Sidekicker
Sidekicker is an Australia and New Zealand two-sided marketplace platform connecting 10,000+ businesses with a pool of 20,000+ pre-qualified temporary workers, charging a 22% service fee and embedding payroll, compliance, and timesheet management.
- Company typePrivate
- Founded2012
- HeadquartersMelbourne, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Sidekicker does
Sidekicker is a two-sided on-demand staffing marketplace that connects Australian and New Zealand businesses needing temporary workers with a pre-qualified pool of more than 20,000 'Sidekicks.' The platform is delivered through a web-based business dashboard (app.sidekicker.com) for posting requests, viewing worker profiles, and managing timesheets, and a mobile worker app that lets candidates browse shifts, apply, and manage schedules. Core platform features include talent pools for re-hiring preferred workers, a rating-and-review system after every shift, 'Smart Algorithms' for matching businesses to available Sidekicks, and direct-hire / Smart Hire Fee monetization when a client converts a temporary engagement into a permanent role.
The business operates a take-rate model: Sidekicker charges a 22% service fee on top of gross wages and employer on-costs (superannuation, workers compensation insurance, payroll tax, and a 1% insurance levy) on each shift facilitated, plus a separate Smart Hire Fee if a business directly engages a Sidekick within six months of last platform engagement. Go-to-market blends a self-serve, product-led flow with a dedicated enterprise sales motion; large anchors include Pact Group (250-300 daily workers), Uber ANZ, Bupa Aged Care, and major event venues such as MCEC and Ticketek. End-to-end platform ownership covers payroll, compliance, superannuation and timesheet administration, embedding the product in client workflow.
Sidekicker's footprint spans all six Australian states/territories plus New Zealand, where it operates as Sidekicker New Zealand Limited. The company was founded in Melbourne in 2012 by Tom Amos and Jacqui Bull, and has raised approximately AUD $30M in disclosed funding, led by SEEK Investments across a 2020 $10M round and a 2024 $20M round, positioning it as ANZ's leading tech-based staffing solution.
Sidekicker firmographics
Firmographics- Name
- Sidekicker
- Legal name
- Lend Me A Hand Pty Ltd
- Website
- https://sidekicker.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sidekicker is an Australia and New Zealand two-sided marketplace platform connecting 10,000+ businesses with a pool of 20,000+ pre-qualified temporary workers, charging a 22% service fee and embedding payroll, compliance, and timesheet management.
- Ownership category
- akta.pro rank
Sidekicker industry classification
Industry- Product category
- Online Staffing Marketplace
- NAICS
- Temporary Help Services (561320)
- SIC
- Services-Employment Agencies (7361), Services-Help Supply Services (7363)
- akta.pro primary industry
- Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)
- akta.pro secondary industries
- Temporary, On-Demand & Short-Notice Caregiver Staffing (HSABAMAE), Clerical & Customer Support Temp Staffing (BPACACAC)
Keywords
Where Sidekicker is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Sidekicker business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Staffing Service Fees: Service fee calculated at 22% of total gross wage costs plus on-costs (superannuation, workers compensation insurance, payroll tax, insurance levy). This is the primary revenue stream from providing temporary workers to businesses.
- Smart Hire Fee (Direct Hire Fee): When a business directly employs a Sidekick they first engaged through Sidekicker, they must pay a referral/direct hire fee. Base Fee applies if properly notified; Breach Fee (higher) applies if not notified before employment starts. Fee structure incentivizes continued platform use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard service fee model |
| Transaction based/ take rate | Pay-as-you-go | Smart Hire / Direct Hire Fee |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Sidekicker product offering
Product offeringCore offering
Sidekicker operates a two-sided on-demand staffing marketplace that connects Australian and New Zealand businesses with pre-qualified temporary workers across hospitality, aged care, warehousing, retail, events, and other verticals. Businesses post shift requests through a web platform, review Sidekick profiles, hire, and approve digital timesheets, while 20,000+ workers use a mobile app to find and apply for shifts. Sidekicker handles payroll, superannuation, workers compensation, and compliance on-costs and charges a 22% service fee on top of gross wages.
Product overview
Sidekicker is a two-sided digital marketplace/platform that operates as a unified product connecting businesses with temporary staff. The platform consists of the Sidekicker Platform (web-based system for businesses to post requests, manage staffing, and approve timesheets) and the Sidekicker Worker App (mobile application for workers to browse and apply for shifts). The platform serves 10,000+ customers across Australia and New Zealand with access to a pool of 20,000+ pre-qualified Sidekicks, charging a 22% service fee on top of wages and employer on-costs. Key features include talent pools for re-hiring preferred workers, rating and review systems, and a Smart Hire Fee structure for direct hire conversions.
Differentiator
Problem solved
Functional benefit
Products and services
- Sidekicker Platform (Business) Web-based two-sided marketplace platform that connects businesses seeking temporary staff with pre-qualified workers (Sidekicks). Businesses post job requests, get matched, view profiles, hire, manage timesheets, and pay through the platform; Sidekicker handles payroll, superannuation, workers compensation, and compliance.
- Sidekicker Worker App Mobile application used by 20,000+ Sidekicks to sign up, upload employment documents, browse available shifts near them, apply for work, and manage a flexible on-demand schedule.
- Smart Hire / Direct Hire Service Referral and direct hire service for businesses that wish to convert a Sidekick first engaged through the marketplace into a permanent employee. A Base Fee applies within 6 months of last engagement with proper notification; a higher Breach Fee applies if the business does not notify Sidekicker before direct employment begins.
Quantifiable outcome
- 30% cost savings on recruitment agency fees compared to traditional staffing agencies
- +2 more outcomes
Companies that use Sidekicker
Customer profileNamed customers16 records
Segments9 records
Ideal customer profiles3 records
Sidekicker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sidekicker partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights6 records
Sidekicker competitors and assessment
Company assessmentDirect peers
- Coople: European (Swiss) on-demand staffing platform connecting businesses with flexible workers through a digital marketplace. Comparable technology platform, pay-and-compliance handling, and 22%-class take-rate model across hospitality, retail, and logistics verticals.
- Instawork: US on-demand staffing platform focused on hospitality, warehouse, and event staffing. Closely comparable business model (business posts shift, workers apply, platform handles payments) and overlapping verticals with Sidekicker.
- Airtasker: Australia-headquartered two-sided marketplace matching businesses and individuals with task-based gig workers. Most directly comparable peer given same geography (ANZ), same on-demand marketplace model, and same worker-supply pool.
- Jobandtalent: European on-demand staffing marketplace providing temporary workforce solutions across logistics, retail, hospitality, and healthcare. Directly comparable as a digital temp-staffing platform with employer-of-record service layer.
- Wonolo: US on-demand staffing marketplace for hourly workers across warehousing, hospitality, retail, and events. Same two-sided marketplace mechanics, similar self-serve business onboarding, and comparable target verticals to Sidekicker.
- ShiftKey: US on-demand marketplace connecting healthcare and hospitality facilities with credentialed temporary workers. Highly comparable in product (mobile-first matching), business model (transaction-fee marketplace), and verticals (aged care/healthcare, hospitality).
Broad incumbents
- SEEK: Sidekicker's primary investor and the dominant online employment marketplace in ANZ. SEEK operates broader permanent and contract recruitment products and is a natural parent/strategic channel, but its core ad-based job board model differs from Sidekicker's managed temporary-staffing model.
- ManpowerGroup: Global workforce solutions company operating large-scale temp staffing and recruitment process outsourcing. Provides an ANZ presence under Manpower and supports similar temp verticals (warehousing, hospitality, admin) to Sidekicker.
- Adecco Group: Global HR solutions and temporary staffing leader with a recognized ANZ footprint (Adecco Australia). Represents the legacy, agency-based model that Sidekicker competes against on price and digital experience.
- Hays: Global staffing and recruitment firm with significant ANZ operations across temporary and permanent placements. Broad incumbent in temp staffing whose traditional-agency model Sidekicker is disintermediating.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sidekicker social profiles
Digital presenceSidekicker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sidekicker leadership team
Management profileNumber of profiles
Profiles5 records
Sidekicker funding detail
Funding detailFunding overview
Funding rounds6 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sidekicker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sidekicker
What does Sidekicker do?
Sidekicker operates a two-sided on-demand staffing marketplace that connects Australian and New Zealand businesses with pre-qualified temporary workers across hospitality, aged care, warehousing, retail, events, and other verticals. Businesses post shift requests through a web platform, review Sidekick profiles, hire, and approve digital timesheets, while 20,000+ workers use a mobile app to find and apply for shifts. Sidekicker handles payroll, superannuation, workers compensation, and compliance on-costs and charges a 22% service fee on top of gross wages.
Is Sidekicker a public or private company?
Sidekicker is a private company. It is classified as corporate owned and is currently operating.
When was Sidekicker founded?
Sidekicker was founded in 2012. It employs 101 to 250 people.
Where is Sidekicker based?
Sidekicker is headquartered in Melbourne, Australia, in the Oceania region.
How does Sidekicker make money?
Two revenue lines are on record. Staffing Service Fees are the primary driver. The others are smart Hire Fee (Direct Hire Fee).
Who are Sidekicker's main competitors?
Direct peers on record are Coople, Instawork, Airtasker, Jobandtalent, Wonolo and ShiftKey. Broad incumbents are SEEK, ManpowerGroup, Adecco Group and Hays.
Does Sidekicker have an API?
No public API is recorded for Sidekicker.
What industry is Sidekicker in?
Sidekicker's product category is Online Staffing Marketplace. Its primary akta.pro industry code is BPAMAHAJ, Childcare & Eldercare Caregiving Platforms, with a secondary code of HSABAMAE, Temporary, On-Demand & Short-Notice Caregiver Staffing. Its NAICS code is 561320 and its SIC code is 7361.