New Jersey State Society of CPAs

What New Jersey State Society of CPAs does

The New Jersey State Society of CPAs (NJCPA) is a 501(c)-style professional membership association founded in 1898 and headquartered in Roseland, New Jersey, serving licensed Certified Public Accountants and accounting professionals throughout the state. Its core operations span four revenue streams: recurring membership dues (including the Membership+ tier, which bundles 20 free annual CPE credits), à la carte CPE course fees ranging from $39 to over $1,000, in-person events such as the Atlantic City CPE Cluster and the annual Convention & Expo, and marketplace commissions from third-party content providers (Surgent, ACPEN). Member benefits extend to insurance (CAMICO, USI Affinity), payroll and HR (Paychex), tax research tools (Wolters Kluwer), and tuition discounts (Rutgers School of Business-Camden).

The association's platform is centered on njcpa.org, a digital portal that handles membership enrollment, My Dashboard, My CPE Tracker, course registration, event management, the Job Bank, Find-a-CPA directory, and member communication preferences. Surrounding the platform are 11 regional chapters, 25+ interest groups (e.g., Federal Taxation, Emerging Technologies, Cannabis, Blockchain/Digital Assets), and a multi-channel publishing operation (NJCPA Pulse and CPE Connection newsletters, NJCPA Focus Blog, IssuesWatch Podcast, New Jersey CPA Magazine, and Knowledge Hubs covering AI/Automation, State & Local Tax, Accounting & Auditing, and Federal & International Tax).

Its go-to-market is community-led and event-driven: NJCPA acquires and retains members through professional development programming, chapter and interest group engagement, member-get-a-member referrals, the Job Bank, and state-level advocacy. The organization is privately operated as a nonprofit with 11-50 employees, governed by a board of directors, and currently led by President Chris Lovasz. NJCPA does not publicly disclose revenue or membership counts.

Name

New Jersey State Society of CPAs

Legal name

New Jersey Society of Certified Public Accountants

Website

https://njcpa.org

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

11–50 employees

Short description

NJCPA is a nonprofit professional membership association founded in 1898 that serves licensed CPAs across New Jersey with membership dues, continuing professional education, advocacy, and chapter-based networking, supported by a digital platform, 11 regional chapters, and 25+ interest groups.

Ownership category

akta.pro rank

Product category

Professional Accounting Association Services

NAICS

Business Associations (813910), Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Education Professionals (Teacher/Administrator CE, CPD) (EDAAALAE)

akta.pro secondary industry

Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

Keywords

• Professional accounting association
• Continuing professional education
• CPA membership services
• Professional development
• Accounting advocacy

Headquarters

HQ city

Roseland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership dues provide core revenue, with tiered benefits including free CPE credits through Membership+ program.
2. CPE Course Fees: Continuing professional education courses offered for fees ranging from $39-$1,030 depending on course length, format (member vs. nonmember), and content area.
3. Events and Conferences: Revenue from in-person events such as the Atlantic City CPE Cluster and annual Convention & Expo.
4. Third-Party CPE Provider Marketplace: Partnership with third-party providers like Surgent, ACPEN, and others where NJCPA earns referral or platform fees for hosting their courses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

NJCPA is a professional membership association serving CPAs and accounting professionals in New Jersey. Its core offerings are continuing professional education (CPE) courses (live, on-demand, conferences, self-study), legislative and regulatory advocacy at the state level, and community/networking programs through chartered chapters, student initiatives, and peer groups. Member-only benefits include access to a third-party CPE provider marketplace, discounts on business services and professional insurance, and scholarship programs for accounting students.

Product overview

NJCPA operates as a professional membership organization offering a comprehensive digital platform for accounting professionals in New Jersey. The core offering consists of the website portal with integrated membership management, the CPE education system (offering live webcasts, on-demand programs, conferences, and certificate programs), and Knowledge Hubs covering specialized topics including AI/Automation, Accounting & Auditing, State & Local Tax, Federal & International Tax, and Technology. Supporting products include the IssuesWatch Podcast, NJCPA Focus Blog, New Jersey CPA Magazine, CPE Tracker, Job Bank, Find a CPA directory, Interest Groups, Ovation Awards program, and Membership+ with free CPE credits. The organization partners with third-party providers including Surgent, ACPEN, and Paychex for content and member benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• NJCPA CPA Membership Annual membership for licensed New Jersey CPAs and students granting access to CPE courses, conferences, advocacy updates, chartered chapter networking, member-only discounts on insurance and business services, and the third-party CPE provider marketplace.
• Continuing Professional Education (CPE) Courses Regulator-recognized CPE delivered live (in-person and virtual webinars) and on-demand (self-study/self-paced) covering accounting, auditing, tax, ethics, and NJ-specific regulatory updates for licensed CPAs fulfilling CPE credit requirements.
• NJCPA Conferences and Events Multi-day CPE conferences, the annual business meeting, and chartered chapter events that combine CPE credit, peer networking, and sponsor exposure for NJ CPAs and accounting firms.
• Third-Party CPE Provider Marketplace An online marketplace where outside CPE publishers and content providers list courses that NJCPA members can purchase, earning the society a commission on member transactions.
• Member Benefits Program (Insurance and Business Services) Member-only access to negotiated discounts on professional liability insurance, business insurance, and business services (banking, payroll, technology, office supplies) sourced from third-party providers.
• NJCPA Scholarship Program Annual scholarship awards funded by NJCPA to New Jersey-based accounting students to support accounting education and seed future membership.

Quantifiable outcome

• 20 free CPE credits provided annually through Membership+ program
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and premier.

• Wolters KluwercoreGTM or Marketing PartnerNJCPA members save 25 percent on all CCH Publications including the U.S. Master Tax Guide through this partnership. Wolters Kluwer provides essential tax research tools to NJCPA members at discounted rates.
• PaychexpremierGTM or Marketing PartnerPaychex is an NJCPA Premier Partner providing payroll and HR solutions. They offer exclusive benefits to NJCPA members and sponsor content on AI for small businesses.
• Rutgers School of Business-CamdencoreGTM or Marketing PartnerNew member benefit providing 15% discount on select undergrad and grad programs at Rutgers School of Business-Camden for NJCPA members.
• CAMICOcoreGTM or Marketing PartnerNJCPA members can save on accountants malpractice insurance through CAMICO partnership, providing preferred rates on professional liability coverage.
• USI AffinitycoreGTM or Marketing PartnerNJCPA members receive discounts on disability insurance through USI Affinity partnership.
• SurgentcoreTechnology or IntegrationSurgent provides extensive on-demand CPE content through the NJCPA platform including federal tax updates, accounting courses, and specialty topics. Multiple course codes indicate deep integration.
• ACPEN (American CPE Network)coreTechnology or IntegrationACPEN provides third-party CPE courses hosted on the NJCPA platform covering topics like neurodiversity, budgeting, and advanced tax concepts.
• Commerce and Industry Association of New Jersey (CIANJ)coreStrategic or Co-development PartnerNJCPA partners with CIANJ on the New Jersey Business Priorities Town Hall events, bringing together the business community and CPAs to discuss workforce development and business needs.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AICPA (American Institute of Certified Public Accountants): AICPA is the national professional organization for CPAs in the U.S., offering overlapping CPE, advocacy, and credentialing services. It is the most direct comparison for NJCPA as a national-level professional association, though it operates at much larger scale and provides the CPA credential itself.

Direct peers

• NYSSCPA (New York State Society of CPAs): NYSSCPA is the neighboring state CPA society serving CPAs in New York, with a near-identical operating model of membership dues, CPE delivery, advocacy, and chapter structure. It is the most directly comparable peer to NJCPA in scale, governance, and product mix.
• PICPA (Pennsylvania Institute of Certified Public Accountants): PICPA is the Pennsylvania state CPA society, operating the same membership + CPE + advocacy model. It is a comparable peer in size, structure, and Mid-Atlantic regulatory environment.
• Texas Society of CPAs (TXCPA): TXCPA is one of the largest U.S. state CPA societies, operating the same membership dues, CPE, and advocacy model as NJCPA but at significantly larger scale due to Texas's CPA population. Useful for benchmarking upper-bound scale and product breadth.
• Illinois CPA Society (ICPAS): ICPAS is the Illinois state CPA society with the same membership + CPE + advocacy operating model. Comparable in Midwestern urban-CPA mix and offers a benchmark for chapter and interest-group programming.
• CalCPA (California Society of CPAs): CalCPA is the California state CPA society, the largest U.S. state society by member count. It operates the same model and serves as a benchmark for maximum scale state-society operations.
• Florida Institute of CPAs (FICPA): FICPA is the Florida state CPA society, providing the same membership, CPE, and advocacy services as NJCPA. Comparable in scale and demographic mix of members.

Emerging players

• Surgent CPE: Surgent is a national CPE content provider that supplies third-party courses to NJCPA's marketplace and also sells directly to CPAs. It competes with NJCPA's CPE product while serving as a content partner, making it an emerging/partial-overlap peer.
• Becker Professional Education: Becker is a national provider of CPA Exam prep and CPE, directly competing with NJCPA's content offerings. It serves the same CPA persona with broader geographic reach and digital scale.

Others

• Wolters Kluwer Tax & Accounting: Wolters Kluwer is a Premier Partner of NJCPA providing CCH tax publications and research tools at member discounts. It is an adjacent ecosystem enabler rather than a direct competitor, monetizing NJCPA's member base through co-branded offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/njcpa
• Facebookfacebook.com/njscpa
• LinkedInlinkedin.com/company/thenjcpa
• Instagraminstagram.com/njcpa
• Xx.com/njcpa_susan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about New Jersey State Society of CPAs