Web2Asia
Web2Asia is a Shanghai-based, Alibaba 5-Star Tmall Partner agency that helps Western premium and Fortune 500 brands enter and operate on China's e-commerce and digital platforms — covering Tmall/JD store setup, cross-border sales, 3PL, and performance marketing with proprietary RTB/DSP ad technology.
- Company typePrivate
- Founded2008
- HeadquartersShanghai, China
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Web2Asia does
Web2Asia is a Shanghai-headquartered, full-service digital marketing agency and certified Alibaba Tmall Partner (TP) that helps Western premium brands enter, operate and scale within China's e-commerce and digital ecosystem. Founded circa 2008 and operating from offices in Shanghai, Beijing and Hangzhou with a 51–100 person multilingual team, the company sells exclusively to enterprise clients — primarily Fortune 500 multinationals and premium European brands — providing an integrated stack of China digital strategy, e-commerce operations, and online performance marketing services.
The company's offering is organized around three service pillars. The first is China Digital Strategy, covering market research, brand localization, social media and KOL outreach. The second is E-Commerce Operations delivered as TP services: setup and ongoing management of flagship stores on Tmall, Tmall Global, JD, JD Worldwide, Kaola, WeChat, ele.me, Meituan and Amazon China, including cross-border sales without a China legal entity, 3PL warehousing and fulfillment, OMS and accounting integration. The third pillar is Online Performance Marketing across Baidu/360 SEM, SEO, display media and retargeting, affiliate, and email/SMS — supported by proprietary RTB ad-tech for Alibaba Express Train PPC and DSP technology for Alimama Diamond Booth CPM.
The business model is professional services and managed services, quote-based and not publicly disclosed. Since Q1/2018 the firm has held Alibaba's highest 5-Star / Gold-Star TP certification, was named TOP 3 Tmall Partner during 11.11 Singles Day 2019, and has been re-certified through Q1/2021. The company is privately held with no disclosed funding rounds, parent entity or public listing.
Web2Asia firmographics
Firmographics- Name
- Web2Asia
- Legal name
- Web2Asia
- Website
- https://web2asia.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Web2Asia is a Shanghai-based, Alibaba 5-Star Tmall Partner agency that helps Western premium and Fortune 500 brands enter and operate on China's e-commerce and digital platforms — covering Tmall/JD store setup, cross-border sales, 3PL, and performance marketing with proprietary RTB/DSP ad technology.
- Ownership category
- akta.pro rank
Web2Asia industry classification
Industry- Product category
- China E-Commerce Operations & Digital Marketing Services
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Trade Promotion Management & Optimization (TPM/TPO) (MPAAAJAH)
Keywords
Where Web2Asia is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices3 records
Markets served
Web2Asia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- E-Commerce Operations & TP Services: One-stop e-commerce solutions including consulting, store setup, operations management for Tmall, Tmall Global, JD, JD Worldwide, Kaola, WeChat, ele.me, Meituan platforms
- Performance Marketing Services: Digital performance marketing services including SEM/PPC, SEO, display media & retargeting, affiliate marketing, email & SMS across Chinese platforms
- Cross-Border E-Commerce Solutions: Cross-border sales setup and operations enabling foreign brands to sell to Chinese consumers without legal entity in China
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Web2Asia product offering
Product offeringCore offering
Web2Asia is a certified Alibaba Tmall Partner (TP) agency that helps Western brands enter and operate on Chinese e-commerce and New Retail platforms (Tmall, Tmall Global, JD, JD Worldwide, Kaola, WeChat, ele.me, Meituan). It provides end-to-end services including digital strategy consulting, e-commerce store setup and operations, 3PL warehousing and fulfillment, and ROI-oriented performance marketing (SEM/PPC, SEO, display, retargeting, affiliate, email/SMS) powered by proprietary RTB and DSP advertising technology.
Product overview
Web2Asia is a Shanghai-based full-service digital marketing agency and Alibaba-recommended 5-Star/Gold-Star rated Tmall Partner (TP) agency. The company offers three integrated service pillars: (1) China Digital Strategy & Lead Agency covering market research, brand localization, social media marketing, and KOL outreach; (2) China E-Commerce Operations (TP Services) including Tmall/Tmall Global setup, JD Worldwide, cross-border sales, and 3PL fulfillment; and (3) China Online Performance Marketing including SEM/SEO, display media, affiliate marketing, and proprietary RTB/DSP ad technology. The company specializes exclusively in serving Western premium brands entering the Chinese e-commerce market.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 20%+ client growth across platforms during June 18 2021 shopping festival
- +1 more outcomes
Companies that use Web2Asia
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Web2Asia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Web2Asia partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, historical, secondary and support.
- JD (Jing Dong)coreCertified JD Worldwide Partner for cross-border sales, enabling foreign brands to sell to Chinese consumers via JD marketplace without China legal entity. JD also offers reseller model in addition to marketplace.
- Alibaba (Tmall, Tmall Global)coreCertified Tmall Partner agency since 2014, providing e-commerce setup and operations for Tmall, Tmall Global, and Kaola platforms. Since Q1/2018, awarded 5-Star/Gold-Star rating (highest level with 12/12 points). Enables foreign brands to sell on Alibaba marketplaces.
- KDDI Web CommunicationshistoricalExclusive partnership for Jimdo website creator launch in Japan, KDDI Web Communications is subsidiary of Japan's 2nd largest telecom corporation KDDI.
- amiandohistoricalDistribution partnership for event ticketing platform in East Asia.
- Narragansett TechnologieshistoricalPartnership with online marketing solution provider for technology integration.
- Tencent (WeChat)coreCertified partnership for WeChat commerce store setup and operations, enabling brands to sell through WeChat ecosystem.
- ele.mecorePartnership for food delivery and grocery operations on ele.me platform, Alibaba's primary O2O and New Retail service in China.
- MeituancorePartnership for food delivery and O2O operations on Meituan platform.
- Amazon ChinasecondaryCertified partnership for Amazon China marketplace operations for foreign brands.
- CainiaosupportLogistics partner for e-commerce fulfillment, working with Cainiao (Alibaba's logistics arm) for cross-border delivery and bonded warehouse operations within China free-trade zones.
- Dave McClurehistoricalCo-organizer of Geeks on a Plane tours, bringing startup and investor community connections across Asia.
- JimdohistoricalWebsite creator platform partnership, helping customers build online presence for China market.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Web2Asia competitors and assessment
Company assessmentDirect peers
- Baozun: Publicly-listed Shanghai-based e-commerce TP and brand-partner services provider for global brands on Tmall, JD, and other Chinese platforms. Direct competitor in TP operations and brand e-commerce services, with significantly larger scale.
- iClick Interactive: Hong Kong-headquartered digital marketing technology company providing programmatic advertising, cross-channel media buying, and China-specific performance marketing. Overlaps with Web2Asia's performance marketing and DSP ad-tech capabilities.
- Hylink Digital Solutions: Beijing-based independent digital marketing agency group providing integrated digital, e-commerce, and content services to brands operating in China. Comparable full-service digital agency positioning.
- Azoya Group: Cross-border e-commerce solutions provider helping international brands launch and operate on Chinese marketplaces (Tmall Global, JD Worldwide, Kaola). Closely comparable in cross-border TP services to Western brands.
- WPIC Marketing + Commerce: China-focused digital marketing and e-commerce agency specializing in helping Western brands enter and grow on Tmall, JD, and other Chinese platforms. Direct peer in agency-driven China e-commerce enablement.
- UShopal: China cross-border e-commerce platform operator serving premium international brands on Tmall Global and other marketplaces, with TP and digital marketing services. Comparable in cross-border TP scope.
Broad incumbents
- ChinaNet Online Media Group: Chinese digital marketing services and technology provider offering brand advertising, search engine marketing, and e-commerce enablement. Comparable in China-focused digital performance marketing services.
- BlueFocus: One of the largest Chinese marketing and communications groups, offering digital, advertising, e-commerce, and content services at scale. Competes for the same Fortune 500 brand digital budgets with broader service portfolio.
- Pactera (now part of EPAM Systems): Global digital and technology services firm with historical strength in China digital, e-commerce, and localization work. Comparable as a broad digital services incumbent serving enterprise clients in China.
Emerging players
- ParkLu: China KOL/influencer marketing platform connecting brands with bloggers and creators across Chinese social platforms. Comparable in the KOL outreach and social commerce sub-segment of Web2Asia's offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Web2Asia social profiles
Digital presenceWeb2Asia compliance and trust
Trust signalCompliance5 records
Web2Asia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Web2Asia leadership team
Management profileNumber of profiles
Profiles3 records
Web2Asia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Web2Asia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Web2Asia
What does Web2Asia do?
Web2Asia is a certified Alibaba Tmall Partner (TP) agency that helps Western brands enter and operate on Chinese e-commerce and New Retail platforms (Tmall, Tmall Global, JD, JD Worldwide, Kaola, WeChat, ele.me, Meituan). It provides end-to-end services including digital strategy consulting, e-commerce store setup and operations, 3PL warehousing and fulfillment, and ROI-oriented performance marketing (SEM/PPC, SEO, display, retargeting, affiliate, email/SMS) powered by proprietary RTB and DSP advertising technology.
Is Web2Asia a public or private company?
Web2Asia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Web2Asia founded?
Web2Asia was founded in 2008. It employs 51 to 100 people.
Where is Web2Asia based?
Web2Asia is headquartered in Shanghai, China, in the Asia region.
How does Web2Asia make money?
Three revenue lines are on record. E-Commerce Operations & TP Services are the primary driver. The others are performance Marketing Services and cross-Border E-Commerce Solutions.
Who are Web2Asia's main competitors?
Direct peers on record are Baozun, iClick Interactive, Hylink Digital Solutions, Azoya Group, WPIC Marketing + Commerce and UShopal. Broad incumbents are ChinaNet Online Media Group, BlueFocus and Pactera (now part of EPAM Systems). ParkLu is listed as an emerging player.
Does Web2Asia have an API?
No public API is recorded for Web2Asia.
What industry is Web2Asia in?
Web2Asia's product category is China E-Commerce Operations & Digital Marketing Services. Its primary akta.pro industry code is MPAAAJAH, Trade Promotion Management & Optimization (TPM/TPO). Its NAICS code is 541830 and its SIC code is 7311.