HopLop

What HopLop does

HopLop is the Finnish trading name for indoor playground operations owned by Leo's Group (legal entity also operating as Leo's Leikkimaa). The company operates a chain of indoor adventure playgrounds providing physical play environments (climbing structures, slides, equipment) for children of all ages, alongside on-site birthday party hosting, sports clubs (Sport Kidz), seasonal Summer/Winter Camps, and on-site bistros. Itself described as the largest and most popular indoor playground chain in the Nordics, the group operates 65 indoor play parks across Finland (15+ locations spanning Helsinki, Espoo, Tampere, Oulu, and eleven other cities), Sweden, Norway, Denmark, and Germany. Founded in 2006 (celebrating 20 years in 2026), HopLop generates revenue through a direct-to-consumer model with multiple streams: entry ticket sales (Sports Day discounted tickets at €16.90, return tickets at €9.90, ticket cards offering up to 35% volume savings), birthday party packages, sports and activity programs (Sport Kidz, camps), gift cards, and on-site bistro F&B. The Leo's Family free membership program provides a loyalty mechanism combining email marketing, partner offers (Pegasos World, Fruit Sticks), and advance notice of new products, while the underlying technology is a basic transactional online ticket booking and reservation system with no disclosed proprietary AI/ML components.

Name

HopLop

Legal name

Leo’s Group

Website

https://hoplop.fi

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

HopLop (Leo's Group) operates 65 indoor adventure playgrounds across Finland, Sweden, Norway, Denmark, and Germany, serving families with children through physical play facilities, birthday party hosting, sports clubs, seasonal camps, on-site bistros, and a free loyalty membership program.

Ownership category

akta.pro rank

Product category

Children's Indoor Recreation

NAICS

Amusement Parks and Arcades (7131), Other Amusement and Recreation Industries (7139)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ)

Keywords

• Indoor playgrounds
• Children's entertainment
• Family recreation
• Birthday party venues
• Kids activity centers

Headquarters

HQ city

Vantaa

HQ country

Finland

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Entry ticket sales: Revenue from selling tickets for indoor playground access. Offers various ticket types including return tickets, ticket cards with volume discounts (up to 35% savings), and Sports Day discounted tickets. Tickets can be purchased online or at physical locations.
2. Birthday party packages: Organized children's birthday party celebrations held at indoor playground locations. Parents book party packages through the website for specific venues.
3. Sports and activity programs: Structured sports and activity programs including Sport Kidz (sports clubs), Summer Camp, and Winter Camp. Early bird discounts available for seasonal programs.
4. Food and beverage (Bistro): On-site bistro services providing food and refreshments to visitors. Offers meal deals and snacks to replenish energy during play sessions.
5. Leo's Family membership: Free family membership program providing exclusive benefits, discounts from partner companies, and advance notice of new offerings.
6. Gift cards and passes: Sale of gift cards and passes (Passit, liput ja lahjakortit) for entry to indoor play facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

HopLop, operating under Leo's Group, runs a chain of indoor adventure playgrounds offering climbing structures, slides, and physical play equipment for children. The company supplements its core playground access with hosted children's birthday parties, structured sports clubs (Sport Kidz), seasonal Summer and Winter Camps, and on-site Bistro food services. Tickets, party packages, and memberships (Leo's Family) are sold directly through the website and at physical venues.

Product overview

HopLop (operated by Leo's Group) is a chain of 65 indoor adventure playgrounds across Nordic countries and Germany, founded in 2006. The core product consists of indoor playgrounds offering physical play activities for children of all ages. Additional offerings include children's birthday parties, Sports Kidz activity clubs, Summer/Winter Camp programs, and a Bistro food service. The company operates a free Leo's Family membership program providing benefits and partner discounts. Ticket products include multi-visit cards (up to 35% savings) and return tickets.

Differentiator

Problem solved

Functional benefit

Brands

• Leo's Family: A free membership club for families offering benefits, current news, and advance notice of new features
• Sport Kidz
• Summer Camp
• Winter Camp

Products and services

• Sisäleikkipuistot (Indoor Playgrounds)

Quantifiable outcome

• Over 13 billion steps recorded since year start across 186 days

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Pegasos WorldminorGTM or Marketing PartnerLeo's Family partner offering discounts on dream vacation packages featuring large pools, exciting water slides, soft sand, and All Inclusive holidays. Part of the rotating partner benefits program for Leo's Family members.
• Fruit SticksminorGTM or Marketing PartnerLeo's Family partner providing energy boost products for play sessions. Fruit Sticks are positioned as a healthy snack option to complement active play at Leo's facilities. Part of the rotating partner benefits program.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bounce Inc: Global trampoline and active indoor play park chain offering family entertainment in physical venues with ticketed entry, birthday parties and group events — directly overlapping with HopLop's core product and revenue model.
• SuperPark: Finnish-origin indoor activity park chain operating across Europe and Asia, offering paid admission to multi-activity indoor venues targeting families and children — a direct functional competitor with similar Nordic heritage and European expansion profile.
• Leos Lekland: Swedish indoor playground chain directly comparable in concept, customer base and brand positioning; notably acquired by HopLop in January 2023, making it a subsidiary rather than independent competitor but illustrating the company's M&A-driven competitive landscape.
• Flip Out: UK-founded trampoline and indoor adventure park franchise with European locations, competing for the same family birthday party and active-play occasion as HopLop, with similar multi-venue operating model.
• Mattel Play!: Operator of branded indoor family entertainment centers featuring toy and character-themed play experiences in physical venues with ticketed entry — a directly comparable concept in active indoor play for young children.

Others

• Lekmer: Swedish children's products and play retailer with adjacent family audience, illustrating adjacent family-entertainment commerce players in HopLop's core Nordics market rather than direct venue competition.

Regional players

• Småland: UK-based chain of indoor soft-play and adventure centers for children under 8, operating a similar venue-based model with birthday party offerings, primarily serving British families rather than competing in HopLop's Nordic territory.

Broad incumbents

• LEGOLAND Discovery Center: Branded indoor attraction centers combining rides, play structures and themed experiences for families with young children, operated by Merlin Entertainments at scale across multiple countries — competing for the same birthday party and family outing occasion.
• Center Parcs: European family resort operator with extensive indoor play, swimming and activity facilities integrated into short-stay vacations — competing for the same family leisure wallet and occasion, though at a higher price point and destination model.
• KidZania: Global operator of indoor edutainment theme parks for children, offering role-play experiences and family entertainment at scale — overlapping in target customer (families with children) and venue-based ticketed business model, though with a more international and franchise-driven footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hoplopsuomi
• LinkedInlinkedin.com/company/hoplop-oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HopLop