Gendex

What Gendex does

Gendex, operating commercially as DEXIS, is a dental imaging technology company that operates as Dental Imaging Technologies Corporation, a subsidiary of Envista Holdings Corporation. The company is headquartered in Hatfield, Pennsylvania, with a second U.S. operations office in Charlotte, North Carolina, and traces its operational heritage back approximately 70 years (circa 1954). It employs approximately 1,300 people globally and reports more than 165,000 imaging solutions in active use across dental practices worldwide.

DEXIS's core product architecture is an integrated, AI-assisted digital dental imaging ecosystem built around the DTX Studio Clinic software hub. The hardware portfolio spans four categories: intraoral X-ray (NOMAD Pro 2 handheld unit, FOCUS wall-mounted unit, DIGORA Optime phosphor plate system, IXS and Ti2 sensors), intraoral scanners (Imprevo, IS 3800W, IS 3800, IS Voyager), extraoral imaging/CBCT (ORTHOPANTOMOGRAPH OP 3D, OP 3D EX, OP 3D LX, i-CAT FLX V-Series), and imaging software (DTX Studio Clinic, DTX Studio Go Sync, DEXIS Imaging Suite, IS ScanFlow, IS Model, IS Ortho). Software capabilities include AI-assisted processing in IS ScanFlow, automated consolidation of 2D/3D/intraoral scan data, and treatment planning modules that integrate with partners such as Nobel Biocare for implant workflows.

Revenue is generated through a hybrid model: one-time capital equipment sales for hardware, recurring software licensing and updates, and service revenue via the DEXIS Complete warranty program. Pricing is quote-based through an authorized dealer network combined with direct field sales to enterprise/dental service organization accounts and inside sales support. Customers are predominantly SMB dental practices segmented into general dentistry, dental implant specialists, orthodontists, and endodontists, served across 17+ countries in the Americas, EMEA, and Asia-Pacific. The company supplements its commercial model with clinical education (DEXIS Academy, Education Hub), a 60-day satisfaction guarantee, and structured post-sale support including remote assistance.

Name

Gendex

Legal name

Dental Imaging Technologies Corporation

Website

https://gendex.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Gendex, operating as DEXIS, provides integrated digital dental imaging hardware and AI-assisted software to dental practices worldwide, serving general dentists, implant specialists, orthodontists, and endodontists across more than 17 countries.

Ownership category

akta.pro rank

Product category

Dental Imaging Equipment

NAICS

Dental Equipment and Supplies Manufacturing (339114), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Dental Equipment & Supplies (3843), X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844)

akta.pro primary industry

Implant Planning & Surgical Guide Imaging Centers (HLABAIAH)

Keywords

• Dental imaging equipment
• Intraoral X-ray systems
• Intraoral scanners
• CBCT imaging systems
• Dental imaging software

Headquarters

HQ city

Hatfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Dental Imaging Hardware Sales: Sale of dental imaging equipment including intraoral sensors, X-ray devices, CBCT units, and intraoral scanners. One-time capital purchase model typical for dental equipment.
2. Software Subscriptions and Licensing: Imaging software solutions including DTX Studio Clinic, DEXIS Imaging Suite, and IS ScanFlow. Software licensing and updates generate recurring revenue.
3. Service and Support: DEXIS Complete warranty program and support services including remote assistance, software updates, and product support

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Gendex (operating as DEXIS) designs, manufactures, and sells dental imaging hardware and software for dental practices worldwide. Its portfolio includes intraoral X-ray sensors and handheld/wall-mounted units, intraoral scanners, extraoral panoramic and cone-beam CT (CBCT) imaging systems, and the AI-powered DTX Studio Clinic software platform that integrates 2D/3D imaging, scanning, diagnostics, and treatment planning into one connected workflow.

Product overview

DEXIS offers a unified digital ecosystem combining 2D and 3D imaging, intraoral scanning, diagnostics, and treatment planning into one integrated AI-powered platform. The portfolio includes DTX Studio Clinic as the central intelligent hub, supported by intraoral X-ray solutions (NOMAD Pro 2, FOCUS, DIGORA Optime, IXS and Ti2 sensors), intraoral scanners (Imprevo, IS 3800W, IS 3800, IS Voyager), and extraoral imaging systems (ORTHOPANTOMOGRAPH OP 3D series, i-CAT FLX V-Series). These products work within the connected DEXIS ecosystem enabling diagnostics, treatment planning, and patient connection through AI-powered workflows.

Differentiator

Problem solved

Functional benefit

Brands

• DTX Studio Clinic: AI-powered imaging software platform for 2D and 3D dental imaging, diagnostics, and treatment planning
• NOMAD Pro 2
• Imprevo
• IS 3800W
• ORTHOPANTOMOGRAPH OP 3D
• i-CAT
• DIGORA Optime
• FOCUS
• DEXIS IS ScanFlow

Products and services

• NOMAD Pro 2 Handheld Intraoral X-ray

Quantifiable outcome

• 7x less radiation leakage at the trigger than leading competitor (NOMAD Pro 2)
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• KaVo DentalminorStrategic or Co-development Partner · 1 August 2024Germany-based KaVo Dental launched DIAGNOcam Vision Full HD, a 3-in-1 intraoral imaging device combining intraoral, transillumination, and fluorescence imaging without radiation exposure.
• Medray Imaging Systems GroupminorStrategic or Co-development Partner · 1 June 2023Medray Imaging Systems Group acquired HULBERT Imaging to strengthen radiology portfolio in dental diagnostic imaging sector.
• Pearl Inc.coreTechnology or Integration · 1 April 2023Partnership to integrate FDA-cleared AI algorithms into CBCT imaging workflows for enhanced diagnostic capabilities. Planmeca Oy partnership with Pearl brings AI-powered image analysis to dental CBCT systems.
• Nobel BiocarecoreTechnology or IntegrationNobel Biocare integration with DTX Studio Clinic - CE 2797 certification for dental implant planning workflow. Enables seamless integration between DEXIS imaging software and Nobel Biocare implant systems.
• EnvistacoreOEM/ Whitelabel/ Licensing PartnerParent company of DEXIS. Envista Holdings Corporation is the parent corporation providing strategic direction and resources for dental imaging business.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dentsply Sirona: Dentsply Sirona is the largest global dental equipment and digital dentistry company, directly competing with DEXIS across intraoral X-ray (Heliodent), CBCT (Orthophos), intraoral scanners (Primescan), and integrated imaging software (Sidexis/CEREC). Comparable as a full-stack dental imaging and CAD/CAM peer.
• Carestream Dental: Carestream Dental is a direct competitor in dental imaging, offering CS 3700/3800 intraoral scanners, CS 8100/9600 extraoral imaging systems, and CS Imaging software. Comparable as a multi-modality dental imaging vendor targeting the same practices.
• Planmeca: Planmeca (and Planmed) is a Finnish dental imaging manufacturer directly competing in CBCT (Viso), panoramic, and intraoral imaging. Pearl AI integration is co-marketed with Planmeca, positioning it as a close CBCT peer with overlapping software/AI partnerships.
• Align Technology (iTero): Align Technology's iTero intraoral scanner competes head-to-head with DEXIS Imprevo/IS 3800W, particularly in orthodontic and Invisalign-driven workflows. Comparable as a leading intraoral scanner and digital impression peer with strong orthodontic channel.
• 3Shape: 3Shape is a leading intraoral scanner and CAD/CAM software company (Trios scanner, Dental System software) directly competing with DEXIS Imprevo/IS 3800W and DTX Studio Clinic. Comparable as a digital dentistry software/scanner peer with strong lab and clinician footprint.
• Vatech: Vatech is a South Korean dental imaging manufacturer competing in CBCT (Green X, PaX-i), intraoral sensors, and panoramic imaging. Comparable as a multi-modality dental imaging peer with strong emerging-market and value-segment presence.
• Acteon Group: Acteon (formerly Satelec) manufactures dental imaging systems (X-Mind, PSPIX phosphor plate scanners) and intraoral sensors, competing with DEXIS in intraoral X-ray and plate scanning. Comparable as a dental imaging equipment peer with overlapping dealer channels.

Regional players

• Owandy Radiology: Owandy Radiology is a French dental imaging manufacturer offering CBCT, panoramic, and intraoral sensors primarily across Europe. Comparable product portfolio to DEXIS, though with a regional rather than global go-to-market footprint.

Broad incumbents

• Midmark Corporation: Midmark is a broader dental equipment manufacturer (chairs, cabinetry) with a growing imaging line, competing in select DEXIS-adjacent categories. Comparable as a broad dental equipment incumbent extending into imaging, though imaging is a smaller portion of its portfolio.

Emerging players

• Pearl Inc. Pearl Inc. is an AI dental diagnostics company (Second Opinion, Practice Intelligence) that integrates with DEXIS and competitor CBCT systems. Comparable as a strategic AI partner and adjacent emerging player shaping dental imaging AI workflow standards.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFgcZIbemyYjzTKH0Di_tzQ
• Facebookfacebook.com/gendex
• LinkedInlinkedin.com/company/gendex
• Instagraminstagram.com/dexisimaging
• Xx.com/Gendex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gendex