential Level 2) A 7.2 kW Level 2 (240V) residential EV charging station manufactured in Quebec, with a 7.6-meter cable, indoor/outdoor rating (-40°C to +40°C), designed for individual homeowners seeking faster home charging than a 120V outlet. Priced at $799/unit before subsidies.
• Elmec EVduty EVC30 Smart-Home (Residential Level 2) A connected 7.2 kW Level 2 residential EV charging station with Wi-Fi, EVduty mobile app, real-time charging data, access management (public/private), and start/stop session control. Configurable max output current (16/20/24/30 amps). Indoor/outdoor rated -40°C to +40°C. Priced at $899/unit before subsidies.
• Elmec EVduty EVC30 Smart-PRO (Commercial Level 2) A 7.2 kW Level 2 commercial charging station with revenue-generating capability, allowing operators to set a cost per recharge session. Includes Wi-Fi, real-time data, session history, remote start/stop, and configurable access control via invitations.
• Elmec EVduty DUO (Commercial Level 2) A Level 2 dual-port commercial charging station enabling simultaneous charging of two EVs at a total of 7.2 kW, designed for multi-unit residential buildings, commercial properties, and households with multiple EVs. Indoor/outdoor rated -40°C to +40°C.
• Elmec EVduty3 (Commercial Level 3 DC Fast Charger) A 50 kW Level 3 DC fast charging station compatible with SAE J1772MD, CHAdeMO, and SAE Combo connectors, delivering up to 80% charge in approximately 20–30 minutes. Designed for commercial and public use.
• FLO SmartTWO (Networked Commercial Level 2) A networked Level 2 commercial charging station with FLO network connectivity, revenue management, and access control features, sold and supported by Bornes Québec as part of its rental program.
• FLO Core+ (Residential/Commercial Level 2) A Level 2 charging station for residential and commercial use, part of the FLO network ecosystem and offered by Bornes Québec as part of its FLO rental program.
• Engagement 360° Program Bornes Québec's flagship bundled service covering hardware selection, 24–48 hour delivery, financing, certified electrician installation, government subsidy support, smart-technology conversion, technical support, and access to a replacement charging station in case of breakdown.
• Strategic Planning Services (1/3/5/10-year Electrification Roadmaps) Consulting services for municipalities and businesses to plan 1, 3, 5, or 10-year EV charging and fleet electrification roadmaps, including infrastructure deployment and subsidy strategy.
• Fleet Electrification Conversion Services Consulting and implementation services for converting commercial or municipal vehicle fleets to electric vehicles, including depot charging infrastructure planning and subsidy application support.
• EV Charging Station Installation Services Professional installation of EV charging stations by RBQ-licensed certified master electricians for residential and commercial customers across Quebec.
• Government Subsidy Assistance Services Expert assistance with Quebec and federal government subsidy applications (Roulez vert, Branché au travail, Transportez vert, 4,500-Bornes, Green Municipal Fund, Private Sector Fast Charging Program) for EV charging infrastructure projects.
• EV Charging Station Rental (FLO Basic & Premium Plans) Monthly rental plans for FLO charging stations starting at $89.99/month (Basic: maintenance, revenue sharing, access control, FLO specialist support) and $169.99/month (Premium: Basic + certified electrician installation and connection to the FLO network). Available for residential and commercial applications.

Quantifiable outcome

• Level 2 (240V) charging reduces EV charging time to 3–8 hours vs. 11–16 hours on a 120V household outlet, enabling overnight full charging.
• +5 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Kempower (Finland)coreTechnology or Integration · 31 August 2023Kempower is a Finnish EV fast charging company (Nasdaq First North Growth Market Finland) that designs and manufactures DC fast charging solutions. Bornes Québec serves as the exclusive Quebec distributor for Kempower fast charging stations. The first Canadian deployment of Kempower dynamic power sharing stations was at Rivière-du-Loup, installed by Bornes Québec for the Circuit électrique network.
• Circuit électrique (Hydro-Québec)coreChannel Partner/ Reseller/ DistributorBornes Québec is a key partner in deploying the Circuit électrique public fast charging network across Quebec. The company installed the first Canadian Kempower dynamic power sharing fast charging stations on the Circuit électrique network at Rivière-du-Loup. Bornes Québec handles distribution, installation, and ongoing support for stations deployed on this network.
• EcotunedminorStrategic or Co-development PartnerListed as a partner on Bornes Québec's website partner logos section. Nature of partnership not detailed in available sources.
• Maillon vertminorStrategic or Co-development PartnerListed as a partner on Bornes Québec's website partner logos section. Nature of partnership not detailed in available sources.
• Groupe Park AvenueminorStrategic or Co-development PartnerListed as a partner on Bornes Québec's website partner logos section. Nature of partnership not detailed in available sources.
• Porsche CanadaminorChannel Partner/ Reseller/ DistributorAutomotive dealership partner. Porsche Québec, listed as a customer, uses Bornes Québec for installation of EV charging stations for dealership customers purchasing EVs. Dealerships refer customers to Bornes Québec as part of EV sales.
• Fonds écoleadercoreGTM or Marketing PartnerBornes Québec is a certified Écoleader company — one of the first in Quebec. The Écoleader Fund provides financial assistance to businesses for engaging expert consultants (like Bornes Québec) in implementing commercial EV charging projects.
• Girardin Blue BirdminorStrategic or Co-development PartnerListed as a partner on Bornes Québec's website partner logos section. Girardin Blue Bird manufactures school buses and may partner on fleet electrification initiatives.
• St-Hubert (Rivière-du-Loup)minorStrategic or Co-development PartnerSt-Hubert restaurant at 80 boulevard Cartier, Rivière-du-Loup, provided land for the first Canadian deployment of Kempower fast charging stations as part of the Circuit électrique network. St-Hubert is a founding member of the Circuit électrique.
• FLO (充电网络)coreTechnology or IntegrationFLO is a North American EV charging network operator. Bornes Québec offers FLO Core+ and FLO SmartTWO charging stations as part of its rental program. FLO provides the network connectivity, mobile app, revenue management platform, and specialist support, while Bornes Québec handles local sales, installation coordination, and customer service.
• Elmec (EVduty brand)coreTechnology or IntegrationElmec is a Quebec-based manufacturer of EV charging stations under the EVduty brand (manufactured in Shawinigan, Quebec). Bornes Québec is the primary reseller and installer of Elmec EVduty products in Quebec. The product line includes Level 2 residential (EVC30 Standard, EVC30 Smart-Home) and commercial (EVduty3, EVduty DUO, EVC30 Smart-PRO) charging stations, all designed for Quebec's extreme climate.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• FLO (formerly AddÉnergie): FLO is a major Canadian EV charging network operator and charger manufacturer (AddÉnergie merger). It is both a partner (Bornes Québec rents FLO stations and connects them to the FLO network) and a direct competitor for Quebec EV charging installation and managed-service contracts.
• SWTCH Energy: SWTCH Energy is a Canadian EV charging management software and solutions provider focused on multi-residential and commercial buildings. It competes directly with Bornes Québec's EVC30 Smart-PRO and EVduty DUO offerings in the condo and commercial segment.
• EVera (Bornes de recharge): EVera is a Quebec-based EV charging network operator and Bornes Québec's listed partner. It competes with Bornes Québec for territory- and property-level public charging deployments across Quebec.
• Maillon Vert: Maillon Vert is a Quebec EV charging network operator and Bornes Québec partner. It serves overlapping residential and commercial customer segments with public charging infrastructure, creating direct go-to-market overlap.
• Circuit électrique (Hydro-Québec): Hydro-Québec's Circuit électrique is the largest public charging network in Quebec and is both Bornes Québec's most strategic deployment partner and a potential competitor for end-customer EV charging contracts.

Broad incumbents

• ChargePoint: ChargePoint is a large North American EV charging network with extensive hardware and software offerings. It competes with Bornes Québec for commercial and multi-residential charging deployments across Quebec and Ontario.
• Tesla (Supercharger / Wall Connector): Tesla operates the largest DC fast charging network in North America and also sells residential Wall Connector hardware. It competes for high-end residential EV charging customers and public fast charging traffic in Quebec.
• Blink Charging: Blink Charging is a publicly traded North American EV charging equipment and network operator with a broad product portfolio. It competes for commercial and multi-residential charging contracts that Bornes Québec also targets.

Others

• Elmec (EVduty brand): Elmec is the Quebec manufacturer of EVduty charging stations and Bornes Québec's primary hardware supplier. While not a direct sales competitor, Elmec's strategic priorities, product roadmap, and pricing directly shape Bornes Québec's value proposition.
• Kempower: Kempower is the Finnish DC fast charger manufacturer whose Quebec distribution rights are held by Bornes Québec. As a supplier, Kempower's go-to-market decisions (such as selecting additional Quebec distributors) would materially affect Bornes Québec's competitive position.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bornesquebec
• LinkedInlinkedin.com/company/bornes-quebec

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bornes Québec