Pinnacle People

What Pinnacle People does

Pinnacle People is an Australian-headquartered hospitality and events staffing agency that supplies temporary and permanent workforce solutions to clients across Australia and New Zealand. Founded in 1991 and headquartered in Melbourne, the company operates 12+ offices spanning every Australian state and territory plus New Zealand, and serves client segments including restaurants, hotels, events and functions venues, sporting and entertainment venues, aged care facilities, and corporate offices. Its service offering spans casual/temporary staffing billed on an hourly usage-based model (covering wages, Award allowances, superannuation, payroll tax, and insurance plus a service fee), permanent and executive recruitment on a transaction-fee basis with a standard 3-month guarantee, and managed scheduling via proprietary technology.

The company's technology stack consists of two first-party products: PinnBook, a mobile application available on iOS and Android that enables temporary talent to manage profiles, browse and accept shifts, submit timesheets, and receive booking notifications; and PinnPortal (also branded as Client Portal), a web-based platform through which client partners place bookings, view and manage temp talent, authorise timesheets, and access preferred-staff lists. The platforms incorporate a real-time rating system in which clients rate temp talent after each shift, with higher-rated workers receiving priority for future shift offers. Pricing is calculated against more than 10 different industry Awards, and clients engage through a mix of direct sales via the 1300 PINNACLE phone line, regional offices, and self-service via PinnPortal. The company is RCSA Corporate Member certified and StaffSure:2017 certified (Certificate AU18/81841161 SGS), and holds partnerships such as an OzHarvest collaboration for chef and catering labour donation. Pinnacle People is privately held with no disclosed parent company, funding history, or institutional investors.

Name

Pinnacle People

Legal name

Pinnacle People

Website

https://pinnaclepeople.com.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Pinnacle People is an Australia- and New Zealand-based hospitality and events staffing agency, founded in 1991, that supplies temporary and permanent workforce solutions to restaurants, hotels, events venues, sporting and entertainment operators, aged care facilities, and corporate clients via 12+ regional offices and proprietary PinnBook and PinnPortal platforms.

Ownership category

akta.pro rank

Product category

Hospitality staffing services

NAICS

Temporary Help Services (56132)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Hospitality & Events Temp Staffing (BPACACAN)

akta.pro secondary industries

High-Volume / High-Turnover Temp Staffing (BPACACAF), Hospitality, Travel & Events Direct Hire (BPACAFAL), Event Hospitality & VIP Lounge Staff (HSACAEAH)

Keywords

• Hospitality staffing
• Temporary workforce
• Event recruitment
• Permanent placement
• Labour hire services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Temporary Staffing Services: Pinnacle People supplies casual/temporary staff to client businesses and charges an hourly rate that encompasses wages, Award allowances, superannuation, payroll tax, and insurance, plus a service fee. Pricing is based on applicable Award pay rates.
2. Permanent Recruitment Services: Placement of candidates in permanent and executive roles for client businesses. Fee options vary based on guarantee period and role seniority, with standard guarantee periods of 3 months extendable for additional fees.
3. Staff Scheduling and Management: Access to PinnBook app and PinnPortal platform is provided as part of the staffing service to facilitate bookings, timesheet management, and payroll processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Pinnacle People supplies temporary and permanent hospitality, events, and service-industry staff to client businesses across Australia and New Zealand. Services span casual labour hire (F&B attendants, chefs, baristas, housekeepers, supervisors, concierge, admin), permanent and executive placement, and event staffing for sporting, entertainment, and corporate functions. Bookings, timesheets, and shift management are facilitated through the proprietary PinnPortal client portal and PinnBook mobile application for temp talent.

Product overview

Pinnacle People is a hospitality and events staffing agency offering temporary and permanent talent placement across Australia and New Zealand. Its core offering is a managed staffing service powered by two proprietary technology products: the pinnbook mobile app (for job seekers to manage profiles, browse shifts, and submit timesheets) and the pinnportal/client portal (for clients to place bookings, authorise timesheets, and manage temporary staff). Together these products enable end-to-end recruitment, onboarding, shift management, and payroll for temporary and permanent hospitality, events, and customer service roles.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitality and Events Temporary Staffing Supply of casual and temporary hospitality staff (F&B attendants, chefs, kitchen hands, baristas, supervisors, housekeepers, concierge, admin, FIFO workers, event staff) to hospitality, events, and corporate venues across Australia and New Zealand. Powered by the PinnBook app for talent and PinnPortal for clients.
• Permanent and Executive Recruitment Placement of candidates into permanent and executive hospitality and service-industry roles, including managers, supervisors, workforce coordinators, and senior personnel. Standard 3-month guarantee period extendable with additional fee options.
• PinnBook Mobile App Mobile application for iOS and Android enabling temp talent to manage profiles, browse and apply for shifts, record timesheets, view booking details and site directions, and receive shift notifications.
• PinnPortal Client Portal Web-based client portal enabling business clients to place staffing bookings, view and manage temporary talent, authorise timesheets, and access preferred staff preferences.

Quantifiable outcome

• Consistently fills hundreds of shifts on short notice each week
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• OzHarvestcoreStrategic or Co-development PartnerPinnacle People collaborates with OzHarvest by donating chef and catering labour to support their food waste reduction mission. OzHarvest redirects surplus food to people and communities in need, and Pinnacle People contributes staffing resources to help champion their important work toward minimising national food waste by half by 2030.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Programmed: Large Australian staffing and workforce solutions provider across multiple verticals including hospitality. Overlaps Pinnacle's temp staffing core but operates a much broader portfolio.
• Skilled Group: Australian staffing and workforce solutions firm operating across technical, industrial, and hospitality verticals. Comparable temp staffing model and ANZ footprint.
• WorkPac: Australian workforce solutions provider specializing in FIFO, industrial, and contract staffing. Comparable in casual/labourer supply with adjacent hospitality and events coverage.
• Chandler Macleod: Established Australian staffing brand (part of RGF Staffing). Competes in temp and permanent placement including hospitality, with broader sector coverage than Pinnacle.
• Hays: Global recruitment firm with significant ANZ operations across temporary and permanent placements. Overlaps Pinnacle's permanent/executive placement and corporate staffing lines.
• Adecco Australia: Global staffing leader with ANZ operations spanning hospitality, industrial, office, and professional placements. Provides broader scale and cross-vertical coverage versus Pinnacle.

Direct peers

• Hospitality Group (HOSPHOG): Australia-based hospitality and events staffing specialist. Closest vertical-aligned peer to Pinnacle People, supplying F&B, events, and venue staff across ANZ.
• Sidekicker: Australian temp-staffing marketplace focused on hospitality, events, and retail. Competes head-to-head with Pinnacle People in ANZ hospitality shift coverage using a tech-first, app-based model.

Emerging players

• Robert Half: Global recruitment firm with ANZ presence, focused on professional, office, and hospitality support roles. Comparable in permanent placement and corporate staffing rather than high-volume event temps.

Regional players

• Spotless Group: ANZ facilities services and hospitality support provider. Comparable in supplying hospitality venues but operates with direct-employed staff rather than a temp marketplace model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PinnaclePeopleAustralia
• LinkedInlinkedin.com/company/pinnacle-people-australia
• Instagraminstagram.com/pinnaclepeople
• TikToktiktok.com/@pinnaclepeople
• Xx.com/pinnaclepeople

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinnacle People